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Chambers cisco live keynote external june2012
The document discusses Cisco's annual customer conference, Cisco Live, held in San Diego in June 2012. Over 17,000 people attended, a 12% increase from the previous year. Cisco executives discussed Cisco's vision, strategy, and execution; technology trends impacting IT professionals; and topics of interest to customers such as innovation, education, and ease of doing business. Cisco's chairman and CEO John Chambers presented on Cisco's vision to build an intelligent network through market transitions, customer-driven innovation, and technology and business architectures.
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Chambers cisco live keynote external june2012
- 1. What You MakePossible What We Make Possible… Together Vision for the Intelligent Network John Chambers Chairman and CEO, Cisco Systems June 12, 2012
- 2. Thank Your forYour Continued Commitment Over 17,000 in San Diego – Registration Up 12% – 42% 1st Time Attending Plus ~125,000 virtual & Ustream 200 Partner Exhibitor / Sponsors Enabling Customer / Partner Success – 600 Sessions – 10 Programs – Training / Education, Engineer CIO – 350 1:1 Meetings… Customers with Cisco Experts Loyalists Evangelists (NetVets) Record Breaking!
- 3. What’s on YourMind? Cisco Vision / Strategy / Execution Future Market Transitions Trends Impacting IT Professionals – Core… Routing / Switching Mobility… Proliferation of Devices – Security Collaboration – DC / Virtualization / Cloud Video Innovation… Integrated Networked Architecture Education Ease of Doing Business Cisco Evolution… Priorities, Customers, Execution
- 4. Topics of Interest Cisco's Innovation 87% Technology Trends 81% Market Transitions 69% Easier To Do Business 69% Cisco's Evolution 66% Vision / Strategy 65%
- 5. Cisco Vision andStrategy… Two “Cornerstones” Sustainable Market Customer Transitions Differentiation Driven Innovation
- 6. Industry Trends… Speedand Number… Market Transitions Global Economy Voice Video IT BT DC / Virtualization / Clouds Emerging Markets # Devices / BYOD / Any - Any New Competitors Broadband / Wireless Social Networking Mobility Speed of Products, Services Creation IoT Information Economy Technology and Business Networked Economy Connected Architecture Hyper Connected
- 7. Market Transitions… Cisco’s Track Record… 2011 1990 Routing… Many Competitors 1993 Switching 1997 Service Provider 1998 Routing Transitions / Asia Financial Crisis 2001 IT Hundred Year Flood 2001 Double Down SP / Architectures 2003 Break Away / Economic Slowdown 2007 Problems Financial Industry (August) 2008 Commitment to Automotive Industry 2009 Economic Recovery (January) 2010 Public Sector Spending / Switching Transitions 2011 IT BT… Technology and Business Architectures 2012 End-to-End BT Strategic Partnerships
- 8. 1-3 Year Plan(2011)… Did What We Said We Would Do Strategy Customer Driven Market Transitions Competition Aggressive / Breakaway Technology, Business Architectures … IT BT Partner-Centric Strategy Value / Innovation Intelligent Networks 5 Foundational Priorities Organization Structure Leadership / Built for Future Innovation DNA #1, 2… Build / Buy / Partner / Integrate Stages of Cisco Simplification… Disruption Business and Country Transformation Ent / Comm / SP / PS Developed / Emerging
- 9. Vision / Strategy…Market Transitions, Customer Driven Internet of Things S+CC Connected Industries Smart Grid Any Device Centralized Video PC Virtual Voice & Data Mobile Dedicated Packet Switched Fixed Routed 1980’s Circuit Shared Early Bridged Internet LAN CONNECTIVITY COLLABORATION TIME WAN VOICE CLOUD DATA / APPLICATIONS INTELLIGENT NETWORKS
- 10. Cisco Leadership… WeMust Constantly Reinvent Ourselves Average Is Over… Above Average is Over 3-5 Years Alcatel HP ACC Bay Networks Juniper Ericsson Microsoft WellFleet Proteon SynOptics 3Com Fore Ascend Newbridge Xylan Siemens Extreme Nortel Riverstone Foundry NEC Checkpoint Arista Aruba Avaya Riverbed ShoreTel F5 ? ? Dell Huawei 3Com DEC Cabletron Lucent Fortinet ? Juniper Brocade Polycom IBM Redback 1990 – 1995 1996 – 2000 2001 – 2007 2008 – Today 2015
- 11. Our Innovation Framework • 150 acquisitions • One-third of revenue Buy • R&D 13% Revenue Build Partner • 20,000 Engineers $2B+ • 11,769 Patents Equity Partnerships & Investments
