The document discusses the design choices made for a musician's website. It used red and yellow colors to link the website and music video based on an Ironman character. These bright colors are appealing to young audiences and release dopamine in the brain. The background is grey to make the colors stand out. A fun, big font was used to portray the playful musician, while basic bold fonts guide users. The layout is colorful yet simplistic to avoid confusion. Key elements like the newest music video and artist name are clearly displayed, similar to Ed Sheeran's website. The homepage features the musician's music video and close-up photo to promote his image. The style matches those of John Newman and Ed Sheeran.

2. My website links to my music video and digipak very clearly through
colour. I used to colour scheme of red and yellow to link everything
together and base it around the Ironman character that stars in the
music video. The Ironman character stands out a lot throughout the
music video and features throughout the website too. Another reason is
used the colours red and yellow is because the colours are very
appealing and eye catching to a young audience. These bright colours
match the normal conventions of pop artists websites because there
have been many studies to prove the fact that bright and many colours
release dopamine in the brain, this is a chemical that results in a sense
of happiness, therefore we used this understanding to our advantage so
when people looked at our website they were instinctively enjoying
themselves. To create a contrasting effect I made the background a dull
grey, this makes the red and yellow writing more prominent.

3. The font used on a website can help convey the
type of artist the person is and what genre music
they produce. I used fun, big font to portray Connor.
The font shows he’s a playful character while also
quite cool. The writing is not classy or elegant in any
way and portrays a boyish image, this shows that he
isn’t a formal or serious person. The rest of the fot
on the website is a basic bold, colourul font to guide
people around the site easily. This makes it a simle
and easy to use website.

4. The layout of a website is extremely important to how
the artist is portrayed. If there is a lot going on it an
become confusing and over-complicated. If its plain it can
be boring, these factors give people an idea of who the
artist is therefore I went for a colourful yet simplistic look
for my website. The colours are vibrant but there is
mainly only the essentials on each page to reduce cluster
and confusion. My website is similar to Ed Sheeran’s
website in the sense that it follows a simple colour
scheme that matches with his album cover etc. Also there
is a clear representation of the newest music video and of
Ed’s name.

5. The positioning of the artist on the website is
very crucial, we are selling Connor as an artist
but also for his looks and on screen personality,
therefore we set the homepage as his music
video with a thumbnail of a close up of Connor.
The second page is a gallery of personal images
of Connor and a photo-shoot of him. His name is
positioned at the top right corner of ever page
in big, bold, colourful writing.

6. John Newman’s website shows a similar style to mine, his name
is written big and bold as the top of the page. The middle of the
page shows a John Newman video. Ed Sheeran’s website has a
very similar layout too. From this we can see that the website
matches the conventions of a website.