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Rise of the Business User: Enterprise IT and the effect of consumerization - MaRS Market Insights

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From Skype to the iPad to Google Docs, business users are introducing consumer-driven technology into the workplace and enterprise IT is struggling to stay ahead of the curve. Will the onslaught of consumerization drive groundswell innovation, or will it lead to a security meltdown?

http://www.marsdd.com/events/details/rise-of-the-business-user-enterprise-it-and-the-effect-of-consumerization/

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Rise of the Business User: Enterprise IT and the effect of consumerization - MaRS Market Insights

  1. 1. Rise of the Business User: Enterprise IT and the effect of consumerization October 18, 2011Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.
  2. 2. SaaSy   Startups   Eight  Ontario-­‐ based  companies   leading  the             move  to   consumeriza:on.     www.marsdd.com/reports  
  3. 3. consumerization = trend for technology to emerge first in the consumermarket and then spread into business organizations Cloud   User   Social   Interfaces   Consumeriza,on   Device   Mobility   of  Enterprise  IT   Flexibility   © IDC Visit  us  at  IDC.com  and  follow  us  on  TwiDer:  @IDC   11-11
  4. 4. Evolution of the WorkforcePaper-pushing wasn’t a ‘metaphor’© IDC Visit  us  at  IDC.com  and  follow  us  on  TwiDer:  @IDC   11-11
  5. 5. Evolution of the WorkforceSolved Issues of the Day© IDC Visit  us  at  IDC.com  and  follow  us  on  TwiDer:  @IDC   11-11
  6. 6. But Times Change Canada’s Mobile Workforce 2010-20158,000,000  7,000,000  6,000,000  5,000,000  4,000,000   34%  3,000,000   27%  2,000,000  1,000,000   -­‐ Non  Office  Based   Office  Based  Mobile   Home-­‐Based  Mobile   Telecommuter Non-­‐Mobile  W orker Mobile  W orker Worker Worker 2010 4,073,488   6,284,189   891,529   674,083   6,197,211   2015 4,637,242   7,327,975   1,330,228   788,175   5,449,833   © IDC Visit  us  at  IDC.com  and  follow  us  on  TwiDer:  @IDC   11-11
  7. 7. And People Use The Technology They NeedInstall Base by Handset in Canada  40,000,000      35,000,000      30,000,000      25,000,000     Feature  Phone    20,000,000      15,000,000      10,000,000     Smartphone    5,000,000      -­‐         2010   2011   2012   2013   2014   2015  © IDC Visit  us  at  IDC.com  and  follow  us  on  TwiDer:  @IDC   11-11
  8. 8. BYOD Is Coming to Canada Consumers Are Moving Faster Than Their Employers Corporate  Support   Personal     iPad   25%   22%   iPhone   33%   25%   Android  Phone   16%   15%   Android  Tablet   8%   8%   Blackberry   81%   38%   Playbook   20%   16%  Greater  acceptance  of  corporate  vs.  employee  devices  iPad  –  Accepted  in  the  enterprise  as  a  business  worthy  device  Playbook  –  Familiarity  is  driving  evalua:on  Android  –  Limited  plans  for  support   8 © IDC Visit  us  at  IDC.com  and  follow  us  on  TwiDer:  @IDC   11-11
  9. 9. IT & Business Speak Different LanguagesWhich  of  the  following  would  improve  IT’s  performance  at  your  organiza:on?     ITs  budget  size  aligning  with  value  business  gets       IT  allows  employees  to  focus  on  their  job       IT  being  immediately  responsive  to  business  change       IT  being  a  leader  in  business  process  planning       IT  providing  the  latest/up-­‐to-­‐date  technology       IT  staff  being  easy  to  work  with     Line  of  Business     IT  purchasing  technology  that  drives  business  innova,on     IT     IT  helping  to  generate  revenue       IT  being  less  controlling     0   10   20   30   40   50   © IDC Visit  us  at  IDC.com  and  follow  us  on  TwiDer:  @IDC   11-11 9
  10. 10. Emergence of Enterprise Cloud $12,000   Cloud   Tradi:onal  So`ware   $10,000   Tradi:onal   So`ware   2008-­‐2015  CAGR  SoPware  Spending  (C$M)   $8,000   of  3.3%   $6,000   Cloud  So`ware   2008-­‐2015  CAGR   $4,000   of  23.3%   $2,000   $0   2008   2009   2010   2011   2012   2013   2014   2015   © IDC Visit  us  at  IDC.com  and  follow  us  on  TwiDer:  @IDC   11-11
  11. 11. Consumer Social Networking MeetsEnterprise Reality: The New World consumer social principles + business culture and process© IDC Visit  us  at  IDC.com  and  follow  us  on  TwiDer:  @IDC   11-11
