My resume

1. AS AN ART DIRECTOR I CREATE UNIQUE DESIGN SOLUTIONS THAT CLEARLY COMMUNICATE
with the end user whether it’s a print, instalation, interactive or web project. I lead all of my
own projects, conceptualize the design direction, art direct the layout and manage the entire
project in liaison with all contributers.
A R E A S O F E X P E R T I S E
ART DIRECTION: Consulted with client to conceptualize design direction, lead the project from initiation to final
deliverables – briefing and updating client when expedient – and supervised all contributors in producing the
deliverable for both print and digital projects. Customized the message – recommended writing style and
copy – to all cross platform initiatives keeping in mind the technological limitations of each platform.
BRAND DESIGN: Used my strategic design perspective to create unique ways to visually elevate brands to stand
out from the competition. Used a systems approach to solve design problem to ensure the brand message
represented the company, service or product well and was applied consistently throughout all materials.
Responsible for and wrote brand guideline manuals.
PRINT DESIGN: Provided concept, design, layout for large budget corporate reports for major banks and catalogues
to tightly budgeted collateral for non-profit organizations. Through a diversified career I have developed expe-
rience with: branding, annual reports, corporate brochures, identities, marketing collateral, banners, books,
magazines, newspapers, signage and exhibition graphics. I am skilled at determining what personality and
writing style each deliverable should take on. Responsible for all production including editorial changes and
translations, final pre-press files, printing and press checks.
WEB/INTERACTIVE DESIGN: Solved design problems using an User Centric Design approach that created good
experiences for website and app users. Over four years experience in the strategy stage as well as Information
Architecture – organization, labelling and navigation – to ensure intuitive functionality. Designed visual user
interfaces, moodboards, storyboards, user scenarios and highly detailed wireframes (Balsamiq) through
consideration of analytic tool ideations (personas, scenarios, user cases) and quantitative/qualitative data.
Experienced in coding HTML, CSS, skinning, producing all digital assets and customizing WordPress sites.
Basic experience in jQuery and accessing jQuery libraries.
EXHIBITION GRAPHICS: Provided concept, design, layout and production of title and didactic panels for major art
exhibitions. Included all or some of: hand painted type, vinyl-cut lettering, 3D lettering, silk screened type or
panels, photo enlarged panels and extended labels.
RESEARCH: I am an out-of-the-box thinker who gathered data on every component of the design problem. This
allowed for connections between design elements that were not immediately evident to be made leading to
unexpected solutions. I have attended school or worked on my own self directed projects throughout my carer
to learn processes or programs I feel would lead to me becoming a more valued designer.
COMMUNICATION: Developed the trust of clients and suppliers to ensure long term relationships and clear under-
standing of goals and priorities. Played a key role in liaising between contributers to keep project on schedule.
PROJECT MANAGEMENT: Responsible for scheduling project from concept through to completion, supervised
contract/freelance staff in a client focussed environment. Projects I worked on had several components that
required varying production times so I often managing five to ten projects on a daily basis.
B R A N D , P R I N T , I N T E R A C T I V E & W E B D E S I G N
STEVEN BOYLE G R A P H I C D E S I G NWWW.SBGD.NET|WWW.SBGD.NET/SITE416.423.8256
21OVERLEABLVD.,SUITE1305,TORONTO,ON.M4H1P2
WWW.SBGD.NET

2. B R A N D , P R I N T , I N T E R A C T I V E & W E B D E S I G N
STEVEN BOYLE G R A P H I C D E S I G NWWW.SBGD.NET|WWW.SBGD.NET/SITE416.423.8256
21OVERLEABLVD.,SUITE1305,TORONTO,ON.M4H1P2
WWW.SBGD.NET
F R E E L A N C E P R O J E C T S [ 2 0 0 7 – P R E S E N T ]
E X P E R I E N C E
B R A N D I N G & M A R K E T I N G C O L L A T E R A L
Today’s Concepts: Branded all print collateral starting with main corporate brochure and then applied it to
product brochures, sell sheets, banners and promotional materials
Thorncliffe Neighbourhood Office: Consulted with senior management to brand all materials including annual
reports, corporate brochures, newsletters, posters, banners and Word templates
St James Town: Branding of various marketing materials that included logo, website, letterhead, business cards,
banners and signage as well as corporate and departmental brochures
Seneca College: Design of marketing brochures, course description sheets and web banners through Photoshop
Design of convocation signage, event signage, outreach and in-house banners
CaraSense: Branding of website, identity development
Canada Post: Identity typography, product and service brochures
Cantel AT&T: Art Direction and layout of Cantel AT&T brochures and sell sheets
Rogers: Layout of corporate style guideline manuals
C O R P O R A T E R E P O R T S
Thorncliffe Neighbourhood Office: Concept, design and layout of three annual reports, corporate collateral
St. James Town: Concept, design and layout of year end report, corporate collateral
Royal Bank: Concept, design and layout of four annual community reports, corporate collateral
Scotiabank: Concept, design and layout of CPA brochure for retirement funds
Ombudsman Ontario: Annual report, proposed design
Quebecor: Corporate report, concept design explaining breadth of services available
Ipsos Reid: Design and layout of Trends Report Cover
C O R P O R A T E I D E N T I T I E S
Arthur Veterinary Clinic: Concept and implementation of corporate identity
Carol Camper Design: Concept and implementation of corporate identity
Coturo: Corporate identity applied to label designs for limited wines
Ironage Design: Customized corporate identity using hand stamps
MediaVentures: Corporate identity system, letterhead, envelope, business card and folder
Bell Mobility: Concept of corporate identity
Vestito: Concept and implementation of corporate identity
D I G I T A L & W E B
Thorncliffe Neighbourhood Office: Syrian Refugee Resources WordPress site [2016]
Chose Wordpress theme, revised coding and designed look and feel of site
Steven Boyle Graphic Design Website: My personal website [2016 ]
Conceptualized UI/UX design of responsive site, did all CSS coding and incorporated jQuery functionality
SBGD Website: My personal WordPress website [2015 ]
Conceptualized UI/UX design of responsive site
Bruce McDougall Website: Website for a writer [2015 ]
Conceptualized UI/UX design of the responsive site, incorporate a jQuery slider, Modernizr and CSS animations
St. James Town: Design and layout of WordPress site
Office of Research and Innovation (CaraSense): UI/UX designer [2013 Co-op Position]
Part of team that designed a website for a health care start-up who met on a weekly basis
Worked on UI design, company naming, identity, mood boards, colour palate, icons and image selection
Produced detailed wireframes for the public and member pages
Steven Boyle Photography: My personal photography website [2012 ]
Conceptualized UI/UX design of site, did all CSS coding

