The flash market started out monolithically. Flash was a single media type (high performance, high endurance SLC flash). Flash systems also had a single purpose of accelerating the response time of high-end databases. But now there are several flash options. Users can choose between high performance flash or highly dense, medium performance flash systems. At the same time, high capacity hard disk drives are making a case to be the archival storage medium of choice. How does an IT professional choose?

1. The Bifurcation of the Flash Market
High Performance or Capacity - Making the Right Choice
On Demand
Webinar
Performance
Flash Arrays
Capacity
Flash Arrays
For audio playback and
Q&A go to:
http://bit.ly/FlashBif

2. Our Speakers
George Crump
Chief Steward and
Founder of
Storage
Switzerland
Naravan Venkat is
Chief Marketing
Officer at Tegile
Systems
Chuck Brown
serves as an SSD
Storage Solution
Architect at Intel

3. Our Mission:
Transform IT by transforming
enterprise storage
Founded: 2010
Enterprise Storage: All-flash &
flash-hybrid – 3rd Generation
Global Presence:
Diverse base of 1500+
enterprise customers across
major continents
2500+ systems deployed
across a broad range of
business applications
Company Backgrounds
● Storage Switzerland is an
analyst firm focused on the
storage, virtualization and
cloud marketplaces.
● Founded in 2007
● Our goal is to educate our
readers on the various
technologies and techniques
available to help their
applications scale further,
perform better and be better
protected.
Intel makes possible the
most amazing experiences
of the future.
You may know us for our
processors. But we do so
much more. Intel invents at
the boundaries of
technology to make
amazing experiences
possible for business and
society, and for every
person on Earth.

4. Polling Question
Where Are You on Your Flash Journey?

5. • Performance
• Capacity
• Protection
Three Core Storage Problems

6. • Wide Strip Arrays (dozens, potentially hundreds of
drives)
• Short Stroked (only use outer edge of platter
• Improved response time but not latency
• Costly
• DRAM Appliances
• Solved performance problem but…
• EXPENSIVE
• and RISKY - loose power = loose data
Solving Performance Problems
Before Flash

7. • Increasing Capacity of Drives
• Exposed data protection problems
(drive re-builds)
• Develop Scale-out Architectures
• Inter-node communication concerns
• Tight coupling, increased vendor lock-
in and decreased flexibility
Solving Capacity Problems Before
Flash

8. • Flash Appeal
• Much better performance than HDD (not better than
DRAM)
• Non-volatile (power loss did not mean data loss)
• Early Flash Concerns
• Expense
• Density
• Durability
Flash Enters The Enterprise

9. • Initial Flash Use
• Flash as a tier (manually move data)
• Flash as a cache (automatically move data)
• Offset expense concern
• increased durability concerns
• Always a risk of having a cache miss
Flash Enters The Enterprise

10. • Flash reaches “Price Parity”* with Hard Disk based
Arrays
• * When comparing against performance focused arrays
• Thanks to decreasing cost and technologies like
dedupe/compression
• Problem is 90% of the data is not performance
oriented
• Result is all-flash array for transactional, moderate
capacity workloads
Flash Becomes The Enterprise Standard
For Performance Oriented Workloads

11. • Analytics
• Big Data
• Modern Apps (Splunk, Spark, Hadoop)
• New Use Cases New Requirements
• Fast Sequential Processing (scanning, walking)
• High Bandwidth
• New Realities
• Cost per GB less important than cost per floor tile
Other Workload Can Use A Flash
Boost

12. • PBs of storage in a rack unit
• Excellent performance and
bandwidth
• But not as good as traditional
flash arrays
Introducing High Density Flash

13. • Storage protocols and
networks were designed for
hard disks
• Industry recognized this need
several years ago
• Introducing NVMe
• a replacement for SCSI,
designed for flash
Getting Flash Ready

14. • High performance flash for
transactional data
• High capacity flash for
sequential data
• And, maybe, hard disk drives
for cold data
Still Need Both +1

15. • Data management is understanding data and
moving it based on need
• Too much data for humans to accomplish
• Option 1 - Go high performance persistent
memory for everything
• Option 2 - Go high capacity flash for everything
• Option 3 - Automatically move data between
storage tiers
The Key Is Data Management

16. Intel Non-Volatile Memory Solutions Group
15
Storage dynamics are changing
Data Stored¹
Data storage needs are
growing significantly year
over year
Data Complexity
Expansion in sources of data
and types of data drives
complexity
IT Budgets²
Remain largely flat while
looking to deliver more
value
Security
Security and compliance
drive new storage
management needs
175XB
2016
658XB
2020
$

