The document discusses various ways that companies can track users online through their devices, browsers, and other digital means to collect personal information without consent. It describes how companies use tracking technologies to infer demographic and behavioral data about individuals, which they then aggregate and sell for targeted advertising. While some options for opting out of tracking are mentioned, the document argues that complete opt-out is difficult without sacrificing modern internet experiences.
Ch 4: Footprinting and Social EngineeringSam Bowne
Slides for a college course at City College San Francisco. Based on "Hands-On Ethical Hacking and Network Defense, Third Edition" by Michael T. Simpson, Kent Backman, and James Corley -- ISBN: 9781285454610.
Instructor: Sam Bowne
Class website: https://samsclass.info/123/123_S17.shtml
This is a presentation i made about Denial of Service or a Distributed Denial of Service (DoS / DDoS) and the latest methods used to crash anything online and the future of such attacks which can disrupt the whole internet . Such attacks which are in TB's and can be launched from just single computer. And, there is not much that can be done to prevent them.
Durante l’intervento verranno presentati i cardini del processo di ricerca delle informazioni mediante la consultazione di fonti di pubblico accesso. Sarà illustrata la teoria alla base di questo processo che prevede l’identificazione delle fonti, la selezione e la valutazione del loro contenuto informativo per arrivare infine all’utilizzo stesso dell’informazione estratta. Nella seconda fase della presentazione verranno mostrati i tool e le metodologie per l’estrazione di informazioni mediante l’analisi di documenti, foto, social network e altre fonti spesso trascurate. In ultimo saranno mostrati sistemi in grado di correlare diverse informazioni provenienti dalle fonti aperte e verranno discussi i relativi scenari di utilizzo nonché le possibili contromisure.
denial-of-service (DoS) attack floods a server with traffic, making a website or resource unavailable. A distributed denial-of-service (DDoS) attack is a DoS attack that uses multiple computers or machines to flood a targeted resource. Both types of attacks overload a server or web application with the goal of interrupting services.
As the server is flooded with more Transmission Control Protocol/User Datagram Protocol (TCP/UDP) packets than it can process, it may crash, the data may become corrupted, and resources may be misdirected or even exhausted to the point of paralyzing the system.
Ch 4: Footprinting and Social EngineeringSam Bowne
Slides for a college course at City College San Francisco. Based on "Hands-On Ethical Hacking and Network Defense, Third Edition" by Michael T. Simpson, Kent Backman, and James Corley -- ISBN: 9781285454610.
Instructor: Sam Bowne
Class website: https://samsclass.info/123/123_S17.shtml
This is a presentation i made about Denial of Service or a Distributed Denial of Service (DoS / DDoS) and the latest methods used to crash anything online and the future of such attacks which can disrupt the whole internet . Such attacks which are in TB's and can be launched from just single computer. And, there is not much that can be done to prevent them.
Durante l’intervento verranno presentati i cardini del processo di ricerca delle informazioni mediante la consultazione di fonti di pubblico accesso. Sarà illustrata la teoria alla base di questo processo che prevede l’identificazione delle fonti, la selezione e la valutazione del loro contenuto informativo per arrivare infine all’utilizzo stesso dell’informazione estratta. Nella seconda fase della presentazione verranno mostrati i tool e le metodologie per l’estrazione di informazioni mediante l’analisi di documenti, foto, social network e altre fonti spesso trascurate. In ultimo saranno mostrati sistemi in grado di correlare diverse informazioni provenienti dalle fonti aperte e verranno discussi i relativi scenari di utilizzo nonché le possibili contromisure.
denial-of-service (DoS) attack floods a server with traffic, making a website or resource unavailable. A distributed denial-of-service (DDoS) attack is a DoS attack that uses multiple computers or machines to flood a targeted resource. Both types of attacks overload a server or web application with the goal of interrupting services.
As the server is flooded with more Transmission Control Protocol/User Datagram Protocol (TCP/UDP) packets than it can process, it may crash, the data may become corrupted, and resources may be misdirected or even exhausted to the point of paralyzing the system.
Security orchestration and automation for MSSPs alleviates these challenges and makes the process run effectively and efficiently. Automation and orchestration methods impact MSSPs in several important ways. Here’s how:
Automation : Enables response to low level tasks, while freeing analysts for higher value
Orchestration : One responsibility of an MSSP is to manage the tasks of client SOCs.
Visit - https://www.siemplify.co/mssp-security-orchestration-automation/
CNIT 123 8: Desktop and Server OS VulnerabilitiesSam Bowne
For a college class in Ethical Hacking and Network Defense at CCSF, by Sam Bowne. More info at https://samsclass.info/123/123_S18.shtml
Based on this book
Hands-On Ethical Hacking and Network Defense, Third Edition by Michael T. Simpson, Kent Backman, and James Corley -- ISBN: 9781285454610
Intrusion detection and prevention systemNikhil Raj
This presentation describes how to implement Network based Intrusion Detection System (SNORT) in the network. Detecting and analyzing alerts generated and blocking the Attacker using Access Control List.
Slides for a college course based on "Hands-On Ethical Hacking and Network Defense, Third Edition" by Michael T. Simpson, Kent Backman, and James Corley -- ISBN: 9781285454610
Teacher: Sam Bowne
Twitter: @sambowne
Website: https://samsclass.info/123/123_S18.shtml
Understand AWS best practices for Distributed Denial of Service (DDoS) resiliency and how AWS Shield can assist you to protect your business. Uncover how this tool safeguards web applications running on AWS, and how always-on detection and automatic inline mitigations minimize application downtime and latency.
