This document discusses the daily deals industry and how mobile marketing can help daily deals businesses succeed. It provides background on the Waterfall Mobile platform and discusses key factors in the economics of daily deals, such as how revenue is generated for merchants, daily deal providers, and consumers before, during, and after a deal day. The document also examines challenges currently facing the daily deals industry like deal fatigue. It argues that mobile marketing can help daily deals businesses attract new customers through daily deals notifications, engage customers to drive repeat visits, and recruit deal customers as brand ambassadors through mobile campaigns.