1. All Materials in this presentation are Copyrighted © 2012 and are the registered property of Appdrenaline, Inc. Anyone wishing to use this material must gain permission from Appdrenaline,.
“i t ’s l i k e S h o p i f y f o r s t u d i o s
a n d s c h o o l s ”
It’s hotter than ED TECH, It’s EDU Commerce!
Complete

2. All Materials in this presentation are Copyrighted © 2012 and are the registered property of Appdrenaline, Inc. Anyone wishing to use this material must gain permission from Appdrenaline,.
2
Quick facts:
• The world’s easiest global school management and
registration platform = public registration + ecommerce +
CRM
• We help schools/studios grow their enrollment through
online registration and manage key elements of their
business (contacts, content, revenue, invoicing, reporting)
Seeking Investment for :
• Product improvement
• Product extensions
• Marketing
• Sales

3. All Materials in this presentation are Copyrighted © 2012 and are the registered property of Appdrenaline, Inc. Anyone wishing to use this material must gain permission from Appdrenaline,.
LORI SHECTER: CEO
Track Record: 3 years CEO of Appdrenaline, Fortune 500 clients include IKEA, A+E
Multiple successful product launches with all size clients. Grew sales in many organizations
including Weightwatchers.com ($40 Million) Lifetime TV $130 million. BA: U PENN, Cum Laude
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KRIS KNIAZ: CTO
Track Record: 3 years CTO of Appdrenaline
Previous life: Chief Architect at WeightWatchers.com. Lead transformation of the WW.com site
into a global dieting platform with mobile and social. Software Architect at Sapient during the hey
days of first Internet bubble. Before: PhD at U PENN and Princeton
MACIEK GLOWACKI: Lead Engineer
Track Record:1 year engineer School Empower
Developer since he was15 years old and created a company called Dimental Studio. Dimental
released two games to the industry. During college, Maciek became interested in Microsoft’s
.NET technology and soon after graduating created his own web portal. Since then, Maciek has
developed 100’s websites and is an expert in many elements of web programming.
RYAN SAAB: Chief Revenue Officer
Track Record: 7 years CEO Stage Door Access
Ryan is the founder of the hugely successful nationwide dance resource and audition website
StageDoorAccess.com (with over 2,500 active members in the USA and Canada) and is the co-
founder of Stage Door Connections; a company which offers seminars, workshops, intensives
and master classes.

4. All Materials in this presentation are Copyrighted © 2012 and are the registered property of Appdrenaline, Inc. Anyone wishing to use this material must gain permission from Appdrenaline,.
4
HOW to build a global platform and once you
have a well designed piece of code that you can
deploy to any country, it becomes a money
printing machine. You need to have a compelling
product that solves the problem.
WHAT good UX does for sales and conversion.
THAT people don’t use competitor solutions
because the technology is so complex, and
clients are afraid.

5. All Materials in this presentation are Copyrighted © 2012 and are the registered property of Appdrenaline, Inc. Anyone wishing to use this material must gain permission from Appdrenaline,.
5
THE ONE STOP solution for an SEO friendly website along with the
robust functionality of a school management system: AKA the
SHOPIFY of school management systems.
ADMIN LINK
USER NAME: guest@dancedemo.com
PASSWORD: guest
FRONT
END

6. All Materials in this presentation are Copyrighted © 2012 and are the registered property of Appdrenaline, Inc. Anyone wishing to use this material must gain permission from Appdrenaline,.
6
Ballet School Coeur Dalen
Bill Hopkins Acting School
Black Belt Dance
Center Stage Dance
Center Stage Dance
City Center Dance
Dance Connections NM
Dance Creations NY
Dance Out loud
Dance Productions Unlimited
Dance Productions Unlimited KY
Devore Dance Center
Flying Colors Dance
Greater Boston School of Dance
Hype Media
Image School of Dance
Isabelle's Dance Time
Performance Dance enter
Soul to Sole Dance Inc.
Stage Door Access
Studio 8
Susannah Stage School
Tammie Locklar Dance
The Dance Studio
Today's Generation Dance
Vincenzo Bernardo Soccer Camp

7. All Materials in this presentation are Copyrighted © 2012 and are the registered property of Appdrenaline, Inc. Anyone wishing to use this material must gain permission from Appdrenaline,.
7
1. Invested over $250,000 personal money
2. Alpha in August 2012
3. Beta in October 2012
 Received feedback; substantial interface iterations
4. Full production of platform in March of 2013
5. Launched Polish and Italian version in April of 2013

8. All Materials in this presentation are Copyrighted © 2012 and are the registered property of Appdrenaline, Inc. Anyone wishing to use this material must gain permission from Appdrenaline,.
THREE MAIN STREAMS
Subscription and start up fees
Gateway reseller
Point of Service hardware
SECONDARY
Custom integration
Custom development
Data mining and advertising
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9. All Materials in this presentation are Copyrighted © 2012 and are the registered property of Appdrenaline, Inc. Anyone wishing to use this material must gain permission from Appdrenaline,.
9
SET UP FEES:
WEBSITE: $599 - $1495- depends on level of design +setup
SCHOOL EMPOWER: $0 - $599 (depends if “do-it-yourself”
or we set system up)
HOSTING FEES: $25-$40/month additonal