My keynote at 1st International Workshop on Social Multimedia Computing (SMC), Melbourne, Australia, 9 July 2012.
see: http://www.icme2012.org or
http://smc2012.idm.pku.edu.cn/
IoT security compliance framework is essential to ensure IoT security. Here is a complete iot security audit checklist for ensuring security of IoT Devices in real time. know more here : https://www.qwentic.com/blog/iot-security-compliance-checklist
Cyber security is the body of technologies and process which practices protection of network, computers, data and programs from unauthorized access, cyber threats, attacks or damages
In computing, a denial-of-service (DoS) attack is an attempt to make a machine or network resource unavailable to its intended users, such as to temporarily or indefinitely interrupt or suspend services of a host connected to the Internet - Wikipedia
One of the more challenging aspects of Blog writing is coming up with ideas for your next blog. The following are a number of sources for coming up with those ideas.
OSINT: Open Source Intelligence - Rohan BraganzaNSConclave
Speaker is going to conduct hands-on training on how an individual can use Open-source intelligence (OSINT) to collect data from publicly available sources. Speaker will showcase tools and techniques used in collecting information from the public sources.
https://nsconclave.net-square.com/advanced-reconnaissance-using-OSINT.html
Visão geral da plataforma: Soluções de Marketing do LinkedInLinkedIn
As Soluções de Marketing do LinkedIn ajudam profissionais de marketing a alcançarem estes objetivos da maneira mais eficaz possível. O portfólio de soluções inclui: Anúncios display, Sponsored Updates, Sponsored InMail, Lead Accelerator e Self Service. Veja as principais características de cada solução nesse documento.
According to Cisco’s 2018 Cyber security automation Study, organizations overwhelmingly favor specialized tools to get the most robust capabilities across their environment. The more disparate technology a SOC uses, the greater the need for security orchestration and automation platform to help tie everything together.
Visit - https://www.siemplify.co/
DDOs Attacks (Distributed Denial of Service
Attacks
DoS Basics
What is Internet?
What resources you access through Internet?
Who uses those resources?
Good vs Bad Users
Denial-of-Service attack
-DoS attack is a malicious attempt by a single person or a group of people to cause the victim, site, or node to deny service to its customers.
-What is (DoS)Attack
An attack that attempts to stop or prevent a legitimate user from accessing a service or system. The attacker will either directly attack the users network or system or the system or service that the users are attempting to access.
-Distributed denial of service attack (DDoS)
This type of attack is distributed among many different systems making it more powerful and harder to shutdown
Integración de Google Adwords con Google Analytics - Estefanía Rojas - Analyt...Neo Consulting
La presentación de Estefanía Rojas, consultora SEM de Neo Consulting, sobre las ventajas de integración de las cuentas de Google Adwords con Google Analytics y Remarketing. Presentada en el evento Resumen de Google Analytics Summit en la Universidad del Pacífico.
Caso de éxito: Métricas accionables en AeroméxicoNeo Consulting
Hebert Hernández, Director de Ábaco Metrics, habló sobre “Métricas accionables” en el caso de éxito que compartió de la aerolínea mexicana AeroMéxico. En este, demostró la importancia de la medición de todos los puntos de contacto más importantes con los clientes.
Security orchestration and automation for MSSPs alleviates these challenges and makes the process run effectively and efficiently. Automation and orchestration methods impact MSSPs in several important ways. Here’s how:
Automation : Enables response to low level tasks, while freeing analysts for higher value
Orchestration : One responsibility of an MSSP is to manage the tasks of client SOCs.
Visit - https://www.siemplify.co/mssp-security-orchestration-automation/
CNIT 123 8: Desktop and Server OS VulnerabilitiesSam Bowne
For a college class in Ethical Hacking and Network Defense at CCSF, by Sam Bowne. More info at https://samsclass.info/123/123_S18.shtml
Based on this book
Hands-On Ethical Hacking and Network Defense, Third Edition by Michael T. Simpson, Kent Backman, and James Corley -- ISBN: 9781285454610
Intrusion detection and prevention systemNikhil Raj
This presentation describes how to implement Network based Intrusion Detection System (SNORT) in the network. Detecting and analyzing alerts generated and blocking the Attacker using Access Control List.
Slides for a college course based on "Hands-On Ethical Hacking and Network Defense, Third Edition" by Michael T. Simpson, Kent Backman, and James Corley -- ISBN: 9781285454610
Teacher: Sam Bowne
Twitter: @sambowne
Website: https://samsclass.info/123/123_S18.shtml
Understand AWS best practices for Distributed Denial of Service (DDoS) resiliency and how AWS Shield can assist you to protect your business. Uncover how this tool safeguards web applications running on AWS, and how always-on detection and automatic inline mitigations minimize application downtime and latency.
My keynote at 1st International Workshop on Social Multimedia Computing (SMC), Melbourne, Australia, 9 July 2012.
see: http://www.icme2012.org or
http://smc2012.idm.pku.edu.cn/
IoT security compliance framework is essential to ensure IoT security. Here is a complete iot security audit checklist for ensuring security of IoT Devices in real time. know more here : https://www.qwentic.com/blog/iot-security-compliance-checklist
Cyber security is the body of technologies and process which practices protection of network, computers, data and programs from unauthorized access, cyber threats, attacks or damages
In computing, a denial-of-service (DoS) attack is an attempt to make a machine or network resource unavailable to its intended users, such as to temporarily or indefinitely interrupt or suspend services of a host connected to the Internet - Wikipedia
One of the more challenging aspects of Blog writing is coming up with ideas for your next blog. The following are a number of sources for coming up with those ideas.
OSINT: Open Source Intelligence - Rohan BraganzaNSConclave
Speaker is going to conduct hands-on training on how an individual can use Open-source intelligence (OSINT) to collect data from publicly available sources. Speaker will showcase tools and techniques used in collecting information from the public sources.
https://nsconclave.net-square.com/advanced-reconnaissance-using-OSINT.html
Visão geral da plataforma: Soluções de Marketing do LinkedInLinkedIn
As Soluções de Marketing do LinkedIn ajudam profissionais de marketing a alcançarem estes objetivos da maneira mais eficaz possível. O portfólio de soluções inclui: Anúncios display, Sponsored Updates, Sponsored InMail, Lead Accelerator e Self Service. Veja as principais características de cada solução nesse documento.