- 12. Cisco’s Innovation Strategy From Pioneering Innovations to Driving Industry Standards Cisco Innovations Overlay Transport Uplinkfast MSTP Inline Power VN-Link Virtualization (OTV) Locator/ID Separator HSRP NetFlow ISL Etherchannel/PAgP VSANs FCOE FEX-Link Protocol (LISP) CDP Tag Switching Lossless 10GbE FabricPath Adapter FEX 1999 1999 2001 2001 2004 2009 2009 IETF VRRP IEEE 802.1q IEEE 802.1w IEEE 802.1s ANSI T11 ANSI T11 IEEE 802.1qbg IETF eVPN IEEE 802.1BR 2004 2005 2000 2001 2010 2010 IETF IPFix IEEE LLDP IEEE LACP/802.3ad MPLS IEEE 802.1Qbb IEEE 802.1Qbh IETF TRILL IETF LISP 2000 2004 IEEE 802.3af PoE IEEE 802.3at PoE+ IEEE UPOE Industry Standards
- 13. Key Drivers ofthe Future of Intelligent Networks… 5 Foundational Priorities… Architectures, SP, Ent, Emerging 1. 2. 3. 4. 5. Leadership Data Center / Architectures in the Core… Virtualization / Video Collaboration for Business • Routing Cloud Transformation • Switching • Services Mobility / Security / Any to Any “Innovation… Build / Buy / Partner / Integrate”
- 14. Top 3 Challenges/ Opportunities Security 46% DC / Virtualization 41% Converged Technology 33% # Devices 29% Mobility Demands 28% Collaboration 26%
- 15. Cisco Strategy Strategy Solve ourcustomers’ most important business challenges by delivering intelligent networks and technology architectures built on integrated products, services and software platforms.
- 16. Strategy: Solving Our CustomersMost Important Business Challenges BUSINESS Architecture CEOs Strategy People Government Leaders Organization Impact Zones Process TECHNOLOGY Architecture Data CIOs Technology Control Points Products 2 Examples… Service Provider & Enterprise
- 17. Service Provider Strategy Market Transitions… Architected Together 1 Mobility 2 Video 3 Cloud… DC Virtualization 4 Monetization / Revenues… Optimization 5 Speed of Service Creation… Velocity Operational Innovation Monetization Optimization Excellence FOUR PILLARS OF SP STRATEGY
- 18. Architecture for ServiceProviders Foundation for the Next-Generation Internet Cloud Services… Mobile / Fixed NDS Videoscape / Medianet UCS / Nexus Unified Data Center Collaboration ASR 9000/5000 Intelligent Network Services IP Core Small Cell Gateway Packet Core SP Wi-Fi RAN Backhaul Next Generation Client Access HotSpot (2.0) Small Cells Macro Cells Set Top Box Wi-Fi Femto 2G/3G/4G Any to Any (Devices / Video Interoperability)
- 19. Your Top BusinessObjectives Cost Reductions, Productivity 70% Growth 41% Customer, Partner, Employee Experience 36% Innovation 37% Customer Relationships 28%
- 20. Cisco’s Enterprise Strategy MARKET OUR BUSINESS CISCO TRANSITIONS CUSTOMERS IMPERATIVES VALUE CEO Trusted Network Business IT / Business Business Partner Leaders Smart Technology CIO Solutions
- 21. Cisco’s Enterprise Strategy MARKET OUR BUSINESS CISCO TRANSITIONS CUSTOMERS IMPERATIVES VALUE RISK MANAGEMENT, SECURITY, COMPLIANCE Business Transitions CEO 1. Growth Architectures • Economy • Regulatory 2. Productivity • Data Center / Cloud • New • Cyber Attacks 3. Cost Savings • Collaboration Competitors • Speed / Scale INTELLIGENT NETWORK 4. Customer Intimacy • Video • Business Change Models Business 5. New Business Models • Borderless Networks • Customer / Leaders 6. Competition • Security • Emerging Employee Markets Expectations 7. Agility • Mobility Technology Transitions CIO 1. Solve Business Smart Solutions Imperatives (Whole Offers) • Cloud • Any to Any / BYOD 2. Innovation • Mobility • Cross Business / • Security 3. Cost Efficiency Tech Architectures • Collaboration / Social • Big Data 4. ROI / TCO • Services Led • Video • OpenX 5. Agility / Flexibility
- 22. Enabling Cisco’s IntelligentNetwork Enterprise Architectures INTELLIGENT NETWORK ARCHITECTURE Borderless Data Center Collaboration SP Integration Management TelePresence Cloud Connect Unified Compute and Policy Collaboration Apps Unified Access System Unified Comms Connected Industries Unified Fabric Customer Collaboration Secure-X Secure Access Threat Defense App Visibility & Control Cloud Sec Smart Services OS / ASICs IPv6 SDN/API Systems Test
- 23. Cisco’s Enterprise Intelligent Network Architecture Collaboration
- 24. Strategy, Architectures, MultiphaseRoadmap Roadmap
