WeChat, initially a Chinese social messaging app, seeks to go beyond social networking and entertainment through gaming, new devices and opportunities. As mobile commerce and mobile payment transactions boom in the world, Tencent via their flagship app WeChat are positioning themselves to become a key international player. How are WeChat and Tencent disrupting market leaders all over the world?
For the first time, WeChat has opened its books and shared some very interesting data from its home market. This is an English translation of the original Chinese deck released Jan 27, 2015.
Global Messaging Trends: WeChat, Facebook, Bots, and AppsAndrew Schorr
Grata's keynote presentation at CHat Beijing April 24, 2016 discussing the latest trends in messaging. The other presentations from the event can be found here: http://chinachannel.co/chat-beijing-presentations
WeChat is a free messaging service from China that gains popularity rapidly. Besides standard features It includes voice messaging and videochat. By doing an search online, this slidedeck was made to answer the question what WeChat is and how companies can effectively use this service.
Sources:
http://thenextweb.com/asia/2014/01/24/messaging-stop-comparing-wechat-whatsapp/1/
http://jingdaily.com/how-wechats-600-million-users-spell-out-big-profits-for-brands/38568/
http://www.chinainternetwatch.com/4581/wechat-open-api-new-policies
http://bigblueball.com/im/top-10-instant-messaging-apps/
www.wechat.com
http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/
http://www.ishmaelscorner.com/2014/01/21/wechat-campaign-in-china-offers-glimpse-into-the-future-of-communications/
http://www.chinainternetwatch.com/5261/10-case-studies-for-wechat-marketing/
http://www.digitaljungle.com.cn/wechat-marketing-service
http://technode.com/2013/12/03/wechat-launched-voice-open-platform-and-speech-recognition-sdk/
http://technode.com/2014/04/10/wechat-releases-image-recognition-sdk/
MSLGROUP China whitepaper: We Chat about WeChatLeslie Lin
With 600 million users in less than three years, companies around the world are intensely watching the meteoric rise of Tencent's WeChat platform. WeChat combines the functions of Facebook, Twitter, Instagram, Skype and walkie-talkie into one single application. It is the No 1 app download in 20 countries from India to Saudi Arabia.
The recent launch of WeChat 5.0 in China provides users with a richer, more diverse experience including rapid access to e-coupons, booking capabilities, live support, billing inquiries, and points-of-interest navigation.
MSLGROUP China's own experience with the WeChat platform reveals a powerful tool that serves organizations well beyond sales and marketing purposes. This tool can increase operational efficiency, reduce overhead costs, and increase business value.
Based on our experience helping clients develop and implement strategies on WeChat over the last nine months, we have developed this groundbreaking whitepaper that explains how to construct and use WeChat. We analyze cases and cite examples from a variety of industries and highlight best practices.
Contact MSLGROUP for more information.
WeChat. Everyone’s using it. In China. The app that Facebook wanted to emulate. And maybe what the future of mobile is heading. This is WeChat’s story.
10 Insights on Digital Marketing in China, for 2018.
Brands in China (foreign and local alike) have been pushing hard for a long time to capture market share …often with little regard for quality brand management and well organized, integrated strategies.
China has been a mad dash, with brands jumping from one new development (Weibo, Youku, Tmall...) to the next (WeChat, Bilibili, LittleRedBook…) - all aimed at capturing under-priced audience attention. Most of these efforts have been quickly conceived and not necessarily linked to holistic, organized brand objectives. Its been all about speed.
As organic reach and cheap audience attention come to a close, brands will have to focus on rationalizing their efforts, measuring/tracking investments ...and solving core brand challenges.
2018 will follow from 2017, by being concerned with integration, filling in the pieces and creating more solid, well-refined, integrated digital efforts. Above all, 2018 looks to be about slowing down and getting the basics right.
For more context on China social, check out our previous years' reports:
https://www.slideshare.net/cbaker19/social-media-trends-2017
https://www.slideshare.net/cbaker19/2016-chinas-social-media-trend-report
Updated June 2015:
A brief introduction to China's hottest social media platform - WeChat (Weixin) - with insights, case studies and analysis for brands.
Includes latest data on registered users and active users and comparisons to Weibo.
Provides information on user profiles and case studies for brands who have successfully used WeChat, including; Burberry, Coach, Tesla, China Southern Airlines, Xiaomi, Glico, Cadillac, Tencent, Olay, La Perle, Zanadu, Star Wars and BMW.
Outlines SIX ways for brands to use WeChat effectively:
1. Creating Branded Accounts
2. Micro-Contents (regular engagement)
3. For Customer Service/Loyalty
4. Driving O2O and Location Based Social
5. For Ecommerce (Sales)
6. Through "push" advertising
For the first time, WeChat has opened its books and shared some very interesting data from its home market. This is an English translation of the original Chinese deck released Jan 27, 2015.