According to Cisco’s 2018 Cyber security automation Study, organizations overwhelmingly favor specialized tools to get the most robust capabilities across their environment. The more disparate technology a SOC uses, the greater the need for security orchestration and automation platform to help tie everything together.
Visit - https://www.siemplify.co/
DDOs Attacks (Distributed Denial of Service
Attacks
DoS Basics
What is Internet?
What resources you access through Internet?
Who uses those resources?
Good vs Bad Users
Denial-of-Service attack
-DoS attack is a malicious attempt by a single person or a group of people to cause the victim, site, or node to deny service to its customers.
-What is (DoS)Attack
An attack that attempts to stop or prevent a legitimate user from accessing a service or system. The attacker will either directly attack the users network or system or the system or service that the users are attempting to access.
-Distributed denial of service attack (DDoS)
This type of attack is distributed among many different systems making it more powerful and harder to shutdown
Integración de Google Adwords con Google Analytics - Estefanía Rojas - Analyt...Neo Consulting
La presentación de Estefanía Rojas, consultora SEM de Neo Consulting, sobre las ventajas de integración de las cuentas de Google Adwords con Google Analytics y Remarketing. Presentada en el evento Resumen de Google Analytics Summit en la Universidad del Pacífico.
Caso de éxito: Métricas accionables en AeroméxicoNeo Consulting
Hebert Hernández, Director de Ábaco Metrics, habló sobre “Métricas accionables” en el caso de éxito que compartió de la aerolínea mexicana AeroMéxico. En este, demostró la importancia de la medición de todos los puntos de contacto más importantes con los clientes.
Caso de éxito: Calidad de los Prospectos en una empresa de serviciosNeo Consulting
Paul Fervoy, analista digital de la empresa Mi Web (Costa Rica), compartió el caso de éxito de Grupo MedLegal, una empresa de servicios que genera ventas a través de prospectos.
As far as an individual is concerned, perfect human nature is a must for his/her LIFE to go to supreme LIFE space. As for the all human beings, it is the prerequisites to establish justice, peace and happiness of human value system.
Without perfect human nature, individual not only cannot get happiness, but also has no bright future; the mankind can never avoid the state of ups and downs in competition, confrontation and war.
The eight conditions of perfect human nature:
1.Revere the Greatest Creator, revere gods and Buddha, revere other people;
2.No mind of losing and winning, no mind of combating;
3.Revere nature;
4.Modest, trustworthy and honest;
5.Be sympathetic and compassionate;
6.Be able to adjust and stay calm in both good times and bad times;
7.Conform to the laws of nature; seek not the special and abnormal;
8.Love life, love labor.
Thinking Outside the Box that Keeps MovingLuke Brooker
Original Slides: http://lukebrooker.com/presentations/thinking-outside-the-box-that-keeps-moving
Tips and Tricks for a Responsive Web.
From my Brisbane Web Design Talk November 21st 2013.
XenServer in der Cloud
Der beste Hypervisor für Desktop Virtualisierung
Web-basierter Zugriff auf VMs in der Cloud
Plattform für virtuelle Networking Appliances (VPX)
Live Demo I
Desktop-Optimierungen in Citrix XenServer
Zugriff über Web Self-Service
Powering VPX
Networking für die Cloud
Einbindung von SaaS Anwendungen in bestehende Umgebungen und Auslagern von Diensten mittels OpenCloudAccess / OpenCloudBridge
Sicherheit und Hochverfügbarkeit mit Citrix NetScaler
Sicherer Zugriff, Hochverfügbarkeit aller Komponenten und Bereitstellung von Web Anwendungen
Citrix Receiver für jedes Endgerät - Zugriff auf virtuelle Desktops & Apps mit iPad, Blackberry, Android & Co.
HDX Technologien: WAN-Optimierung mit Branch Repeater - Integration in bestehende Citrix Umgebungen
Live Demo II
WAN-Optimierung
Zugriff mit Citrix Receiver
Produktvorstellung: OpenCloud Access / OpenCloud Bridge
Yellow Slice is a design studio in Mumbai, India. We specialise in Branding, UI (User Interface) , UX (User Experience), User Research & Usability Testing.
Why Progressive Web Apps will transform your websiteJason Grigsby
* Cut through the PWA hype and learn why they really matter
* Discover incentives from Google and Microsoft including SEO benefits
* Learn how other companies have used PWAs to increase revenue
* Put together a high-level plan on converting your website to a PWA
Presented at Portland Digital Summit 2017
Is the buzz around Progressive Web Apps real or are they simply the latest fad? In this talk, you’ll learn exactly what Progressive Web Apps are, what problems they solve, and what new design challenges they present. Jason will show how organizations are using Progressive Web Apps to provide better and faster user experiences.
Mike King | SearchLove San Diego, 'Automation Demystified'Distilled
Marketing Automation is a set of technologies that has largely been ignored by search marketers due to its complexity. In this talk, Mike will bring automation back down to earth to show you ways to merge audience research, content marketing and search to find quick automation wins and prepare yourself for more complex use cases.
To create the best mobile applications possible we have to look at the design from a user perspective before we start programming a single line of code. And the design process doesn’t stop after the first deployment. When an application has been submitted to a marketplace or appstore we can start monitoring the usage and study the end-user reviews.
The following topics are covered in this slidedeck:
1. Creating awareness on the importance of app strategy and design.
2. What should be happening before we start developing mobile apps?
3. What should be done once the mobile app has been deployed?
4. Wrap up and next steps.
What are ap is, how do they work, and why are they beneficial to developers a...Shelly Megan
We’re living in an API centric world Many of our daily activities revolve around APIs, and most of us are not even aware of it! You can instantly browse information on the current weather conditions.
