This document discusses the WeChat API and platform. It notes that the API is developing rapidly, with many new features added between July 2014 and April 2015, including coupon, analytics, customer service, and payment APIs. It provides an overview of account types, basic features, rules, the types of APIs including messaging, posts, users, configuration, integration, and WeChat services. It encourages developing on the platform given its large potential future and fast development.

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The WeChat API
Intro to the Social Marketing,
Commerce and CRM Future/Now

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Story:
• Ecommerce Strategy, Design, and Dev
• WeChat Platform and Custom Dev

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#1 Things Change Fast

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API - July 2014

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API - July 2014 API - April 2015

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New APIs:
• Coupon API
• 3rd Party JS-SDK
• Analytics API
• Multiple Customer Service API
• Hong Bao API
• TV Shake API (Yesterday)

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On WeChat Resources

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Online Resources
http://mp.weixin.qq.com/wiki
https://open.weixin.qq.com

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Basics of WeChat:
• Account Types - Personal, Public
(Subscription, Service), Enterprise
• Features and Admin

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Rules:
• Messaging Rules (48 hours, 4x Month)
• Registration Requirements - Real Name
• API limits

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Why Service vs. Subscription
• Get User Profile
• Custom QR Codes
• Location
• Customer Service
• Small Store
• Payments
• Not in Subscription Getto

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API Types:
• Messaging
• Posts Related
• User Info
• Account Configuration
• Integration
• WeChat Services

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Group Posts
• Group Send
• Send to Individuals
• Send to Segments
• Manage Media
• Manage Templates

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Messaging
• Receiving and Sending Messages
• Auto Responders
• Semantic Engine
• Audio Transcription

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User
• Profile
• Location
• Actions
• Union ID - Share across accounts

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Configuration
• Menus
• JS-SDK control display

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Integration
• Website (Oauth 2.0)
• JS-SDK
• Custom QR Codes
• Hardware

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WeChat Services/Platform
• PC Customer Service
• Advertising
• WeChat Little Stores
• WeChat Payments
• Coupon
• Enterprise Accounts
• APP integration
• 3rd Party Platform Support

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Summary
Huge Future, Developing Fast, Enjoy

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Thanks!
Aaron Chang
achang@jingdigital.com
JING digital
http://jingdigital.com