Reap Marketing | Google Automotive Trends
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Reap Marketing optimized its own e-commerce conversions by 950% through conversion rate optimization testing. The document discusses several AB tests Reap conducted for clients, including changing call-to-action button text, which increased homepage clicks by 359%, and replacing "Free" with "Complimentary" in offers, which increased revenue despite a small decrease in conversion rate. The document emphasizes how testing hypotheses through AB tests can provide substantial lifts in key metrics like conversion rates and revenue.
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Ryan Hilliard, Head of Growth at ROI Revolution, reviews how to leverage attribution modeling to scale your overall business revenue. Avoid pitfalls like simply reassigning sales and ensure you are focused on the bottom line performance. Follow along with an example that can easily be related to your business. Through effective use of attribution modeling and tying it to the customer journey, unlock unprecedented scale for your digital marketing initiatives.
The B2B Digital Blueprint: How to Win More Sales-Qualified Leads
Learn what it takes to win more sales-qualified leads from digital. Check out the webinar slides to get started.
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Unnecessarily Naked: The Digital Marketer's New Clothes
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Take the "OMG" out of PPC for B2B: Five Strategies for B-to-B Paid Search
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Rick Backus - Content to Clients - SearchLove Boston 2014
Rick Backus - Content to Clients - SearchLove Boston 2014
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The Why & How of Selling Landing Pages for Digital Agencies
The B2B Digital Blueprint: How to Win More Sales-Qualified Leads
The B2B Digital Blueprint: How to Win More Sales-Qualified Leads
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99% Of Your Visitors Aren't Buying
The document discusses common pitfalls for being too social online and provides recommendations to address them. It warns against intentionally driving users to competitive platforms and recommends making outreach a one-way interaction. It also advises fixing a weak About Us page by telling a company story, explaining its purpose, making what it does unique, and giving people a reason to contact it. Additionally, the document stresses the importance of A/B testing ideas rather than relying on assumptions, as 65% of ideas fail, but testing reveals the 35% that improve conversions. It provides an example of a successful test and emphasizes starting with Google Optimize before making changes.
SEO is a Hoax
The document discusses that SEO is not a silver bullet and requires a long-term strategy rather than quick fixes. While guest blogging can help with exposure, the focus should be on improving conversions. Metrics like views and links are meaningless if they do not translate to sales. Testing and optimizing the customer experience is more important than chasing arbitrary SEO tactics.
Google - Digital Trends in Automotive
This document discusses how to focus digital marketing efforts for car buyers on understanding consumer intent at different stages of their purchase journey. It emphasizes measuring the impact of advertising by tracking site visits and aligning messaging to drive incremental in-store traffic. Key performance metrics include lead generation, calls, app downloads, showroom visits, site traffic, and user engagement.
SEO is a Hoax
This document discusses SEO and content marketing strategies. It provides a 7-step process for curating existing content to create new unique content for blogs. It emphasizes leveraging other websites and networks to spread content and gain exposure. Guest blogging on other sites is presented as a way to amplify reach beyond one's own blog. The goal is to drive traffic and conversions through content rather than focusing only on search engine rankings.
The Evolution of Standish
Brice McBeth discusses optimizing website conversions through testing. He describes 5 changes an ecommerce site tested: 1) Installing a $300 template which increased conversions 350% 2) Experimenting with logo placement and price rounding increased conversions 30% 3) Adding an about us page to build trust increased conversions. 4) Adding a video increased the likelihood of purchases 65% 5) Optimizing ads for high-value customers increased returns over 2,000%. The key is continuously testing and learning from data to improve conversions.
SEO Is A Hoax
This document discusses search engine optimization (SEO) and content marketing strategies. It presents a 7-step process for curating existing content to create new, uniquely valuable content for blogs. This process involves identifying valuable third-party content, adding personal commentary and keywords, highlighting a pull quote, attributing the original source, and including a call-to-action. By curating content from high traffic sources and guest blogging, marketers can amplify their reach and gain exposure, domain authority, and conversions without spending excessive time creating everything from scratch. While blogging takes significant time, curating proven content through this process provides shortcuts to achieving SEO goals more quickly and efficiently.
Twice The Visits. Half the Conversions.
The document discusses how having a mobile responsive website is not enough to optimize conversions on mobile. It notes that many companies see twice as many mobile visits but half the conversions of desktop. The document argues that mobile optimization requires testing elements like navigation, calls to action, and the overall user experience rather than just making a site responsive. It provides examples of elements that can be tested and emphasizes measuring mobile traffic separately and using A/B testing to improve the mobile user experience and conversions.
ProjectEDU - 5 Mind-Blowing Analytics Reports
The document discusses using Google Analytics reports to derive actionable insights and optimize business performance. It covers several key reports including the dashboard, desktop vs mobile, demographics, geography, landing pages, and acquisition channels. For each report, it emphasizes the importance of analyzing the data to determine specific actions to improve metrics like conversions, leads, checkouts, etc. It also stresses that the insights must translate into real-world strategies for areas like mobile optimization, ad targeting, content marketing, and addressing underperforming channels.