The Art and Science of Mobile App Success - Seattle Interactive Conference 20...Jennifer Wong
If you build it they may not come. If you promote it, you may not retain them. If you retain them, you may never make money. With over 20,000 apps added to app stores each month, to remain competitive, a skillful approach to running an app business is required - and it all needs to be measurable. In an industry where there is no standardized tracking method, many mobile app marketers still face challenges in measuring and and reporting on actionable results of their app campaigns This session will highlight the key elements in a success mobile app marketing campaign: discoverability, advertising, attribution, and monetization.
Chatbot development workshop with the Microsoft Bot Frameworkgjuljo
Develop a chatbot from zero to hero using the Microsoft Bot Framework in Node.js.
Full day workshop with step by step exercises (code on GitHub), including unit test, continuous integration and continuous deployment.
In this talk from the Dublin Websummit 2014 AWS Technical Evangelist Danilo Poccia discusses the approaches that you can take to improve monitoring and monetization of your mobile apps.
Includes a discussion of A/B testing in mobile apps, monetization strategies & metrics. Also covers relevant AWS services such as Amazon Mobile Analytics, SNS Mobile Push and the AWS mobile SDKs for Android and iOS devices.
Web 1.0 was an early stage evolution focused on how users could connect to the web through the user interface. Web 2.0 emerged around 2004 and focused mainly on interactivity and collaboration through social media; it too has peaked.
Through the evolution of smart phones and the ongoing improvement of technology, Web 3.0 offers more solutions for browsing and enables consumers to browse application data from anywhere in the world.
Hassan Bawab will share how Web 3.0 started as merely a trend but is quickly becoming the standard.
Capitalizing on Web 3.0 requires providing a mobile experience to end-users. It also means more effective communication and ease of reach. Implementing a Web 3.0 strategy can ultimately lead to improved intelligence and customer engagement for organizations in any industry.
Two weeks ago we released an infographic showing the life of a normal person as we imagine it in 2025. The kinds of automated services illustrated in that graphic that will appear over the next decade are all enabled by the same piece of technology: the API. What APIs, or Application Programming Interfaces, do is provide programmers with a simple way of connecting their programming into the data and services of an existing program. Any websites that embed Google or Facebook logins are accessing an API provided by Google or Facebook to authenticate users' identities. Similarly, as personal data becomes stored in the cloud, companies with permission to access such data are increasingly plugged in to their consumers' changing status and needs.
Beyond just explaining how APIs are driving technological advancements across every industry, our latest Digital Lab Thought Piece provides useful tips for any business on navigating a world based on APIs - whether that means activating the APIs that are already out there, or building one of your own to create new revenue stream or make your services indispensable.
Similar to Mike king - Digital body language 2.0 (20)
Digital Intelligence Perú 2015 - Conectando online-offlineNeo Consulting
Presentación de Yéssica Ordaz, en el segundo congreso de Digital Intelligence Perú, acerca de cómo conectar el mundo online y offline para mejorar el performance de tu negocio.
Enhanced Ecommerce - Luis Rosales y Ronald Guillen - Analytics2014Neo Consulting
La presentación sobre las nuevas funcionalidades y nuevos reportes de ecommerce en Google Analytics, presentados en Google Analytics Summit en San Francisco. Realizada por Luis Rosales y Ronald Guillen en el evento Resumen de Google Analytics Summit en la Universidad del Pacífico.
Google Tag Manager - Fernando Pérez - Analytics 21014Neo Consulting
La presentación de Google Tag Manager, destacando las ventajas de la herramienta para el equipo de Marketing. Realizada para el evento Resumen de Google Analytics Summit en la Universidad del Pacífico.
Presentación de I Marketing + Innovation a cargo de Gustavo Vaz, cofundador de EasyTaxi: "Dificultades, problemas y lecciones aprendidas de una expansión rápida y agresiva"
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
ER(Entity Relationship) Diagram for online shopping - TAEHimani415946
https://bit.ly/3KACoyV
The ER diagram for the project is the foundation for the building of the database of the project. The properties, datatypes, and attributes are defined by the ER diagram.
2. The paranoia around user tracking has increased substantially since Edward Snowden proved what we all already suspected anyway.
ARE SCARED
OF BIG DATA
4. READ
HAVE YOU CHECKED YOUR APPS?
A lot of the applications you have on your phone right now are broadcasting data about you.
5. RECORDS AUDIO AT ANYTIME withoutyour permission
TAKES PICTURES & VIDEO withoutyour permission
READS YOUR PHONE CALL LOG including incoming and outgoing call metadata
http://huff.to/1oIcHLR
6. Bruce Wayne shows Luscious Fox the tracking system he’s built using people’s cellphones and Luscious tells Bruce
“this is wrong!” Then they use it to save the world. REMINISCENT OF THIS SCENE
7. We’ve all been active participants in this type of data collection. ALSO BEEN CONTRIBUTING
8. Credit cards aren’t just a convenience, they are tracking devices.
ISN’T THE ONLY THINGTRACKING YOUR PURCHASES
9. SELLYOUR DATA
All the data is aggregated and sold back to marketers to do more effective targeting.
10. THAT’S HOWhappened
Target famously makes use of this to “prime the pump” for pregnant customers.
http://onforb.es/1w2lJEE
11. AND HOWhappens
Hospitals are starting to get in the game as well by predicting illnesses based on the purchasing behavior of patients.
http://buswk.co/VYQ1gY
12. OUT.
TURN OFF Location Services on your phone
DELETE YOURSELFfrom ad networks
DON’T MAKE a Facebook account
DON’T MAKE a Google account
DISABLE JavaScript
USEDuckDuckGo
INSTALL AdBlock
DISABLEcookies
USE cash
USETor
Opting out is difficult and you can do it with considerable effort. However it does mean not having a modern web experience.