- 25. Cisco is CreatingKey Control Points… Tech Architectures SDP*, SDN Applications APIs Analytics, Policy Services NETWORK APIs Orchestration, DPI Network Core Edge Agg Access Optical Moving Directionally Up… While Creating Architectural Stickiness Control Points *Service Delivery Platform
- 26. Cisco Differentiation: Multi-layerprogrammability Flexibility in Deriving Abstractions Application Developer Environment Management and Orchestration Analysis and Monitoring, Performance and Security Network Services Harvest Program for Network Optimized Intelligence Control Plane Experience OpenFlow/ SDN Data Plane z Network Elements and Abstraction Transport
- 27. Customer Insights: NetworkProgrammability Research/ Massively Scalable Cloud Service Providers Enterprise Academia Data Center Experimental Customize with Automated Policy-based control Virtualization of OpenFlow/SDN Programmatic APIs to provisioning and and analytics to workloads, VDI, Orche components for provide deep insight programmable optimize and stration of security production networks into network traffic overlay monetize service profiles delivery Use Case: Use Case: Use Case: Use Case: Use Case: Network “Slicing” Network Flow Scalable Agile Service Private Cloud Management Multi-Tenancy Delivery Automation Diverse Programmability Requirements Across Segments
- 28. Key Drivers ofthe Future of Intelligent Networks… 5 Foundational Priorities… Architectures, SP, Ent, Emerging 1. Leadership in the Core… Routing / Switching / Services 2. 3. 4. 5. Leadership • Market Share Gains Data Center / Architectures in the Core… Virtualization / Core = +6% | Edge = +8% | Access…for Business Video Collaboration Flat Routing • Routing Cloud Juniper… Lost its Way • Transformation • Switching • Need to Improve Margins • Services “Innovation… Build / Buy / Partner / Integrate”
- 29. Key Drivers ofthe Future of Intelligent Networks… 5 Foundational Priorities… Architectures, SP, Ent, Emerging 1. Leadership in the Core… Routing / Switching / Services 2. 3. 4. 5. Leadership Data Center /• Market Share R~70% (+/- 1), Ports ~50% (+/- 1) Architectures in the Core… Virtualization /• Revenue Y/Y = .5% Collaboration Video for Business Switching • Routing Cloud Margins… Solid Transformation • Switching • Nexus 7K (C6000)… Growth / Margin • Services “Innovation… Build / Buy / Partner / Integrate”
- 30. Cisco's Networked VideoStrategy Opportunity Portfolio Social Visual • Pervasive Video Market Transition Video Mobile VideoVirtual Video Entertainment Collaboration Intelligence • Transformational Experiences • Network Relevance MEDIANET Differentiation Applications Endpoints • Medianet as Architectural Approach Leveraging Infrastructure Datacenter, Cloud and Mobility Network MEDIANET
- 31. Collaboration Strategy V Vision S Strategy Transform the way • Deliver an integrated collaboration experience differentiated by the people work network as a platform • Win the workspace through Mobile solutions that are more mobile, social, visual and virtual Social • Drive pervasive video Visual • Deliver innovative cloud services • Accelerate global growth and Virtual expand customer reach
- 32. Collaboration Strategy • Four Pillars… Interoperability • Strong Products, Solutions Each Pillar • Four Pillars… • Cisco Differentiator… Convergence 4 Pillars • Customers Start One Pillar… Convergence • Strong Products, Solutions Each Pillar • Mobility… Most Requested EBC Topic • Cisco Differentiator… Convergence 4 Pillars Improve Successes • Transitions UC → Collaboration 1. GTM and Sales • Customers StartProducts • Strong Tech and One Pillar… Convergence • Understand V/S/E/M • Capabilities Each Vertical • Cisco on Cisco • Problem Customer Solves • Lighthouse Customers • Mobility… Most Requested EBC Topic • ROI, Scale • Top 2 Players 2. Technology • More Integrated, Simpler, Intuitive • Faster… #1 Customer Issue
- 33. Future State ofCisco Security Cloud-based Threat APP URL FLOWS & EVENTS Intelligence Attacks Applications Reputation Sites Reputation Vulnerabilities Common Policy and Common Common Management CONTROL Management Policy WWW Network Enforcement and Access Firewall IPS Web Email Infrastructure Appliances Routers Switches Wireless Virtual = Integrated services
- 34.
