110 page report about Apple's current situation in the China market. Wild speculation across the Chinese internet that Apple and WeChat are now in some form of conflict, we delve deep into the Chinese public opinion on this topic.
For the first time, WeChat has opened its books and shared some very interesting data from its home market. This is an English translation of the original Chinese deck released Jan 27, 2015.
WeChat, initially a Chinese social messaging app, seeks to go beyond social networking and entertainment through gaming, new devices and opportunities. As mobile commerce and mobile payment transactions boom in the world, Tencent via their flagship app WeChat are positioning themselves to become a key international player. How are WeChat and Tencent disrupting market leaders all over the world?
110 page report about Apple's current situation in the China market. Wild speculation across the Chinese internet that Apple and WeChat are now in some form of conflict, we delve deep into the Chinese public opinion on this topic.
For the first time, WeChat has opened its books and shared some very interesting data from its home market. This is an English translation of the original Chinese deck released Jan 27, 2015.
WeChat, initially a Chinese social messaging app, seeks to go beyond social networking and entertainment through gaming, new devices and opportunities. As mobile commerce and mobile payment transactions boom in the world, Tencent via their flagship app WeChat are positioning themselves to become a key international player. How are WeChat and Tencent disrupting market leaders all over the world?
WeChat, the shape of the connected ChinaFabernovel
Impressive, intriguing China is all too often dismissed as a source of inspiration for being “too different”. Yet over the past decade, China has undergone unprecedented change as a result of the implementation of protectionist economic policies. No longer the world’s sweatshop, the country is now the international epicenter of technological research & development.
Digital media continues to grow penetration at a steady pace of 9% while Mobile internet consumption sees a massive jump in penetration of 58%. TV only watchers drops by 4% as multi-screen viewing habits continues to grow.
2017 projects to be a year where social and content marketing make a major leap forward. Social is swiftly moving into the center of marketing plans for brands in China.
In 2016, there were a number of important developments that inform the year ahead, including; the rapid emergence of live video, further integration social with ecommerce, and increased investments into social ads and KOLs.
In this social marketing preview of 2017, we have highlighted 10 trends that will prove to be critical for marketers. The trends represent the most current conversations taking place with brands and agencies in China.
These trends are placed in the context of China as a digital-first market - with hot competition between Alibaba and Tencent for dominance.
2019 is setting up to be a very interesting year, full of competing challenges and opportunities.
There are serious warning signs about the global economy and numerous geopolitical challenges in play. The PRC government is also increasing its control and censorship activities. In the past two weeks alone, search engine Bing has been blocked (and unblocked) and big censorship moves have been made within Chinese platforms to remove sensitive content. “Daigou” activity (hand carried imports) is also under increased scrutiny.
Despite this, the opportunities in China are still large and brands continue to increase digital & social media budgets. Social and digital continue to be seen as the most cost efficient marketing channels.
While China still represents a big growth opportunity for all brands, it is also a market where big gains are increasingly going to larger brands. In 2018, data from analysts showed that only 10% of all accounts on Tmall were profitable. The costs of winning in China are rising quickly. Brands need to be more measured and focus on fewer, higher quality efforts.
Marketing to China is also becoming a global challenge. Brands need to support their China-specific marketing with new strategies at HQ level, in order to reach PRC nationals across borders.
With this set of circumstances in place for 2019, there are several key trends for brands to look out for; (1)China marketing should be global, (2)measurement of brand/digital performance is critical, (3)quality in branding and content matter more, (4)social selling is a massive, emerging opportunity, and (5)the rules of retail are being reshaped rapidly.
***
For more context on China social, check out our previous years' reports:
https://www.slideshare.net/cbaker19/social-media-insights-2018
https://www.slideshare.net/cbaker19/social-media-trends-2017
https://www.slideshare.net/cbaker19/2016-chinas-social-media-trend-report
There’s growing interest in Chinese social media from all corners and more and more mid-sized businesses are looking for agencies that can help them connect with Chinese consumers. It’s hard to find an overview of the key players so we’ve compiled a list of major agencies focusing on Chinese social media. Their services and specialties are highlighted to help businesses choose a suitable agency for their needs. These Chinese social media agencies are listed in alphabetical order.
The Internet has fundamentally transformed the way people discover, share, connect and shop. It's time for marketers to transform the way they raise awareness and generate leads as well. Enjoy this eye-opening look at how search engines, social media, and mobile technology are transforming our lives—and how companies can embrace and utilize these tools to transform costly, low-yield marketing programs into finely-tuned lead-generation machines.
An overview of the economic, media and advertising landscape in China today with ad spends, trends, case studies and viewpoints across all key media channels.
MSLGROUP China whitepaper: We Chat about WeChatLeslie Lin
With 600 million users in less than three years, companies around the world are intensely watching the meteoric rise of Tencent's WeChat platform. WeChat combines the functions of Facebook, Twitter, Instagram, Skype and walkie-talkie into one single application. It is the No 1 app download in 20 countries from India to Saudi Arabia.
The recent launch of WeChat 5.0 in China provides users with a richer, more diverse experience including rapid access to e-coupons, booking capabilities, live support, billing inquiries, and points-of-interest navigation.
MSLGROUP China's own experience with the WeChat platform reveals a powerful tool that serves organizations well beyond sales and marketing purposes. This tool can increase operational efficiency, reduce overhead costs, and increase business value.