Global Messaging Trends: WeChat, Facebook, Bots, and AppsAndrew Schorr
Grata's keynote presentation at CHat Beijing April 24, 2016 discussing the latest trends in messaging. The other presentations from the event can be found here: http://chinachannel.co/chat-beijing-presentations
WeChat is a free messaging service from China that gains popularity rapidly. Besides standard features It includes voice messaging and videochat. By doing an search online, this slidedeck was made to answer the question what WeChat is and how companies can effectively use this service.
Sources:
http://thenextweb.com/asia/2014/01/24/messaging-stop-comparing-wechat-whatsapp/1/
http://jingdaily.com/how-wechats-600-million-users-spell-out-big-profits-for-brands/38568/
http://www.chinainternetwatch.com/4581/wechat-open-api-new-policies
http://bigblueball.com/im/top-10-instant-messaging-apps/
www.wechat.com
http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/
http://www.ishmaelscorner.com/2014/01/21/wechat-campaign-in-china-offers-glimpse-into-the-future-of-communications/
http://www.chinainternetwatch.com/5261/10-case-studies-for-wechat-marketing/
http://www.digitaljungle.com.cn/wechat-marketing-service
http://technode.com/2013/12/03/wechat-launched-voice-open-platform-and-speech-recognition-sdk/
http://technode.com/2014/04/10/wechat-releases-image-recognition-sdk/
MSLGROUP China whitepaper: We Chat about WeChatLeslie Lin
With 600 million users in less than three years, companies around the world are intensely watching the meteoric rise of Tencent's WeChat platform. WeChat combines the functions of Facebook, Twitter, Instagram, Skype and walkie-talkie into one single application. It is the No 1 app download in 20 countries from India to Saudi Arabia.
The recent launch of WeChat 5.0 in China provides users with a richer, more diverse experience including rapid access to e-coupons, booking capabilities, live support, billing inquiries, and points-of-interest navigation.
MSLGROUP China's own experience with the WeChat platform reveals a powerful tool that serves organizations well beyond sales and marketing purposes. This tool can increase operational efficiency, reduce overhead costs, and increase business value.
Based on our experience helping clients develop and implement strategies on WeChat over the last nine months, we have developed this groundbreaking whitepaper that explains how to construct and use WeChat. We analyze cases and cite examples from a variety of industries and highlight best practices.
Contact MSLGROUP for more information.
WeChat. Everyone’s using it. In China. The app that Facebook wanted to emulate. And maybe what the future of mobile is heading. This is WeChat’s story.
10 Insights on Digital Marketing in China, for 2018.
Brands in China (foreign and local alike) have been pushing hard for a long time to capture market share …often with little regard for quality brand management and well organized, integrated strategies.
China has been a mad dash, with brands jumping from one new development (Weibo, Youku, Tmall...) to the next (WeChat, Bilibili, LittleRedBook…) - all aimed at capturing under-priced audience attention. Most of these efforts have been quickly conceived and not necessarily linked to holistic, organized brand objectives. Its been all about speed.
As organic reach and cheap audience attention come to a close, brands will have to focus on rationalizing their efforts, measuring/tracking investments ...and solving core brand challenges.
2018 will follow from 2017, by being concerned with integration, filling in the pieces and creating more solid, well-refined, integrated digital efforts. Above all, 2018 looks to be about slowing down and getting the basics right.
For more context on China social, check out our previous years' reports:
https://www.slideshare.net/cbaker19/social-media-trends-2017
https://www.slideshare.net/cbaker19/2016-chinas-social-media-trend-report
Updated June 2015:
A brief introduction to China's hottest social media platform - WeChat (Weixin) - with insights, case studies and analysis for brands.
Includes latest data on registered users and active users and comparisons to Weibo.
Provides information on user profiles and case studies for brands who have successfully used WeChat, including; Burberry, Coach, Tesla, China Southern Airlines, Xiaomi, Glico, Cadillac, Tencent, Olay, La Perle, Zanadu, Star Wars and BMW.
Outlines SIX ways for brands to use WeChat effectively:
1. Creating Branded Accounts
2. Micro-Contents (regular engagement)
3. For Customer Service/Loyalty
4. Driving O2O and Location Based Social
5. For Ecommerce (Sales)
6. Through "push" advertising
Chinese shoppers are rushing online to buy products from Overseas - A trend called "Hai Tao."
Increasing support for domestic consumption has lead to the establishment of the Shanghai FTZ which makes cross-border ecommerce easier and cheaper. And increasing liberalisation of global credit cards (and online payment systems) has further improved the prospect of going outbound to shop.
Its a very high growth space, with forecasts of RMB1.0 Trillion in Chinese outbound shopping by 2018.
WeChat is providing unique insight into the future of social CRM.
WeChat brings mobile-first capabilities (online-to-offline linkages), together with detailed audience profiles and mobile payments - into a comprehensive view of audience activities.
