The document discusses common challenges faced by retailers starting online stores, such as low sales volume, lack of repeat customers, and inability to become profitable. It then provides examples of transformations achieved for retailers, including increasing conversion rates from 1% to 3%, doubling average order value through bundles, and setting up automated systems for customer communications, reviews, and order fulfillment. The document promotes strategy sessions to diagnose issues, identify opportunities, and create roadmaps to improve online sales over 30, 60, and 90 days. It outlines the Shopify Reboot and Shopify Build programs to implement tactics, train teams, and potentially replatform websites over 45-60 days to boost performance metrics.

2. You’ve launched! Now what?
📉 Low/no volume of online sales
🔍 Customers browse the website but no-one
makes online purchase
⚖ Non-profitable online sales
👻 Customers buy once then disappear
😞 Tried ads but make no profit on sales
😓 Unsure how to setup a leading online store to
beat competitors
😭 Don’t know where to start!
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3. What makes this different
IT’S FOR PEOPLE LIKE YOU
Retail Entrepreneurs…
🧍 Comfortable helping customers in person.
🚧 Good products, weak website.
⛰ Tried online sales but hit a plateau, no roadmap.
🧟󰨂 Most online stores launch, get little to no sales
and turn into zombie stores in 3-6 months, hurting the
business’s reputation.
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4. You’re not alone, most retailers ...
🙈 Analysis blindness - no idea about ideal user profile, no data/insight to
figure this out.
🧯 Founder burnout - working in Vs on the business.
󰜍 Team skills gap - eCommerce strategy and implementation.
🔮 Strategy gap - how to sell online(retail bundles, budget/resource: results
benchmarks)
⚙ Processes gap - Analytics/reporting, customer insight, digital
merchandising, process automation, using scalable media(video, email, social
media).
4

5. Hello!
I am Barry Keane
I am here to help Retail Entrepreneurs Sell on Shopify.
You can find me on insta at @workwithkachingkings
hello@kachingkings.co
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6. 6
⏱ DIY Shopify is expensive
💸🧾 Typical agencies are expensive
🤷 Retail team’s eCommerce knowledge gaps
are a big issue… and they can learn A LOT with
the right guidance!
󰜍 Online sales knowledge gaps - how to sell
online(retail bundles, budget/resource: results
benchmarks)
⚙ Processes gaps - tech for insights, process
automation, selling and marketing at scale….
Entrepreneurs need the tech help cheat codes
What we know now ...

7. A selection of Shopify Entrepreneurs helped
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Expertise:
★ Electronics retail and accessories
★ Health and beauty products
★ Marketplaces(Amazon FBA) to Shopify
★ Retail sorting out their online strategy
★ Got some sales online but plateaued 😩
Smartphone accessories Purple Shampoo(Amazon
No.1)
Sustainable fashion brand
Refurbished Smartphone and accessories retailer Food intolerance testing and supplements
Detangling hairbrush
Novelty facemasks

8. Sales Transformation Example
Before
◦ 1.12% conversion rate
◦ AOV = top-selling item
◦ Repeat purchases rare
◦ Low/no cashflow = 1x
After
◦ 3% conversion rate
◦ 2x-5x order value increase(bundles)
◦ Repeat systems(30% - 50% of revenue)
◦ Profits, ready to scale = 4x

10. 10
What we know now ...
Run our own Shopify brands and help out Retail Entrepreneurs
➔ Seen eCommerce evolve 2017 - 2021.
➔ Technical, marketing and sales eCommerce expertise.
➔ Sector obsession Amazon FBA to Shopify.
➔ Sector obsession High-street Retail to Shopify.
➔ Expertise obsession online visual merchandising.
Level-up transformation for Retailers:
🧐 Average Shopify conversion rate is 1.12%,
poor = <1%, should be 1% - 3%
🎁 Increased sales from bundling = 2x typically
Increased revenue from subscriptions =
HUGE, 5x plus increase
🤓 We can show you online demand for
your products(Amazon & Google data).

11. Extremely competitive category: smartphone accessories
Building business and brand from scratch
No online reputation,no customer product reviews
Average Shopify site converts 1 out of 100 visitors(1.13%)
No automated marketing or customer support systems setup
No automated order fulfillment processes
🙈 Analysis blindness - no idea about ideal user profile, no data/insight to
figure this out.
🧯 Founder burnout - Liam working in Vs on the business.
󰜍 Team skills gap - eCommerce strategy and implementation.
🔮 Strategy gap - how to sell online(retail bundles and more)
⚙ Processes gap - Analytics/reporting, customer insight, digital
merchandising SOP.
Level-up transformation:
1. Sales conversion rate increased 300% (1% -> 3%)
2. £0 - £100,000 sales in 3 months
3. Automated systems implemented for customer reviews, customer
communications(email, SMS), annual sales now over £1,000,000
4. Gary working with specialist agency to scale online ads
Case Study

12. 2% of retail sales are online now.
Target to get to (50%) of retail sales from online.
Manual product update SOP causing a lot of waste and pain - 16
hours per week). Bottleneck prevents adding more suppliers.
Goal to get to 33% of turnover driven by online retail
transformation.
Current website is stopping progress and growth.
🙈 Analysis blindness - no idea about ideal user profile, no data/insight to
figure this out.
🧯 Founder burnout - Eoin working in Vs on the business.
󰜍 Team skills gap - eCommerce strategy and implementation.
🔮 Strategy gap - how to sell online(retail bundles and more)
⚙ Processes gap - Analytics/reporting, customer insight, digital
merchandising SOP.
Level-up transformation:
1. Shopify replatform - solve product feeds bottleneck, update frontend.
2. Insight - Basic analytics, ICP(ideal customer profile) research.
3. Team enablement - Gary as catalyst to spark Rea Communications team
execution.
Case Study

13. 13
All journeys begin with a strategy session ...