Based on our experience helping clients develop and implement strategies on WeChat over the last nine months, we have developed this groundbreaking whitepaper that explains how to construct and use WeChat. We analyze cases and cite examples from a variety of industries and highlight best practices.
Contact MSLGROUP for more information.
The explosion in e-commerce in China is a reality. With more than 170 cities with a population of more than 1 million people brands are finding that the only way to reach the complete population is through e-commerce.
More importantly, China is leading the world in providing e-commerce services. Six hour delivery times is the standard. Incredibly sophisticated online brand experiences. Customer services that are about true sales and building deep relationships.
Success in China doesn't only provide great financial results. It also provides learnings that can elevate e-commerce experiences around the world.
Social Media Marketing For SMBs In 2016: The NumbersSEOReseller.com
Social media continues to grow at a tremendous rate. Here’s an infographic compiling the most important stats every SMB should know in 2016.
Read the blog post about this infographic: https://goo.gl/EeV1PL
11 Charts that Predict the Future of MarketingPercolate
These charts hold insights on mobile marketing, advertising, social media, and the Internet of Things. A must-have for every senior marketer this year.
These charts are just the beginning — there is a wealth of predictions for marketing executives to keep top of mind when outlining a multi-channel strategy. To see all 50 charts, download the full report.
Technology Macro Trends - What Marketers Need to Know in 2014Percolate
In the last four years, we’ve seen tremendous upheavals in social channels, mobile adoption across the globe, and software that’s changed the way we live and work.
Technology has reshaped marketing.
To adapt to this new world, marketers need to first understand it. Here are some of the key technology macro trends that have redefined our industry.
Macro trends include:
- Growth of global internet users
- Venture financing of tech startups
- Photo sharing across mobile messaging platforms
- Mobile usage in China and the world
- Advertising revenue across Google, Facebook, and Twitter
- Education technology startups like Khan Academy
- YouTube stars and spectator gaming
Percolate is a marketing technology company with a mission to help brands of all sizes create great content and distribute it to the right audience. With an end-to-end suite of web-based and mobile tools, Percolate allows brands, agencies and other external partners to work within a single platform.
Learn more at: http://percolate.com
The 50 Most Important Marketing Charts of 2016Percolate
The job of the marketer is never static: it changes in response to shifting patterns in consumer behavior, content consumption, and device usage. Every year, we compile the 50 most important trends for marketers across mobile, social, content marketing, and advertising. This year, we bring you a collection that includes newer trends that made a mark last year — including customer experience and ad blocking — and whose impact will continue to be felt.
Why Mobile Social Media Matters - Statistics, Trends, TechnologiesDavid Berkowitz
This is a primer on mobile social media, including statistics, how people are using it, why people use it, and the future of mobile social media. While specific technologies and stats will change with any given month, the trends should prove to be more enduring.
Your feedback is welcome, whether via email (dberkowitz@360i.com), Twitter (@dberkowitz & @360i), or however else you choose.
WeChat, the shape of the connected ChinaFabernovel
Impressive, intriguing China is all too often dismissed as a source of inspiration for being “too different”. Yet over the past decade, China has undergone unprecedented change as a result of the implementation of protectionist economic policies. No longer the world’s sweatshop, the country is now the international epicenter of technological research & development.
Digital media continues to grow penetration at a steady pace of 9% while Mobile internet consumption sees a massive jump in penetration of 58%. TV only watchers drops by 4% as multi-screen viewing habits continues to grow.
2017 projects to be a year where social and content marketing make a major leap forward. Social is swiftly moving into the center of marketing plans for brands in China.
In 2016, there were a number of important developments that inform the year ahead, including; the rapid emergence of live video, further integration social with ecommerce, and increased investments into social ads and KOLs.
In this social marketing preview of 2017, we have highlighted 10 trends that will prove to be critical for marketers. The trends represent the most current conversations taking place with brands and agencies in China.
These trends are placed in the context of China as a digital-first market - with hot competition between Alibaba and Tencent for dominance.
2019 is setting up to be a very interesting year, full of competing challenges and opportunities.
There are serious warning signs about the global economy and numerous geopolitical challenges in play. The PRC government is also increasing its control and censorship activities. In the past two weeks alone, search engine Bing has been blocked (and unblocked) and big censorship moves have been made within Chinese platforms to remove sensitive content. “Daigou” activity (hand carried imports) is also under increased scrutiny.
Despite this, the opportunities in China are still large and brands continue to increase digital & social media budgets. Social and digital continue to be seen as the most cost efficient marketing channels.
While China still represents a big growth opportunity for all brands, it is also a market where big gains are increasingly going to larger brands. In 2018, data from analysts showed that only 10% of all accounts on Tmall were profitable. The costs of winning in China are rising quickly. Brands need to be more measured and focus on fewer, higher quality efforts.
Marketing to China is also becoming a global challenge. Brands need to support their China-specific marketing with new strategies at HQ level, in order to reach PRC nationals across borders.
With this set of circumstances in place for 2019, there are several key trends for brands to look out for; (1)China marketing should be global, (2)measurement of brand/digital performance is critical, (3)quality in branding and content matter more, (4)social selling is a massive, emerging opportunity, and (5)the rules of retail are being reshaped rapidly.
