1. People Are The Social Media SHANNON SEERY GUDEvp, digital & social strategy March 3, 2010
2. Agenda Mobilize your workforce through social media to build your employer brand Help candidates make better decisions on whether or not they are a match for your culture See how companies can gain quality referrals and attract talent through sharing stories and experiences
6. 80% of internet sessions start at search - ‘Buying’ decisions made through online research: read reviews, get opinions. 120 mil Job-related Google searches/mo Content posted on social media is indexed and discoverable by candidates highly influential
7. 80% of users have tweeted less than 10 times 50% of active users log on daily for 55 mins 55 million ppl ~50% outside U.S.
10. What Will: Prop up your employees as your brand ambassadors, make them their POV the center of attention, let them tell the story through their lens.
11. The Promise of One-to-One:Labor intensive and hardly scalable
12. How employees can help:Help them support your social recruiting efforts. Give people access to their stories and expertise, provide information, answer questions.
17. Provide the Tools:EncouragementBrand attributes & valuesInternal social and collaboration tools Social Media Guidelines Engagement ProtocolsBuild engagement skills
18. "One of the greatest challenges I encounter today is not the willingness of a brand to engage, but its ability to create. When blueprinting a social media strategy, enthusiasm and support typically derails when examining the resources and commitment required to produce regular content."-Brian Solis
19. Provide Sharable Content:Tool trainingSharable company updates, news, info Process to contribute content & ideasContent calendarReferral Widgets and Social Apps Communicate, Communicate, Communicate
20. Engage New Partners:HR, Marketing, Internal Comms, IT, L&D, Web Teams, external vendors & tool providers all working in concert.
21. ROE: Return on Engagement:What you measure depends on your goals.
23. 16 Hospital DivisionNeeded to integrate and increase awareness of brand & opportunities. Looking to tell their story and improve SEO Resources & Assets: Jobs RSS Feed, Video Content, RLM Database. 3 bloggers; 4 Talent Engagement Admins. Supportive Leadership; Social Recruiting Guidelines; Ambassador Training
26. Social Integration: Careers Web Site Passive Candidate Engagement: Relationship Marketing Opt-In Enhanced Job Search Module RSS Feed of Career Opps Link to Company Careers Page on Facebook Link to Recruiting Blog
27. Embedded Employee Videos Dynamic Recruiting Events Calendar Recruiting Blog Links to Jobs, Events & RSS Built on Wordpress & authored by career ambassadors Email Subscription
31. quote “Encouraging the entire staff to recruit turns everyone into brand ambassadors. As employees spread the word in social networks about our job opportunities, they create positive buzz about the company. When you give people tools to be transparent about the company, they can contribute to the conversation about your brand. It’s great when your employees think highly enough of the company that they want to talk about it and want to invite people to work here.” Ed ScanlanCEO, Total Attorneys
37. How Total Attorneys Does It Find evangelists within your company. Demonstrate what you want people to do. Keep everyone informed about hiring priorities. Encourage contests – and reward referring even if the candidate isn’t hired. Engage hiring managers – they’re motivated to fill their jobs. Support employees to engage referrals in their own networks – LinkedIn, Facebook, Twitter, blogs. Executives are committed to and contribute to the referral culture.
38. Contact me anytime with questions Thank You! ShannonSeery Gude Vice President, Digital & Social Strategy sseerygude@hodes.com Twitter: seerysm