The document summarizes the launch and features of Mini Programs on WeChat. It notes that WeChat first mentioned Mini Programs in January 2016 and launched a beta test in September 2016 before officially launching them on January 9, 2017. It describes how users can access Mini Programs through searching on WeChat, scanning QR codes, accessing them from official accounts or friend recommendations. The document also gives examples of Mini Program functionality and discusses whether they could replace native apps.

1. MINI PROGRAMs
by WeChat
Jan.9 2017

2. JANUARY 2016
WeChat mentioned “APP Account” will be launched soon.
SEPTEMBER 2016
WeChat opened beta test and named it as Mini APP.
9TH JANUARY 2016
WeChat launched Mini APP officially.

3. Subscription
Accounts
Chats
Friend Chats
More
Service Accounts
Voice
Text Photo
Video Call
Sight
Voice Call
Tags
Group Chats
Recommended Friends
Official Accounts
Subscription
Accounts
Shake
Drift Bottle
Game
Shop
People Nearby
Scan
Moments
Card Pack
Discovery
MeContacts
Favorites
Settings
My Photos
Wallet Quick Pay
Cards
Balance
Delivery
Hotels
Order Taxi Rails & Flights
Group Buy
Movie Tickets
Specials
Powered by third
party operator
Calls
MINI PROGRAMS

4. HOW TO GET
A MINI APP
Require: WeChat APP iOS V6.5.3 or Android V6.5.3.

5. 1) Make sure you’ve updated to iOS6.5.3 or
Android 6.5.3.
Secondly, several ways are listed in the following slide
to reach Mini APPs.

6. SEARCH INSIDE
WECHAT
OFFLINE QR CODE

7. WeChat official account and Mini APP owned
by the same company can be associated.
Users are able to jump to each other between
them.
A WeChat official account can be bound with
five Mini APPs, but a Mini APP can only be
bound with one WeChat official account.
FROM AN OFFICIAL ACCOUNT (OA)

8. Users are able to forward Mini
APP or a page of Mini APP to
friend / chatting group, but not
able to share it in moments.
FROM FRIEND RECOMMENDATION

9. Users are able to find
all Mini APPs they’ve
used before on this
page.
DISCOVER PAGE -> MINI APP

10. The Arrival of MINI APPS is also the official of several #rd Party
Marketplaces as MinApp.com (Desktop 7 Mobile Display) where you
can search all the Mini APP per category
MINI APPS MARKETPLACE - 3RD PARTY

11. MINI APPS MARKETPLACE - 3RD PARTY

12. MINI APP EXAMPLE DISPLAY
Official
account

13. MINI APP FUNCTIONALITIES
ANDROID
Android users can put Mini
APPs on the desktops
Switch between Mini APPs

14. MINI APP FUNCTIONALITIES
Notifications pushing
Chats with Mini APP
consumer service

15. MINI APP FUNCTIONALITIES
Users are able to find
Mini APPs nearby by
clicking “stores nearby.”
Stores Nearby

16. IS THIS THE END OF
THE NATIVE APP?
Tools
Hotel Booking
Ctrip
DIDI
…
Services
Repair
Cleaning
Massage
…
E-commerce
Taobao
JD.com
…
In Less than 12 hours, WeChat user can enjoy APP in all various Area. Most of the Chinese APP
have developed their Mini Programs to ensure to get and convert the 846MAU…

17. THANK YOU - MERCI - 谢谢
Augustin Missoffe
General Manager
Mail: amissoffe@phoceis.asia
Cell: +86 186 1638 3641
WeChat: augustin_missoffe
富益科技咨询（上海海）有限公司
Add: B7, 655 Changhua Lu, 200041 Shanghai, China
地址: 上海海市静安区昌化路路655号⼆二楼B7 200041
Web: http://www.phoceis.com