This document discusses how IBM's Smarter Commerce solutions help companies adapt to empowered customers by implementing next generation marketing capabilities. It outlines how Smarter Commerce focuses on understanding individual customers, targeted marketing across channels, and seamless customer experiences. The presentation then demonstrates how IBM's Customer Experience Analytics product, Tealeaf, helps companies analyze customer behavior on their digital properties to improve conversion rates and the customer experience.
• Applications of E-commerce and E-enterprise - Applications to Customer Relationship Management- Types of E-CRM, Functional Components of E-CRM.
Managing the E-enterprise- Introduction, Managing the E-enterprise, Comparison between Conventional and E-organisation, Organisation of Business in an E-enterprise, Benefits and Limitations of E- enterprise
This short deck was presented at #onlinetuesday in Felix Mertis Amsterdam on 13 November 2013. It talks about the need to develop an omnichannel vision for retailers. Not just the front-end part, but also the fulfilment and the business model behind it. Not forgetting the "attitude" of the staff.
3.case study e_bay_direct marketing & dircet selling systemRevisiting Strategy
This document discusses direct marketing and direct selling. It begins by defining direct marketing as an interactive marketing system that uses advertising media to generate a measurable response. It then discusses eBay as an example, describing how eBay sent out catalogs through newspapers to promote holiday shopping on their site. The document also provides definitions and discussions of direct selling, multilevel marketing, advantages and disadvantages of direct marketing, examples of companies that use direct marketing, and prospects and problems of direct selling.
The document discusses four key areas that affect user experience for fashion e-commerce stores: the homepage, product listings, product cards, and purchasing processes. Research findings show that users want direct access to products on the homepage rather than lifestyle content. For product listings, users prefer seeing models and having the ability to view many products per page. Effective product cards use high-quality images including videos to showcase products and details. The purchasing process should provide flexibility and easy returns to improve the user experience.
This document discusses customer relationship management (CRM) applications in different industries, including telecom, airlines, and hospitality. It provides examples of how CRM is used in each industry, such as loyalty programs in telecom, frequent flyer programs in airlines, and membership programs in hospitality. The document also discusses characteristics of business markets that make them different from consumer markets, key participants in business-to-business buying processes, and the typical eight stages of business buying processes. It emphasizes the importance of CRM in business-to-business relationships for satisfying complex customer decision making.
This document discusses the rise of Web 2.0 and social media and its impact on marketing. It provides examples of how companies can engage customers through online reviews, videos, and social/professional networking sites. The key is for companies to identify where their customers spend time online and best engage with them through two-way conversations rather than one-way push messaging. It also provides examples of hotel chains like Starwood utilizing multiple social media platforms like Facebook, Twitter, and iPhone apps to connect with customers.
• Applications of E-commerce and E-enterprise - Applications to Customer Relationship Management- Types of E-CRM, Functional Components of E-CRM.
Managing the E-enterprise- Introduction, Managing the E-enterprise, Comparison between Conventional and E-organisation, Organisation of Business in an E-enterprise, Benefits and Limitations of E- enterprise
This short deck was presented at #onlinetuesday in Felix Mertis Amsterdam on 13 November 2013. It talks about the need to develop an omnichannel vision for retailers. Not just the front-end part, but also the fulfilment and the business model behind it. Not forgetting the "attitude" of the staff.
3.case study e_bay_direct marketing & dircet selling systemRevisiting Strategy
This document discusses direct marketing and direct selling. It begins by defining direct marketing as an interactive marketing system that uses advertising media to generate a measurable response. It then discusses eBay as an example, describing how eBay sent out catalogs through newspapers to promote holiday shopping on their site. The document also provides definitions and discussions of direct selling, multilevel marketing, advantages and disadvantages of direct marketing, examples of companies that use direct marketing, and prospects and problems of direct selling.
The document discusses four key areas that affect user experience for fashion e-commerce stores: the homepage, product listings, product cards, and purchasing processes. Research findings show that users want direct access to products on the homepage rather than lifestyle content. For product listings, users prefer seeing models and having the ability to view many products per page. Effective product cards use high-quality images including videos to showcase products and details. The purchasing process should provide flexibility and easy returns to improve the user experience.