***
For more context on China social, check out our previous years' reports:
https://www.slideshare.net/cbaker19/social-media-insights-2018
https://www.slideshare.net/cbaker19/social-media-trends-2017
https://www.slideshare.net/cbaker19/2016-chinas-social-media-trend-report
There’s growing interest in Chinese social media from all corners and more and more mid-sized businesses are looking for agencies that can help them connect with Chinese consumers. It’s hard to find an overview of the key players so we’ve compiled a list of major agencies focusing on Chinese social media. Their services and specialties are highlighted to help businesses choose a suitable agency for their needs. These Chinese social media agencies are listed in alphabetical order.
The Internet has fundamentally transformed the way people discover, share, connect and shop. It's time for marketers to transform the way they raise awareness and generate leads as well. Enjoy this eye-opening look at how search engines, social media, and mobile technology are transforming our lives—and how companies can embrace and utilize these tools to transform costly, low-yield marketing programs into finely-tuned lead-generation machines.
An overview of the economic, media and advertising landscape in China today with ad spends, trends, case studies and viewpoints across all key media channels.
MSLGROUP China whitepaper: We Chat about WeChatLeslie Lin
With 600 million users in less than three years, companies around the world are intensely watching the meteoric rise of Tencent's WeChat platform. WeChat combines the functions of Facebook, Twitter, Instagram, Skype and walkie-talkie into one single application. It is the No 1 app download in 20 countries from India to Saudi Arabia.
The recent launch of WeChat 5.0 in China provides users with a richer, more diverse experience including rapid access to e-coupons, booking capabilities, live support, billing inquiries, and points-of-interest navigation.
MSLGROUP China's own experience with the WeChat platform reveals a powerful tool that serves organizations well beyond sales and marketing purposes. This tool can increase operational efficiency, reduce overhead costs, and increase business value.
Based on our experience helping clients develop and implement strategies on WeChat over the last nine months, we have developed this groundbreaking whitepaper that explains how to construct and use WeChat. We analyze cases and cite examples from a variety of industries and highlight best practices.
Contact MSLGROUP for more information.
The explosion in e-commerce in China is a reality. With more than 170 cities with a population of more than 1 million people brands are finding that the only way to reach the complete population is through e-commerce.
More importantly, China is leading the world in providing e-commerce services. Six hour delivery times is the standard. Incredibly sophisticated online brand experiences. Customer services that are about true sales and building deep relationships.
Success in China doesn't only provide great financial results. It also provides learnings that can elevate e-commerce experiences around the world.
Social Media Marketing For SMBs In 2016: The NumbersSEOReseller.com
Social media continues to grow at a tremendous rate. Here’s an infographic compiling the most important stats every SMB should know in 2016.
Read the blog post about this infographic: https://goo.gl/EeV1PL
11 Charts that Predict the Future of MarketingPercolate
These charts hold insights on mobile marketing, advertising, social media, and the Internet of Things. A must-have for every senior marketer this year.
These charts are just the beginning — there is a wealth of predictions for marketing executives to keep top of mind when outlining a multi-channel strategy. To see all 50 charts, download the full report.
Technology Macro Trends - What Marketers Need to Know in 2014Percolate
In the last four years, we’ve seen tremendous upheavals in social channels, mobile adoption across the globe, and software that’s changed the way we live and work.
Technology has reshaped marketing.
To adapt to this new world, marketers need to first understand it. Here are some of the key technology macro trends that have redefined our industry.
Macro trends include:
- Growth of global internet users
- Venture financing of tech startups
- Photo sharing across mobile messaging platforms
- Mobile usage in China and the world
- Advertising revenue across Google, Facebook, and Twitter
- Education technology startups like Khan Academy
- YouTube stars and spectator gaming
Percolate is a marketing technology company with a mission to help brands of all sizes create great content and distribute it to the right audience. With an end-to-end suite of web-based and mobile tools, Percolate allows brands, agencies and other external partners to work within a single platform.
Learn more at: http://percolate.com
The 50 Most Important Marketing Charts of 2016Percolate
The job of the marketer is never static: it changes in response to shifting patterns in consumer behavior, content consumption, and device usage. Every year, we compile the 50 most important trends for marketers across mobile, social, content marketing, and advertising. This year, we bring you a collection that includes newer trends that made a mark last year — including customer experience and ad blocking — and whose impact will continue to be felt.
Why Mobile Social Media Matters - Statistics, Trends, TechnologiesDavid Berkowitz
This is a primer on mobile social media, including statistics, how people are using it, why people use it, and the future of mobile social media. While specific technologies and stats will change with any given month, the trends should prove to be more enduring.
Your feedback is welcome, whether via email (dberkowitz@360i.com), Twitter (@dberkowitz & @360i), or however else you choose.
Mobike & Ofo: China's Bike Sharing Industry Mini ReportMatthew Brennan
This Industry Mini Report Breaksdown Key Statistics & Trends In The Fast Moving Bike Sharing Business. Colored Bikes Are Now Everywhere In China with Mobike & Ofo Leading The Market.
Product Brochure: Innovation Trends in Global Retail and Payments 2017yStats.com
Product Brochure with summarized information of our publication " Innovation Trends in Global Retail and Payments 2017".