ProjectEDU - 5 Mind Blowing Analytics Reports
The document discusses analyzing Google Analytics data and provides summaries of 5 key reports - the dashboard, desktop vs mobile, visitor demographics, visitor geography, and landing page performance. It emphasizes deriving actionable insights from the data and provides examples of actions to take, such as optimizing pages for mobile users, targeting ads based on demographics and geography, and examining underperforming referral channels. The overall message is that analytics should be used to identify specific opportunities to improve conversions and sales.
ProjectEDU - Snagging Sales From Your Competition
The document discusses how to gain an unfair advantage over competitors by targeting their customers. It recommends acknowledging competitors but differentiating yourself by creating blue oceans with uncontested market space. A 6-step formula is provided: 1) Acknowledge competitors, 2) Throw away comparisons, 3) Highlight superiority, 4) Dominate calls-to-action, 5) Substantiate claims, 6) Offer the best deal. Creating landing pages focused on differentiation and strong offers could yield conversion rates 2x the average at half the cost per click, resulting in a 4x return on investment.
Your Website Sucks - 5 Things That Are Ruining Your Conversions
No client ever comes to an agency asking for an ugly website. But most of us have websites that fail to convert 99% of our visitors regardless of how amazing the site looks. This presentation uncovers 5 key pitfalls that most startups fall into when building a website, highly inspired by the instructor’s own experience.
In this ProjectEDU lecture, you’ll also learn the factors of a website that audiences are looking for when deciding to buy, and how you can maximize your opportunity for sales. Learn how to avoid common mistakes in order to implement a high converting website.
SEO is a Hoax: Why Search Ranking isn't the Priority of a Startup
The document discusses using blogs and content to sell products and services. It outlines some common challenges with content creation and SEO, including that it requires a significant time investment to produce enough content to be effective. It then presents Brice McBeth's 7-step process for curating existing content to produce new, uniquely valuable content more quickly. This involves identifying valuable third-party content, adding your own commentary, keywords, and calls-to-action, and sharing it on your own blog and other sites to gain exposure and traffic. The document emphasizes leveraging other publishers' audiences and networks to amplify your content's reach.
BriceMcBeth.com Content Shortcuts for Conversions
In this one-day workshop, Brice provided his proprietary strategies, content & tools that can get you THINKING BIG about your next content projects! In this highly-interactive coaching session, we discussed:
1. How to more quickly and effectively write blog content
2. The hidden costs of a traditional SEO strategy
3. How to ensure that your content produces an optimal ROI
4. Brice's 7 Step Shortcut Process for Content Development that turns secondary content into primary content.
5. Brice's checklist for guaranteeing eyeballs from ideal clients
6. How to leverage proven networks for your content to create content equity!
Learn more about Brice McBeth's workshops at BriceMcBeth.com!
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This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
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The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
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Reap Marketing | Google Automotive Trends
- 2. Reap Marketing We are the only agency that hired itself to build an online ecommerce business and optimize its own conversions by 950%
- 3. What We Obsess About What We SHOULD Obsess About
- 4. CONVERSION RATE OPTIMIZATION | What an AB Test Looks Like
- 5. slides
- 11. When you hear the SAME THING 18 TIMES!
- 12. 393k vs 114k More Salons in the USA Than Gas Stations $23,120Average Annual Income $45,840Top Earners My realization...
- 14. They look like this!
- 16. template
- 17. takeaway
- 18. Brad Parler Digital Communications Brice McBeth President of Reap Marketing Failed Tests Successful Tests
- 19. Hypothesis Changing the copy and link of the primary CTA button on the homepage would have a substantial impact on homepage CTA clicks.
- 20. Results 359%Increase in Primary CTA Clicks $29kPotential Yearly Online Reservation Value 0.72%Increase in Online Reservations from the Dinner Menu Pages
- 21. Challenges Client has history of success with offering “FREE” gift with purchase. Client concerned with cheapening brand with FREEBIES. Fear of possible negative effects on sales from changing the offer.
- 22. Hypothesis Reap devised testing plan to test vernacular within the offer. Started by replacing sitewide use of “Free” with “Complimentary” Results -5%Decrease in Conversion Rate $133Increase in average order value $1.03MNet lift in revenue
- 23. Complimentary Repeat Buyers Took a step deeper to understand the triggers that made these visitors purchase Results +$14Increase in average order value +77%Increase in conversion rate $1.5MNet lift in revenue
- 24. New Buyers Took a step deeper to understand the triggers that made these visitors purchase Results -$18Decrease in average order value +10%Increase in conversion rate $1.3MNet lift in revenue
- 25. USING VIDEO TO SELL
- 26. USING VIDEO TO SELL 36% of online consumers trust video ads
- 27. ReapMarketing.com/Auto FREE 30-MINUTE CONSULT Copy of Today’s Slides Salon Chairs Don’t Sell Themselves