17. LEADGENERATION
When I say “lead generation” you start to think of this HubSpot model.
18. LEADGENERATION
…then you think about the different touch points, qualification and lead scoring.
Blog
Social Media
Keywords
Pages
Calls-to-Action
Landing Pages
Forms
Contacts
Email
Workflows
Lead Scoring
CRM Integrations
Social Media
Smart Calls-to-Action
Email
Workflows
19. But wait… that
applies to everything
in digital marketing.
20. IT’S HOWreduces churn
HubSpot has a user engagement score called the Customer Happiness Index (CHI). They use it to improve the happiness of 33% of their previously unhappy customers -http://bit.ly/1lDuG6f
22. PREDICTIVE MODELING
Target uses each “guest's” actions on and offline to determine their digital body language and deducefuture behaviors.
See Andrew Pole (Target) explain thishttp://www.rmportal.performedia.com/node/1373
23. Leveraging data from implicit data sources in context with user behavior is the user’s digital body language.
YOUOBVIOUSLY.
25. DATABASEOF AFFINITY
Google is using all the data it collects about users across its ecosystem to build robust user profiles,
understand and segment all of its users.
26. OFGOOGLE NOW
Google is getting increasingly predictive and personalized. It’s realistic to expect that Google now is the personal valet inits infancy
27. SEGMENTS
Google already allows marketers to purchase audiences based on affinity segments in Adwords.
28. INGOOGLE ANALYTICS
You can also measure Affinity Segments directly in Google Analytics. More info -http://bit.ly/1fdLpbo
30. How can we understand our customers before they fill out a form?
We want to
know our customers
before they ever tell
usanything.
31. CONNECT
Yes, I’ve talked about Facebook Connect, personas and leveraging social sign-in as ways to collect data on your users, identify segments and target dynamically, and…
32. MOST ROBUST SOCIAL DATA Facebook is what people use the most and it offers the most granular data for marketers to work with.
http://bit.ly/1mgSvRE
33. LOGINIS ON THE DECLINE
Facebook login usage is actually on the decline because of fears around data privacy and being hacked.
34. GOODBYE SOCIAL DATA
People have gotten so scared of clicking the sign-in with Facebook button that FB is rolling out an anonymous login feature.
http://bit.ly/1zq9Wod
35. LINKEDINARE BEST FOR B2B
Users generally consider Facebook to be a more personal account so they’d prefer to login to business related accounts with their Google or LinkedIn accounts.
37. BROWSER FINGERPRINTING
A unique string can be generated for identification based on a combination features that a web browser broadcasts.
We’ll need to be able to track users across multiple visits in a database.
A browser fingerprint is an effective way to do so.
38. STUDY SHOWED unique fingerprints
Pantoclick’s study showed that 86.3% of browsers had unique fingerprints.
http://bit.ly/1n8DFIj
39. ARE NOTVERY UNIQUE
Since mobile browsers generally share the same technology stack,
it is difficult to use browser fingerprinting as a sole means of tracking.
0%
25%
50%
75%
100%
Opera Mini
Safari (in-app)
AndroidBrowser
Safari
InternetExplorer
Firefox
Chrome
%Unique (Fingerprint Only)
%Unique
40. INCREASESUNIQUENESS
0%
25%
50%
75%
100%
Opera Mini
Safari (in-app)
Android Browser
Safari
Internet Explorer
Firefox
Chrome
%Unique (Fingerprint + IP)
%Unique
Optimisation Beacon’s study showed that browser fingerprints are incredibly effective for user tracking when adding the user’s GeoIP and hostname into to the mix -http://bit.ly/1nfhvc4
41. STUDY SHOWED changed fingerprints
Browser fingerprints can change for a variety of reasons and Pantoclick’s sample was full of very tech-savvy users who were introduced to the browser fingerprint concept.
42. EASY JAVASCRIPT LIBRARY
Browser fingerprinting can’t be any easier than this. It only takes one line of code.
var fingerprint = new Fingerprint().get();
FingerprintJS -http://bit.ly/1rUeZet
43. INGOOGLE ANALYTICS
Track the browser fingerprint on the visitor level as a custom variable so you can marry
with your database and track the return login as an event.
_gaq.push(['_setCustomVar',
1, // This custom var is set to slot #1. Required parameter.
‘userFingerPrint', // The name acts as a kind of category for the user activity. Required parameter.
‘[insert fingerprint number here]', // This value of the custom variable. Required parameter.
1 // Sets the scope to visitor-level. Optional parameter.
]);
_gaq.push(['_trackEvent',
‘returnLogin', // category of activity
‘fingerPrintedUserLogin', // Action
]);
44. RESPAWING COOKIES
EverCookie populates itself in every possible browser storage mechanism and respawns whenever is deleted.
EverCookie can be used in addition to, or in place ofm browser fingerprints and/or standard cookies to persistently identify users.
http://bit.ly/1w2ofdZ
47. DEMYSTIFY USERS WITH THEIR IP
MaxMind provides the user’s Country, State, City, ZipCode, Organization, Domain Name, Longitude and Latitude
MaxMind http://www.maxmind.com
48. MAXMIND CLAIMScity-level accuracy
According to the service’s FAQ Maxmind is 99.8% accurate on the Country level, 90% accurate on the State level and 83% accurate on the city level -http://bit.ly/1jeJ6KA
49. 1000 API CALLS A DAY FOR FREE
IPINFO.IO’S standard packages go up to 160k API calls/day at $200, but the free tier offers 1000/day.