Find more here: https://www.ystats.com/market-reports/innovation-trends-in-global-retail-and-payments-2017/
Hans Y Combinator Presentation on Lessons from China for Global EntrepreneursGGV Capital
GGV Capital Managing Partner Hans Tung talks about lessons learned from China that can benefit global entrepreneurs. Initially presented at Y Combinator in October 2017
10 Insights on Digital Marketing in China, for 2018.
Brands in China (foreign and local alike) have been pushing hard for a long time to capture market share …often with little regard for quality brand management and well organized, integrated strategies.
China has been a mad dash, with brands jumping from one new development (Weibo, Youku, Tmall...) to the next (WeChat, Bilibili, LittleRedBook…) - all aimed at capturing under-priced audience attention. Most of these efforts have been quickly conceived and not necessarily linked to holistic, organized brand objectives. Its been all about speed.
As organic reach and cheap audience attention come to a close, brands will have to focus on rationalizing their efforts, measuring/tracking investments ...and solving core brand challenges.
2018 will follow from 2017, by being concerned with integration, filling in the pieces and creating more solid, well-refined, integrated digital efforts. Above all, 2018 looks to be about slowing down and getting the basics right.
For more context on China social, check out our previous years' reports:
https://www.slideshare.net/cbaker19/social-media-trends-2017
https://www.slideshare.net/cbaker19/2016-chinas-social-media-trend-report
WAN-IFRA World Press Trends, IAC, Prague (April 2018)Vincent Peyrègne
Presentation World Press Trends 2017 at the Internet Advertising Conference, Prague, April 2018 (https://iac.spir.cz/akce/internet-advertising-conference-2018/).
Two years ago was a watershed moment in the news media industry when a fundamental shift in the business model took place: reader revenue became the biggest source of revenue for news publishers. This year’s survey re-enforces that trend as 56 percent of newspapers’ overall revenue came from circulation sales (print and digital) in 2016.
China Digital Life - Digital Marketing ecosystem in world's most dynamic digi...Nagendra Singh
The story has been told from the perspective of a 27-year old Chinese and his activities through the day. This is a result of my personal experience and research while working in China. Goes without saying that it's just a glimpse of world's biggest and most exciting digital market.
Global Messaging Trends: WeChat, Facebook, Bots, and AppsAndrew Schorr
Grata's keynote presentation at CHat Beijing April 24, 2016 discussing the latest trends in messaging. The other presentations from the event can be found here: http://chinachannel.co/chat-beijing-presentations
The Red Card is a globally recognised study on the most influential European football clubs online in China.
Red Card 2017 is the sixth annual report, and this year measures the performance of over 50 European clubs across 8 different digital metrics.
The aim of this report is to educate teams and organisations on how to improve their China digital strategy.
This paper defines the concept of “interactive e-commerce,” as illustrated through the rise of Pinduoduo. Interactive e-commerce can be broadly understood as an integration of consumer-facing elements of user experience: recommendation, community and entertainment - enabling supply-side optimization to offer increased value to the consumer.
Mobike's English version research white paper report is now released. Highlights include:
Men take more bike trips than women
Mobikes now in more than 50 cities across China.
70%+ of users in their 20's to 40's.
Bike sharing has more than doubled the usages of bicycles in China
Those surveyed reported a 55% decrease in the number of trips by car
In Beijing 92.9% of trips shorter than 5km are quicker by shared bike + public transport vs. car.
In Shanghai that number is 91.9%
Pollution levels are showing no impact on number of rides (hard to believe)
Mobike riders in China have travelled more than 2.5 billion kilometers (to the moon and back 3,300 times)
Retired gentlemen cycle further than anyone else!
Results of a Street Survey about WeChat usage habits. We travelled to:
The Bund, Shanghai
A busy working class suburb of Chongqing (Tier 2 city in the heart of China's mainland)
A small sleepy countryside town on the Yangtze river
And broke out the clipboards to interview 300 people with the same 8 questions about how they use WeChat. The revealing results paint a clear picture of how WeChat is really being used across China.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
ER(Entity Relationship) Diagram for online shopping - TAEHimani415946
https://bit.ly/3KACoyV
The ER diagram for the project is the foundation for the building of the database of the project. The properties, datatypes, and attributes are defined by the ER diagram.
ER(Entity Relationship) Diagram for online shopping - TAE
WeChat Key Trends Report 2017
1. 8 KEY TRENDS FOR WECHAT IN 2017
MATTHEW BRENNAN
CHINACHANNEL.CO
2. MATTHEW BRENNAN
CO-FOUNDER OF CHINA CHANNEL
MATTHEW IS A REGULAR KEY NOTE SPEAKER ON THE TOPIC OF WECHAT AND CHINA’S MOBILE
ECOSYSTEM. HE WORKS PRIMARILY WITH INTERNATIONAL BUSINESSES HELPING TO FORM AND
IMPLEMENT THEIR WECHAT PLATFORM STRATEGY THROUGH TRAINING, WORKSHOPS, COACHING.
MATTHEW IS A FLUENT MANDARIN SPEAKER AND HOLDS 13+ YEARS ON THE GROUND
ENTREPRENEURIAL EXPERIENCE IN CHINA. HIS COMPANY ORGANIZES CHINA’S LARGEST WECHAT
MARKETING CONFERENCE SERIES FOR INTERNATIONAL COMPANIES.