Imagine being able to unify the user data from Facebook, Google, Amazon, brand websites and mobile apps - into a singular view of the customer - that’s WeChat right now.
Add to this, the dominance of WeChat in China - with 900million users spending on average 34% of mobile time on the app - and it’s clear to see why brands have been rushing to setup CRM systems in coordination with their account operations on WeChat.
Social CRM systems on WeChat could offer some important insights for Global marketers into how omni-channel, social-mobile marketing will evolve.
There’s growing interest in Chinese social media from all corners and more and more mid-sized businesses are looking for agencies that can help them connect with Chinese consumers. It’s hard to find an overview of the key players so we’ve compiled a list of major agencies focusing on Chinese social media. Their services and specialties are highlighted to help businesses choose a suitable agency for their needs. These Chinese social media agencies are listed in alphabetical order.
WeChat, the shape of the connected ChinaFabernovel
Impressive, intriguing China is all too often dismissed as a source of inspiration for being “too different”. Yet over the past decade, China has undergone unprecedented change as a result of the implementation of protectionist economic policies. No longer the world’s sweatshop, the country is now the international epicenter of technological research & development.
The lessons learned from brands in China (on WeChat) offer important clues to Global marketers on how conversational, social marketing will evolve through Facebook Messenger, iMessage, WhatsApp, Apple's iMessage...etc.
Research presentation on WeChat Subscription ProductPawan Gupta
The slide measures ROI on WeChat subscription product on CBS business conference. The techniques used were ethnography, quantitative and qualitative research.
Chinese Social Media Brief: Overview, SNS Analysis and Key TrendsImagination
Imagination's creative strategy team provide an inside look at the present state of the social media environment in China and the newest emerging trends.
A visual map of the ecommerce ecosystem inside of WeChat, showing the key channels for sales inside of the application. It is specifically focused on helping brands understand how best to sell inside WeChat.
Its rare to get any official data from WeChat. So, when we were sent a 'year-to-date' review from WeChat in October, we wanted to translate and share it.
WeChat released the following report in Chinese last month. Its a summary of high-level user behavior/trends. Totem Media has translated the report to English ...without additional analysis/interpretation. In other words, it’s a straight translation of the Chinese report (without Totem’s point of view).
A question facing anyone wanting to do marketing in China. WeChat is the marketer's tool of choice in the Middle Kingdom. But what is it? And how do you use it for marketing? This simple presentation takes you through the basics, and shows which New Zealand organisations are already using WeChat for marketing to China.
3 Steps to Reach China's Affluent Customers Through WeChatMarcus Ho
Looking to drive more customers within China? With WeChat being the #1 most active social platform in China, it is the most ideal area for marketers to use to build a powerful brand and to drive sales.
In this deck, we'll share the 3 most important steps for you to get started
WeChat is the key to unlocking Content x Commerce in China.
We look into WeChat to better understand the; (1)The Overall Ecosystem, (2)Audience paths for brands ...AND (3)How Content (social media) and Commerce come together.
Includes some examples by industry of branded accounts - specifically for travel/tourism, retail and health.
Chinese Social Media - Quick Guide to Important SitesChris Baker
Updated July 2015:
A brief overview of some of the new, up-and-coming social media sites in China.
The two biggest platforms - WeChat & Weibo - get most of the attention in discussions about social media in China. There is however a growing number of important supporting players, representing the next wave of social.
We have prepared short introductions to a few that we think are interesting ...the sites/apps that we use in managing social media campaigns for brands in China:
- Douban
- Nice
- Lofter
- Momo
- Maimai
- Tantan
- Zhihu
- Meipai
- Papa
- Demohour
- Meilishuo
- Guokr
- Baidu Tieba
- Baidu Baike
In Travel:
- Daizhe
- Chanyouji
- Bread trip
- Qyer
And, included from our report in 2014:
- Weishi
- Nian
- Pianke
- Jue-so
- P1
A case study created by Simon Xue (Head of Digital at Totem), to summarise the work he did with Tencent during the World Cup. Includes details on the content created, WeChat accounts created and results of overall social effort.
The results of the "real-time" social media campaign for Tencent was a staggering 44.39 million WeChat impressions in 32days.
Chinese shoppers are rushing online to buy products from Overseas - A trend called "Hai Tao."
Increasing support for domestic consumption has lead to the establishment of the Shanghai FTZ which makes cross-border ecommerce easier and cheaper. And increasing liberalisation of global credit cards (and online payment systems) has further improved the prospect of going outbound to shop.
Its a very high growth space, with forecasts of RMB1.0 Trillion in Chinese outbound shopping by 2018.
WeChat is providing unique insight into the future of social CRM.
WeChat brings mobile-first capabilities (online-to-offline linkages), together with detailed audience profiles and mobile payments - into a comprehensive view of audience activities.
Imagine being able to unify the user data from Facebook, Google, Amazon, brand websites and mobile apps - into a singular view of the customer - that’s WeChat right now.