17. Intel Non-Volatile Memory Solutions Group
16
You have a choice to make on
data center storage
LEGACY (10K/15K HDD) MODERN (Intel® SATA SSD)
Poor Annual Failure Rate Up to 50X Lower³ Annual Failure Rate
or
Fewer Write IOPs Up to 95X Better⁴ Write IOPs
Larger Physical Size Up to 20:1 HDD⁵ Replacement Ratio
Greater Energy Requirements Up to 5X Better⁶ Energy Efficiency

18. Intel Non-Volatile Memory Solutions Group
17
+22%
-8%
SSD
HDD
Compound Annual Growth Rate
2014-2019 Data Center Storage Revenue⁷
The Transition from HDD to SSD is
already underway
$11B
SSD Revenue Set to Overtake HDD
Enterprise Storage Revenue Estimates⁸
$11.5B
2017
$11.5B$15.4B
2019
SSD = Data Center SSD
HDD = 10/15K RPM Mission Critical Enterprise HDD
SSD HDD
“Embrace SSDs or
die” is the tone of the
industry at this point”
tomsITPRO.com*, April 2016
* Other names and brands may be claimed as the property of others

19. Intel Confidential - NDA Only - Do Not
Forward
18
NVM Express Leadership
Efficiency of NVMe unlocks IOPs wall experienced in SATA & SAS
Results measured by Intel based on the following configurations. Tests document performance of components on a particular test, in specific systems. Differences in hardware, software,
or configuration will affect actual performance. Configurations: Performance claims obtained from data sheet, sequential read/write at 128k block size for NVMe and SATA, 64k for SAS.
Intel SSD DC P3700 Series 2TB, SAS Ultrastar® SSD1600MM, Intel SSD DC S3700 Series SATA 6Gbps. Intel Core i7-3770K CPU @ 3.50GHz, 8GB of system memory, Windows*
Server 2012, IOMeter. Random performance is collected with 4 workers each with 32 QD
NVM Express SAS 12Gbps SATA 6Gbps
*Other names and brands may be claimed as the property of others.

20. Intel Confidential - NDA Only - Do Not
Forward
19
Superior Quality of Service at High IOPs
Results measured by Intel based on the following configurations. Wildcat Pass Haswell Server Platform with 28 CPUs, 2 sockets, 2.3 GHz clock speed per CPU, Ubuntu
14.04.1 LTS (GNU/Linux 3.16.0-rc7tickles x86_64), idle=poll kernel settings, SAS HBA is LSI SAS9207-4i4e with controller LSI SAS 2308. SATA SSDs are Wolfsville at XYZ
GB. NVMe SSD is Intel P3700 at 2 TB. Drives tested empty to test interface only (no NVM access.)
*Other names and brands may be claimed as the property of others.
SAS with 250K IOPs 844 µs
NVMe with 470K+ IOPs @ 35 µs latency
AHCI with 144K IOPs @ 502 µs
NVMe delivers 16 µs average and 35 µs 99.99% interface latency.
Other interfaces have outliers in 100s of microseconds as IOPs scale.

21. Intel Confidential - NDA Only - Do Not
Forward
20
Intel NVMe product portfolio
Non-Volatile Memory Express enables efficiency, scalability and performance
Improved performance
- NVMe streamlined command set designed to
optimize SSDs
Both add-in cards and 2.5” SFF
SSDs
- Broad NVMe portfolio to handle Read Intensive,
Mixed Use and Write Intensive workloads
Front accessibility
Hot Insertion, Notified Removal (w/ 2.5” SFF SSDs)
Standard in-box NVMe Drivers
- Non-proprietary, interoperable, easy to use and
maintain
*Other names and brands may be claimed as the property of others.

22. Intel Confidential - NDA Only - Do Not
Forward
Reliability Price9Performance Operating Costs
Factors Affecting data center
storage decisions
TCO - Total Cost of Ownership
Failure Rates
Data Protection Cooling
Power
Rack Space
Transaction
Throughput
Read
Performance
Health Tracking Write IOPs