  12. 12. Social Business Canadian Corporate Adoption Trends Salesforce Buys Radian6 15M 9M for $326 Million Active Daily Public  Social  Networking  Sites  45%   Micro-­‐Blogging  32%   Discussion  Forum  31%   Blogs  30%   Wiki  23%   Private  Social  Networks  21%   Mainstream Markets Social  Bookmarking  16%   Crowdsourcing  13%   Private  Microblog  13%   TheGeosocial  Networking  12%   Chasm Late Gamifica,on  7%   Early Markets Market Adapted from Geoffrey Moore’s Crossing The Chasm N = 300 © IDC Visit  us  at  IDC.com  and  follow  us  on  TwiDer:  @IDC   11-11
  13. 13. Legacy Is Less of a Burden To ConsumersMusic  Communica:on  © IDC Visit  us  at  IDC.com  and  follow  us  on  TwiDer:  @IDC   11-11
  14. 14. Changing Upgrades:From Middleware to App Stores© IDC Visit  us  at  IDC.com  and  follow  us  on  TwiDer:  @IDC   11-11
  15. 15. Changing and Upgrading:Personal Upgrades Are Getting Easier© IDC Visit  us  at  IDC.com  and  follow  us  on  TwiDer:  @IDC   11-11
  16. 16. Everyone Wants More Innovation Actual   74%   26%   Spend   59%   Ideal   41%   State  © IDC Visit  us  at  IDC.com  and  follow  us  on  TwiDer:  @IDC   11-11
  17. 17. Opportunity for Emerging Vendors§ Pursue  the  “Departmental  spend”  in  an  IT-­‐friendly  manner   §  Find  your  niche.  Find  your  champion.    Solve  that  problem.     §  But  demonstrate  enterprise-­‐grade  security,  require   minimal  training,  support  or  integra:on  § Think  Mobile  First.    § Stand  On  the  Shoulders  Of  Others.    § Connect  with  people     §  Socially     §  Aesthe:cally  © IDC Visit  us  at  IDC.com  and  follow  us  on  TwiDer:  @IDC   11-11
  18. 18. Opportunity for IT§  Use  CoE  &  BYOD  to  end  the  IT  /  Business  solitudes  §  Start  suppor:ng  BYOD  now  –  and  prepare  for  BYOApp  §  Integrate  Private  &  Public  Clouds  into  Enterprise  Architecture   §  Benchmark  against  exis:ng  compe::on  (outsourcers)  and  new   compe::on  (cloud)  for  metrics  that  maDer  (e.g.  :me)  §  Go  beyond  saying  “No”  (e.g.  security,  integra:on,  cost)  into   “Here’s  How”  we  can  meet  the  goal  together   §  Allow  BYOD  to  rethink  device  support  policies   §  Embrace  Social  Business  Networks  in  Systems  of  Record  © IDC Visit  us  at  IDC.com  and  follow  us  on  TwiDer:  @IDC   11-11
  19. 19. Rise of the Business UserEnterprise IT and the Effect of ConsumerizationDavid PriemerOctober 18. 2011
  20. 20. The initial challenge Help people get the feedback they needto develop personally and professionally, and deliver business results.
  21. 21. The enemy: Annualperformance reviews
  22. 22. A bottom-up problem 75%! People  hate   performance  reviews   *Bersin  Associate  Research   People  want  to  hear   60%! from  their  managers   on  a  daily  basis   *Robert  Half  Interna:onal  &  Yahoo  Hotjobs  Survey  
  23. 23. A new approach to performance Everyone does it togetherIntegrates into work life People actually want to do it.
  24. 24. Enterprise evolution
  25. 25. Barriers to enterprise adoption
  26. 26. Barrier #1 Inertia. Companies do what they’ve always done.
  27. 27. Barrier #2 Awareness. Companies don’t know other options exists.
  28. 28. Barrier #3 Fear. Unwilling to optimize for lack of control.
  29. 29. 3 Tips to removing barriers
  30. 30. Tip #1 Generate. Remarkable content.
  31. 31. Tip #2Iterate. Listen and improve quickly.
  32. 32. Tip #3 Focus. On your target customer.
  33. 33. Consumeriza:on  of  IT   Opportuni:es  and  Challenges  T4G  The  Intelligent  Applica:on  of  TechnologyTM  
  34. 34. T4G  The  Intelligent  Applica:on  of  TechnologyTM  
  35. 35. 1970   2011  T4G  The  Intelligent  Applica:on  of  TechnologyTM  
  36. 36. BYOD  usage  within  the  Enterprise.    T4G  The  Intelligent  Applica:on  of  TechnologyTM  
  37. 37. T4G  The  Intelligent  Applica:on  of  TechnologyTM  
  38. 38. VS  T4G  The  Intelligent  Applica:on  of  TechnologyTM  
  39. 39. BYOD  Applica:on  Profile    T4G  The  Intelligent  Applica:on  of  TechnologyTM  
  40. 40. T4G  The  Intelligent  Applica:on  of  TechnologyTM  
  41. 41. Reliability   Data  Loss   Security   Manageability   Support   Compliance   Interoperability  T4G  The  Intelligent  Applica:on  of  TechnologyTM  

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