Add to this, the dominance of WeChat in China - with 900million users spending on average 34% of mobile time on the app - and it’s clear to see why brands have been rushing to setup CRM systems in coordination with their account operations on WeChat.
Social CRM systems on WeChat could offer some important insights for Global marketers into how omni-channel, social-mobile marketing will evolve.
There’s growing interest in Chinese social media from all corners and more and more mid-sized businesses are looking for agencies that can help them connect with Chinese consumers. It’s hard to find an overview of the key players so we’ve compiled a list of major agencies focusing on Chinese social media. Their services and specialties are highlighted to help businesses choose a suitable agency for their needs. These Chinese social media agencies are listed in alphabetical order.
WeChat, the shape of the connected ChinaFabernovel
Impressive, intriguing China is all too often dismissed as a source of inspiration for being “too different”. Yet over the past decade, China has undergone unprecedented change as a result of the implementation of protectionist economic policies. No longer the world’s sweatshop, the country is now the international epicenter of technological research & development.
The lessons learned from brands in China (on WeChat) offer important clues to Global marketers on how conversational, social marketing will evolve through Facebook Messenger, iMessage, WhatsApp, Apple's iMessage...etc.
Research presentation on WeChat Subscription ProductPawan Gupta
The slide measures ROI on WeChat subscription product on CBS business conference. The techniques used were ethnography, quantitative and qualitative research.
Chinese Social Media Brief: Overview, SNS Analysis and Key TrendsImagination
Imagination's creative strategy team provide an inside look at the present state of the social media environment in China and the newest emerging trends.
A visual map of the ecommerce ecosystem inside of WeChat, showing the key channels for sales inside of the application. It is specifically focused on helping brands understand how best to sell inside WeChat.
Its rare to get any official data from WeChat. So, when we were sent a 'year-to-date' review from WeChat in October, we wanted to translate and share it.
WeChat released the following report in Chinese last month. Its a summary of high-level user behavior/trends. Totem Media has translated the report to English ...without additional analysis/interpretation. In other words, it’s a straight translation of the Chinese report (without Totem’s point of view).
A question facing anyone wanting to do marketing in China. WeChat is the marketer's tool of choice in the Middle Kingdom. But what is it? And how do you use it for marketing? This simple presentation takes you through the basics, and shows which New Zealand organisations are already using WeChat for marketing to China.
3 Steps to Reach China's Affluent Customers Through WeChatMarcus Ho
Looking to drive more customers within China? With WeChat being the #1 most active social platform in China, it is the most ideal area for marketers to use to build a powerful brand and to drive sales.
In this deck, we'll share the 3 most important steps for you to get started
WeChat is the key to unlocking Content x Commerce in China.
We look into WeChat to better understand the; (1)The Overall Ecosystem, (2)Audience paths for brands ...AND (3)How Content (social media) and Commerce come together.
Includes some examples by industry of branded accounts - specifically for travel/tourism, retail and health.
Chinese Social Media - Quick Guide to Important SitesChris Baker
Updated July 2015:
A brief overview of some of the new, up-and-coming social media sites in China.
The two biggest platforms - WeChat & Weibo - get most of the attention in discussions about social media in China. There is however a growing number of important supporting players, representing the next wave of social.
We have prepared short introductions to a few that we think are interesting ...the sites/apps that we use in managing social media campaigns for brands in China:
- Douban
- Nice
- Lofter
- Momo
- Maimai
- Tantan
- Zhihu
- Meipai
- Papa
- Demohour
- Meilishuo
- Guokr
- Baidu Tieba
- Baidu Baike
In Travel:
- Daizhe
- Chanyouji
- Bread trip
- Qyer
And, included from our report in 2014:
- Weishi
- Nian
- Pianke
- Jue-so
- P1
A case study created by Simon Xue (Head of Digital at Totem), to summarise the work he did with Tencent during the World Cup. Includes details on the content created, WeChat accounts created and results of overall social effort.
The results of the "real-time" social media campaign for Tencent was a staggering 44.39 million WeChat impressions in 32days.
Почему честным быть невыгодно/Денис Терехов 230414raso_pr
Презентация Дениса Терехова, директора агентства "Социальные сети" на конференции в МГУ "Реалистичность этических стандартов в деятельности по связям с общественностью"
Презентация Глеба Кузнецова на заседании Комитета по политтехнологиям РАСО при содействии Фонда ИСЭПИ, 26 ноября 2015 г., посвященном прошедшим выборам в Португалии и Польше.
Curated from MSLGROUP Slideshare page
Did you know that mobile messenger apps such as WhatsApp & LINE are projected to account for 75 percent of all mobile messaging traffic, ahead of SMS or mobile email in 2018? 'The Rise of Asia's Mobile Messengers' our report with Jana mobile offers insight on how to engage with the New Connected Consumer - who are accessing internet via mobile & account for over 40 per cent of the world's internet users.