EMAIL: MATTBRENNAN@CHINACHANNEL.CO
LINKEDIN: HTTPS://CN.LINKEDIN.COM/IN/MATTHEW-BRENNAN
THIS PRESENTATION IS ADAPTED FROM A KEYNOTE SPEECH DELIVERED AT CHINA CONNECT
CONFERENCE IN PARIS ON MARCH 2ND 2017 BY
3. ???
IS WECHAT STILL COOL?
I HEARD EVERYONE IN CHINA IS USING WEIBO AGAIN.
CHINACHANNEL.CO
6. THESE ARE JUST SOME OF THE SILLY THINGS WE
CAN EXPECT MEDIA TO START SAYING ABOUT
WECHAT IN THE NEXT 12 MONTHS.
LET’S TAKE A LOOK AT WHAT IS REALLY GOING ON.
CHINACHANNEL.CO
21. TIME SPENT ON MOBILE IN CHINA
Data Source: QuestMobile, TrustData and Hillhouse Estimates
45%
35%
10%
EVERYTHING
ELSE
10%
TENCENT OTHER
TENCENT OWNS 55%
OF ALL TIME ON
MOBILE IN CHINA
CHINACHANNEL.CO
22. Data Source: QuestMobile
TOTAL TIME SPENT ON MOBILE IN CHINA
VS. TIME SPENT ON WECHAT
1,000
26.5%
TOTAL MOBILE TIME SPENT
WECHAT TIME AS % OF ALL TIME
ON MOBILE IN CHINA
26.7%
29.4%
31.5% 31.9%
36.3% 35.5%
34.5% 34.1% 35.2%
33.7% 32.8% 35.2%
SEPT
15
OCT
15
NOV
15
DEC
15
JAN
16
FEB
16
MAR
16
APR
16
MAY
16
JUNE
16
JUL
16
AUG
16
SEPT
16
2,000
3,000
4,000
5,000
BILLION
MINUTES
TIME SPENT IN WECHAT
40%
35%
30%
25%
20%
15%
10%
5%
CHINACHANNEL.CO
23. BOTTOM LINE
• USER NUMBERS WILL TOP OUT
• EXPECT WIDE NEGATIVE MEDIA
COVERAGE
• SENIORS ARE KEY (ONLY) AVENUE
FOR GROWTH
CHINACHANNEL.CO
26. ESTIMATED NUMBER OF NEWSFEED AD IMPRESSIONS PER DAY
PLATFORM Q1 2016 Q2 2016 Q3 2016
WECHAT
MOMENTS
0.2 0.3 0.4
FACEBOOK
GLOBAL
8.8 9.3 10.6
FACEBOOK
US & CANADA
20.6 23.2 25.6
FACEBOOK
ASIA
9.0 9.2 12.4
Data Source: Daiwai Capital Markets
CHINACHANNEL.CO
27. “THE NUMBER OF ADVERTISERS (USING
WECHAT MOMENTS ADS) INCREASED
OVER 100% IN THE LAST QUARTER.”
JAMES MITCHELL
CHIEF STRATEGY OFFICER,
SENIOR EXECUTIVE VP, TENCENT
CHINACHANNEL.CO
32. FIXED PRICE PPM (PAY PER 1,000 IMPRESSIONS)
STARTING FROM 300 RMB (42 EURO)
UP TO 10 DAY CAMPAIGN
4,400 BUSINESS DISTRICTS IN 81 CITIES
AREA PPM
SHANGHAI / BEIJING 150 RMB (21 EURO)
LARGE CITIES (22 IN TOTAL) 100 RMB (14 EURO)
ALL OTHER DISTRICTS 50 RMB (7 EURO)
CHINACHANNEL.CO
MOMENTS ADS FOR SMALL BUSINESSES
35. "THE RULES ARE SIMPLE: WRITE GREAT
CONTENT, CAPTIVATING STORIES, AND
DON'T FOCUS ON SHOVING YOUR
PRODUCTS DOWN THE USERS' THROAT."
THOMAS GRAZIANI
COFOUNDER, WALKTHECHAT
CHINACHANNEL.CO
36. BOTTOM LINE
• EXPECT BETTER TARGETING AND
MORE FORMAT OPTIONS
• MORE SME FRIENDLY OPTIONS
• FOLLOW DEVELOPMENTS CLOSELY,
FIRST MOVERS ON NEW FORMATS
USUALLY HAVE BIG ADVANTAGE
CHINACHANNEL.CO
38. 2015 2016 2017 2018 2019
CHINA
USA
3RD PARTY MOBILE PAYMENTS ($TN)
14
12
10
8
6
4
2
0
Data Source: Forrester Research (US), iResearch (China)
CHINACHANNEL.CO
39. WECHAT USERS MAKING E-COMMERCE
PURCHASES THROUGH WECHAT
15%
31%
2015 2016 Data: McKinsey’s 2016
China Digital Consumer
Survey Report
CHINACHANNEL.CO
40. CHINA 3RD PARTY
MOBILE PAYMENTS
MARKET 2014
Data Source: iResearch Q3 2014
10.0%
82.6%
4.4%
TENPAY
3% OTHERS
ALIPAY
LAKALA
CHINACHANNEL.CO
46. “IT WAS REALLY IMPRESSIVE! THIS YEAR’S
PEARL HARBOR ATTACK WAS INDEED
BEAUTIFULLY PLANNED AND EXECUTED.”
JACK MA
CHAIRMAN OF ALIBABA GROUP
(DESCRIBING LUCKY MONEY)
CHINACHANNEL.CO
47.
