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CONTENTS
1 2 3 4
Brief Introudction
of WeChat Wallet
Marketing and
Branding
User
Experience
Technological
Affordances
WeChat, as the largest social media in Asia, has more than 600 million active users
across the Chinese market pushing out their new product, “WeChat Wallet,” to
anticipate radical changes of the market.
It is no exaggeration that WeChat has already changed the way Chinese consumers
shop. 77% consumers like to use WeChat wallet on shopping mall, because it removes
the hassle of talking to sell staff. From 2012 to 2015 mobile commerce in China is
growing 530% to $41.4 billion.
PART1:What 600 Millions people know that you don't
url:https://www.youtube.com/watch?v=crWaz0wqSps
Embracing the WeChat Lifestyle. WeChat scoured the globe and
brought consumers a few examples of ways brands are helping users
embrace the WeChat lifestyle and helping them make payments, shop
online or talk about their favorite TV show all within one app –
WeChat.
Part 2
WeChat Wallet is an innovation payment app. It could let consumers
using mobile phones to make payments quickly though binding
payment function on WeChat. WeChat Wallet provides the user with a
quick and easy payments.
WeChat Wallet branding
resources:http://weixin.qq.com/
A
B
C
Open WeChat application, choose
discovery, then scan.
Then get the right product, consumers could buy
it on amazon or other online shop.
On the bottom left there is the barcode
scanner, hold the scanner over the product
barcode and wait for a few seconds.
Part 3: Consumers could according to following steps to order almost everything in daily life
WeChat Wallet get really useful when consumers go shopping.
resources:http://weixin.qq.com/
Unique advantages of WeChat Wallet
• The most significant difference between WeChat Wallet and other online payment platforms that are
people who use WeChat Wallet have a higher willingness to consume because WeChat Wallet and
WeChat are closely linked.
• Secondly, the convenience and entertainment of WeChat payments lead people to prefer to pay.
• WeChat Wallet has a distinct target population.
• During the online shopping process, paying by WeChat Wallet ensures a customers’ security.
No cash need for
daily life
Like a physical wallet, you can
securely store your bank cards
a n d m a k e i n s t a n t c a s h
payments within WeChat with
the new feature.
Users can electronically send
cash to friends and family, just
like handing cash to a friend to
get you lunch or pay for coffee
or a drinks at the bar.
Cash can be sent to friends via
WeChat – even without the
need for a bank account.
Instant Money vouchers make
up the cash balance, which
can be topped up via Standard
Bank self-service channels.
The digital Wallet is backed by
Standard Bank. Not only does it
give customers the freedom to
choose how they stay in control
of their finances, it provides
t h e m w i t h p e a c e of m i n d
knowing that they can do so
safely and securely, with the
backing of a banking brand .
A Digital Wallet Service Conveninet Transfer
Safer place for
consumers' money
Part 4: User Experience: Satisifacory part
DARK PLACE OF WECHAT WALLET
• 1. Difficult to protect necessary personal information
WeChat Wallet asks users to provide necessary personal information, such as an
identification card, mobile number, and bank account.There are serious potential
safety risks to bank accounts that are bound to WeChat Wallet. Fortunes could be
stolen and stashed away in a various bank accounts in a few minutes, and users
would have to suffer the loss.
2. The technology applied in secret technology area has
lagged behind.
The payment methods of WeChat Wallet can transfer money online by scanning a
two-dimensional code. Criminals could hide Trojan horses or viruses on free Wi-Fi
networks or in two-dimensional systems. When users connect to the Wi-Fi network
or scan the code, WeChat security systems could be brought circumvented.
谢谢
Thank you for WeChating

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Wechat wallet

  • 1. Pay any SnapScan Merchant, the new way to connect
  • 2. CONTENTS 1 2 3 4 Brief Introudction of WeChat Wallet Marketing and Branding User Experience Technological Affordances
  • 3. WeChat, as the largest social media in Asia, has more than 600 million active users across the Chinese market pushing out their new product, “WeChat Wallet,” to anticipate radical changes of the market. It is no exaggeration that WeChat has already changed the way Chinese consumers shop. 77% consumers like to use WeChat wallet on shopping mall, because it removes the hassle of talking to sell staff. From 2012 to 2015 mobile commerce in China is growing 530% to $41.4 billion. PART1:What 600 Millions people know that you don't url:https://www.youtube.com/watch?v=crWaz0wqSps
  • 4. Embracing the WeChat Lifestyle. WeChat scoured the globe and brought consumers a few examples of ways brands are helping users embrace the WeChat lifestyle and helping them make payments, shop online or talk about their favorite TV show all within one app – WeChat. Part 2 WeChat Wallet is an innovation payment app. It could let consumers using mobile phones to make payments quickly though binding payment function on WeChat. WeChat Wallet provides the user with a quick and easy payments. WeChat Wallet branding resources:http://weixin.qq.com/
  • 5. A B C Open WeChat application, choose discovery, then scan. Then get the right product, consumers could buy it on amazon or other online shop. On the bottom left there is the barcode scanner, hold the scanner over the product barcode and wait for a few seconds. Part 3: Consumers could according to following steps to order almost everything in daily life WeChat Wallet get really useful when consumers go shopping. resources:http://weixin.qq.com/
  • 6. Unique advantages of WeChat Wallet • The most significant difference between WeChat Wallet and other online payment platforms that are people who use WeChat Wallet have a higher willingness to consume because WeChat Wallet and WeChat are closely linked. • Secondly, the convenience and entertainment of WeChat payments lead people to prefer to pay. • WeChat Wallet has a distinct target population. • During the online shopping process, paying by WeChat Wallet ensures a customers’ security.
  • 7. No cash need for daily life Like a physical wallet, you can securely store your bank cards a n d m a k e i n s t a n t c a s h payments within WeChat with the new feature. Users can electronically send cash to friends and family, just like handing cash to a friend to get you lunch or pay for coffee or a drinks at the bar. Cash can be sent to friends via WeChat – even without the need for a bank account. Instant Money vouchers make up the cash balance, which can be topped up via Standard Bank self-service channels. The digital Wallet is backed by Standard Bank. Not only does it give customers the freedom to choose how they stay in control of their finances, it provides t h e m w i t h p e a c e of m i n d knowing that they can do so safely and securely, with the backing of a banking brand . A Digital Wallet Service Conveninet Transfer Safer place for consumers' money Part 4: User Experience: Satisifacory part
  • 8. DARK PLACE OF WECHAT WALLET • 1. Difficult to protect necessary personal information WeChat Wallet asks users to provide necessary personal information, such as an identification card, mobile number, and bank account.There are serious potential safety risks to bank accounts that are bound to WeChat Wallet. Fortunes could be stolen and stashed away in a various bank accounts in a few minutes, and users would have to suffer the loss. 2. The technology applied in secret technology area has lagged behind. The payment methods of WeChat Wallet can transfer money online by scanning a two-dimensional code. Criminals could hide Trojan horses or viruses on free Wi-Fi networks or in two-dimensional systems. When users connect to the Wi-Fi network or scan the code, WeChat security systems could be brought circumvented.