Some of the key topics covered by this report
Why should CMOs care about mobile messengers?
What do you need to know about mobile messengers?
What does it mean for brands?
Key Takeaways and;
The Future of Mobile Messengers
To learn more about how your brand can stay relevant with the evolving connected consumer, connect with us @msl_group
Did you know that mobile messenger apps such as WhatsApp & LINE are projected to account for 75 percent of all mobile messaging traffic, ahead of SMS or mobile email in 2018? 'The Rise of Asia's Mobile Messengers' our report with Jana mobile offers insight on how to engage with the New Connected Consumer - who are accessing internet via mobile & account for over 40 per cent of the world's internet users.
Some of the key topics covered by this report
Why should CMOs care about mobile messengers?
What do you need to know about mobile messengers?
What does it mean for brands?
Key Takeaways and;
The Future of Mobile Messengers
To learn more about how your brand can stay relevant with the evolving connected consumer, connect with us @msl_group
This is a two-pagers targeting for non-Chinese audience to have a quick overview on WeChat's history and why it is so successful in China. Most of the content is up to date till early 2014.
Tencent recently re-engineered the WeChat messaging app in a way that applications smaller than 10 megabytes can run instantly on WeChat's interface.
Our report includes an introduction to WeChat mini-programs, an overview of its growing market and ecosystem, and takes a deep dive into its different use cases and implications.
Social network & Digital Payment in China 2017Dao Phuong Nam
The rapid growth of social networks and e-commerce
platforms has transformed the way people communicate
and transact around the world. Integrating digital payments
into these growing networks and platforms has presented
vast opportunities to drive economic opportunity, financial
inclusion, transparency, security, and growth. In practically
all countries individuals, businesses, and policymakers are
recognizing these opportunities and acting on them, but
perhaps nowhere more so than in China.
This report examines two of China’s most far-reaching
applications – WeChat and Alipay – and explores their
role in the development of one of the world’s largest and
most sophisticated digital payments ecosystems. The
report illustrates how incorporating digital payments
into existing services has unlocked economic opportunities
for hundreds of millions of users, including through
low-risk savings accounts, new credit assessment and
lending services, and by opening up new markets for
micro, small, and medium enterprises
Instant messaging services foray into digital payments in indiaeTailing India
WhatsApp, the communication application owned by social media giant Facebook, is set to debut its digital payments service in India, to subsequently be expanded to other markets. The company is looking to hire a digital transactions head in the country.
Instant Messaging Services Foray Into Digital Payments In IndiaeTailing India
WhatsApp, the communication application owned by social media giant Facebook, is set to debut its digital payments service in India, to subsequently be expanded to other markets. The company is looking to hire a digital transactions head in the country.
An overview of the mobile wallets in China, we have gathered relevant research to assess the current state and future potential of mobile wallets in China that marketers should know-including the prominent wallet types, usage trends, key challenges and future prospects.
Mobile Wallets In China: What You Need To Know Mark Opao
Sooner or later, mobile wallets will become a norm rather than a trend in the way we do payments in China, online or offline. In this report we have gathered relevant research to assess the current state and future potential of mobile wallets in China that marketers should know- including the prominent wallet types, usage trends, key challenges and future prospects.
In this presentation, you can find information about how the Internet has changed our lives, audience preferences, how digital devices affect customers' behaviours and the marketing environment, and how video content has altered the marketing and advertising business.
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
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1. THE INTERNATIONALIZATION
STRATEGY OF WECHAT
Can WeChat become a world-beating mobile app?
SUMMARY
WeChat, initially a Chinese social messaging app,
seeks to go beyond social networking and
entertainment through gaming, new devices and
opportunities. As mobile commerce and mobile
payment transactions boom in the world, Tencent
via their flagship app WeChat are positioning
themselves to become a key international player.
How are WeChat and Tencent disrupting market
leaders all over the world?
Laetitia Odini
Global Business Operations
2. 1
Introduction
WeChat is a Chinese mobile messaging app launched in 2011 by the Chinese gaming and social-media tech giant
Tencent. Weixin is the Chinese version of the app, designed specifically for its domestic users while WeChat
serves international markets. In 2013, the growth of WeChat and Weixin in monthly active users has been
exponential. According to Tencent, it passed from 195 million to 355 million users by the end of the year. (Tencent,
2014) (See Appendix 1)
How did WeChat change the nature of messaging apps by integrating new innovative features? What is the
strategy of Weixin in China and WeChat in international markets? What challenges do they face? Is WeChat
going to become the world’s leading mobile app? Will WeChat revolutionize the e-commerce industry?
The success of Weixin in China
WeChat as part of Chinese modern life
Today, China is WeChat’s largest market, with millions of active users. Weixin has faced a rapid expansion since
its launch, and enhanced user engagement. It has evolved over the years from a basic communication app into a
multi-functional platform. As consumer behaviors change, new features were launched to meet the
communication, social, gaming, shopping and even banking needs of the Chinese. But the popularity of WeChat
in China is also based on the fact that it is the first to create new trends, new features and new social needs. As
Poshu Yeung, vice president of the international business group at Tencent explained in an interview: “We are
building the WeChat experience around users’ needs through innovations in user experience and products.”