48. WECHAT: A SOCIAL APP THAT HAS SUCCESSFULLY
TRANSITIONED INTO A PAYMENTS PLATFORM.
ALIPAY: A PAYMENTS PLATFORM THAT IS TRYING
DESPERATELY TO BECOME A SOCIAL APP.
CHINACHANNEL.CO
51. Data Source: 36Kr Q1 2017
0%
22%
67%
11%
PAYMENT
METHODS IN
CONVENIENCE
STORES: BEIJING
ZHONGGUANCUN
CASH
UNION PAY
CREDIT+DEBIT
CARDS
APPLE PAY
ALIPAY +
WECHAT
PAY QR
CODE
PAYMENTS
CHINACHANNEL.CO
52. Data Source: 36Kr Q1 2017
67%
17%
16%
SOLID
UNDERSTANDING
ONLY CASHIER
UNDERSTANDS NO
COMPREHENSION
BEIJING
ZHONGGUANCUN
CONVENIENCE
STORE STAFF
UNDERSTANDING OF
APPLE PAY
CHINACHANNEL.CO
53. BOTTOM LINE
• 2017 MAY SEE WECHAT PAY PULL
EVEN WITH ALIPAY
• ALIPAY WILL CONTINUE TO TRY
AND REALISE THEIR DREAM OF
UNLOCKING SOCIAL
• APPLE PAY… ERRR, NO.
CHINACHANNEL.CO
55. Image Credit: CCTV2
EVERY DOT ON THESE PICTURES IS AN ACTIVE WECHAT USER.
WECHAT TEAM’S STRATEGY IN EUROPE IS NOT FOCUSED ON GETTING USERS.
INSTEAD THEY WISH TO PROMOTE WECHAT AS A PAYMENTS AND MARKETING
SOLUTION FOR BUSINESSES TO REACH CHINESE CONSUMERS.
57. 20K EURO MARKETING BUDGET COMMITMENT
300 DOLLAR ANNUAL RENEWAL
6 WEEKS PROCESS
OPEN TO ALL EUROPEAN BUSINESSES
(EXCLUDING ‘SENSITIVE CATEGORIES’ MEDIA, POLITICAL ORGANIZATIONS)
CHINACHANNEL.CO
EUROPEAN BUSINESSES ARE NOW FREE TO OPEN
CHINA VISIBLE OFFICIAL ACCOUNTS FOR CHINA MARKETING
59. CHINACHANNEL.CO
AND OWNERSHIP OF OFFICIAL ACCOUNTS CAN NOW BE TRANSFERRED.
YOU ARE NO LONGER MARRIED TO YOUR CHINA AGENCY!
ACCOUNT MIGRATION
EXPECT ANOTHER IMPORTANT CHANGE SOON…
61. TENPAY (WECHAT PAY + QQ WALLET) TEAM IN TALKS WITH STRIPE
JANUARY 2017
CHINACHANNEL.CO
62. BOTTOM LINE
• OPTIONS AND TARGETING FOR
NON-CHINESE BUSINESSES WILL
GET MUCH BETTER
• EXPECT PLENTY OF WECHAT PAY
DEALS WITH OTHER GLOBBAL
PAYMENT SERVICES
CHINACHANNEL.CO
64. “WECHAT USED TO BE AN EASY WAY TO ACQUIRE
USERS. IT’S NOW MUCH HARDER. THEY ARE
OVERLOADED WITH GREAT CONTENT AND SPAM.
WECHAT IS MATURING.”
WILLIAM BAO BEAN
CHINACCELERATOR MD, PARTNER @ SOSV
CHINACHANNEL.CO
65. Data Source: iiMedia Research 2016 APP &
WeChat Public Number Market Research Report
NUMBER OF WECHAT OFFICIAL ACCOUNTS
2013 THRU 2017 (FORECAST)
14.1
12
8.2
6.8
1.4
2013 2014 2015 2016 2017E
16
12
8
4
0
20.3% 46.2%
17.3%
376.4%
ACCOUNTS (MILLIONS) RATE OF CHANGE
CHINACHANNEL.CO
66. AVERAGE VIEWS ON WECHAT
SUBSCRIPTION ACCOUNTS FELL
FROM 12% IN EARLY 2016
TO ROUGHLY 5% IN JAN 2017
Source: WeiHudongCHINACHANNEL.CO
67. KEEPING FOLLOWERS
ENGAGED IS TOUGH
Data Source: iiMedia Research
2016 APP & WeChat Public Number
Market Research Report
60%
10%
OFFICIAL ACCOUNTS
THAT MANAGE TO
CONTINUE REGULARLY
UPDATING
OFFICIAL ACCOUNTS
THAT FOLLOWERS
CONTINUE TO PAY
ATTENTION TO
IRREGULAR
UPDATING
CONTENT THAT FAILS
TO STAND OUT
CHINACHANNEL.CO
68. REASONS FOR UNFOLLOWING
WECHAT OFFICIAL ACCOUNTS
ACCOUNTS ARE
ALL THE SAME
LOW AMOUNT OF
CONTENT SENT
LOW FREQUENCY OF
UPDATING CONTENT
CONTENT JUST
ISN’T RELEVANT
OTHER REASONS
50.1%
65.2%
57.9%
43.8%
25.4%
Data Source: iiMedia Research 2016 APP & WeChat Public Number Market Research Report
CHINACHANNEL.CO
69. “A NEW FOLLOWER ON WECHAT IS 100X MORE
VALUABLE THAN ON WEIBO. FOOTBALL CLUBS
SHOULD USE WECHAT AS THEIR CRM PLATFORM
FOR CHINA.”