This document discusses customer relationship management (CRM) applications in different industries, including telecom, airlines, and hospitality. It provides examples of how CRM is used in each industry, such as loyalty programs in telecom, frequent flyer programs in airlines, and membership programs in hospitality. The document also discusses characteristics of business markets that make them different from consumer markets, key participants in business-to-business buying processes, and the typical eight stages of business buying processes. It emphasizes the importance of CRM in business-to-business relationships for satisfying complex customer decision making.
This document discusses the rise of Web 2.0 and social media and its impact on marketing. It provides examples of how companies can engage customers through online reviews, videos, and social/professional networking sites. The key is for companies to identify where their customers spend time online and best engage with them through two-way conversations rather than one-way push messaging. It also provides examples of hotel chains like Starwood utilizing multiple social media platforms like Facebook, Twitter, and iPhone apps to connect with customers.
Omnichannel Customer Experience. Companies such as Amazon, Facebook, Google, Apple already know that the future of user experience is automated interface creation depending on customer needs.
This document discusses how retailers are facing challenges from changing technology vendor markets and rising costs. It presents Fujitsu's Retail as a Service (RaaS) model as an opportunity for retailers to take control of their in-store IT, gain business agility, and reduce costs by up to 30% through a predictable monthly charging model that includes support, maintenance, and platform migration costs. RaaS provides a fully managed service and equipment refresh through buyback and leasing to remove investment spikes while allowing retailers to evolve their systems at their own pace according to business needs.
Flipkart is an Indian e-commerce company founded in 2007 that pioneered online shopping in India. It uses customer relationship management as a key differentiator by keeping customers informed every step of the order process, making customer service easily accessible, and having transparent return and exchange policies. Technological tools like sales force automation help support Flipkart's CRM practices by enabling remote communication with customers and efficient order management. Customer data is analyzed to understand behaviors and segment customers.
Mage Titans USA 2016 - Brendan Falkowski Designing the B2B ExperienceStacey Whitney
I spent the last four years advocating for responsive design as a scalable strategy to beat consumer’s expectations in a multi-device world. The B2C world shifted dramatically from designing for a screen to designing for users, which put tremendous pressure on B2B businesses to keep pace.
My last two years were focused on the B2B space and extending the considerations of RWD to customers that behave differently than a consumer but have the same critical eye.
This presentation details my thought process designing the user experience and services for the B2B customer and what it really takes to beat the curve.
Ecommerce Business And Financial Model PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Ecommerce Business And Financial Model Powerpoint Presentation Slides. This PPT deck displays fourty slides with in depth research. Our topic oriented Ecommerce Business And Financial Model Powerpoint Presentation Slides presentation deck is a helpful tool to plan, prepare, document and analyse the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates, charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographs for an inclusive and comprehensive Ecommerce Business And Financial Model Powerpoint Presentation Slides presentation. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement.
10 Steps to create a sucessfull e-commerce strategy - 10 passi per creare un ...Federico Gasparotto
Quali sono i 10 passi per creare un e-commerce di successo? Value proposition, Business planning, Channels integration, organisation transformation, Direct marketing, Commercial strategy, assortment planning, Product datatsheet, User Experience
The document discusses Flipkart's customer-centric approach to management. It summarizes that Flipkart pioneered online retail in India by focusing on reliability, quickness, credibility, variety, and quality. Flipkart excels at customer relationship management through transparent communication, quick issue resolution, and easy return policies to ensure high customer satisfaction. The document also notes that senior management views customer satisfaction as a key driver of long-term business success.
CRM can provide several advantages for companies in the FMCG sector. It allows understanding of customer behaviors, effective communication within the company, and gaining market insights to accelerate innovation. Implementing CRM involves setting clear goals, automating business processes, standardizing processes, accumulating information, and summarizing experience models. CRM also helps support market events, evaluate sales performance, and create reports to support decision making. However, the FMCG industry faces challenges such as industry concentration, diversification of sales channels, decreasing advertising effectiveness, and increasing price sensitivity among customers.
mGage is a mobile marketing company that specializes in text, push, and social messaging through their easy to use platform. They have over 15 years of experience and have delivered over 40 billion customer interactions for over 300 brands. mGage helps companies with mobile engagement through their platform that allows companies to communicate with and visualize data from consumers across multiple mobile channels. Their case study with American Express shows how they helped reduce call center costs through a text messaging program while maintaining high customer satisfaction levels.
