Mobile DMP: It's time to end mobile blindness across marketingJim Nichols
Provides a vision and a set of products for using mobile and mobile app data as the foundation for an omni-channel data management platform and approach.
From the beginning Apsalar has focused major attention on understanding the needs of mcommerce app measurement and how they differ from the needs of gaming
companies. Our solution is designed to meet the specific needs of four leading mcommerce business types: ecommerce companies, retailers, travel companies, personal finance companies, and on-demand services.
Whether or not you choose Apsalar as your attribution and
measurement provider, choosing a product that is right for mcommerce will make a big difference to your business.
There are eight questions that we believe you need to ask potential attribution partners in order to suss out which solution is right for your business.
Mobile DMP: It's time to end mobile blindness across marketingJim Nichols
Provides a vision and a set of products for using mobile and mobile app data as the foundation for an omni-channel data management platform and approach.
From the beginning Apsalar has focused major attention on understanding the needs of mcommerce app measurement and how they differ from the needs of gaming
companies. Our solution is designed to meet the specific needs of four leading mcommerce business types: ecommerce companies, retailers, travel companies, personal finance companies, and on-demand services.
Whether or not you choose Apsalar as your attribution and
measurement provider, choosing a product that is right for mcommerce will make a big difference to your business.
There are eight questions that we believe you need to ask potential attribution partners in order to suss out which solution is right for your business.
What is Mobile App Retargeting and Why Should You Care?Jim Nichols
Lots of people have been asking questions about the ins and outs of mobile app retargeting, remarketing and re-engagement. This short explanation is designed to help clarify some of the basic questions people have about this important and fast-growing marketing tactic.
Optimize Mobile for Cross Device ConversionsAdlucent
Over half of consumers use their smartphones to shop for products, but the vast majority still complete their digital purchase on another device. It’s clear that your customers are viewing and engaging with your mobile search ads, but it’s difficult to understand the full impact they have on sales unless you’re able to measure cross-device conversions.
View this cheat sheet to learn two ways to optimize mobile and track cross-device transactions.
This cheat sheet will cover how to:
>Use Google’s Estimated Cross-Device Conversions tool
>Find your estimated cross-device conversions percentage
>Optimize bids based on your cross-device estimates
How to Choose a Mobile First Digital Marketing AgencyPurplegator
Not all mobile and digital agencies are created equal. At Purplegator, everything we do is with the small screen of the mobile phone in mind first. Check us out and learn why we call ourselves the Purplegator and what we do in The Swamp.
http://purplegator.com
Our crackerjack staff reviewed a bunch of mobile marketing campaigns over the past few years and we picked 50 of what we thought were the best. We chose innovative campaigns that used mobile advertising, SMS, QR Codes, Mobile Apps and Mobile Commerce from companies including Starbucks, Macy’s, Target, O2, RedBox, McDonald’s and a couple of our own. We salute these companies for their ingenuity and hard work in creating these campaign that delight and inform us as mobile consumers. Stay tuned for next year’s picks.
RIDING THE EXPERIENCE BUSINESS WAVE: FROM BASIC EMAIL PERSONALISATION TO CUST...sinnerschrader
Today’s consumers want it all. And they want it now, and anywhere they interact with brands. Delivering meaningful experiences on every touchpoint is becoming the new competitive battleground for companies. In this presentation you will learn how to connect email to other (digital) channels and how to create contextual experiences along the entire customer journey, to drive loyalty and revenue.
When you hear or see Mobile Marketing it might be difficult to think beyond the two obvious choices: Mobile Site and Mobile App. However mobile marketing is much bigger. So in this presentation we share at least 10 Ways to Incorporate it into your marketing or The Mobile Checklist.
The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/
Digital Dealer 25 - How Do I Stack Up to My Competition?Dave Spannhake
This session poses two important questions that most dealership owners, GMS, and marketers need to answer: (1) What is the competition doing? and (2) How can data be used to increase website shoppers? Dave will dive into the data science to share a number of features about the current automotive marketing landscape, setting up expectations for the results you should achieve. He'll leverage data from hundreds of dealerships to analyze the best-performing, average, and poor-performing dealerships to give you key performance metrics to gauge yourself against, as well as the "whys" behind the results.
Primary Learning Objectives:
*Understand what searches consumers use most to find vehicles in their market.
*Learn how to see what people are doing on your site to inform your plan of action.
