The document proposes a new subscription-based social media platform called Azumi that allows artists to monetize exclusive content and interactions with fans through "Tribes". It notes that the music industry needs a new model as physical sales decline and streaming grows. Azumi would let fans subscribe directly to their favorite artists to access behind-the-scenes content and perks, addressing pain points around monetization and exclusivity. The founders believe fans would pay up to $2.6 billion annually for this type of access.
Universal Music Group - SWOT, PEST, Porter AnalysisKevin Zi Liu
An in-depth analysis exploring Universal Music Group's (UMG) internal and external forces: SWOT, PEST, Porter's Five Forces.
We look at the current the current market share and cultural shifts and provide recommendations that align with their mission statement.
The four most popular and modern methods for music marketing.
How the rise of social media and YouTube has helped music marketing and replaced traditional marketing methods.
For A2 Media Studies - looking at the music industry and Music Videos.
Universal Music Group - SWOT, PEST, Porter AnalysisKevin Zi Liu
An in-depth analysis exploring Universal Music Group's (UMG) internal and external forces: SWOT, PEST, Porter's Five Forces.
We look at the current the current market share and cultural shifts and provide recommendations that align with their mission statement.
The four most popular and modern methods for music marketing.
How the rise of social media and YouTube has helped music marketing and replaced traditional marketing methods.
For A2 Media Studies - looking at the music industry and Music Videos.
My Label is a social music discovery game where users create a record label, add songs of news talents to compete for success and engage with artists
Players use points to add songs and talents to their labels, which are gained in return according to the song’s audience.
The prize “Hit of the Month” is given every month for one of the 10 most popular songs among game players, decided by the jury.
The winner artist gets an audio and video production in a real studio and digital distribution. The project was created by Intentio, which partnered with FOX– MySpace Latin America to seek sponsorship and embed the MySpace music player.
My Label is a social music discovery game where users create a record label, add songs of news talents to compete for success and engage with artists
Players use points to add songs and talents to their labels, which are gained in return according to the song’s audience.
The prize “Hit of the Month” is given every month for one of the 10 most popular songs among game players, decided by the jury.
The winner artist gets an audio and video production in a real studio and digital distribution. The project was created by Intentio, which partnered with FOX– MySpace Latin America to seek sponsorship and embed the MySpace music player.
This was the first-ever made presentation deck made for Ohdio back in late 2011. Note the name "Ohdioo" which was an early iteration. We finally built another deck that we presented to labels for the first licensing negotiation. Note that we didn't have any real market research on the target consumer, mainly assumptions.
Movingfans is digital music platform 2.0 which provide direct transaction to musician, classify musician by network based reputation system and focus to build D.I.Y. ecosystem for musicians
Movingfans is digital music platform 2.0 which provide direct transaction to musician, classify musician by network based reputation system and focus to build D.I.Y. ecosystem for musicians
Matthew Hawn - "Do Labels Still Matter?" - sounds digitalMatthew Hawn
Presentation for X|Media Lab's Sounds Digital conference on 16th April, 2009 at Sadler's Wells in London.
http://www.xmedialab.com/
jukevox.tumblr.com
twitter: @jukevox
Competitor analysis of Music Streaming ServicesTiffany Sam
As a personal winter break project, this deck is a compilation of various trends I have identified in the music streaming space both locally and globally with special attention paid to the rising competition between Apple Music and Spotify.
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Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
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What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
3. THE DIGITAL MUSIC INDUSTRY
Physical Sales Decreasing
2001-20011: US Records sales plummet from $14.6 Billion to $6.3 Billion
2015: Digital Music rose 6.9% to $6.9 billion, representing 46% World Market Sales
Streaming Growing
Streaming Growth: Revenues increased by 39% to $1.57 billion
Spotify: $.005 / stream
Consumer Priorities Shifting
Fans value online interactions, personalized content, and being in the loop.
Macro trend towards decentralization and independence in entertainment sector.
4. RISE OF THE
INDEPENDENT ARTIST
Direct-to-Fan
A business model used by independent musicians, independent music labels, comedians,
and many others in the entertainment industry that bypasses the major record label
model.
- Release music online and grow Fanbase.
- Engage them via social media.
- Monetize relationship.
Selling Experiences
Pioneered by the platform Bandpage: “It’s no longer just about selling t-shirts and tote
bags, it’s about selling experiences fans crave”.
7. Music needed a new model.
We built it.
Artists
Unable to monetize the content they publish on social media.
Fans
Crave exclusive and in depth access to their favorite Artists and Icons.
PAIN POINTS:
MONETIZATION & EXCLUSIVITY
8. Music needed a new model.
We built it.
Music Fans could spend up to $2.6 billion annually for behind-the-
scenes access to artists and exclusive content.