IPINFO.IO http://www.ipinfo.io
50. USE THEget their census data
The Census API can return demographic data based on the zipcode that is passed.
http://1.usa.gov/1syEEqn
51. THE CODE IS WRITTEN FOR YOU
Chris MacNaughton wrote this PHP library that makes pulling data from the Census API trivial.
US Census Class -http://bit.ly/1w2ollP
52. USE THEget their address
Leveraging the user’s latitude and longitude you can ping the Google Maps Geocoding API and get their address.
http://bit.ly/1q07UJD
53. 30,000 API CALLS A DAY FOR FREE
Google requires you to have a Google Maps for Business account to get more than 100 API calls per day.
Bing Maps Portal https://www.bingmapsportal.com
Alternatively, Mapquest is completely free http://developer.mapquest.com/
54. USE THEget their name, number, and age
Using the address from Geocoding you can ping the White Pages Pro API and get their name, number and age.
http://bit.ly/1q07UJD
55. IMPROVE ADDRESSuse HTML5 Geolocation API
If a website has ever asked you for your location it’s using the GeoLocation API to get your precise coordinates. These can thenbe used the same way I’ve just described to get more information on a user.
56. USE THEget firmographics
Using the organization name that you’ll get from MaxMind or the WhitePages API you can then get firmographic information on the company from Crunchbase -http://developer.crunchbase.com
57. USE THEget paid search spend
Using the organization name you can get their domain name and find out how much they spend in Paid Search using the SEMRush API -http://www.semrush.com/api.html
58. USE THEget technologies
Using the company’s name you can find their domain name and send it to Builtwith’s API to get the list of technologies the site uses -http://api.builtwith.com/
59. SNIFF THE SITE’S TECHNOLOGY
Wappalyzer is a Chrome extension similar to Builtwith and the author has published the source code..
Skip the pricy Builtwith buy and use Wappalyzer.
http://bit.ly/1q07YJh
60. USE THEget the weather
Leveraging the user’s latitude and longitude you can find out the user’s weather and tailor their experience.
https://developer.forecast.io/
63. HOUSEHOLD INCOME AND MORE
RapLeaf offers a wealth of demographic information such as gender, presence of children, net worth, etc.
RapLeaf -http://www.rapleaf.com
64. HERE IS data point that RapLeaf offers
They also offer interests, purchasing information and occupation type.
65. SOCIALDATA
Aside from their incredible vacation plan FullContact can also take an email address or phone number and give back name, demographics and social media profiles.
66. APICOMING SOON
It appears FullContact is looking to throw its hat in the ring with data providers like Hoovers
or Salesforce’s Data.com for a low cost.
70. PERSONALIZATION
When I say site personalization, I mean changing the site meaningfully in response to a change in the user’s data.
http://bit.ly/1q07ZNo
71. CAN INCREASECONVERSION
Simple offer pop-out systems like RocketBolt have resulted in as much as $40k incremental revenue for some businesses.
http://www.rocketbolt.com
72. PERSONALIZATION
By personalizing the experience of plus-size shoppers ModCloth saw a 14.9% lift in AOV,
increased customer satisfaction and a lower return rate.
73. PERSONALIZATION
Visual Site Optimizer saw an 149% increase in clickthrough from Indian visitors to the careers page from simply toggling on aCTA based on the user’s location. -http://bit.ly/VYSh83
75. $999 GETS YOU 10K UNIQUES
Marketo’s marketing automation platform does a variety of things, just for the personalization product it costs $999/month.
Marketo -http://www.marketo.com
76. PRICING STARTS AT $4,000/MONTH
Monetate allows for drag and drop page customization based on user features and their behaviors.
Monetate -http://www.monetate.com
77. NO PUBLISHED MINIMUMS
Mintigo is specifically for scoring and segmenting prospects to ultimately determine if they are viable.
Mintigo -http://www.mintigo.com
78. FREE TRIAL + $99/MONTH
Mineful is a reasonably priced predictive analytics and personalization solution that is focused primarily on e-commerce.
Mineful –http://www.mineful.com
79. $2000/ANNUALLY
LeadLander just provides the list of companies that visit your site based on IP vs. Location services.
Leadlander –http://www.leadlander.com
81. LEAD SCORINGIN MARKETO
Marketo’s processes can be mirrored and customized to your specific use cases with a little math, a few scripts and APIs
Track User Data
Track Customer Data
Predictive Modeling
85. The scoring is iterative and will likely have to be revisited once you have more data on your users,
but design your score based on these ranges.
80-100 –Highly Engaged; ENGAGEMENTSCORING RANGES
< 40 –Very Low Engagement;
40-80 –Medium Engagement;
86. This is an example of a scoring model I developed for a CRM startup.
Notice that visits from different channels are scored differently
Website Visit
From Search
10
10
10
10
From Social
3
5
5
5
From Email
4
5
5
10
From Display
2
5
5
5
From Native Ads
10
10
10
5
From Referral
3
5
5
10
Pageview
1
2
3
5
Free Trial Signup
20
20
-
-
Attend Webinar
10
10
15
20
Content Download
15
10
15
10
Mailing List Signup
15
10
15
-
Product Usage & Features
Add Another User
-
25
30
40
Add Account
-
20
25
25
Add Deal
-
10
15
20
Upgrade Account
25
30
40ENGAGEMENTSCORING EXAMPLE
87. While the tracking of the user engagement score will happen in a separate database, we’ll want to track specific user engagement events within Google Analytics to understand macro-trends.
_gaq.push(['_trackEvent',
‘userEngagementEvents', // category of activity
‘[insert name of engagement event here]', // Action
]); ENGAGEMENTEVENT TRACKING
88. GOOGLE HANDLES THE HEAVY LIFTING FOR PREDICTIVE MODELING
This could be a whole talk by itself. Look for a post from me on Moz about this soon.
