This document provides an overview of marketing solutions from Valpak, including print mailers, digital options, and reporting capabilities. Valpak mails printed coupons to over 40 million homes each month and offers digital extensions including custom landing pages and a business profile on Valpak.com. Valpak also distributes deals through partnerships that expand online reach. Detailed tracking and reports show how consumers engage across print, online, and mobile channels to measure campaign performance.

1. Marketing
Solutions
Presented by:
Jamie Crum, Marketing Consultant
602.635.0585
jamie@valpakaz.com

2. Our unique suite of marketing solutions puts your brand in front of
consumers when and where they are ready to buy –
In the mail, online or on the phone.
Connect with Consumers
Anywhere At Any Time

3. The Blue Envelope
Mailed to 760,000 valley
homes each month,
with an average household
income of $77,274.
You choose the best areas
for you in 10,000 home
increments.
Nationwide, Valpak mails to
over 40 million unique
addresses each month… to
put it in perspective, Valpak
reaches
a larger audience than the
Super Bowl, but we do it
every month!
Single Panel Coupons
Multi Page Circulars
On Envelope Advertising
Three Panel Flyers
Double Panel Coupons

4. Consumer Engagement
of Americans have modified their
shopping behavior in some way in
response to the recession.
of consumers report using
discounts. According to the
Promotion Marketing Association’s
Coupon Council
Source: 2014 Valpak Readership Study, Research Now®, October 2014.
95%
94%9 in 10
Adults
receiving
Valpak are
aware of it.
Nearly 9 in 10
Households
receiving
Valpak look
through the
offers.
The majority
of adults
receiving
Valpak keep
coupons
for at least
1 month.
How Consumers Feel About Valpak

5. Call Tracking
• Monitor how well your offer is
working, identify who is responding
and discover ways to improve your
close ratio and call volume.
• Daily, weekly or monthly reports
to help you understand how your
advertising is performing.
• Call recording helps you monitor
how your incoming leads are being
handled.
Call tracking gives you the ability to measure the
quantity and quality of phone responses
generated by your advertising programs.

6. Times Are Changing…
Vatican City 2005 for the announcement of Pope Benedict XVI.

7. Welcome To The Digital Age
Vatican City 2013 for the announcement of Pope Francis.

8. Today’s customer journey
More than 80% of
consumers
research online
before making a
purchase decision
Source: Understanding how US online
shoppers are reshaping the retail
experience, Price Waterhouse Coopers 2014
Today’s customer journey

9. What’s
Included
DIGITAL SOLUTIONS
make it easy for consumers
to find your offers anywhere,
any time.

10. Consumer Behavior Has Changed…
We know consumers make their moves in other ways, often
turning to the internet, but ultimately it’s the Blue Envelope that
gets them there.
We now have the unique ability to track
how a consumer ultimately becomes a lead
as a result of a printed Valpak piece….

11. Consumer Behavior Has Changed…Custom Landing Page
Your custom designed landing page allows us to capture those consumers who use the Valpak printed piece as
the springboard to the internet using a unique URL*. Below the surface, all traffic generated to the site is being
tracked by campaign specific google analytics tracking code.
Benefits
• Higher conversion rate
• Ability to capture consumer information with optional
form-fill feature.
• Custom designed to support a call-to-action, and/or a
unique selling proposition or promotion.
• Provides a positive user experience across all platforms.
“Online advertising that uses landing
pages typically sees a conversion rate
improvement of at least 25%.”
Source: Omniture Analytics
*Protection Code To Prevent URL Blacklisting By Google Is Implemented On All Unique URLs

12. Valpak Business Profile Page
Your Business Profile Page on
Valpak.com is exclusive to your
business and search-optimized to
make it easier for consumers to find
you on the web.
Includes:
• Color logo & company description
• Up to 3 offers
• Google Map & Directions
• Links to your website & social media
pages
• Appt./Reservation button
• Call Tracking
• Monthly reports

13. The Valpak Digital Network
Often referred to as “distribution”, Valpak syndicates
its coupon content to an extensive network of
websites, mobile sites, mobile apps, search engines
and business directories, extending your reach to
over 55 million internet users and consumers who
want the convenience of money saving offers,
anywhere at any time.
 This distribution improves ROI for our advertisers –
an average of 30% of Valpak.com prints come from
distribution partners.
 Provides the Valpak brand digital credibility because of our
strategic partnerships with key players & enhances your
rankings on consumer searches.
 Delivers visitors to Valpak.com with the intent to purchase.
Extended Reach, Enhanced Visibility
& Better Ranking

14. Be Found.
Due to our very strong SEO campaign, Valpak.com now dominates the keyword “coupons”
along with other top related online search words on major search engines.

15. Valpak Mobile
Connects You To Consumers On The Go
Roximity now in Ford,
Lincoln, Honda & Subaru
SYNC enabled vehicles
Apple
Passbook
Microsoft
Wallet
Google
Wallet
Valpak Mobile App

16. We understand consumer behavior
Every path-to-
purchase is
different
We understand consumer behavior

17. Tracking Your Success
Consumer
Engagement
Retail
Redemption
Phone Calls
Direct
Clicks To
Landing Page
Valpak.com
Digital Actions

18. We are completely transparentWe are completely transparent

19. Detailed Tracking Reports.
A state-of-the-art tool, combining the power of tracking and reporting. The single
dashboard shows consumer clicks, calls and other digital actions - revealing the true value
of your Valpak print and digital campaigns.

20. Thank you!
No matter what kind of business you own, your time should be spent
doing what YOU do best.
Let us take care of your marketing & advertising needs.
It’s what WE do best.