Mobile Cloud Apps, a Global Dial Tone


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Most of the best technological innovation these days is coming from the mobile, cloud and consumer spaces, and few businesses can afford to opt-out from the benefits of mobility, agility, relationships, productivity, and economies of scale that they create. Individuals use ever wider variety of devices and self-provisioned consumer services to enrich daily activities, improve relationships and leverage collective information. While mobile apps are becoming the norm, signals of social apps are already increasing. The new IT guidelines are design for mobile, design for cloud, design for unstructured, design for social – and design for business context. How do you ensure your enterprise applications deliver enough knowledge-worker value? How much freedom should employees be given over technology choice? How to avoid governance becoming prohibitive and not agile enough to deal with the growing demands from users? How will a digitally connected world impact your business transactions, conversation and relationships? How would being “always on” change the way you and your customers organize and shorten decision cycles?

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Mobile Cloud Apps, a Global Dial Tone

  1. 1. Mobile Cloud Apps, a Global Dial Tone September 15th, 2011, Karlskrona Glen Koskela CTO NordicGlen Koskela, CTO Nordic 0 Copyright 2011 FUJITSU
  2. 2. Before Youtube, iPod, TV, Radio… LectorsGlen Koskela, CTO Nordic 1 Copyright 2011 FUJITSU
  3. 3. … I Rest My Case … just over five years ago, mobile services was a ringtone market.Glen Koskela, CTO Nordic 2 Copyright 2011 FUJITSU
  4. 4. The World Has Changed If you are not paying for it, youre not the customer; youre the product being soldGlen Koskela, CTO Nordic 3 Copyright 2011 FUJITSU
  5. 5. From Enterprise to Consumer Paradigm Source of provision Personal freedom Private cloud Technology infrastructure resources implemented consumed in a within enterprise conventional way boundary Supplier and Subscriber use subscriber use of clouds, of human certified suppliers clouds, “shadow IT”Glen Koskela, CTO Nordic 4 Copyright 2011 FUJITSU
  6. 6. ’Tsushinki’ Means Communications“Fu” Furukawa Electric , “ji” Siemens and “tsu” communications. An end-to-end global ICT company #3 in global IT services IT services, System products, Network products Multifaceted service provision PCs, Mobile phones Development, manufacture, sales and LSI devices, Electronic components maintenance of the products and electronic devices that make these services possibleGlen Koskela, CTO Nordic 5 Copyright 2011 FUJITSU
  7. 7. Strong Nordic Base Within a Global GroupGlobal Center of Excellence for Mobility Services Multi-channel History of mobility projects from 1987 5,000 sales integration employees Over 500 specialists in projects and services in Finland, Sweden, UK, Estonia, India, Russia Customer and 1B€ field services Application Development & Integration Partner revenue Project management and consultancy SAP mobility Architecture and integration solutions User Interface design 2000+ Software development and testing customers Social network Mobile solution development connector Service and application management Change Management consultation Voice over IP Process development consultation services Requirement management and concept experts Leading player in mobility Competence center for Location based Access to over 20 000 software experts Mobility and Test servicesGlen Koskela, CTO Nordic 6 Copyright 2011 FUJITSU
  8. 8. Mobile Apps Become a Global Dial Tone People centric work styles, ways for organizations Design for… to function Social business … mobile scale & payoff, real time analytics … cloud … social Application commodity and innovation, … context falling cost of failure … non-linear Activity based services … unstructured across infrastructure, content, appsGlen Koskela, CTO Nordic 7 Copyright 2011 FUJITSU
  9. 9. Shorten Decision Cycles Non-linear, user-driven workflows - Controlled by users Need to capture, integrate & interpret information Collaboration Data analysis Customer interface Value from diversity Outcomes enabled by technology Devolved to Consolidated Externally Continued to be business units with other central sourced provided by IT Value from (PLM) functions (HR) (CRM) (voice, comms, e2e design integration) Consumption of activities Process driven, linear workflows - Controlled by ITGlen Koskela, CTO Nordic 8 Copyright 2011 FUJITSU
  10. 10. Human-Centric Social & Mobile Cloud Apps A new generation of human-centric mobile phone applications, particularly targeting health management Senior citizen phone, speak and search, End-to-end wellness solutions undo function, human-sensing apps, Mobile sensor technologies, one-button reservation, consultation, and such as pedometers, emergency services. contact center to provide regular safety checks, shopping accelerators, 3D motion assistance, as well as other services … sensing, earplug-type sensors, and geo-sensors External monitors, such as body composition scales and blood pressure monitoring Human-centric service offerings, including Wellness Adviser, Personal Health Monitoring Service, Running Form DiagnosticGlen Koskela, CTO Nordic 9 Copyright 2011 FUJITSU
  11. 11. New Business Opportunities Cloud & RFID based Cloud application to Cloud and sensor parts management for control and prevent an based system in airline industry epidemic agriculture Mobile cloud is about a new type of value Cloud based analytical Traffic cloud (ITS) with simulations for Large trusted and probe data and manufacturing private clouds roadside sensorsGlen Koskela, CTO Nordic 10 Copyright 2011 FUJITSU
  12. 12. Media Processing Cloud Platform Various service plug-in to process media (image/video) by PaaS (Platform as a Service) Live Video Broadcast Media Sharing Video Search Video TranscodingGlen Koskela, CTO Nordic 11 Copyright 2011 FUJITSU
  13. 13. Shaping Tomorrow With You Devices and Networks Digital sensors utilitiesGlen Koskela, CTO Nordic 12 Copyright 2011 FUJITSU
  14. 14. Glen Koskela, CTO Nordic 13 Copyright 2011 FUJITSU
  15. 15. Q&AFor more information:Glen Koskela, CTO Nordic, FujitsuMob: +358 50 5503573Email: @glenkoskelaWeb: Koskela, CTO Nordic 14 Copyright 2011 FUJITSU