(Yeung, 2013)
In China, as soon as there is a new social trend, it is embraced in a mass movement. In 2012, Sina Weibo, a
microblogging website similar to Twitter had an incredible success and became the new phenomenon in China.
A year later, everyone was talking about Weixin/WeChat, the new social messaging app which would
revolutionize the mobile market in China, and make everyone forget Weibo.
In 2012, mobile phones became the main devices for accessing the Internet in China. Global mobile traffic
increased thanks to China. WeChat is focusing on the Chinese market for obvious reasons: with its billion mobile
phone users, of which about 40% have a smartphone, (Osawa, 2014) the country overtook the USA as both the
world’s largest e-commerce market in 2013, and the world’s largest smartphones market since 2012. This opens
up huge opportunities of growth and monetization for the industry of mobile purchases and WeChat.
Today, Weixin is part of the modern Chinese culture and life. When you meet someone in China and want to
keep in touch, you share your WeChat ids or personal QR code to become virtual friends. It simplifies the
everyday life of Chinese users. The app has an impressive commercial service available to its Chinese users. To
capitalize on its popularity among the younger population, Tencent for instance partnered with Ubox to set up
300 WeChat vending machines in Beijing’s subway stations. By scanning QR codes, WeChat users can buy snacks
3. 2
at a lower price if they pay with their app. (Millward, 2013) WeChat users can also order and pay a taxi driver
using WeChat, thanks to a partnership with Didi Dache (Millward, 2014) or buy online movie tickets.
WeChat consolidated its position in China by continuously adding new entertaining and innovative features
which would facilitate the everyday life of the Chinese and reinforce user engagement.
Weixin’s business model: Value-added services and money-maker
According to the Economist, WeChat is expected to bring in 6.8 billion yuan ($1.1 billion) in 2014 and about 40%
more in 2015. This profit would come from selling its users virtual goods such as online stickers and new avatars,
as well as from its e-commerce platform, mobile games, as well as its wealth management and banking services.
(The Economist, 2014)
The business model of Weixin has become more lucrative, mature and sustainable as the latest version of the
app was launched, surfing on new digital and mobile trends. It is based on three major features:
1. Value-added services: Sticker shop, virtual goods …
The last version 5.0 of WeChat released in 2013 integrates a sticker shop in its app from which customers can
purchase stickers. This was a total success in China, as Chinese consumers enjoy adding animated features to
their messages.
2. Gaming
Mobile social gaming has been a key focus of Tencent from the start. It has a research and development team
exclusively dedicated to the development of new games. Tencent uses a clever and atypical way to monetize its
mobile platform via games: first it attract many users by offering free downloads of WeChat games. Second, it
encourages players to share scores and compete with friends. Last, once users are in the game, Tencent
convinces them to buy value-added services such as extra lives or new weapons. According to Tencent, online
games revenue reached RMB 8.475 billion1
(US$1.38 billion) in 2013, a record mainly due to the growth of
WeChat. (Tencent, 2014) WeChat games are very successful in mainland China. Tencent revealed last year that
five mobile games released for Weixin users had already passed 570 million cumulative downloads by the end of
2013.
3. E-commerce and payment services
In 2013, e-commerce transactions revenues of the Tencent group increased strongly, reaching RMB 3.324 billion
(US$541.1 million), 19,6% of total revenues. (Tencent, 2014) Tencent is betting its future on the growth of
WeChat and e-commerce. The last version of the app integrates online-payment functions: through WeChat
Payments, its users can bind their bank accounts to the app. To convince its users to do so, Tencent is
developing partnerships with popular companies and brands in China, such as the taxi-hailing service Didi Dache.
Payment services help WeChat differentiate itself from other mobile apps. WeChat payments are accepted in
locations all over China. Mobile payments can be done in WeChat by scanning a QR code or barcode.
1
This figure also includes games from other platforms of the Internet giant such as QQ
4. 3
To monetize Weixin, Tencent uses innovative promotional strategies. For instance, Weixin recently organized an
exclusive sale for the Chinese smartphone-maker Xiaomi. The latter sold 150,000 of its latest model in less ten
minutes. For the Chinese New Year, WeChat launched a new money gifting feature called Xinnian Hongbao
which imitated the concept of the traditional Chinese ‘red envelopes’ of money given to family and friends
during the celebrations. The main difference is that users can only send the envelope after binding their bank
card to the app. The feature went viral and Tencent announced that in two days, five million users had
exchanged over 20 million envelopes filled with money nationwide. (WEI, 2014) The most impressive part of
this story is that in two days, WeChat had won five million new bank accounts.