- 35. Engineering Collaboration Services • Cisco Edge 300 • Smart Services Sales… Whole Offer • Cisco TP TX9000 • Switching Engineering SP • Immersive in-person Video • Software-enabled capabilities • IT 1 BT… Example • Emerging Markets–China collaboration • Videoscape Voyager Vantage • ASR 5500… Mobility Security • Vblock… Whole Offer • Collects network diagnostics • Low cost / Low energy • 1st mobile platform for • High-end Brower-based on-screen provides insight into customers’ • TP System /Easy to install / maintain • Winning! • Cisco Identify Services Engine Terabit performance… 10x interface to Videoscape network • TX9000…seats up for 6 • Developed in China… interns • $1B Run •Rate… New Market platform Identify-based policy • Allows SP… 18bring new Web• Changes support model • Leverages same software as • TX9200… seats up to • Deployment in 6000+simplify operations ASR 5000… schools • Allows organizations… • State Farm, RBC, Allianz, Visa, Services to market quickly from reactive 1 proactive Cigna, MANN Investments, based on govern access… • Devices monitor themselves… • Enables Operators to… contextual info about users • Enables great user experience American Mobile catch problems before occur Monetize networks • Core component… SecureX • Deployment flexibility • Increase network uptime Protect profitability • Helps businesses embrace • Massive performance / scale BYOD • Flexibility, network intelligence
- 36. Ease of DoingBusiness BEFORE AFTER • Optimized for Cisco-Internal CUSTOMER • Optimized Customers / Partners • Functional Silos • Alignment Across Functions • Internal Focus • External Focus • Externally Confusing • Simplified Customer Experience
- 37. Cisco’s VSEM… HowWe Prioritize 5+ years V Changing the Way We Work, Live, Play and Learn Solve our customers’ most important business challenges by delivering intelligent networks and technology architectures built on integrated products, services, and software platforms. 2-4 years S Market Transitions Multi-Year Strategic Initiatives Technology / Business Portfolio / Architectures 5 Foundational Priorities Mobility…Security… Any to Any Innovation & Operational Excellence Customer & People Culture Transformation / Reinvention Run the Business… Operating Model 12-18 months Simpler, Accountable, Empowered… Complex Value Add Business Entities & Regions Goals… Segment Councils Interlock E Transform the Business 12-18 months Constant Transformation… ACT (Accelerated Cisco Transformation) Cisco Performance Measurements Annual Targets Growth Customer M Enterprise Service Provider Commercial Public Sector Profitability/ Efficiency Profits faster revenue … Stock Price Time to Market / Innovation Market Share Wallet Share Experience Cisco Value Add CSAT Partner Experience Partners’ Profit Partner SAT Employee Experience Pulse, Fun Engagement Index
- 38. Cisco 2-3 Years…Strategy / Vision 1 Leader… 5 Foundational Areas… Determine Future of Networking – Routing / Switching / Services – Collaboration Mobility – DC / Virtualization / Cloud Security – Video Any - Any – Architectures 2 Faster on Innovation… Customers Ask, We Deliver 3 Simplified… Products Work Better Together, Faster Decisions, Easier Do Business With, Easier To Do Our Work 4 More Profitable… Leaner… More Focused “Execution” Machine 5 Broke away from Many Competitors… Winning Culture 6 Customers’ Trusted Networking / IT and Business Partner VERY FOCUSED… ON TRACK… RESULTS CONSTANT RE-INVENTION
- 39. Cisco’s Vision forthe Intelligent Network Visibility Programmable • User telemetry • Network-based APIs • Multi-layer topologies • Customer specific • State perimeters algorithms Aware Agile • Subscriber, Session, Ap • Scale plication • Economics • Big data mining • Real-time analytics Secure Manageable & Automated • Seamless network • Integrated operational policies INTELLIGENT approach to • Automated threat NETWORK compute, storage, network prevention , apps, session, identity • Embedded & always on
- 40. The Architectural Advantage Business Imperatives New Business Change Customer Models Interactions Scale the Manage Risk Business Increase Work and Service Productivity and Anywhere Personalization Operational Reduce TCO / Efficiency OPEX Technology Innovation Compute Switching Routing Wireless Security Virtualization
- 41. Value Integrated NetworkArchitecture 5.0 4.0 4.7 4.5 4.2 4.0 3.0 2.0 1.0 0.0 Stability, Scalability, Security Products Designed, Worked Together Agility, Flexibility, Demand Deploy New Technology Adapt,
- 42. What “We” MakePossible… Together 1. Market Transitions 6. Solve Your Most Important Challenges Customer Innovation 5. Architectures 2. Heart of Transitions Speed / Agility / Scale Future Proof… As Possible Intelligent Network 4. Technology Architectures 3. Product Leadership Business Architectures Technology Architectures “Cisco as YOUR Partner & Innovation Engine”