Google Prediction API –http://bit.ly/TTxPDz
89. CLASSON STATISTICS
So you’re not a data scientist? Check out Udacity’s class on Statistics http://bit.ly/1qWwWJd
91. R IS CODING FOR MATH
Try R is a free Code School product that helps you quickly learn R through immersion.
Try R –http://tryr.codeschool.com
92. &SHINY
R Studio / Shiny -http://www.rstudio.com/
http://shiny.rstudio.com/
R STUDIO
SHINY
93. THE CLOUD FOR DATA SCIENCE
With DominoUp you can deploy your predictive models as a service without your dev team.
DominoUp –http://www.dominoup.com/
94. CROWD SOURCED DATA SCIENCE
Hold contests focused on problems that can be solved with predictive analytics and data scientists solve them.
Kaggle –http://www.kaggle.com
96. AN OPEN SOURCE RULE ENGINE
All dynamic content and triggering must be governed by a rule engine or a series of if-then statements.
Ruler –http://bit.ly/1qkXbVS
97. PROFILING
Progressive profiling is the act of collecting more information on your users over time.
Some sites do this explicitly with popup questionnaires.
RULE-DRIVEN PROGRESSIVE PROFILING
Ifthe user has been identified or the user is logged in, anda given data point has not been captured then display short questionnaire to capture more data on the user.
98. PLACEMENTS
It can be difficult to ensure retargeting cookies are being installed for the right users.
Fingerprinting and effective user identification can improve this.
INTELLIGENT COOKIE PLACEMENT
If the user is a known browser fingerprint that is associated with a username then don’t place a retargeting cookie.
99. CONTENTDISPLAY
Displaying the right content to the right people based on their behavior and scores.
RULE-DRIVEN CONTENT DISPLAY
Ifthe user has a known feature oris a user of a known type
thendisplay segmented content for that user.
100. EasyRec is an open source recommendation system and API that is free to use mostly for product recommendations.
http://easyrec.org
101. CONTENTRECOMMENDATIONS
Product and content recommendations are also rule based as seen with Zemanta and Amazon.
RULE-DRIVEN CONTENT RECOMMENDATIONS
RULE-DRIVEN PRODUCT RECOMMENDATIONS
102. BASED ONSOCIAL DATA
Amazon is also using the social data to make recommendations to you about what you or your friends might be interested in through collaborate filtering algorithms and rule-based displays.
103. NURTURING
Prospect nurturing becomes customizable to the user’s site experience.
TRIGGER EMAIL BASED ON USER ENGAGEMENT
A rule set based on user profile, site behavior and user engagement score can be developed.
104. &MAILGUN
Trigger emails directly from the site or on the backend against data in the database using email providers
Mandrill (http://www.mandrillapp.com)and Mailgun (http://www.mailgun.com)
MANDRILL BY MAILCHIMP
Integrate with your MailChimp account for WYSIWYG email creation. 12k emails/month free.
MAILGUN
Simple REST api with 10K emails/month free
105. WITHLUCKYORANGE
LuckyOrange is an analytics tool that lets you watch recordings of user sessions. Tag the recording with the browser fingerprintto know which user you’re reviewing. http://luckyorange.com
var_loq= window._loq|| []; // ensure queue available
_loq.push(["tag_recording", "[INSERT USER FINGERPRINT HERE]"); // this will tag, won't star, and will append the tag
109. LEAD ANALYTICS & TARGETING
I’ve built a platform that delivers much of the data I’ve talked about today and all you need to do is install one line of code.
Quantum Lead -http://ipullrank.com/quantum-lead
112. ADD A LINE TO GET GOING
<script href=“http://quantumlead.net/ql.js?domain=XXXXXX”>
Install one line of code to the <head> of your website just like any other analytics tool
113. W/OLARK
Check the IPs of the alerts against who is online via Olark and know who to reach out to on the site chat in real-time.
114. ANALYTICS
For now Quantum Lead just tracks pageviews in context of the user information, but there is more in the roadmap.
121. USES IT ON ME
I was thinking going back to Philly for the weekend and closed my browser. Then I got an email a few hours later telling me to complete my transaction.
STARWOOD SITE
TRIGGERED EMAIL
122. CONTRIBUTES TO ROI
Marketers believe that marketing automation is the best way to improve the ROI of Content Marketing.
123. CONTRIBUTES TO ROI
86% of consumers believe that personalization has influenced what they purchased. 31% wish their shopping experience was more personalized.
124. PERSONALIZATION
86% of consumers believe that personalization has influenced what they purchased. 31% wish their shopping experience was more personalized.
125. INDUSTRY ADOPTION OF MARKETING AUTOMATION IS STILL VERY LOW. IT’S A GREAT TIME TO CAPITALIZE
…
129. ISKEY
Alignment of content with user need states and key performance indicators is critical for measurement and effective marketingautomation.
130.
131. MEASURABLEUSER SEGMENTS
I’ve spoken at length about personas, but in this case we can stop at segments rather than building actual personas, but theymust be quantitative by identifiable metrics.
132. YOUR CHANNELS
You’ll need to determine which channels you’ll want to be active in with this campaign so you can account for those activities with the right content and tagging.
Organic Search
Paid Search
Display
Social Display
Retargeting
Native Advertising
Referral
Email
Organic Social
133. YOUR CHANNELS
With marketing automation you need to plan for cross-channel measurement with regard to KPIs and campaign tagging. In some case your campaign tags are also a trigger for automation.
