I hosted a webcast with Sr. VP and GM of HP Storage David Scott. David and I talked about flash-optimized storage and the software defined data center. You can find the audio for the webcast at http://hpstorage.me/ASTB-podcasts - they are number 146 and 147.

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Flash-optimizedstorage:
Youwant italland youwantitnow!
Enterprise Storage
David Scott, Sr Vice President & General Manager
Calvin Zito, Blogger
HP Storage

2. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2
Today’s presenters
David Scott
SVP and GM, HP Storage
Calvin Zito
Blogger& @HPStorageGuy
• With HP since 1983
• In HP Storage since 1990
• Blog: www.hp.com/storage/blog
• Twitter: @HPStorageGuy
Over 60 years of combined experience in IT industry
• Prior to HP, President and CEO of 3PAR
• Lead 3PAR from early-stage, through
IPO, and acquisition
• 30 years experience in enterprise
storage, software and servers

3. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.3
You can listen to the audio from the webcast by
going to http://hpstorage.me/ATSB-podcasts
and downloading podcasts number 146 and 147
Listen to this presentation

4. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.4
Fragmented complexity is unsustainable
Complex
Inefficient
Rigid
10+
Primary
Storage
Information
Retention &
Analytics
Information
Protection
Diverged Storage Architectures
Tier 1
VMAX
Midrange
VNX
SSD
XtremIO
Data Domain
Virt.
VPLEX
Entry
VNXe
Object
storage
Atmos
Scale-out
NAS
Isilon
Archive
Centera
Source backup
Avamar
Target backup

5. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.5
HP Converged Storage is designed for the future
Our vision: Polymorphic Simplicity
Adj. Existence in several forms, shapes, & sizesHigh
End
Entry
1
• Primary storage system architecture
• Retention and protection architecture
• Set of data services low-to-high
• Approach to block, object and file
• Architecture for both HDD and SSD/Flash
• Extensible to software-defined delivery

6. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Flash-OptimizedPrimaryStoragefor
VirtualizationandITaaS

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Day 1 architectural design decisions that matter for flash
Performance acceleration
Eliminate system bottlenecks
System resiliency
Provide constant application access
Efficiency optimization
Extend life and utilization of Media
Data mobility
Federate across systems and sites
Market advantage in flash
requires execution across
all domains

8. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.8
Flash optimized designs focus on bottlenecks, utilization
Performance acceleration
Eliminate system bottlenecks
Efficiency optimization
Extend life and utilization of Media
XtremIOViolin

9. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.9
New designs lack resiliency and maturity…
Performance acceleration
Eliminate system bottlenecks
System resiliency
Provide constant application access
Efficiency optimization
Extend life and utilization of Media
VMAXXtremIOViolin
…But traditional architectures are flash-challenged

10. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.10
Architecture matters and HP is ahead of the market
Performance acceleration
Eliminate system bottlenecks
System resiliency
Provide constant application access
Efficiency optimization
Extend life and utilization of Media
Data mobility
Federate across systems and sites
VMAXXtremIOViolin 3PAR

11. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.11
When Value Matters
Starting at $25K
HP 3PAR StoreServ is eliminating boundaries again
HP 3PAR
StoreServ 7450
All Flash Array7200
When Performance Matters
554K IOPS @ 0.7ms latency
When Scale Matters
Up to 2.2 PB
Polymorphic Simplicity
ONE Architecture
• ONE Operating System
• ONE Platform for HDD and Flash
• ONE Set of Common Services
NEW
7400
10400
10800

12. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.12
Performance acceleration optimized for flash
Source: 3PAR StoreServ 7000 Series Comparison – 4K Random Reads
554K IOPs
NEW Flash Optimizations
More Performance. Less Latency.
• Adaptive Read/Write
• Autonomic Cache Offload
• Multi-tenant I/O Processing
• Priority Optimization
• ASIC Memory Optimization
Day 1 Design Decisions
Massively parallel processing
• Mesh-active clustering
• System-wide striping
• Fine grained allocation
• Multi-layer virtualized OS
0
0.2
0.4
0.6
0.8
1
0 100000 200000 300000 400000 500000 600000
Latency(ms)
I/O per second

13. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.13
New: Priority Optimization for 3PAR StoreServ
HP 3PAR StoreServ 7450
All-Flash scale up to 240 SSDs
Performance up to 554,000 IOPS
Tenant 1
(150,000 IOPS)
Application 1
(150,000 IOPS)
Tenant 2
(200,000 IOPS)
Over-commits at 150%
of assigned IOPS
Application 1
(100,000 IOPS)
Application 2
(100,000 IOPS)
Application 3
(100,000 IOPS)
Assured performance of
IOPS and Bandwidth
• Control at the tenant and application level
• Available for any 3PAR StoreServ model

14. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.14
Efficiency optimization to
lower cost and extend media life
Day 1 Design Decisions
Eliminate wasted capacity with compaction and uniform wearing
• Thin Provisioning for 50% less capacity without performance impact
• Silicon-Accelerated Zero Detection means never writing a 16K zero block
• System-wide striping and sparing means data is spread across all drives
NEW Flash Optimizations
Proactive Media Management
• Wear gauge for proactive reporting of possible media failure
66%
Capacity savings
across the 3PAR
install base
95%
SSD life remaining
after 1 year of use