10. All Materials in this presentation are Copyrighted © 2012 and are the registered property of Appdrenaline, Inc. Anyone wishing to use this material must gain permission from Appdrenaline,.
10
1. Education focused tech companies getting funding
2. Corporate and governmental funding of tech companies
that support physical activity.
 Mind Body Online: $35 million (Institutional Venture
Partners)
 Front Desk: $2.2 Million (Version One Ventures)
 Course Horse: $500K (NY Ventures, NY Seed)
Ed tech saw $1.1B of financing in 2012 from VCs, angels, corporations and private equity investors
continuing its strength in both deal activity and funding. CBI Insights, January 2013
According to the Money Tree Report, an analysis of Thomson Reuters data by Price Waterhouse
Coopers and the National Venture Capital Alliance, venture capital investment in education
businesses has grown 80 percent since 2005 to more than $632 million last year. NY TIMES, May
2013

11. All Materials in this presentation are Copyrighted © 2012 and are the registered property of Appdrenaline, Inc. Anyone wishing to use this material must gain permission from Appdrenaline,.
11
.
REGISTRATION
SOFTWARE
ABC Signup
Capterra
Cvent
Citrix
Contstant Contact
Event Brite
Eventzilla
Reg Online
E-COMMERCE SOFTWARE
1 x 1
Big Commerce
Build Your Site
CS Cart
Network Solutions
Shopify
Square Space
Shopping Cart
Volusion
Yahoo Merchant Solutions
Below is a starter list:

12. All Materials in this presentation are Copyrighted © 2012 and are the registered property of Appdrenaline, Inc. Anyone wishing to use this material must gain permission from Appdrenaline,.
12
WE are amazed at how bad online class registration is.
HOW often registration shopping carts are abandoned.
HOW often studios & schools lose online business.
WHY? BECAUSE THERE IS NO EASY, FLEXIBLE INTEGRATED ONLINE
SOLUTION.
STUDENTS want convenience of searching and buying classes on line.
They want it to be EASY!
SCHOOL/STUDIO NEEDS:
• Easy/non technical: CMS, CRM and e-commerce solution.
• Affordable gateways and school management systems.
• Flexible solutions
• Mobile ready solutions (mobile commerce expected to reach $256 billion in 2013)
• Good websites to build traffic via SEO

13. All Materials in this presentation are Copyrighted © 2012 and are the registered property of Appdrenaline, Inc. Anyone wishing to use this material must gain permission from Appdrenaline,.
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1. SHOPIFY/VOLUSION of online class registration.
2. GLOBAL: We can go to any country/locale in 2 weeks
3. MODULAR: expandable technology– We can easily evolve to
different environments (easily scalable to many marketing types
that require registration)
4. CLOUD BASED: Save money, scale quickly
5. OUR USER EXPERIENCE is far superior than the competition:
6. WE ARE AFFORDABLE: gateways include free PayPal.
7. FLEXIBLE PAYMENT pricing models allowing schools to lower
accounts receivable and paper work.
“I'm really familiar with the Mind Body software because the current
studio I work for uses it … and I personally HATE it. School
Empower is MUCH more user friendly.” J. Amy

14. All Materials in this presentation are Copyrighted © 2012 and are the registered property of Appdrenaline, Inc. Anyone wishing to use this material must gain permission from Appdrenaline,.
SCHOOL US BASED CONVERSION M ONTHLY LOW M ONTLY HIGH
TYPE SCHOOLS 0.01% 45$ 150$
Dance studios 925000 925 41,625$ 138,750$
DayCare Centers 768000 768 34,560$ 115,200$
M uscialInstruction 662000 662 29,790$ 99,300$
TechnicalInstitutes 600000 600 27,000$ 90,000$
Base Ball 586000 586 26,370$ 87,900$
ArtStudios 582000 582 26,190$ 87,300$
TennisSchools 582000 582 26,190$ 87,300$
Soccer 582000 582 26,190$ 87,300$
Gynam stics 580000 580 26,100$ 87,000$
Language Schools 580000 580 26,100$ 87,000$
PotterySchools 580000 580 26,100$ 87,000$
Acting 579000 579 26,055$ 86,850$
BasketBall 576000 576 25,920$ 86,400$
CrossFit 575000 575 25,875$ 86,250$
Cheerng 564000 564 25,380$ 84,600$
Karate Studios 500000 500 22,500$ 75,000$
DayCam ps 404000 404 18,180$ 60,600$
Yoga Studios 339000 339 15,255$ 50,850$
M ONTHLY TOTAL 10564000 10,564 475,380$ 1,584,600$
ANNUALTOTAL 5,704,560$ 19,015,200$
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POTENTIAL US SCHOOLS:
10 Million +
CONVERSION: .1%
ANNUAL LOW:
$5.7 Million
ANNUAL HIGH:
$19 Million
MONTHLY SUBSCRIPT.
$45-$150

15. All Materials in this presentation are Copyrighted © 2012 and are the registered property of Appdrenaline, Inc. Anyone wishing to use this material must gain permission from Appdrenaline,.
15
GLOBAL MARKET..
International market is largely untapped
There is little competition in that arena.
There are millions of schools world wide (especially
wealthier continents of Europe and Asia) with
increasing numbers of language, dance and sports
schools.
A recent Google search returned over 400 million page
results of international school and studios.