*Set expectations for how other channels, such as SEM and social, will drive traffic and create conversions.
E-commerce and physical retail need to work together to provide the best shopping experience.
Here's how Linteri is trying to help bridge this gap with our proximity-based communication and intelligence for "Click-And-Brick" retailers.
Presentation was given during RetailShow 2014 B2B retail fair held in Expo XXI, Warsaw.
How are wearables going to shape digital marketing strategy in the future?Dean Demellweek, MFA
The impact of wearables on digital marketing strategy and how to take advantage of new communication opportunities fuelled by wearables. The five main areas marketers should think of when creating wearable marketing strategy.
This presentation provides information about Mobile Marketing and its effectiveness to both connect with your existing customers and connect with your targeted audience.
Cirology is a consulting and advisory firm that focuses on working with small businesses, and we can help you create, launch and manage a campaign to increase the bottom line.
Shopping Reinvented: Next-Generation Big Ticket Retaildavethewavesd
Thriving in today's Home FUrnishings retail market requires creativity, consistency, and most of all, customer engagement. This presentation takes a look at new ways HF retailers can leverage technology and connectivity to reach more shoppers in more compelling ways.
What is Mobile App Retargeting and Why Should You Care?Jim Nichols
Lots of people have been asking questions about the ins and outs of mobile app retargeting, remarketing and re-engagement. This short explanation is designed to help clarify some of the basic questions people have about this important and fast-growing marketing tactic.
Optimize Mobile for Cross Device ConversionsAdlucent
Over half of consumers use their smartphones to shop for products, but the vast majority still complete their digital purchase on another device. It’s clear that your customers are viewing and engaging with your mobile search ads, but it’s difficult to understand the full impact they have on sales unless you’re able to measure cross-device conversions.
View this cheat sheet to learn two ways to optimize mobile and track cross-device transactions.
This cheat sheet will cover how to:
>Use Google’s Estimated Cross-Device Conversions tool
>Find your estimated cross-device conversions percentage
>Optimize bids based on your cross-device estimates
How to Choose a Mobile First Digital Marketing AgencyPurplegator
Not all mobile and digital agencies are created equal. At Purplegator, everything we do is with the small screen of the mobile phone in mind first. Check us out and learn why we call ourselves the Purplegator and what we do in The Swamp.
http://purplegator.com
Our crackerjack staff reviewed a bunch of mobile marketing campaigns over the past few years and we picked 50 of what we thought were the best. We chose innovative campaigns that used mobile advertising, SMS, QR Codes, Mobile Apps and Mobile Commerce from companies including Starbucks, Macy’s, Target, O2, RedBox, McDonald’s and a couple of our own. We salute these companies for their ingenuity and hard work in creating these campaign that delight and inform us as mobile consumers. Stay tuned for next year’s picks.
RIDING THE EXPERIENCE BUSINESS WAVE: FROM BASIC EMAIL PERSONALISATION TO CUST...sinnerschrader
Today’s consumers want it all. And they want it now, and anywhere they interact with brands. Delivering meaningful experiences on every touchpoint is becoming the new competitive battleground for companies. In this presentation you will learn how to connect email to other (digital) channels and how to create contextual experiences along the entire customer journey, to drive loyalty and revenue.
When you hear or see Mobile Marketing it might be difficult to think beyond the two obvious choices: Mobile Site and Mobile App. However mobile marketing is much bigger. So in this presentation we share at least 10 Ways to Incorporate it into your marketing or The Mobile Checklist.
The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/
Digital Dealer 25 - How Do I Stack Up to My Competition?Dave Spannhake
This session poses two important questions that most dealership owners, GMS, and marketers need to answer: (1) What is the competition doing? and (2) How can data be used to increase website shoppers? Dave will dive into the data science to share a number of features about the current automotive marketing landscape, setting up expectations for the results you should achieve. He'll leverage data from hundreds of dealerships to analyze the best-performing, average, and poor-performing dealerships to give you key performance metrics to gauge yourself against, as well as the "whys" behind the results.
Primary Learning Objectives:
*Understand what searches consumers use most to find vehicles in their market.
*Learn how to see what people are doing on your site to inform your plan of action.
*Set expectations for how other channels, such as SEM and social, will drive traffic and create conversions.
E-commerce and physical retail need to work together to provide the best shopping experience.
