The document highlights the features and benefits of the McEwan Fraser Legal property app designed for real estate transactions in Scotland, available across various mobile platforms. It provides tools for buyers and sellers, such as property listings, viewing updates, and a valuation request feature, while also incorporating user engagement elements like push notifications and social media connectivity. The app has achieved over 1,800 downloads and 15,000 sessions, indicating its utility and user-friendly design.

1. mobile apps for
businesses
Apps
ESTATE AGENTS APP
EAZI-APPS CASE STUDY

2. ABOUT
McEwan Fraser Legal are award winning estate agents
and solicitors.
The McEwan Fraser Legal property app is designed for
iPhone, iPad, Android and instantly displays the best
properties for sale across Scotland to potential buyers.
This app also provides sellers with real time progress
of their sale including viewing updates, property portal
stats, home report requests and much more!
The business specialises in residential and commercial
properties and strives to provide the best service an
Estate Agency can offer.
Download this app for free today and see how it can
help you take the stress out of your move whether you
are looking to buy or sell.
For more information visit their website:
www.mcewanfraserlegal.co.uk

3. Preview this app on your device:
Preview App Code: mcewanfraser
iTunes: https://goo.gl/iUQCEa
Google Play: https://goo.gl/lYh3T6
DESIGN
McEwan Fraser Legal app is designed with customer in
mind regardless of whether it is a buyer or seller.
Within the app potential buyers can search, save
and enquire directly with our viewing agents about
the properties available. Whilst potential sellers can
request valuations and, when on the market selling
with the business, log in to their user accounts and
monitor the progress of their sale in a real time.
The app also allows you to enjoy a massive video
library of property related matters, to keep users up to
date with property news, opt-in for push notifications,
connect with the business via social networks, use the
mortgage calculator and many other benefits.

4. MAIN FEATURES
The McEwan Fraser Legal app utilises a number of the features available within
the Eazi-Apps development platform, including:
Making the most of each feature allows businesses to connect with their customers
in an easy and efficient way resulting in increased downloads and user interactions.
One-Click Calling
Allows users to dial out
to the different branches
at the tap of a finger
Website Tab
Property listings on
business’s own and
third-party websites
Email Forms
Which can be used for
valuation requests and
other inquiries
YouTube Channel
With testimonials and
other property related
videos
News
Live updates about
recent news within the
property sector
Messages
Push Notifications
alerting users of new
properties and services

5. 1512 383
1.3
min
1.4
min
3.0
min11121 3908 301
DOWNLOADSTOTAL SESSIONS AVERAGE TIME IN APP
APP DOWNLOAD AND SESSION DATA
Since being published to the Apple and Google Play Stores, McEwan Fraser Legal app has amassed
over 1,800 downloads and over 15,000 individual sessions.
Average session times for iOS and Android are less than 1.4 minutes – showing the necessity
to have a simple, easy to navigate and user friendly App.
(September 2016)

6. 80
70
60
50
40
30
20
10
0
iOS Android HTML5
App Usage 1 WEEK TIMEFRAME
(Correlation with Push Messages)
iOS Android HTML5
Here is a graph displaying the sessions logged in a week for the McEwan Fraser Legal app.
The peak session-count is in correlation to the usage of push notification
messages sent out by the business.

7. APP FEATURE USAGE
As per graph above, the Property and Log In tabs are the absolute user interaction leaders.
Utilising a good marketing strategy can entice users to keep re-visiting the app, which is key to its continued success. It is also imptortant
to make sure that the app is useful and can be visited more than once, in this case you can see that users are re-visiting the app in order
to access property listings as well as accesing their online buyers or sellers accounts.
7000
6500
6000
5500
5000
4500
4000
3500
3000
2500
2000
1500
1000
500
250
100
50
0
Feature
Property
Log In
Valuation Request
News
Updates
Testimonials
Call Us
Gallery
Office
Share Our App
Events
Valuation Camp
Mortgage Calculator
Total Sessions
7987
5411
474
280
123
121
119
64
58
55
38
30
29
iOS Android HTML5

8. GENERAL STATISTICS
7BL
There are 7 billion people on Earth.
5.1 billion own a mobile device [1]
64%
of mobile phone time is spent on apps [5]
Sources: [1] Mobile Marketing Association Asia, [2] Google, [3] Karim Temsamani at IABALM 2012 via IAB, [4] Mashable, [5] Nielsen [6] Kleiner Perkins
61%
of customers who visit a mobile unfriendly
site are likely to go to a competitor’s site [3]
30%
of restaurant searches are mobile [2]
50%
of smartphone owners have scanned a QR
code. 18% of those have made a purchase
after scanning [4]
IN
2009
1% of internet traffic came via a mobile
device. In 2010 this jumped to 4%. Today,
10% of internet traffic comes via mobile [6]

9. MOBILE USAGE
GROWTH
Google mobile search grew 120.8% in 2013; desktop search ads
registered a growth of just 2.3%. There will be 2 billion smartphone
users globally by 2017.
85% of mobile users feel more at ease with apps as compared to
mobile websites. iOS apps generate nearly four times the revenue that
corresponding Android apps do. Instigating action through apps using
mobile-only loyalty programs, push notifications to alert your customers
of specials, discounts and special events, and most importantly, keeping
your business in the palm of your customers’ hand.