16. All Materials in this presentation are Copyrighted © 2012 and are the registered property of Appdrenaline, Inc. Anyone wishing to use this material must gain permission from Appdrenaline,.
Launch in US
Cloud Based Platform
Orders from first Clients
Integrated Websites
European Country Launch
Recurring Billing model
For classes and payment
plans
School Store
Recital Planner
Web Integration Platform
Mail Chimp Integration
Referral + Social Program
Mobile Platform
Referral Marketing
16

17. All Materials in this presentation are Copyrighted © 2012 and are the registered property of Appdrenaline, Inc. Anyone wishing to use this material must gain permission from Appdrenaline,.
17
Completely integrated – one stop solution
1. Website + School Empower + E-commerce
2. Pick your templates , pick your business model
“Shopify of education”
3. Seamless integration in navigation, user experience
4. School empower API – ability for 3rd party developers
to write widgets
Mobile interface
1. Designed for mobile use – like an app
2. Social Integration – I check in at my school
3. Social Integration – capture the class
chatter, communicate with the student

18. All Materials in this presentation are Copyrighted © 2012 and are the registered property of Appdrenaline, Inc. Anyone wishing to use this material must gain permission from Appdrenaline,.
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Improvements
1. Feature additions
2. E-commerce for products
3. Increase reporting
4. Advanced discounts
5. Social Sharing
6. Text communication
Extensions
1. Event Planning (Regonline, Eventbright)
POS solution
1. Membership cards
2. Scanners/POS
3. Touch-point solution

19. All Materials in this presentation are Copyrighted © 2012 and are the registered property of Appdrenaline, Inc. Anyone wishing to use this material must gain permission from Appdrenaline,.
19
EXPENSES LOW HI CPA*
FUNDING 500,000$ 750,000$ $45/MONTH $100/MONTH
MEDIACOSTS
KEYWORD 100,000$ 140,000$ 364$ 148,352$ 329,670$
EMAIL 120,000$ 140,000$ 69$ 945,000$ 2,100,000$
SOCIAL 25,000$ 40,000$ NA NA
TRADE SHOWS 10,000$ 20,000$ NA NA
AFFILIATE PROGRAMS Na NA NA
REVENUE 1,093,352$ 2,429,670$
PERSONNEL
Technology 75,000$ 100,000$
Sales 80,000$ 200,000$
Digital Agency 60,000$ 60,000$
Help Desk 40,000$ 60,000$
TOTAL 510,000$ 760,000$
24K SUBS JUNE '14
FIRST ROUND OF ANGEL: SEPT 2013
*GOOGLE CPA: Based on .5% Click rate, .5%
conversion

20. All Materials in this presentation are Copyrighted © 2012 and are the registered property of Appdrenaline, Inc. Anyone wishing to use this material must gain permission from Appdrenaline,.
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1. Spreading the word that online registration and recurring
billing pays for itself and more.
2. Need to generate awareness among multiple genre
school types including:
dance, language, music, KinderCare, gymnastics, sports,
yoga, boot camps, etc.
3. Schools that are already using a competitor, while they
might not be satisfied, don’t want to spend the time
setting up a new system.
4. System still needs to have additional functionalities to
compete head to head with our largest competition.

21. All Materials in this presentation are Copyrighted © 2012 and are the registered property of Appdrenaline, Inc. Anyone wishing to use this material must gain permission from Appdrenaline,.
Jack Rabbit: no global offering and
is geared only toward dance studios.
Software has not been updated in 8
years and is not cloud based.
Mind Body Online: the only global
company and is geared toward
health/wellness. Extremely complex
and charges clients for seminars on
how to use their products.
Studio Director: Not updated for 8
years, not global or cloud
based, extremely complex with
limited functionality or growth
planned.
Black Baud: focused on the non-
profit and funding raising sector.
OUTDATED
COMPLEX
INFLEXIBLE
POOR
CONVERSION
BAD UX
NOT GLOBAL
Our biggest competitor
only has 20,000 clients
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22. All Materials in this presentation are Copyrighted © 2012 and are the registered property of Appdrenaline, Inc. Anyone wishing to use this material must gain permission from Appdrenaline,.
22
Questions?
Contact information:
Lori Shecter: Lori@schoolempower.com
Kris Kniaz: Krisk@schoolempower.com
Telephone: 212-929-9980