DAVID HORNBY, MAILMAN GROUP
SPORTS BUSINESS DIRECTOR
CHINACHANNEL.CO
70. Data Source: Network Public Opinion
Report, Tencent Index & CSSN
WECHAT OFFICIAL ACCOUNTS
POSTING TIMES: 9AM & 5PM PEAKS
START WORK 9AM
OFF WORK 5PM
THE STATE OF WECHAT REPORT
71. WECHAT MOST ACTIVE TIMES
FOR FORWARDING & SHARING
Data Source: Network Public Opinion Report, Tencent Index & CSSN
8AM - MIDDAY 8 – 10 PM
THE STATE OF WECHAT REPORT
72. BOTTOM LINE
• COMPETITION FOR PAGE VIEWS
WILL CONTINUE TO INCREASE AS
WECHAT MATURES
• A CORE VALUE OF WECHAT FOR
BRANDS IS CRM & PERSONALIZED
COMMUNICATION CHANNEL
CHINACHANNEL.CO
75. “THE ELEPHANT IN THE ROOM IS THAT
OFFICIAL ACCOUNT’S BIGGEST VALUE
ARE AS A BROADCAST CHANNEL.”
DAN GROVER
FORMER WECHAT TEAM, NOW FACEBOOK MESSENGER
CHINACHANNEL.CO
76. MARKETERS IN CHINA TREAT WECHAT LIKE EMAIL.
YOUR WECHAT TIMELINE IS YOUR EMAIL INBOX FOR CHINA.
CHINACHANNEL.CO
77. “ACTUALLY WECHAT IS EMAIL. IT’S A
SHORT FAST EMAIL, BUT BECAUSE IT’S
SO FAST YOU DON’T THINK IT’S EMAIL.”
PONY MA
CEO AND FOUNDER OF TENCENT
CHINACHANNEL.CO
79. MOBIKE POINTS TO THE FUTURE OF
HOW MINI PROGRAMS CAN ADD VALUE
TO OFFLINE BUSINESSES
80. CHINACHANNEL.CO
WECHAT QR CODE SCANNER +
MINI PROGRAM SIGNIFICANTLY
REDUCES FRICTION FOR FIRST
TIME USE
MOBIKE MINI
PROGRAM
MOBIKE APP
81. “THE NUMBER OF REGISTERED NEW
USERS FROM MOBIKE’S WECHAT MINI
PROGRAM ARE PRETTY MUCH THE SAME
AS DIRECTLY FROM THEIR APP.”
PONY MA
CEO AND FOUNDER OF TENCENT
CHINACHANNEL.CO
82. WHAT WAS THE BIGGEST EVENT OF 2016 IN MOBILE?
CHINACHANNEL.CO
83.
84. “POKEMON GO, IS PROBABLY THE
BIGGEST THING THAT HAS HAPPENED
TO THE APP ECONOMY, IF NOT JUST IN
2016, THEN IN THE ENTIRE LIFECYCLE
OF THE APP ECONOMY. THE IMPACT OF
IT WAS HUGE!”
SAMEER SINGH, INDUSTRY ANALYSIS DIRECTOR
APP ANNIE
CHINACHANNEL.CO
87. AVERAGE HRS CHINESE SPEND PER MONTH USING MOBILE APPS
Data: QuestMobile (Oct 2016)
75.1
95.0
ALL CHINESE
MOBILE USERS
POST 90’S
GENERATION
= 2.42 HRS
PER DAY
= 3.06 HRS
PER DAY
CHINACHANNEL.CO
88. WECHAT IS USED TO SCAN QR CODES
MORE THAN 80 MILLION TIMES PER DAY
CHINACHANNEL.CO
89. “THE ENTRY POINT FOR DESKTOP
INTERNET IS THE SEARCH BAR, THE
ENTRY POINT FOR THE MOBILE
INTERNET IS THE QR CODE.”
WECHAT FOUNDER, ALLEN ZHANG
MAY 2012
CHINACHANNEL.COCHINACHANNEL.CO
91. BOTTOM LINE
• OFFLINE SCENARIOS
• FEW CASES OF PROVIDING A TRUE
VALUE ADD TO BRANDS YET
• WATCH FOR NEW FEATURES AND
APIS TO OPEN UP
CHINACHANNEL.CO
100. “SOONER OR LATER WE’LL SEE CHANGES THAT
WILL MAKE IT EASIER FOR PUBLISHERS TO POST
VIDEO DIRECT TO A PERSON’S (NEWS) FEED. THIS
WILL BE A GAME CHANGER FOR BRANDS IN TERMS
OF THE CREATIVE OPPORTUNITY.”