23. Intel Confidential - NDA Only - Do Not
Forward
Drives With Integrity: The Building BlocksFoundation
Uncompromising
supply chain quality
Complete product
life cycle support
Innovation leadership
Solution
Lasting integrity Reliably effective
performance
Platform confidence
≥100X more reliable
preventing Silent Data Corruption10 Validated on a massive scale Complete in-house design
of data center solutions
>2M PLI cycles and self-test
delivers trusted protection from data loss
≤11% performance
degradation
over the product life11
Up to 1 more year
in extended platform-level validation
95% delivery
to commit12
<100 DPM
factory quality13
#4 overall,
#1 semiconductor
Gartner* 2015 Supply Chain
Ranking14
>2000 engineers
optimizing top ISV
solutions15
>500 dedicated OEM
design-in resources15
Platform-expert
post-sales support
~1000 researchers in Intel labs Memory technology innovation leader

24. One Flash Platform, ANY Workload
WAREHOUSING ANALYTICS OLTP
Low Latency Business-Critical Apps
TEST/DEV MESSAGING COLLABORATION
Consolidated, Virtualized Workloads
ONE Operating System | ONE Feature Set | ONE User Experience
Hybrid Flash-Hybrid All-Flash
10% Flash 30% Flash 60% Flash 100% Flash
Balanced Performance Extreme Performance
Capacity Media (HDD, MLC, TLC) Performance Media (Mem, NVMe, X-Point)

25. IntelliFlash HD – Massive Density & Performance
Workloads
VirtualizationLine-of-Business
Apps
Databases ERP / CRM /
Financial
Big Data
Analytics
Dev-Ops
• 8TB Flash modules, 512TB in 3U chassis.
• 10PB effective per Rack with All Data
Management features
• Massive Workload Consolidation
High Density All-flash Platform
512TB in 3U 8TB Flash
Module

26. Full Data
Integrity
Multi-Layered
Storage
Non-disruptive
Scaling
Flexible
Management
Multiprotocol
Data Access
Inline
Compression &
Deduplication
Instant
Snapshots &
Clones
Encryption Replication
IntelliFlash Operating Environment

27. Performance
Layer
Capacity
Layer
Hybrid
Fast SSD
Dense HDD
HD Flash
NV Memory
Dense SSD
Future ??
Fastest
Densest
?
IntelliFlash - Future-Proof Architecture
All-Flash
Fast SSD
Fast SSD

28. Intel Confidential - NDA Only - Do Not
Forward
IntelliFlash Optimized with Intel NVMe
27
• 2U Dual-Ctrl node w/ PCIe NVMe SSDs
• 40Gb/s Cluster Interconnect
• Metadata, DDT, Intent logs
Multi-Controller Cluster
• Connected over SAS fabric
• Scale-up with 3 HD flash JBOF
• Each HD JBOF – 3U w/ 512TB
• Non-disruptive storage expansion and
data movement
Just-a-bunch-of-HD-flash
40GbE Interconnect
Storage Fabric
Intel® PCIe NVMe SSDs
Data storage fully distributed, erasure coded

29. Hyper-Consolidate to an All-Flash Data Center
10TB Effective 10PB Effective
50K IOPS
5M IOPS
Hyper
Performance
Hyper Consolidation

30. IntelliCare™ – Proactive Customer Care
Array & Cloud Analytics
Support TeamOnline Portal
Proactive
Alerts and
Ticket Creation
Proactive
Parts
Dispatch
Global Customers
Automated Case Management Lifetime StorageFlash Commitment
Add
Capacity
Boost
Performance
Unlock
Features
Add
Capacity
Boost
Performance
Unlock
Features
Lifetime Storage – Buy Once, Refresh your Storage Forever
Refresh entire storage
system every 3 or 5 years
Buy

31. Learn More
• Check out www.Tegile.com for more information
• Demos & Videos:
http://www.tegile.com/resources/videos/
http://www.youtube.com/c/TegileSystems
• IntelliFlash HD:
http://www.tegile.com/products/intelliflashhd/
• IntelliCare:
http://www.tegile.com/products/intellicare/

32. Thank you!
Storage Switzerland
http://www.storageswiss.com
StorageSwiss on Twitter:
http://twitter.com/storageswiss
StorageSwiss on YouTube:
http://www.youtube.com/user/storageswis
s
Tegile
https://www.tegile.com
Tegile on Twitter:
http://twitter.com/tegile
Tegile on Facebook:
https://www.facebook.com/tegilesystems/
Intel
https://www.intel.com
Intel on Twitter:
http://twitter.com/intel
Intel on Facebook:
https://www.facebook.com/Intel

33. The Bifurcation of the Flash Market
High Performance or Capacity - Making the Right Choice
Performance
Flash Arrays
Capacity
Flash Arrays
For complete Audio and Q&A please register for the On Demand Version at:
http://bit.ly/FlashBif