The document discusses best practices for mobile marketing and commerce for retailers during Black Friday, Cyber Monday, and holidays. It recommends retailers focus on optimizing the mobile customer experience through features like one-click checkout, customized SMS and email campaigns, mobile-specific merchandising like hot deals, and building a loyal mobile customer base through SMS signup and loyalty programs. Retailers who fail to optimize for mobile are missing out on significant sales, as mobile now accounts for over half of all online visits and 16% of 2013 holiday sales.
Malleze is a mobile app that aims to simplify the shopping experience in malls for both customers and retailers. It provides an all-in-one solution with features like in-mall navigation, best product deals across stores, and a wallet for discounts and payments. The app seeks to address challenges like the declining mall culture and build customer loyalty through personalized promotions. It will launch with free basic features and a paid premium subscription with more benefits like parking discounts and cashback. Marketing efforts will include blogs, social media, and ads to build awareness and a customer base before launching additional services.
Life cycle marketing for the automotive services industryCatalyst
Whether your goal is to increase ticket size, boost cross-sell, get customers to visit more often, or all the above, an effective life cycle marketing strategy can deliver the competitive difference you want.
The document summarizes research findings on small and medium-sized businesses' (SMBs) needs and preferences regarding online presence and websites. It finds that SMBs want solutions that are trustworthy, help them get found locally, and require minimal effort ("done" for them). However, many existing SMB websites fail to meet basic usability and functionality standards. The document then presents the Veloxsites solution, which uses customer analytics to automatically provision websites that match SMBs' specific needs, in order to better serve customers and scale efficiently.
1. The document discusses digital advertising solutions and products that can be provided to auto dealers, including digital advertising assets, specialized microsites, landing pages, and campaign management services.
2. It notes that spending on digital advertising by auto dealers is projected to increase 84% over the next 5 years, and digital advertising represents a major revenue growth opportunity.
3. The document advocates that dealers should shift advertising spending from newspapers to digital advertising formats like video and paid search.
This document discusses Amazon's customer relationship management strategies and social CRM. It provides an overview of Amazon's focus on customer experience and satisfaction. Some key points:
- Amazon prioritizes customer obsession and works backwards from customer needs. They aim to foster loyalty through innovative, reliable products and surprising customers.
- Their 10-step CRM strategy focuses on investing according to customer value, optimizing the relationship at all touchpoints, and using technology and imagination to enhance the customer experience.
- Social CRM allows Amazon to monitor social media in real-time, respond to complaints across sites, and track performance through reporting. This enables dynamic knowledge monitoring over static knowledge management.
This document provides a summary of a webinar about transforming the customer experience to increase engagement and drive revenue for retail and ecommerce. The webinar discusses how consumer trends are affecting marketing, how to leverage consumer behavior data, and examples of automated marketing strategies. It also covers cross-channel strategies, a case study of a targeted wedding campaign, and how the Silverpop marketing platform addresses challenges around data silos, personalized content, and real-time execution.
Many B2B companies pride themselves on building personal relationships
with their customers. But as one global leader in specialized environmental
services has discovered, relationship building in the B2B space is shifting rapidly.
Omnichannel Customer Experience. Companies such as Amazon, Facebook, Google, Apple already know that the future of user experience is automated interface creation depending on customer needs.
This document discusses how retailers are facing challenges from changing technology vendor markets and rising costs. It presents Fujitsu's Retail as a Service (RaaS) model as an opportunity for retailers to take control of their in-store IT, gain business agility, and reduce costs by up to 30% through a predictable monthly charging model that includes support, maintenance, and platform migration costs. RaaS provides a fully managed service and equipment refresh through buyback and leasing to remove investment spikes while allowing retailers to evolve their systems at their own pace according to business needs.
Flipkart is an Indian e-commerce company founded in 2007 that pioneered online shopping in India. It uses customer relationship management as a key differentiator by keeping customers informed every step of the order process, making customer service easily accessible, and having transparent return and exchange policies. Technological tools like sales force automation help support Flipkart's CRM practices by enabling remote communication with customers and efficient order management. Customer data is analyzed to understand behaviors and segment customers.
Mage Titans USA 2016 - Brendan Falkowski Designing the B2B ExperienceStacey Whitney
I spent the last four years advocating for responsive design as a scalable strategy to beat consumer’s expectations in a multi-device world. The B2C world shifted dramatically from designing for a screen to designing for users, which put tremendous pressure on B2B businesses to keep pace.
