Building your personal brand online: Need, scope and the means

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Your Personal Brand is the clear idea that comes to others’ mind whenever they think of you. Personal Branding is the modern resume. Marketing yourself and your career in order to stand out and be successful in your chosen goals is no longer an option.

Ever Googled your name? Ever thought where your name would be if a customer,a business partner or even a potential employer were to search for it online? Personal Branding Matters!

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  • Ideal ScenarioA person who follows you on twitter reaches out to you“Hey, I keep reading your posts about Content Marketing. My boss was talking to me the other day about the need for a content marketing plan with measurable results. Can you help us out on that?” “I remember you tweeting about looking for service providers in X area, I might know a couple of them. Let me DM them to you”
  • Ideal ScenarioA person who follows you on twitter reaches out to you“Hey, I keep reading your posts about Content Marketing. My boss was talking to me the other day about the need for a content marketing plan with measurable results. Can you help us out on that?” “I remember you tweeting about looking for service providers in X area, I might know a couple of them. Let me DM them to you”
  • You do all that we talked about. Think about this. Countless others are also doing the same. You want to be found and reached out to in a meaningful way.
  • People trust people more and brands less.
  • There is no better way to increase the size and the shape of your business funnel, as the enquiries that come this way are usually leads that convert to business better.
  • Pretty much everyone has mastered the offline branding tricks. From the handshake to the dress code to the elevator pitch. But most are naive to the online world. In many ways online beats offline. For starters, It’s continuity vs offline. The subtlety, omnipresence etc. tips the scale in its favor. But  you can’t game the system. You can’t keep sharing links and expect to improve your image, you need to spend time and engage with people, the right ones.
  • A website or an About.me pageA blogRegular blog posts - linked to your author profile in Google PlusA LinkedIn, Twitter, Facebook and Google Plus AccountWrite your Profile normally. Don’t over do itRegular posts and interactions in the various social networks   Set Goals
  • Long TermBusiness prospects, leads and conversionsShort TermNumber of connectionsMetrics such as Klout, Pinstorm Influencer Index etc.Daily Time Spent on this activity
  • A website or an About.me pageA blogRegular blog posts - linked to your author profile in Google PlusA LinkedIn, Twitter, Facebook and Google Plus AccountWrite your Profile normally. Don’t over do itRegular posts and interactions in the various social networks   Set Goals
  • A website or an About.me pageA blogRegular blog posts - linked to your author profile in Google PlusA LinkedIn, Twitter, Facebook and Google Plus AccountWrite your Profile normally. Don’t over do itRegular posts and interactions in the various social networks   Set Goals
  • Building your personal brand online: Need, scope and the means

    1. Building your personal brand online: Need, scope and the means Ashwin Kumar Strategy & Product Marketing
    2. Chris Brogan @chrisbrogan Want more business? Share the benefits, not the features, says @TaniaDakka - http://ow.ly/oxTUd Samantha Henderson @shenderson Hey, I keep reading your posts about Content Marketing. My boss was talking to me the other day about the need for a content marketing plan with measurable results. Can you help us out on that? The world is already there. You?
    3. Erin Price @erinprice Does anyone know of a top UX designer in Omaha? Please RT Ethan Bennett @ebennett I remember you tweeting about looking for UX designers in Omaha, I might know a couple of them. Let me DM them to you How would you like getting things done the way Erin does?
    4. What do you do when you want to find information about a potential… VendorCustomer Business Partner Hire
    5. Information about a potential customer Attend conferences and tradeshows Interact with him / her on events where they present / speak Reach out to them in a non-business set up – A charity event / Golf One-to-one meetings ‘Google’ him / her. Check the LinkedIn Profile Check their twitter account / blog
    6. Information about a vendor Attend conferences and tradeshows Interact with him / her on events where they present / speak Ask a friend / colleague /old acquaintances about vendors Call them up and meet ‘Google’ him / her. Check the LinkedIn Profile Check their twitter account / blog
    7. Information about a hire Reach out to Consultants Participate in job fairs Conduct a walk-in interview Call them up, and have a chat Monster / Naukri / Other portals Crawl through LinkedIn Find people from blogs / forums / twitter
    8. Information about a business partner Attend conferences and tradeshows Interact with him / her on events where they present / speak Call them up, and explore possibilities of collaboration ‘Google’ him / her or the organization Crawl through LinkedIn Go through his / her blogs / forums / twitter
    9. What is a Personal Brand?
    10. Your Personal Brand is the clear idea that comes to others’ mind whenever they think of you, and whenever they think about the values, abilities, actions and areas with which you would like to be associated with Values Actions Abilities Areas
    11. You want others perceive you in the way that you want to be perceived
    12. What is Personal Branding? Marketing yourself and your careers in order to stand out and be successful in your chosen goals Values Actions Abilities Areas
    13. Why is personal branding important?
    14. PEOPLE FACELESS COMPANIES PEOPLE
    15. Customer Vendor Hire Business Partner B E T T E R C O N N E C T I O N S First shot at new things! Better quality Better leads – More conversions – More business Better Jobs Better Partnerships – More Conversions – More business
    16. What is Personal Branding not about?
    17. Privacy isn’t your cloak. You can’t game the system. Be subtle. Engage with people, especially the ‘right’ ones
    18. How to go about it? Build your website Blog Regular blog posts linked to your Accounts & Regular activity in Profile should reflect YOU Be active in relevant forums 1 2 3 4 5 6 7Set Goals and Measure
    19. Goals 1. Business Prospects 2. Leads 3. Conversions 1. Number of valid connections 2. Metrics such as Klout, Kred etc. 3. Daily time spent on this activity Long Term Short Term
    20. socxo express <> impress Build an effective online persona by consuming, curating and sharing content intelligently.
    21. Build your website Blog Regular blog posts linked to your Accounts & Regular activity in Profile should reflect YOU Be active in relevant forums Set Goals and Measure 1 2 3 4 5 6 7 socxo
    22. Build your website Blog Regular blog posts linked to your Accounts & Regular activity in Profile should reflect YOU Be active in relevant forums Set Goals and Measure 1 2 3 4 5 6 7 socxo socxo socxo socxo
    23. Questions? Thank You! Ashwin Kumar http://www.socxo.com ashwin@socxo.com @socxo @ashwinatwork

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