Here's how Linteri is trying to help bridge this gap with our proximity-based communication and intelligence for "Click-And-Brick" retailers.
Presentation was given during RetailShow 2014 B2B retail fair held in Expo XXI, Warsaw.
How are wearables going to shape digital marketing strategy in the future?Dean Demellweek, MFA
The impact of wearables on digital marketing strategy and how to take advantage of new communication opportunities fuelled by wearables. The five main areas marketers should think of when creating wearable marketing strategy.
This presentation provides information about Mobile Marketing and its effectiveness to both connect with your existing customers and connect with your targeted audience.
Cirology is a consulting and advisory firm that focuses on working with small businesses, and we can help you create, launch and manage a campaign to increase the bottom line.
Shopping Reinvented: Next-Generation Big Ticket Retaildavethewavesd
Thriving in today's Home FUrnishings retail market requires creativity, consistency, and most of all, customer engagement. This presentation takes a look at new ways HF retailers can leverage technology and connectivity to reach more shoppers in more compelling ways.
Mobile: Shaping the First-screen Customer ExperienceSwrve_Inc
It’s been said many times: mobile is eating the world. As a result the digital customer journey as we know it is not only outdated, perhaps it has become irrelevant. In an era where consumers check their smartphones 150 times a day, and where 87% of millennials admit that they have their smartphone at their side all the time, perhaps it’s time for marketers to rethink the customer journey and invest in a customer engagement model that is centered around the customers’ first screen, the mobile phone.
Fast Track Moving Media presents our 2009 Media Kit. You will see our capabilities, pictures of our past campaigns and valuable testimonials fromour past clients.
iLive2014 - Michael Buch Sandager - Mobile advertising – the 'forgotten' mediaiLive Conference
Your customers are mobile! Shopping is becoming mobile! Why are you not spending ⅓ of your advertising budget on mobile? In his presentation Michael will present the advantages of using mobile advertising, and update you on Rich Media, Targeting and RTB options
3. Stay creative. Perform for your clients. The mobile opportunity is massive… 1 eForecasts It is estimated that there will be more than 3 times as many mobiles as PCs by 2010 . 1 FOUR BILLION PHONES WORLDWIDE BY 2010 ALL RIGHTS RESERVED. TAGGA MEDIA INC.
4. Stay creative. Perform for your clients. The mobile opportunity is massive… THE MARKET IN CANADA There are 21 million subscribers across all carriers. 1 25% of those are “smart phones”—sales of which have increased 12.7% compared to last year. 2 3 1 iamota - Harris/Decima Survey (2008) 2 Phil Barrett - BSTREET Communications (2009) [CWTA] 3 Gartner — http://www.gartner.com/it/page.jsp?id=985912 ALL RIGHTS RESERVED. TAGGA MEDIA INC.
5. Stay creative. Perform for your clients. ALL RIGHTS RESERVED. TAGGA MEDIA INC. The mobile opportunity is massive… THE MARKET IN THE UNITED STATES There are now nearly 250 million mobile subscribers in the United States. 1 In Q 1 2009 , 38 % of all mobile users recalled seeing some form of mobile marketing. 2 1 CTIA—The Wireless Association (2008) 2 The Mobile Advertising Report. The Mobile Advertising Report is produced by BrightKite and GfK/NOP research. The Q1, 2009 (US) report is based on a survey of 1 000+ representative adults in the US.
6. Stay creative. Perform for your clients. Who’s performing in mobile marketing & advertising… All media traffic Only mobile traffic ALL RIGHTS RESERVED. TAGGA MEDIA INC.
7. Stay creative. Perform for your clients. What makes tagga different… hassle-free & easy to use We remove the need to deal with carriers—saving you time, money, and hassle — helping you to remove the barrier to entry for your SMS campaign. easily self-manage for your clients Our white-label platform allows you to create and manage your clients’ campaigns easily—even if you’re not the most tech-savvy. performance-based pricing You only pay for the messages that you send. No more, no less. You don’t have to worry about wasted budget any longer. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
8. Stay creative. Perform for your clients. tagga helps you go mobile… You’re able to integrate mobile across a brand’s entire media mix. From traditional to digital campaigns, mobile integration has never been easier. Simply place a call to action for customers to text in and watch, in real time, as your response rates skyrocket. ALL RIGHTS RESERVED. TAGGA MEDIA INC.