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System resiliency for constant access
DAY 1 DESIGN: Tier-1 Data Services
3 of the top 4
1. 451 Research - Market Monitor, 2012
NEW Flash Optimizations
Handle failures without losing data access or performance
• Multi-tenant I/O Processing breaks IOs to 32KB chunks to speed SSD rebuilds
• Peer Persistence for transparent data center failover via federated stretch clusters
• Persistent Ports enables online updates without host multi-pathing dependencies
Day 1 Design Decisions
Tier-1 data services with system level persistent technologies
• Persistent Cache re-mirrors write cache on failure to eliminate performance impact
• Remote Copy enables 1-to-many bi-directional synchronous replication
3 of 4
Top Global
Managed
Hosting Vendors
rely on 3PAR
StoreServ
to provide
Tier-1 SLAs1

16. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.16
Peer Motion Peer Motion
Data mobility to manage SLAs at a datacenter level
Priority
Optimization
Adaptive
Optimization
• Move workloads to the right resource
• Manage service levels at a datacenter
SCALE COSTPERFORMANCE

17. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.17
Unbeatable investment protection and simplicity
HP 3PAR StoreServ Storage
One polymorphic architecture
SMB to Enterprise
Spinning disk to Flash-optimized
No compromise
General Purpose
HDD/SSD
Flash
Optimized
2nd Gen
NV-RAM

18. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Software-DefinedStoragemeets
InformationProtection

19. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.19
Traditional Data Center
Traditional storage was for traditional data centers
Physical
hardware
Data
services
Control
Hardware
Confined
Storage
Not Optimized
for SDDC
Proprietary Mgmt

20. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.20
Traditional Data Center
Adding Open APIs doesn’t change the fundamentals
Physical
hardware
Data
services
Control
Hardware
Confined
Storage
Not Optimized
for SDDC
Proprietary MgmtOrchestration via Open APIs (e.g. OpenStack)

21. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.21
Traditional Data Center
Storage for the Software-Defined Data Center
Software Defined Data Center (SDDC)
Physical
hardware
Data
services
Control
Software
Defined
Storage
Software-Only
Hypervisor and
Hardware agnostic
Federated
Cost Optimized
Software
Refined
Storage
Multi-tenant and
virtualized for
unpredictable
demands
SLA Optimized
Hardware
Confined
Storage
Not Optimized
for SDDC
Proprietary MgmtOrchestration via Open APIs (e.g. OpenStack)

22. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.22
Architecture matters and HP is ahead of the market
Leadership today
Pioneering software-defined storage
HP StoreVirtual VSA
• Experience: Since 2007
• Volume: 170,000+ distributions
• Robustness: Rich data services
• Flexibility: VMware and Hyper-V
• Choice: Any server or storage
Legacy
• 14 Dell Servers
• 1 EqualLogic Array
• 14 VMware Licenses
With VSA
• 3 HP Servers
• 3 VSA Licenses
• 3 VMware Licenses
Software-defined storage matters
to this Fortune 50 Global Retailer
1650 fewer servers & licenses. Zero array hardware.
61%
Less cost
81%
Less space
83%
Less power
150 Distribution Sites

23. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.23
Meet your next branch office disk backup appliance…
Download Now

24. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.24
HP StoreOnce is eliminating boundaries again
StoreOnce in
HP Data Protector
Polymorphic Simplicity
ONE Architecture
• Federated Data Mobility
• ROBO to Datacenter
• Software to Scale-out
• On-premise to BUaaS
StoreOnce 2600
StoreOnce 4200
StoreOnce 6200
StoreOnce 4400
StoreOnce VSA
Backup and replicate
from the smallest site to
the largest datacenter

25. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.25
EMC is still battling fragmented complexity
Small site backup
Single-node appliances
HA, Performance, & Capacity
Scale-out appliance
Application Server Dedupe
Application source
One Console, Faster Backup
Backup & Media server
Cost-Opt, No HW Lock-In
Virtual appliance
AvamarData Domain

26. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.26
AvamarData Domain Symantec
Symantec offers limited scale and zero choice
Small site backup
Single-node appliances
HA, Performance, & Capacity
Scale-out appliance
Application Server Dedupe
Application source
One Console, Faster Backup
Backup & Media server
Cost-Opt, No HW Lock-In
Virtual appliance

27. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.27
Architecture matters and HP is ahead of the market
HP StoreOnceAvamarData Domain Symantec
Small site backup
Single-node appliances
HA, Performance, & Capacity
Scale-out appliance
Application Server Dedupe
Application source
One Console, Faster Backup
Backup & Media server
Cost-Opt, No HW Lock-In
Virtual appliance

28. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.28
Leading the way in software-defined storage
HP StoreVirtual VSA
Scale-out storage built for
virtualization
NEW HP StoreOnce VSA
Software-defined information
protection
Hardware agnostic
Hypervisor independent
Federated and scale-out

29. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.30
How to connect with HP Storage
• Around the Storage Block blog: http://hpstorage.me/ATSB-blog
• HP Storage Group on LinkedIn: http://hpstorage.me/HPStorageGroup
• Videos on YouTube: http://hpstorage.me/ATSB-vid
• Podcasts or search iTunes for “ATSB”: http://hpstorage.me/ATSB-podcasts
• HP Storage on Facebook: http://hpstorage.me/HPStorageOnFacebook
@HPStorageGuy
@HPStorage
www.hp.com/go/storage/NextEra

30. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
ThankYou