2. PAGE 1 OF 12
The way we receive information is changing.
Consumers are now able to select what information they receive based on their
personal preferences. Opting in or out of content is as simple as clicking a
button. Social networks are increasingly based on relevancy to the user, so how
can brands get through to the right network at the right time?
Employee advocacy platforms have the potential to transform how your team
receives and shares information.
This guide will highlight the various use cases we’ve seen implemented with our
platform, and supporting evidence of their success.
3. Corporate intranets have a tendency of becoming deserted. Even if employees
are actively logging in, this doesn’t necessarily equate to engagement.
Internal comms is shifting away from top-down communications. Instead, we’re
seeing a growing emphasis on employee involvement. Rather than telling
employees what’s important, enterprises are allowing employees to consume all
relevant content, and share it externally where and when they please.
Learn how SickKids Foundation uses PostBeyond for Internal Communications.
Brands using PostBeyond for Internal Communications include:
Internal Communications
PAGE 2 OF 12
4. Equipping your sales team with the right content helps them speak with pros-
pects, close deals, and shorten the sales cycle. Employee advocacy platforms
can provide this content in a centralized and accessible way.
Brands using PostBeyond for Sales Enablement include:
Sales EnablementS
27% of high growth firms (over 20% revenue growth) reported that an employee advocacy
program shortened their sales cycle.
73% of Best-in-Class organizations have a centralized content library to help their team
sell in different situations.
Users of sales enablement content average 69% more revenue growth year-over-year
compared to their peers who do not use sales enabled content.
*SOURCES
Hinge Marketing
Aberdeen Group
PAGE 3 OF 12
5. If your sales team is using social selling techniques, providing them with the right
content is imperative to creating beneficial relationships. That way, when they’re
engaging with a prospect on social media, they’ll have a selection of relevant
material to offer the prospect. Additionally, employee advocacy platforms offer
your sales team an opportunity to manage their personal brand online in a
consistent and way.
Brands Using PostBeyond for Social Selling include:
Social Selling
72.6% of salespeople using social selling as part of their sales process outperformed their
sales peers and exceeded quota 23% more often.
Non-social media users missed their sales targets 15% more often than their sales peers
using social media.
Salespeople using social media surpass quota 23% more often.
*SOURCES
Aberdeen Group
Sales for Life
PAGE 4 OF 12
6. If you have affiliated teams (like partners or brand ambassadors), a centralized
content library gives everyone on these teams access to the same content, and
allows them to promote these pieces on their personal channels.
An example of this might be a nonprofit that’s holding a fundraising event. Key
attendees who are passionate about the cause can be given access to the
content library, where they can then share content to their personal networks
and encourage action from their networks.
This strategy is particularly appealing for brands that are experiencing low
organic reach on social and wish to complement their existing paid program.
Brands using PostBeyond for Cross-Promotion include:
Influencer Marketing
PAGE 5 OF 12
7. Strategically managing your employer brand is a proven way to attract top talent
to your enterprise.
If your employees love where they work, they’ll likely share their experience with
their friends and family. An employee advocacy platform can place content
about your culture and work employer brand in front of a wider audience.
Employer Branding
69% of applicants will not take a job with a company that has a bad reputation – even if
they’re currently unemployed.
94% of applicants are likely to apply for a job if the employer actively manages their
employer brand.
85% of the total new graduates or new workforce entrants surveyed said employee
treatment/welfare was more important than other factors when deciding which
company to work for.
Brands using PostBeyond for Employer Branding include:
*SOURCES
Glassdoor
Nielsen
PAGE 6 OF 12
8. Employees who share your content is a great way to attract like-minded talent to
your enterprise. Their network is made up of peers who have similar talents and
interests to your employee, and when hired, have greater higher rates.
79% of job applicants are using social media for their job search. This increases to 86% for
applicants who are in the first 10 years of their career.
78% of job seekers say that ratings and reviews from those on the inside (employees) are
influential when deciding where to work.
Employee referrals have the highest applicant to hire conversion rate – only 7% apply but
this accounts for 40% of all hires.
Applicants hired from a referral begin their position quicker than applicants found via job
boards and career sites (after 29 days compared with 39 days via job boards and 55 via
career sites).
Referral hires have greater job satisfaction and stay longer at companies – 46% stay over
1 year, 45% over 2 years and 47% over 3 years.
Social Recruiting
Brands using PostBeyond for Social Recruiting include:
*SOURCES
Glassdoor
Undercover Recruiter
PAGE 7 OF 12
9. Global enterprises may find it a bit of a challenge ensuring that their company
content is relevant to all teams. Employee advocacy platforms can alleviate this
by allowing segmentation of certain teams to suggest and create content that’s
relevant specifically to them.
For example, if your enterprise has smaller business units across the globe
(branches, franchises, etc.), then those teams would likely prefer to see and
share content that’s relevant on a local level. Advocacy platforms empower
these employees to suggest content that pertains exclusively to their team - like
a local community event or team initiative.
Brands using PostBeyond for Localized and User-Generated
Content include:
Localized and User-Generated Content
PAGE 8 OF 12
10. Marketers are facing dwindling organic reach on social media, and employee
advocacy platforms are quickly becoming a way for brands to increase organic
reach and supplement a paid social media strategy.
Brands using PostBeyond for Brand Awareness include:
65% of firms surveyed reported increased brand recognition after
implementing a formal employee advocacy program.
Employees have on average 10x more connections than brand channels do.
Messages shared by employees went 561% further than the same message
shared on a brand owned channel.
Brand messages are re-shared an average of 24x when distributed by an
employee vs. the brand.
Brand Awareness
*SOURCES
Hinge Marketing
MSLGroup
PAGE 9 OF 12
11. Marketers are facing dwindling organic reach on social media, and employee
advocacy platforms are quickly becoming a way for brands to increase organic
reach and supplement a paid social media strategy.
Brands using PostBeyond for Lead Generation include:
79% of firms surveyed reported more online visibility once implementing a
formal employee advocacy program. Measurable benefits include:
Increased web traffic (44.9%)
Better search engine ranking (32.4%)
Increased content downloads (24.6%)
Lead Generation
*SOURCES
Hinge Marketing
PAGE 10 OF 12
12. Your executive committee has a vast professional network of peers and
stakeholders. Employee advocacy can help C-Suite executives position
themselves as thought leaders in their industry by enabling them to share
content to their networks.
Executive involvement on social media has been steadily increasing over the
past five years. As of 2015, 80% of CEO’s are now active on social media
channels. The benefits of having a CEO on social media extends to the rest of
leadership, and by extension, the company as a whole. Research suggests that
executives with a social CEO feel inspired (52%), technologically advanced (46%),
and proud (41%).
A centralized content hub provides an even simpler solution to executives who
are looking to increase their online presence.
Brands using PostBeyond for Executive Thought Leadership include:
Executive Thought Leadership
*SOURCES
Weber Shandwick
PAGE 11 OF 12
13. A centralized content library can have multiple applications for your enterprise
depending on what your specific needs are. These use cases highlight how our
customers have used our platform to suit their business needs, and we think this
is only the beginning.
As the digital landscape continues to evolve, easy access to information and
content is more important than ever before. Employee advocacy platforms have
the power to give your most valuable resource, your employees, the information
they need to be informed and take action.
Conclusion
PAGE 12 OF 12
14. @PostBeyond
Phone | 1 (888) 948-4969
Email | social@postbeyond.com
Website | PostBeyond.com
I II
REQUEST A DEMO
PostBeyond can modernize the way your enterprise
communicates. Get in touch with us to learn
how we can help you achieve your business goals.
