Start a conversation with 650 million people! WeChat is growing on average 12,3% per year and is one of the largest standalone messaging apps in the world.

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PRESENTATION 2016

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Let’s start a
conversation

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With 650 million people.

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The big leagues
WECHAT IS ONE OF
THE LARGEST STANDALONE
MESSAGING APPS IN THE
WORLD

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195
236
272
355
396
438
468
500
549
600
650
0
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W E C H A T M O N T H L Y A C T I V E U S E R S
WeChat Monthly Active Users
Linear (WeChat Monthly Active Users)
WeChat is growing by an average
of 12.3% each year.

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WeChat is more than a
messaging application

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it’s a platform
to highlight
your brand and
communicate
with your
customers.

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63%
OF USERS INTERACT
REGULARLY WITH OVER
50 CONTACTS
60%
OF USERS OPEN
WECHAT MORE THAN
10 TIMES DAILY
1.76
$ BILLION DELIVERED
IN LIFESTYLE SPENDING
IN 2013
80%
OF USERS FOLLOW
OFFICAL ACCOUNTS
TO STAY UP TO DATE
WeChat Users

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What is an official
account?
WeChat official accounts (OAs) are branded accounts
that companies use to communicate with their
customers or staff. OAs are divided into subscription
accounts, service accounts, and enterprise accounts,
each one serving a distinct need.

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Why WeChat
is good for your brand
B R A N D W E C H A T

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Versatile
Broadcast content to you everyone that follows your OA, or
have conversations with individual users.
OPEN AND CLOSED COMMUNICATION
WeChat works on multiple operating systems, including iOS,
Android, Windows Phone, Windows, and Blackberry
CROSS-PLATFORM

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Functional
Keep your users informed about special offers, service and
product information, and the latest trends in your industry.
PUSH RICH MEDIA CONTENT
Engage with your customers or staff on voice or video.
VOICE AND VIDEO CALL
Your users can make payments directly from WeChat, both to
one other and at participating merchants. In South Africa,
this is service is called WeChat Wallet and is supported by
Standard Bank.
PAYMENT READY

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YOU COULD SAVE MILLIONS BY
CREATING AN OA IN WECHAT RATHER
THAN DEVELOPING YOUR OWN APP.
New apps require building and maintaining code on multiple
platforms, promotion on app marketplaces, and revenue
sharing through Google Play and Apple App Store. By
contrast, an OA leverages off the existing WeChat ecosystem
user base.
Cost
effective
No need to
develop a
new app

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WeChat
payments in
action
YOU’RE AT A DINNER WITH FRIENDS
AND THE BILL ARRIVES.
Because you all use WeChat, you can easily split the bill by
sending a QR code to everyone at the table, each of whom
can automatically pay their portion with a tap of their
phones.
After dinner you head to the movies.
Someone has pre-booked your seat
and you owe them money.
You log on to WeChat, enter your
transfer value, and send.

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CONNECT
MANAGE
The number one way
for brands to connect with
current and potential clients.
The number one
content management system
for WeChat
PERFECT PARTNERS

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AGE DEMOGRAPHIC
18 – 25 years (45.4%)
26– 35 (40.8%)
INTERACTION
8.5 million public accounts
67 000 apps connected to
WeChat
SPENDING
200 million users have their
credit cards attached to
their accounts
ACTIVE USERS
650 million, world wide
5 million in South Africa

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What does
brandWeChat
do?

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Develop bespoke OAs for brands looking to
connect more meaningfully with their clients
DEVELOP
P
Offer a powerful WeChat content
management system (CMS)
MAKE IT EASIER FOR YOU
T
At brandWeChat we

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Our services
We’ll develop your official account and
customize it for you with your company
branding.
OA DEVELOPMENT
P
We’ll integrate your official account into your
current products, such as your responsive
website.
OA INTEGRATION
a
We’ll develop a comprehensive CMS that can
be white-labelled for your own brand.
CMS DEVELOPMENT
T
We’ll formulate a strategy around your
WeChat account for maximum returns.
STRATEGY
Y
We’ll help market your official account to the
current WeChat audience.
MARKETING
L
We can project manage and develop your
official account to enhance business
development.
PROJECT MANAGEMENT
H
BRAND WECHAT

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S!
Multiple language and translation
support
r!
Basic responses like audio, video, text
and images
F!
Upload/download files directly to your
users’ phones
! Automatic RSS feed importing
)! Email redirects from WeChat
C!
Competition functions like scratch cards,
quizzes, polls, photowalls
Q! Location services
Q!
Full reporting services, from user
numbers to interactions
Some of our CMS features

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A!FOOD ORDERING
s !MUSIC STREAMING
s !SPORT PREDICTION GAMES
. !INTERNAL COMMUNICATIONS
W !MOBILE DATING
T !MOBILE HOTSPOT FINDER
Examples of custom OAs
BRANDWECHAT

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BRANDWECHAT
Some of our clients

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WeShouldChat
BRING YOUR BRAND TO LIFE WITH WECHAT

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GET.BRANDWECHAT.COM