My last two years were focused on the B2B space and extending the considerations of RWD to customers that behave differently than a consumer but have the same critical eye.
This presentation details my thought process designing the user experience and services for the B2B customer and what it really takes to beat the curve.
Ecommerce Business And Financial Model PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Ecommerce Business And Financial Model Powerpoint Presentation Slides. This PPT deck displays fourty slides with in depth research. Our topic oriented Ecommerce Business And Financial Model Powerpoint Presentation Slides presentation deck is a helpful tool to plan, prepare, document and analyse the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates, charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographs for an inclusive and comprehensive Ecommerce Business And Financial Model Powerpoint Presentation Slides presentation. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement.
10 Steps to create a sucessfull e-commerce strategy - 10 passi per creare un ...Federico Gasparotto
Quali sono i 10 passi per creare un e-commerce di successo? Value proposition, Business planning, Channels integration, organisation transformation, Direct marketing, Commercial strategy, assortment planning, Product datatsheet, User Experience
The document discusses Flipkart's customer-centric approach to management. It summarizes that Flipkart pioneered online retail in India by focusing on reliability, quickness, credibility, variety, and quality. Flipkart excels at customer relationship management through transparent communication, quick issue resolution, and easy return policies to ensure high customer satisfaction. The document also notes that senior management views customer satisfaction as a key driver of long-term business success.
CRM can provide several advantages for companies in the FMCG sector. It allows understanding of customer behaviors, effective communication within the company, and gaining market insights to accelerate innovation. Implementing CRM involves setting clear goals, automating business processes, standardizing processes, accumulating information, and summarizing experience models. CRM also helps support market events, evaluate sales performance, and create reports to support decision making. However, the FMCG industry faces challenges such as industry concentration, diversification of sales channels, decreasing advertising effectiveness, and increasing price sensitivity among customers.
mGage is a mobile marketing company that specializes in text, push, and social messaging through their easy to use platform. They have over 15 years of experience and have delivered over 40 billion customer interactions for over 300 brands. mGage helps companies with mobile engagement through their platform that allows companies to communicate with and visualize data from consumers across multiple mobile channels. Their case study with American Express shows how they helped reduce call center costs through a text messaging program while maintaining high customer satisfaction levels.
The document discusses best practices for mobile marketing and commerce for retailers during Black Friday, Cyber Monday, and holidays. It recommends retailers focus on optimizing the mobile customer experience through features like one-click checkout, customized SMS and email campaigns, mobile-specific merchandising like hot deals, and building a loyal mobile customer base through SMS signup and loyalty programs. Retailers who fail to optimize for mobile are missing out on significant sales, as mobile now accounts for over half of all online visits and 16% of 2013 holiday sales.
Malleze is a mobile app that aims to simplify the shopping experience in malls for both customers and retailers. It provides an all-in-one solution with features like in-mall navigation, best product deals across stores, and a wallet for discounts and payments. The app seeks to address challenges like the declining mall culture and build customer loyalty through personalized promotions. It will launch with free basic features and a paid premium subscription with more benefits like parking discounts and cashback. Marketing efforts will include blogs, social media, and ads to build awareness and a customer base before launching additional services.
Life cycle marketing for the automotive services industryCatalyst
Whether your goal is to increase ticket size, boost cross-sell, get customers to visit more often, or all the above, an effective life cycle marketing strategy can deliver the competitive difference you want.
The document summarizes research findings on small and medium-sized businesses' (SMBs) needs and preferences regarding online presence and websites. It finds that SMBs want solutions that are trustworthy, help them get found locally, and require minimal effort ("done" for them). However, many existing SMB websites fail to meet basic usability and functionality standards. The document then presents the Veloxsites solution, which uses customer analytics to automatically provision websites that match SMBs' specific needs, in order to better serve customers and scale efficiently.
1. The document discusses digital advertising solutions and products that can be provided to auto dealers, including digital advertising assets, specialized microsites, landing pages, and campaign management services.
2. It notes that spending on digital advertising by auto dealers is projected to increase 84% over the next 5 years, and digital advertising represents a major revenue growth opportunity.
3. The document advocates that dealers should shift advertising spending from newspapers to digital advertising formats like video and paid search.
