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CTIA 2011
Mobile Business
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4 дня

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The CTIA Keynotes                                                   Tuesday–Thursday, October 11–13, 9:30 AM – 11:00 AM
                                                                                                                   Hall E
Get a front row seat for invigorating keynotes that will ignite your imagination! Join CTIA for ground-breaking announcements and insightful
discussions from the keynote stage. Stay tuned for additional keynote speaker announcements at www.ctiashows.com/keynotes!




                                                                                                           Dan Schulman
                                                                                                           Group President, Enterprise Growth
                                                      Ralph de la Vega                                     American Express Company
                                                      President & CEO
                                                      AT&T Mobility and
                                                      Consumer Markets



                      Dan Hesse
                      Chief Executive Officer
                      Sprint Nextel Corporation
                      2011 CTIA Chairman



                                                                                                  Andy Miller
                                                                                                  President & CEO
                                                                                                  Polycom

                                                                                                                           KEYNOTE HOST
                                                                                                                         Steve Largent
                                                     Dan Mead
                                                                                                                         President & CEO
                                                     President & CEO
                                                                                                          CTIA–The Wireless Association
                                                     Verizon Wireless




                                                                                                                                                4
Themes

Mobile Enterprise

Cloud Services

M2M

Cross Platform Dev

iOS, Android and blah-blah-blah
M2M Metrics                     M2M
AT&T Connected Devices                                                          !   AT&T is the only
                                                                                    significant Busin
                                                                                    Consumer Orgs.
                                                                                    Connected Devic
                                                                                !   1,125 devices ce
Devices (Millions)




                                                                         10.7       the AT&T Netwo
                                                                     10.3
                                                               9.3              !   13 million Smart
                                                                                    are being read b
                                                         7.8
                                                                                    Network today
                                                   6.7
                                             5.8                                !   AT&T started bre
                                                                                    M2M devices in 2
                                       4.7
                                                                                !   M2M devices hav
                                 3.3
                         2.8 3.1                                                    ARPU, applicatio
                 2.4 2.7                                                            “churn character
                                                                                !   Customer needs
                                                                                    by vertical and a
                                                                                !   Global business
                     2008     2009                 2010              2011
                                       Year
Enterprise M2M Model: More Than Just Connected
“Things”… Real-time, Automated, Event-driven Solutions
                                                                                                 M2M
                       Sense%                                                                             Analyze%                             Respond%
Automate monitoring                                                            Automate decisions                                      Automate action
!   Devices                                                                    !   Databases                                           !   Operate
!   Sensors                                                                    !   Reports                                             !   Modify
!   Machines                                                                   !   Systems                                             !   Alert/Alarm



                                                                                                                                                          Supply
                                                                                                                                                          chain
                                                                                                                                                          automation
                                                                                           Leverage
                                                                                          proprietary
                                                                                       data and achieve:
                                                                                                                                                          Prevention
                                                                                                                                                          and medical
                                                                                                                                                          treatment
                                                                                      Innovation
                                                                                  Real-time response
                                                                                Competitive Advantage
                                                                                                                                                          Agronomics




7     ©"2011"AT&T"Intellectual"Property."All"rights"reserved."AT&T"and"the"AT&T"logo"are"trademarks"of"AT&T"Intellectual"Property.""
Device Wars
Device Wars
     Two sets of players



               Motorola             Google
         LG         HTC    RIM

           Devices         Apple   Platforms
         Sony Ericsson      HP
                                     Microsoft
           Nokia
               Samsung

11                                   © Copyright Ovum. All rights reserved. Ovum is a subsidiary of Informa plc.
Device Wars
               Apps in Stores
Apps in app stores (thousands), most recent numbers
                                   (1000)



500

450

400

350

300

250

200

150

100

 50

  0
       iOS      Android   Ovi      WP7     BlackBerry
Device Wars
                    Downloads per day
     Downloads per day

     35,000


     30,000


     25,000


     20,000


     15,000


     10,000


      5,000


         0
              iOS        Android   Ovi*                               BlackBerry
23                                        © Copyright Ovum. All rights reserved. Ovum is a subsidiary of Informa plc.
Device Wars
     Smartphone shipments
                                Shipments
 30,000


 25,000
                                                                                    Apple
 20,000                                                                             HTC
                                                                                    LG
 15,000                                                                             Motorola
                                                                                    Nokia
 10,000                                                                             RIM
                                                                                    Samsung
     5,000                                                                          Sony Ericsson


        0
             Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011 Q2 2011


25                                                    © Copyright Ovum. All rights reserved. Ovum is a subsidiary of Informa plc.
connect

collect

share
мгновенная связь в группе (email, phone..)