Future strategies for WeChat in the Chinese market: “m-commerce” and offline-to-online
opportunities
Despite their status of established leader in the mobile industry in China, Tencent continues to invest to
reinforce their position. According to the group’s 2013 financial report, they are planning to do so by improving
user engagement, building new partnerships, becoming an e-commerce platform and ceasing offline-to-online
(020) opportunities in China. (Tencent, 2014)
The biggest opportunity for WeChat remains the e-commerce offline-to-online industry, both in China and
overseas. As social media and mobile spaces are converging, WeChat wants to become a key player in this
evolution. Since March 2014, Chinese consumers are able to buy almost any item or service by using WeChat,
from Starbucks coffee to a Xiamo smatphone. With an efficient payment system, Weixin Payments and the
development of official brand accounts for retailers and other companies, WeChat has started the e-commerce
revolution. (Millward, 2014)
WeChat also represents a vague of new opportunities for international companies. Through WeChat, game
developers, content producers and brands will be able to access the Chinese market and other international
markets.
In addition, the group announced their wish to invest in long term opportunities, namely online video,
developing Weixin Payment system and focusing on the international expansion of WeChat.
The Internationalization Strategy of WeChat
To expand its user base, WeChat is intensifying its partnerships and marketing campaigns across the world.
The exponential growth of WeChat outside of China
In August 2013, WeChat claimed it passed from 50 to 100 million registered international users in only 3
months. There are no official figures which give the number of overseas users today, but considering its
astonishing user growth rate, WeChat could possibly have become the most used messaging app today across
the globe. According to Xinhua, WeChat total users reached 600 millions users worldwide in October 2013
(Xinhuanet, 2013)
5. 4
In March 2014, WeChat announced it had crossed the symbolic bar of 100 million downloads on Google Play
Store internationally. This proves the amazing pace at which WeChat is expanding in foreign markets.
Poshu Yeung, the vice president of Tencent IBG explains WeChat is more successful in markets with stronger
social connections such as Latin America, Italy, India and Southeast Asia, as well as Hong Kong and Taiwan. For
instance, in Malaysia, the penetration rate of WeChat is 90% among smartphone users, while in Indonesia, 50%
of smatphone users have already downloaded the app. (Yeung, 2013)
WeChat Version 5.0 and gaming
At the beginning of the year, WeChat launched its 5th
version to its global users with a range of new features: it
includes five in-app games, it allows users to add animated stickers to their conversations (and the only one on
the market to do so). It also integrated to its service a camera app “Story Cam” which helps you create, edit and
share photos.
WeChat also recently launched mobile games for international markets. It transformed WeChat, like its Chinese
equivalent, into a social multi-functional platform, different from other traditional messaging apps. The WeChat
Game Center drives the global strategy of WeChat on international markets. Poshu Yeung explains in his
interview that in-app games enhance social interaction and sharing among users on the network. (Yeung, 2013)
How WeChat is marketed in selected international markets Strategy: local aggressive
marketing campaigns
To foster its growth overseas, WeChat has set up “Official Accounts” with international renown brands such as
KFC in Indonesia, 7-Eleven in Taiwan or Nike in Hong Kong. (Yeung, 2013) Lionel Messi, a famous football player,
became the product ambassador of WeChat in 2013 and part of a $200million advertising campaign to enhance
the app across Europe, South America, and other countries with football fans who could become prospective
users. (Anon., 2014)
WeChat is expanding local marketing to new countries like Japan, Brazil, Qatar, and Egypt where there are fewer
competitors and vast market opportunities. Local partners play an important role in their expansion strategy
toward specific markets, and help them adapt to local markets. WeChat and the Tencent group have given the
priority recently to grow their user base in South-East Asia through partnerships and strategic alliances. For
instance, it partnered with the telecom operator StarHub to offer prepaid cards for users in Singapore. WeChat
Singapore is now shifting its focus on e-commerce. In Malaysia, it used the food & beverage industry as an
intermediary to promote the app, offering discounts to users.
But WeChat is also trying to expand in the US market according to its Chinese website. It partnered with Google,
one of Facebook’s biggest rival, to launch a large advertising campaign. The strategy was to encourage users to
connect their Google and WeChat accounts. People could win a $25 restaurant coupon if they managed to get
five friends to join WeChat. (中夫美妻话美国, 2014)
6. 5
A key challenge in WeChat’s international expansion is the ability to adapt to local culture and solve language
issues. The WeChat app today is available in 18 languages. (Tencent Inc, 2014) Also, although WeChat is
available across borders, its apps and updates lag behind the Chinese version Weixin. If Tencent reverses this
habit, it could become extremely competitive. Finally, will WeChat be able to enter the competitive US market
dominated by Internet Giants Facebook and WhatsApp?
Will WeChat become a world-beating app?
According to The Economist, Tencent has created a better business model than Western Internet Giants by
extend its services beyond social networking and entertainment with online games and e-commerce.
