1. Digipaks Research

3. Orangey brown colour is typically used with indie.Simplicity used to show the artist is normal, indie - doesn’t need bright fancy backgrounds etc. Simple yellow – stands out but not complicated. White font to make the information easy to understand.

4. - CD cover follows colour scheme. - Unusual design – picture relates to the title of the album. Dark background, bright yellow font – making artists name and album name stand out as they are important. Front page flows into next page. Artists address, artists website, record label on the back – important. Simple list on the back, meaning the audience can see exactly what is on the CD. No pictures of the actual artist on the front – mystery, intriguing.

5. Artists name and album is in a simple font and just two colours – showing they don’t need anything fancy. Record label, album producer, album information and artists website on the back – all important. Songs are listed in block capitals – again simple. Artists are blurred, shifting the emphasis to the information. Artists are engrossed in producing their music – shows they have passion for it – this is their first album so they need to get the message across. Simple instruments – guitar, amp, drums. Black and white also makes it simple – simplicity is key for indie artists. Picture is followed through from the front to the back – again not making it complicated.

6. After looking at digipaks from the indie genre, one main convention used is simple fonts and simple colours. Dark colours are generally used on the back and sometimes the front, with an bolder print on the actual CD. The main information is easy to understand and stands out from the background. As the artists name and the album are the most important thing, they are bold and eye-catching. The songs are all listed on the back and again, this is easy to read and understand. The record label and information about the album is listed on the back, as well as the artists website and sometimes the album producer.