Shareof Voice for Familiarity Keywords
#Impressions for Familiarity Keywords
# Impressions forFamiliarity Creative
#Impressions forFamiliarity Creative
# Impressions forFamiliarity Creative
# Impressions forFamiliarity Creative
Visitsto Familiarity Native Placements
Visits toFamiliarity Content
Open Rate
Rankings for Familiarity Keywords
CTR for Familiarity Keywords
CTR forFamiliarity Creative
CTR forFamiliarity Creative
CTR forFamiliarity Creative
CTR forFamiliarity Creative
SocialShares of Familiarity Native Placements
Timeon Site for Familiarity Content
Opens
# Impressionsfor Familiarity Keywords
Quality Score for Familiarity Keywords
Clicks of Familiarity Creative
Clicks of Familiarity Creative
Clicks of Familiarity Creative
Clicks of Familiarity Creative
Content Downloads
# of Links to Familiarity Content
CTR
CTR for Familiarity Keywords
Visitsfrom Familiarity Keywords
Visits fromFamiliarity Creative
Visits fromFamiliarity Creative
Visits fromFamiliarity Creative
Visits fromFamiliarity Creative
Page Depth
# of ReferralSources to Familiarity Content
Unsubscribes
# URLsReceiving Traffic for Familiarity Content
Content Downloads
Content Downloads
Content Downloads
Content Downloads
Content Downloads
-
ContentDownloads
Page Depth
# Visits toFamiliarity Content
Page Depth
Page Depth
Page Depth
SocialShares of Familiarity Content
Page Depth
-
Page Depth
-
Content Downloads
-
-
-
Page Depth
-
-
-
-
134. Marketing Automation user flows are largely not linear and can be cross-channel. In planning out MA you must identify specific flows that lead you believe will lead to conversion.
…
135. USER PATHS &USER FLOWS
Marketing Automation user flows are largely not linear and can be cross-channel. In planning out MA you must identify specific flows that lead you believe will lead to conversion.
136. TEST POINTS
Figure out the points within the user flow that you want to A/B or MV test for improvement.
Multi-variatetest copy options in plans.
A/B test view layout.
137. TRIGGERS
Triggers can be user actions or attributes that will inform what features on the site or marketing experience needs to be toggled. Cross-channel these can be campaign tags or referrers.
Time betweenvisits
Number of Pageviews
Clicks
ReferralChannel
Usertype
User path
Time on Site
FormSubmission
Basically anything you can track or measure
138. DYNAMIC CONTENT
The content needs to respond to a set of rules. You’ll need to determine those rules and then develop specific content
Consideration Version
Loyalty Version
Awareness Version
139.
140. TO YOUR MAILING LIST
Using data from Towerdatayou can append demographic and firmographicdata to your mailing list or userbasebased on email address. http://www.towerdata.comor http://www.fullcontact.com
142. You can get your API data directly in Excel with some VBA using Excel-REST.
.
…
143. POSTMAN
You don’t have to be a coder to use APIs. Using Postman allows you to test out API calls with no code at all http://www.getpostman.com
144. Orange is a visual data mining tool that gives you powerful statistical analysis without requiring code or math. http://orange.biolab.si/
.
…
145. CLUSTERING
K-Means clustering is a unsupervised learning technique that allows patterns to be identified in data without setting specific parameters of what needs to be found. http://bit.ly/1qJEKgm
146. DATA
Use Open Refine (fkaGoogle Refine) http://openrefine.org/index.html. Make sure all the data types in your columns matches.
147. DATA
…
In this case the N/A value must become a non- sensicalvalue 1k-0k and the 0 value must be 0k-0k to ensure consistency
148. MAILING LIST
Use the K-Means clustering method of unsupervised learning to cluster your mailing list based on the features you collect from FullContact.
150. CLUSTER WITH TRIBALYTICS
Tribalyticsallows you to cluster by features of Twitter followers. http://www.tribalytics.com
151. TO USER FLOWS
In many cases user flows as seen to be within a given website whereas a journey map is an indication of a cross-channel experience. Build user flows that connect all of the cross-channel experiences.
152. TO USER FLOWS
This is how you achieve comprehensive alignment for marketing automation.
Specifically align your channels, content and measurement with each of these phases and determine the triggers and user experience for each one
153. IN ANALYTICS
Identifying winning or losing paths in your analytics platform specifically by advanced segments is a quick way to figure outworthy user flows for automation.
154.
155. Your content strategy should specifically speak to the specific segment’s need at this particular phase and touchpointand how you’ll address that need to move them through the funnel.
156. Each channel and touchpointis different and may require a different tone. You must define that tone to ensure it resonates with the target segment. Check out MailChimp’shttp://voiceandtone.com
157. You’ll need to define the requirements for the content that will be created for this specific touchpointand phase. Be mindful that a given page may have multiple options based on the user’s features and actions.
158. TRIGGERS
Using the different data points relevant to each channel, marketers can use these as trigger events to have something happen to the on or off site experience.
LandingPage
Associated Keywords
Campaign Tag
LinkClicked
Landing Page
Nurture Track Id
Campaign Tag
LinkClicked
Landing Page
Nurture Track Id
Creative ID
Referral Source
Campaign ID
Cookie Placement URL
LandingPage
Creative ID
Referral Source
Campaign ID
Cookie Placement URL
LandingPage
159.
160. Many of the marketing automation tools integrate with other data providers and give you high level dashboards.
161. Undoubtedly, you’ll want a more complete picture of metrics in your dashboards and Klipfoliomakes it easy to pull all the data together with APIs. http://www.klipfolio.com
162. Most of the data sources we as SEOs use are already pre-baked and those that aren’t are easily set up with no coding.
164. Augur is the closest thing out there to what I’ve built. I’ve spoken to the Founder, he’s incredibly smart and has some features that are well beyond Quantum Lead.
http://augur.io/
.
…
165. If you’re on WordpressI suggest LeadInfor capturing your leads, forms and user paths easily. http://www.leadin.com
…
166. LEADIN + DEVELOPER
With Augur, LeadInand a developer you could potentially build everything you else you’ll get out of these other tools.
167. PERSONYZE
Personyzehas similar drag drop pesonalizationfunctionality to Optimizelyand Monetate, but a much lower price tag. http://www.personyze.com