How WeChat is challenging the dominance of WhatsApp and Facebook
While Tencent’s main sources of revenue come from Value-added services, Facebook’s main sources of revenue
come from advertising. (See Appendix 2) (The Economist, 2013) Now that Facebook has acquired WhatsApp, we
can compare all social platforms.
WeChat and WhatsApp are based on two completely different models. While WhatsApp is a minimalist and
focused app whose main revenue source comes from the 99cents subscription fee, WeChat offers much more
than a voice and messaging service. It has transformed itself into a monetized multi-serviced platform which
enables its users to carry out many activities within one same app. In the bigger picture, WeChat and Tencent
have models of monetization based on innovation and not just advertisement, unlike Facebook.
With 450 million active users each month and 1 million daily new users, WhatsApp remains the world’s most
popular messaging app. (Facebook Inc., 2014) But for how long will this domination last? WeChat is catching up
very fast, with already 350 million users at the end of the 2013. WeChat is expanding fast in emerging markets,
especially in South-East Asia and Latin America, while WhatsApp captures users in the US and Europe. In
emerging markets, the competition is fierce as well, with the growing presence of both apps, as well as other
Asian rivals such as Kakao Talk.
Both apps are targeting the same age groups. A recent survey from GlobalWebIndex shows that WeChat has
seen the most dynamic growth in active users of 16 to 19 years old: an incredible increase of 1 021% between
quarters one and three of 2013, leaving its rivals far behind. (See Appendix 3) (GlobalWebIndex, 2013)
Nevertheless, WhatsApp remains more popular among teens in the US and Europe. A recent survey showed that
it was still the leader in social messaging in five combined key markets: US, Brazil, China, South Africa and
Indonesia. (On Device Research, 2013) (See Appendix 4) For now, the growth of WeChat in this age group is
contained to China and South-East Asia. Now that WhatsApp is associated with Facebook, it will be much harder
for WeChat to crack the US market. Similarly, WhatsApp will face important challenges in China where Facebook
is banned.
Although WhatsApp isn’t likely to copy all of WeChat’s features, it will probably inspire Facebook find new ways
to monetize its social messaging app. Both players could also play a major role in the development of the online
banking sector to help money transfers across the world.
7. 6
Challenges for WeChat in its domestic market
In mainland China, WeChat also has fierce competitors. Alibaba, the e-commerce giant, has become its most
serious rival. Alipay, Alibaba’s e-wallet, today is China’s top e-payment method. But with the growth rate of
WeChat and the Weixin Payments service, this domination is likely to shift quite soon. (Millward, 2014) Both are
investing heavily through acquisitions or research and development in a race to dominate the Chinese market.
Thanks to the popularity of WeChat, Tencent may have a slight advantage over Alibaba in the thriving “m-
commerce” industry (The Economist, 2013). But for now, Alibaba is still one step ahead of Tencent: when
WeChat invested in Didi Dache, the taxi-hailing app, Alibaba had already made the same deal with a rival
company Kuaidi Dache, offering users to pay using Alibaba’s mobile Alipay Wallet. They also both introduced at
the same time online-to-offline payments for movie tickets. The main difference between both platforms is the
international presence of WeChat.
Many other mobile messaging apps such as Line and Kik also have added games, stickers, video and call
features. To differentiate itself WeChat needs to move further into the mobile commerce industry. Today, LINE
and KakaoTalk are seriously competing with WeChat on the South-East Asian markets. But WeChat has taken
one step ahead of its competitors by becoming a multi-functional platform. Will this differential innovative
strategy be enough to gain market shares in Asian countries?
Besides, WeChat and Tencent will have to pay attention to Chinese politics and decisions. In China, the
government is increasingly setting up regulations that will set strict limits on online payments. This could put a
stop to WeChat’s ambition as an e-commerce platform. Furthermore, a few controversies have already erupted
in the past concerning censorship of international users. To continue expanding, WeChat and Tencent are going
to have to win the trust of western users. A key issue for users and customers in the mobile industry today is to
keep their privacy and data are protected. WeChat will have to work in this direction through communication.
Conclusion
WeChat is the most advanced messaging application in the world. While most competitors only offer messaging
and voice services, WeChat is backed by a whole infrastructure and offers a variety of improved services, from
mobile payment to online gaming.
All mobile messaging apps today seem to have their own defined markets. Will WeChat be able to disrupt the
western Internet giants, especially Facebook and WhatsApp, as well as other Asian rivals such as Line and
KakaoTalk?
Now that WeChat app has become a multi-sided platform, new questions arise: which platform will drive the
highest revenue? How to improve user retention on all platforms? Can offline-to-online commerce help WeChat
become a global mobile leader?
WeChat expects new monetization opportunities will emerge in the future. Their ultimate aim is to be present
on all kinds of smart devices and platforms and connect people from offline to online. In a near future, we could
see WeChat appear on Samsung’s smart-watches or Google glasses?
8. 7
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