14. 14
Apply for a strategy session ...
In this 30 minute session we will
➔ Diagnose your current sales strategy
◆ What’s working
◆ What’s not
➔ Opportunities to improve in 30/60/90 days
➔ Tactics other people retailing similar products are using that
you can implement right now.
Level-up transformation for Retailers:
🧐 Average Shopify conversion rate is 1.12%,
poor = <1%, should be 1% - 3%
🎁 Increased sales from bundling = 2x typically
Increased revenue from subscriptions =
HUGE, 5x plus increase
🤓 We can show you online demand for
your products(Amazon & Google data).

15. Shopify Reboot: 30-45 days
Website review
Retail entrepreneur makes
Strategy Session application
What are your current
challenges?
Discussion about marketing
maths(AOV, Conversion, LTV)
Spying on competitors’ online
tactics
How does Google view your
business?
How do your products sell on
Amazon?
What business number do you
need to move?
APPLICATION ASSESSMENT
Business Diagnosis
If a good business
partnership fit has been
identified, establish:
1. The problem
2. The size of the
problem
3. The resources
needed to fix
4. The timeline for
implementation
5. The payoff of
fixing the
problem
BUSINESS CASE
Business deep-dive
ROADMAP
Delivery phase
TRANSFORM 1
Coaching phase
TRANSFORM 2
Business performance
metrics shared.
Compared to industry
benchmarks
Sales audit checklist
made various
opportunities prioritised
Scope for Shopify Reboot
created together and
agreed
Timeline and goals
agreed
Commitment to move
forward
Stakeholder intro
Whatsapp and email
communication
Understand past
performance
Understand obstacles
Implement tactics and
copy for mobile and
desktop versions.
Retail team knowledge
gaps identified: fixes for
training, expert help
recommended.
New tactics
implemented and
measured.
Process SOPs for
using apps
introduced.
Revenue and
profitability of
performance
examined.
TRANSFORM 3
Performance review
Review delivery of
Sales Audit Priorities
Benchmark Results
Retail team learning
Options for next
phase strategy

16. Shopify Build: 45-60 days
Website review
Retail entrepreneur makes call
application
What are your current
challenges?
Discussion about marketing
maths
Spying on competitors’ online
tactics
How does Google view your
business?
How do your products sell on
Amazon?
What business number do you
need to move?
APPLICATION ASSESSMENT
Business Diagnosis
If a good business
partnership fit has been
identified, establish:
1. The problem
2. The size of the
problem
3. The resources
needed to fix
4. The timeline for
implementation
5. The payoff of
fixing the
problem
BUSINESS CASE
Business deep-dive
ROADMAP
Design phase
TRANSFORM 1
Build phase
TRANSFORM 2
Business performance
metrics shared.
Compared to industry
benchmarks
Various opportunities
prioritised
Retail team knowledge
gaps identified: fixes for
training, expert help
recommended.
Scope for phase 1
created together and
agreed
Timeline and goals
agreed
ICP research.
Stakeholder intro
Understand past
performance
Understand obstacles
Design for mobile and
desktop versions.
Designs signed-off
and committed to
code by our
developers.
Process SOPs for
using apps
introduced.
TRANSFORM 3
Final review/launch
Client reviews overall
website, make
change
recommendations or
sign-off completion
as appropriate.
Launch!
Systems for backups,
security and standard
maintenance
procedures setup
and handed-over to
Client team.

17. 17
Apply for a strategy session ...
In this 30 minute session we will
➔ Diagnose your current sales strategy
◆ What’s working
◆ What’s not
➔ Opportunities to improve in 30/60/90 days
➔ Tactics other people retailing similar products are using that
you can implement right now.

18. Shopify Build Sales Transformation Example
Before
◦ 1 sales channel:
Amazon FBA
◦ No direct relationship
with customers
After
◦ Amazon and Shopify
◦ 30% total revenue increase
◦ Repeat purchase systems(30%
- 50% of revenue)
◦ Loyalty program(2.5x
repurchase rate Vs non
members)
◦ Loyal customers 9x more likely
to purchase Vs new website
visitors

19. Selling online via Amazon USA and UK
Wanted to diversify their online channels - direct via Shopify
No in-house experience with web design, eCommerce
No way to foster a direct relationship with the customer(Amazon
only sales channel prevented this, no customer email contact).
No way to foster repeated sales and loyalty(lost revenue).
🙈 Analysis blindness - no idea about ideal user profile, no data/insight to
figure this out.
🧯 Founder burnout - working in Vs on the business.
󰜍 Team skills gap - eCommerce strategy and implementation.
🔮 Strategy gap - how to sell online(retail bundles, loyalty and more)
⚙ Processes gap - Analytics/reporting, customer insight, digital
merchandising SOP.
Level-up transformation:
1. Shopify replatform -automated marketing systems, loyalty program.
2. Total revenue up 30%
3. Improved Google SEO/searchability increased Amazon sales as well.
4. Loyalty members 2.5x repeat purchase rate versus non-members
5. Loyal customers 9x more likely to purchase versus first time website
visitors.
Case Study