JEREMY WEBB
NATIONAL DIRECTOR, SOCIAL@OGILVY CHINA
CHINACHANNEL.CO
101. RUMORS: WECHAT LIVE STREAM?
ARGUMENT FOR: THE BUSINESS MODEL IS FANTASTIC
ARGUMENT AGAINST: MISMATCH WITH WECHAT
PRODUCT VALUES
CHINACHANNEL.CO
102. CORE SEARCH FRIEND’S NEWS
FEED SEARCH
GROUP CHAT
SEARCH BY DATE
SOCIALLY RANKED
ARTICLE SEARCH
CHINACHANNEL.CO
IMPROVEMENTS TO WECHAT SEARCH IN 2016
107. “THE MOBILE MARKET IS SATURATED. WHEN ALL THE
PRODUCTS ARE MATURE AND ALL SIMILAR, CONTENT IS
THE WAY TO DIFFERENTIATE. THE VALUE OF KNOWLEDGE,
THE VALUE OF CONTENT IS NOW INCREASING RAPIDLY IN
THE INDUSTRY.”
RHEA LIU – ANALYST AT TENCENT
CHINACHANNEL.CO
108. 75.65%
51.73%
34.23%
20.70%
6.91%
0.76%
WILLING TO PAY FOR
QUALITY CONTENT
QUALITY CONTENT
PROVIDERS DESERVE PAYMENT
WILLING TO PAY IF ONLINE
LEARNING IS USEFUL
ONLINE EDUCATION IS
SUPPOSED TO BE NONPROFIT
MORE WILLING TO PAY
FOR OFFLINE COURSES
WILLING TO LEARN BUT
NOT NECESSARY TO PAY
ATTITUDES TO PAYING FOR ONLINE LEARNING
Data Source: Netease, Guokr, Jan 2017
CHINACHANNEL.CO
109. “WAIT FOR WECHAT PAY
TO READ FEATURE (TO
ARRIVE).”
CHINACHANNEL.CO
PONY MA
CEO AND FOUNDER OF TENCENT
110. DRIVING FACTORS
CHINESE CONSUMERS NOW HAVE HIGHER INCOME
(TIME > MONEY)
UBIQUITOUS MOBILE PAYMENTS & MICRO-PAYMENTS
HUGE POPULATION: THINGS SCALE EASIER / NICHE
COMMUNITIES BECOME INTERESTING
CULTURE THAT PLACES VERY HIGH VALUE IN EDUCATION
CHINACHANNEL.CO
112. VOLUTARY DONATIONS
(TIP JAR FEATURE)
• USERS REWARD HIGH QUALITY
CONTENT CREATORS
• INDIVIDUAL PAYMENTS FROM 1
TO 200 RMB
• USUALLY ONLY SUBSTANTIAL
FOR LARGE KEY OPINION
LEADERS
CHINACHANNEL.CO
113. PAID Q&A: FENDA
(ONE MINUTE ANSWER)
• QUORA WITH AUDIO
• MOBILE MICROPAYMENTS
CHINACHANNEL.CO
114. 5,000 PEOPLE PAY 1 RMB TO LISTEN
PLATFORM TAKES 10% CUT
CELEBRITY ANSWERING RECEIVES 45%
QUESTION ASKER RECEIVES 45%
INITIAL COST TO ASK THE QUESTION
QUESTION ASKER’S PROFIT
5,000 RMB
-500 RMB
2,500 RMB
2,500 RMB
-500 RMB
2,000 RMB
CHINACHANNEL.CO
BUSINESS MODEL
MAKE MONEY ASKING QUESTIONS TO CELEBRITIES
115. SUBSCRIPTION: OPEN LANGUAGE
• PODCAST AUDIO CONTENT
• EXERCISES, VOCABULARY,
GRAMMAR EXPLANATIONS TO
MATCH
CHINACHANNEL.CO
116. MATCHING SERVICE: YOLI
• UBER FOR LEARNING ENGLISH
• SHORT 15 MIN CLASSES
• LEVERAGE WECHAT GROUPS
CHINACHANNEL.CO
117. GATED COMMUNITY
JASON NG 阿禅
• PRIVATE GROUP APP 小密圈
• 200 RMB ENTRY (28 EUROS)
• LIFETIME MEMBERSHIP
CHINACHANNEL.CO
120. MATTHEW BRENNAN
CO-FOUNDER OF CHINA CHANNEL
MATTHEW IS A REGULAR KEY NOTE SPEAKER ON THE TOPIC OF WECHAT AND CHINA’S MOBILE
ECOSYSTEM. HE WORKS PRIMARILY WITH INTERNATIONAL BUSINESSES HELPING TO FORM AND
IMPLEMENT THEIR WECHAT PLATFORM STRATEGY THROUGH TRAINING, WORKSHOPS, COACHING.
MATTHEW IS A FLUENT MANDARIN SPEAKER AND HOLDS 13+ YEARS ON THE GROUND
ENTREPRENEURIAL EXPERIENCE IN CHINA. HIS COMPANY ORGANIZES CHINA’S LARGEST WECHAT
MARKETING CONFERENCE SERIES FOR INTERNATIONAL COMPANIES.
EMAIL: MATTBRENNAN@CHINACHANNEL.CO
LINKEDIN: HTTPS://CN.LINKEDIN.COM/IN/MATTHEW-BRENNAN
THIS PRESENTATION IS ADAPTED FROM A KEYNOTE SPEECH DELIVERED AT CHINA CONNECT
CONFERENCE IN PARIS ON MARCH 2ND 2017.
121. 8 KEY TRENDS FOR WECHAT IN 2017
MATTHEW BRENNAN
CHINACHANNEL.CO