Download to read offline
Uploaded byWhatConts
Growing CLV, Automating Replenishment and Predictive Marketing with Magento + MailChimp
This document summarizes a presentation about growing customer lifetime value through segmentation, cart recovery, and automated replenishment using Magento and MailChimp. It discusses how segmentation can improve personalization and messaging. It also outlines how cart recovery campaigns can reclaim 5-25% of abandoned carts on average. Additionally, it presents how automated and personalized replenishment emails can significantly increase reorder performance and revenues for various industries. Finally, it highlights some marketing innovations and extensions that companies are testing in 2016 to improve orders, shipping, personalization, and retention.
More Related Content
Similar to Growing CLV, Automating Replenishment and Predictive Marketing with Magento + MailChimp
Growing CLV, Automating Replenishment and Predictive Marketing with Magento + MailChimp
- 1. Growing CLV, Automating Replenishmentand Predictive Marketing with Magento + MailChimp Jeff McRitchie – MyBinding.com Stephen Enfield - POS Supply Andrew Pearson – Windsor Circle
- 2. Today’s Presenters Stephen Enfield President/CEO- POS Supply Solutions Jeff McRitchie VP of Marketing – MyBinding.com Andrew Pearson VP, Marketing – Windsor Circle
- 3.
- 4.
- 5. About POS SupplySolutions
- 6. About POS SupplySolutions
- 7.
- 8. Today’s Agenda Segmentation &Personalization Cart Recovery Automated Replenishment Innovations & Must Haves for 2016
- 9. Looking back at2015 eCommerce Sales up 20.9% y/y* Cyber Monday - $3 billion (up 12% y/y)** AOV - $133 204+ billion emails sent by MailChimp *ChannelAdvisor SSS Report 12/15 **Adobe 12/15
- 10.
- 11. Customer Segmentation Develophighly targeted campaigns Improve message relevancy Test and reveal strategies that give customers a reason to open and act
- 12. Improve Personalization with Advanced Segmentation First Purchase Before 11/23 2014 Cyber Week Buyers NFL Team (Zip Code Proximity)
- 13. More Control Over Messaging Purchase Frequency is 6 CLV is Greater than 1000 in Last 6 Months
- 14. Reclaim Lost Revenuewith Cart Recovery Personalized messaging Quick Set-up Anti-Gaming Technology Reclaim 5-25% of carts Current client avg: ~15%
- 15. Cart Recovery BoostsSales Detect cart abandonment through Magento Provide rich content and product information on items left in cart Offer incentive coupon to entice return, but limit this with anti-gaming
- 16. 30.4% Open Rate 8.7%Click Rate
- 17. Personalized Replenishment KeepsCustomers Coming Back Predict individual consumption patterns Basket multiple replenishable products into single email Completely customizable
- 18. ...With Some AmazingResults Industry Avg. RPE - $0.10 – Experian 2014 Average RPE by Industry Medical Supply (All) – $1.51 Top Performers - $2.11 Health & Beauty (All) - $1.23 Top Performers - $1.87 Consumer Goods (All) - $0.76 Top Performers – $1.29 B2B Supply (All) - $0.62 Top Performers – $1.09
- 19. Remind Them BeforeThey Run Out Reach B2B customers with depleted stock Timing is critical Make process as quick and easy as possible
- 20. 26.7% Open Rate 5.4%Click Rate
- 21. Personalized Replenishment KeepsCustomers Coming Back Predict individual consumption patterns Basket multiple replenishable products into single email Completely customizable
- 22. Reorder Incentives Driveloyalty, retention & revenue Offer Coupons Automate messages to individual customers Know customer’s needs before they do Reminder of other items available
- 23. Two-Tiered Approach toReplenishment Tier One Automated, One-to- One Emails Based on Replenishment Date, calculated via Windsor Circle Offers no discount, simply a reorder prompt Tier Two Quarterly category based Replenishment emails Discounts per category 40 of these send approx. 3 per week, 4 times per year This approach has more than doubled Replenishment revenue!
- 24. 20.2% Open Rate 2.7%Click Rate
- 25.
- 26.
- 27. Better order& shipping management Brand differentiation Personalization What Are You Testing?
- 28. “Must Have” Extensions Urapidflow by Unirgy Webshopapps Shipping Matrix and Over Ride Universal Variable and Opentag by Qubit Full Page Cache / Crawler by Extendware Feed Pro by Gomage Windsor Circle Discontinued Products by Added Bytes
- 29. What Are YouTesting? Cost efficient shipping options Streamlining checkout process Replenishment automation
- 30. Browse Abandonment Cart Recovery Retention Automation Campaigns - Top 3 “Must Haves” for 2016
- 31.
- 32.
- 33. We are aPredictive Lifecycle and Retention Marketing Platform that Helps Retailers Grow Customer Lifetime Value
- 34. Case Study afterCase Study = Public Proof Retention Perfectly Brewed How CoffeeForLess made more than $500K in 6 months from Data‐Driven Lifecycle Emails CA SE ST U D Y A Global Cart Recovery How retailers in the US, UK, and Australia are recovering over 15% of their abandoned carts CA SE ST U D Y Engagement Sommelier How BrewUK sees 3x the engagement from data‐driven marketing CA SE ST U D Y Designed to Engage How the redesign of TeeTurtle’s automated emails and lifecycle marketing strategy increased engagement 146% CA SE ST U D Y
- 35. The Customer LifetimeValue Game Lounge #314 Learn how to win more business from customer personas like: • “Repeat Pete” • “Money Bags Moe” Increase spend from customer personas like: • “Coupon Christie” • “Browsing Bill” & Win Prizes!
- 36. The Customer LifetimeValue Game Lounge #314 Learn how to win more business from customer personas like: • “Repeat Pete” • “Money Bags Moe” Increase spend from customer personas like: • “Coupon Christie” • “Browsing Bill” & Win Prizes! Play to Win an
- 37.