веб-конференции

real-time разрешение вопросов

secure connection
Улей участников

Корпоративный мессенджер

Связь членов команды, вне зависимости
от местоположения
Комплексный кошелек

NFC based

оплата услуг

интеграция с банками
Croudsourсing Testing

Тестеры по всему миру

Все виды устройств

Реальные пользователи
How It Works – Functional Testing

                                    |
Tell Us Your Testing Requirements




                                    |   1
Optionally Create or Import Test Cases




                                         |   2
We’ll Select Testers Who Best Match Your
Requirements




                                           |   3
You’ll Receive a List of Bugs and Feedback
from Real-World Testing




                                             |   4
You Can Ask Testers for Additional Details &
Information




                                               |   5
You Can Also Export Your Bugs to Popular Bug
Tracking Systems




                                               |   6
Спасибо!
Evgeny Kaziak


ek@stone-labs.com

eekaziak@gmail.com

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[JAM 2.0] CTIA 2011: Mobile Business (Evgeny Kaziak)

  • 2. Numbers 4 дня 1500 участников 250 компаний более 100 докладчиков
  • 3. Неизвестные лица The CTIA Keynotes Tuesday–Thursday, October 11–13, 9:30 AM – 11:00 AM Hall E Get a front row seat for invigorating keynotes that will ignite your imagination! Join CTIA for ground-breaking announcements and insightful discussions from the keynote stage. Stay tuned for additional keynote speaker announcements at www.ctiashows.com/keynotes! Dan Schulman Group President, Enterprise Growth Ralph de la Vega American Express Company President & CEO AT&T Mobility and Consumer Markets Dan Hesse Chief Executive Officer Sprint Nextel Corporation 2011 CTIA Chairman Andy Miller President & CEO Polycom KEYNOTE HOST Steve Largent Dan Mead President & CEO President & CEO CTIA–The Wireless Association Verizon Wireless 4
  • 4. Themes Mobile Enterprise Cloud Services M2M Cross Platform Dev iOS, Android and blah-blah-blah
  • 5. M2M Metrics M2M AT&T Connected Devices !   AT&T is the only significant Busin Consumer Orgs. Connected Devic !   1,125 devices ce Devices (Millions) 10.7 the AT&T Netwo 10.3 9.3 !   13 million Smart are being read b 7.8 Network today 6.7 5.8 !   AT&T started bre M2M devices in 2 4.7 !   M2M devices hav 3.3 2.8 3.1 ARPU, applicatio 2.4 2.7 “churn character !   Customer needs by vertical and a !   Global business 2008 2009 2010 2011 Year
  • 6. Enterprise M2M Model: More Than Just Connected “Things”… Real-time, Automated, Event-driven Solutions M2M Sense% Analyze% Respond% Automate monitoring Automate decisions Automate action !   Devices !   Databases !   Operate !   Sensors !   Reports !   Modify !   Machines !   Systems !   Alert/Alarm Supply chain automation Leverage proprietary data and achieve: Prevention and medical treatment Innovation Real-time response Competitive Advantage Agronomics 7 ©"2011"AT&T"Intellectual"Property."All"rights"reserved."AT&T"and"the"AT&T"logo"are"trademarks"of"AT&T"Intellectual"Property.""
  • 8. Device Wars Two sets of players Motorola Google LG HTC RIM Devices Apple Platforms Sony Ericsson HP Microsoft Nokia Samsung 11 © Copyright Ovum. All rights reserved. Ovum is a subsidiary of Informa plc.
  • 9. Device Wars Apps in Stores Apps in app stores (thousands), most recent numbers (1000) 500 450 400 350 300 250 200 150 100 50 0 iOS Android Ovi WP7 BlackBerry
  • 10. Device Wars Downloads per day Downloads per day 35,000 30,000 25,000 20,000 15,000 10,000 5,000 0 iOS Android Ovi* BlackBerry 23 © Copyright Ovum. All rights reserved. Ovum is a subsidiary of Informa plc.
  • 11. Device Wars Smartphone shipments Shipments 30,000 25,000 Apple 20,000 HTC LG 15,000 Motorola Nokia 10,000 RIM Samsung 5,000 Sony Ericsson 0 Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011 Q2 2011 25 © Copyright Ovum. All rights reserved. Ovum is a subsidiary of Informa plc.
  • 12.
  • 14.
  • 15.
  • 16. мгновенная связь в группе (email, phone..) веб-конференции real-time разрешение вопросов secure connection
  • 17.
  • 18.
  • 19. Улей участников Корпоративный мессенджер Связь членов команды, вне зависимости от местоположения
  • 20.
  • 21.
  • 22. Комплексный кошелек NFC based оплата услуг интеграция с банками
  • 23. Croudsourсing Testing Тестеры по всему миру Все виды устройств Реальные пользователи
  • 24. How It Works – Functional Testing |
  • 25. Tell Us Your Testing Requirements | 1
  • 26. Optionally Create or Import Test Cases | 2
  • 27. We’ll Select Testers Who Best Match Your Requirements | 3
  • 28. You’ll Receive a List of Bugs and Feedback from Real-World Testing | 4
  • 29. You Can Ask Testers for Additional Details & Information | 5
  • 30. You Can Also Export Your Bugs to Popular Bug Tracking Systems | 6