Nielsen SXSW Report
Buyers and the Beats
2014
UNTAPPED OPPORTUNITY
9. THE AZUMI SOLUTION
Privatizing Social Media
On Azumi anyone with a following can provide core fans
exclusive content and interaction for a subscription fee.
10. THE AZUMI SOLUTION
Social Network of Exclusive Content
Members subscribe to their favorite Artists’ “Tribes” receiving early access to
music, exclusive interactions and perks.
Flexible Commerce Model
Tribes are naturally free to join. Artists are in complete control of price, perks, and
brand sponsorships.
Connecting Culture
Azumi is a full scale social network for music and culture. Members’
contributions are rewarded with subscriptions, merchandise, and concert tickets.
Fans are able to follow Artist’s feeds for free and consume the same content and
music as their favorite Artists.
12. REASONS TO JOIN AZUMI
(Artists)
Sophisticated WebApp
Great design. Great execution. All in one place.
Fans like having hubs to access content. Azumi helps you control and monetize
yours through a secure stream.
Independence
Tribes are naturally free to join. Artists are in complete control of price, perks, and
brand sponsorships.
13. REASONS TO JOIN AZUMI
(Fans)
Exclusive Content
Access: Exclusive access to music, concert presales, behind the scenes
videos, and more.
Convenience: Access to musicians all in one platform.
14. REVENE MODEL
Micro Subscriptions [One Artist or Label]
Suggested Price: $10-$60/year.
Azumi cut: 3%-10%
Azumi Subscription [All Participating Artists]
$100/year
Revenue Projections:
Bassnectar: 6,006 subscribers: $120,120/year. Azumi cut of $15,015.00
Skrillex: 56,814 subscribers: $1,138197/year. Azumi cut of $142,274.63
Rihanna: 405,000 subscribers: $8,100,000/year. Azumi cut of $648,000.00
.05% adoption rate from Facebook followers at a rate price of $20/year.
15. TEAM
Martin Hsieh – Design / Web Dev.
Parson New School of Design
martin@azumi.io
Max Lawrence – Co-Founder: Web Design / Dev.
Music Entrepreneurship – New York University.
The Bowery Presents & Cantora Labs
max@azumi.io
Leonard Truong – Co-Founder: Head Engineer
Computer Science – UC Berkeley.
Tesla Motors & Intel
leonard@azumi.io
Nick Panama – Advisor
Co-Founder of Cantora Labs
nick@cantora.com
Greg Tokomizo & Forrest Durell – A&R
Music Business – New York University
The Confluence & Columbia Records
Johnny Shankman – Engineer
Music Technology – New York University.
Refinery 29
Arpan Somani - Business Dev.
Music Business – New York University
The Fader
Marcie Allen – Advisor
CEO of MAC Presents
marcie@macpresents.com
16. COMPETITION
DRIP.FM
Similar subscription model
Focused on Labels instead of Artists
Heavily reliant on Email
High Price Points
BANDPAGE
Widget based Music Profiles
Marketplace for “Experiences” – e.g. selling
a livestream concert
PATREON
Patreon enables fans to give ongoing
support to their favorite creators.
Crowdfunding model where fans pledge a $
amount per creative update.
FAN CLUBS
Dave Matthews Band’s Fan Club amassed
$2.8M in revenue in one year.
17. CUSTOMER ACQUISITION
Artists Partnerships:
– Private Alpha Launch with 10 Artists
500 Test Users selected via Facebook &
Twitter for discounted trial.
Arranged releases of music, promoted
through artist’s social media channels.
Festival Partnerships:
- Sponsor a Festival Ticket Giveaway
Organize Festival Ticket giveaway to
Outsidelands, Snowglobe, and Lightning in a
Bottle. Azumi sign up required to be eligible.
Leverage Music Industry 2.0 Platforms:
- ProductHunt, Reddit, and music blogs
20. STATUS & GOALS
Alpha Prototype of Site Complete
www.azumi.io
Revise Summer, 2016
Trim fat and improve UX
Approach previously contacted artists
Confirm launch partners Launch Winter, 2016
Hit Critical Mass, Raise Seed, Earn Revenue
Expand to comedians, athletes,
and youtube stars
2016 - 2021
21. Risks & Considerations
Will fans pay for this? Research says yes
When to go to market? Bandcamp’s entry concerning
Entrepreneurship vs Employment Shorts vs. Long Term Gain
23. CONTACT US FOR
Artist Inquiries
Mentorship/Investment
Employment Opportunities
To Say Hello!
24. SOURCES
Nielsen/SXSW: The Buyer and the Beats
Money.CNN: Music’s Lost Decade
New York Times: Downloads in Decline
TechDirt:
The Future of Music Business Models
Dave Matthews Band: a Case Study of Fan Clubs
25. Music needed a new model.
We built it.
Music needed a new model.
We built it.
CULTURE’S PLAYGROUND
AZUMI
Max Lawrence
max@azumi.io