3. R E T R A I N I N G S C H O O L P R O J E C T S
McLaren F1: Responsive website exploration incorporating editorial design elements [2014 School Project]
Conceptualized UI/UX design of the responsive site about the Formula 1 Team, incorporate a jQuery slider,
Modernizr, web prefixes, HTML5 and CSS animations for this advanced CSS course
jQuery Pizza Order Form – George Brown College [2015 Post Graduate Assignment]
Design of website and did jQuery coding to total items when selected, added jQuery animations
Green Community Co-Op – George Brown College [2013 Post Graduate Assignment]
Part of team whose goal was to design a website and app that connected consumers directly to local farmers
Design for the Future “2012 Digifest” Contest Entry – George Brown College [2013 Post Graduate Assignment]
Member of team that designed a Public Service Announcement by using a 3D icon – a question mark as a concept
Team mocked up the icon in 3D Max and placed it in an After Effects movie environment (Augmented Reality)
BBC Website Redesign – George Brown College [2013 Post Graduate Assignment]
Proposed a “Digital First” approach by breaking the BBC down into four core modules which were:
“BBC Core”, “BBC I Me Mine”, “BBC Discover” and“BBC WikiReport”
E-Commerce Website – George Brown College [2013 Post Graduate Assignment]
Conceptualized UI design of a site selling products from a movie director, Hou Hsaio-Hsien
F1 Racing Tweets [2013 Post Graduate Assignment]
Design of website and did PHP coding to collect tweets from the F1 Racing world
F U L L T I M E P O S I T I O N S
Ink Graphic Design: Art Director / Senior Designer
Design and production of corporate publications, identities, brochures, marketing collateral, books, newspapers,
newsletters, magazines and advertorials
W O R K H I S T O R Y
F R E E L A N C E
Thorncliffe Neighbourhood Office: Art Director – Freelance: May 2010 to present
St. James Town Community: Art Director – Freelance: May 2010 to present
Seneca College: Print Designer – Contract: November 2013 to August 2014
Office of Research and Innovation: UI/UX designer – Co-op placement: February 2013 to June 2013
Ink Graphic Design: Art Director – Freelance when needed: July 2009 to May 2012
F U L L T I M E
Ink Graphic Design: Senior Designer: June 1998 to June 2009
E D U C A T I O N & P R O F E S S I O N A L D E V E L O P M E N T
George Brown College – Part time studies in DOM (2015)
George Brown College – Part time studies in jQuery (2015)
George Brown College – Part time studies in Javascript (2014)
Seneca College – Part time studies in Advanced CSS Web Design (2014)
George Brown College – Advanced Digital Design, Certificate (2012 – 2013, Full Time)
Toronto Image Works – 13 Week Web Professional Course Certificate in Dreamweaver and Flash;
Weekend courses in colour photo printmaking, InDesign, Illustrator and advanced Photoshop
Canadian Centre of Photography – Four day course on the “Complete Digital Printmaking Workflow”
and a weekend course on “High Resolution scanning”
Ontario College of Art – Part-time courses in C&D and Photography
Seneca College – Graphic Design, Honours Design Arts Diploma
S O F T W A R E K N O W L E D G E
QuarkXPress: Expert InDesign: Advanced Photoshop: Advanced
Illustrator: Advanced Dreamweaver: Advanced Flash: Intermediate
After Effects: Intermediate HTML and HTML5: Advanced CSS: Advanced
jQuery and PHP: Working Balsamiq: Intermediate WordPress: Intermediate
knowledge and intermediate 3D Max: Intermediate Microsoft Office Suite:
coding experience Acrobat: Advanced Intermediate
B R A N D , P R I N T , I N T E R A C T I V E & W E B D E S I G N
STEVEN BOYLE G R A P H I C D E S I G NWWW.SBGD.NET|WWW.SBGD.NET/SITE416.423.8256
21OVERLEABLVD.,SUITE1305,TORONTO,ON.M4H1P2
WWW.SBGD.NET