This document discusses Amazon's customer relationship management strategies and social CRM. It provides an overview of Amazon's focus on customer experience and satisfaction. Some key points:
- Amazon prioritizes customer obsession and works backwards from customer needs. They aim to foster loyalty through innovative, reliable products and surprising customers.
- Their 10-step CRM strategy focuses on investing according to customer value, optimizing the relationship at all touchpoints, and using technology and imagination to enhance the customer experience.
- Social CRM allows Amazon to monitor social media in real-time, respond to complaints across sites, and track performance through reporting. This enables dynamic knowledge monitoring over static knowledge management.
This document provides a summary of a webinar about transforming the customer experience to increase engagement and drive revenue for retail and ecommerce. The webinar discusses how consumer trends are affecting marketing, how to leverage consumer behavior data, and examples of automated marketing strategies. It also covers cross-channel strategies, a case study of a targeted wedding campaign, and how the Silverpop marketing platform addresses challenges around data silos, personalized content, and real-time execution.
Many B2B companies pride themselves on building personal relationships
with their customers. But as one global leader in specialized environmental
services has discovered, relationship building in the B2B space is shifting rapidly.
This document discusses the benefits of IBM DB2 software in SAP environments. It provides examples of customers like Colgate-Palmolive and Coca-Cola Bottling Co. that achieved significant cost savings and performance improvements after migrating their SAP systems from Oracle to IBM DB2. One Swiss customer tested DB2 and Oracle on comparable hardware and found DB2 performed 48% better while using 30% less memory. DB2 also provided greater data compression and backup compression. The document outlines other advantages of DB2 like reduced storage needs, improved OLTP and OLAP performance, and lower licensing costs.
Jeden wskaźnik dobrze opisujący pozycję firmy…
to kamień filozoficzny, skutkiem czego większość menedżerów gubi się w dziesiątkach przeróżnych miar. Pamiętać warto, że nadrzędnym celem biznesowym jest zapewnienie właściwej płynności finansowej. To warunek konieczny do dysponowania gotówką w sposób maksymalizujący rentowność.
The document discusses IBM's Smarter Commerce strategy and solutions. It introduces Smarter Commerce as helping companies satisfy customers at the speed of life by optimizing their buying, marketing, selling, and service processes. It then outlines IBM's integrated portfolio of Smarter Commerce solutions and services across these key areas. The document promotes IBM's leadership capabilities in areas like procurement, customer experience management, and digital marketing to help transform businesses.
Leaders put the customer at the center of the business….
Simply put, they are delivering value at speed and scale while treating customers as individuals and driving loyalty and advocacy.
You must transform your business and your profession to deliver the best experience possible to win the hearts and minds of you customers – keep them loyal and coming back for more.
It takes an integrated approach from marketing and selling to your customers to the orchestration of the value chain to deliver upon the promises made.
It’s about delivering relevant experiences at the right time and place. Doing so requires an integrated approach, fueled by the power of cloud, mobile, social, big data and analytics to create value and profitable revenue. To meet these and other challenges, insurers will have to be more nimble, more innovative and better able to communicate with their customers, internally and within their industry. IBM Commerce can help insurers forge relationships with unbreakable bonds.
Muddleme is a platform that provides fair cash payments to consumers for purchases, while enabling customer privacy and monetization of personal data. It is the only platform that offers consumer scoring and purchase accountability. Muddleme maximizes vendor returns on marketing investments by providing real-time ROI metrics and competitive intelligence. Vendors also gain valuable purchase information on customers.
Muddleme is a platform that provides fair cash payments to consumers for purchases, while enabling them to monetize their personal data privately. It offers unique consumer scoring and purchasing analytics to maximize vendor returns on marketing investments. Vendors gain real-time insights into ROI and competitors through sticky consumer purchase information.
130522 ibm heyerdal fremtidens handleopplevelseNils Kristensen
This document discusses using analytics to improve customer experiences and loyalty. It provides an overview of IBM's solutions for smarter commerce, including cross-channel selling, customer analytics, and supply chain management. It emphasizes focusing on customers and social media, and highlights how predictive analytics can help organizations anticipate needs, make smarter decisions, and gain a competitive advantage over those who do not use analytics.
Motor industry customer relationship management training programmeSolomon Saradinya
The document discusses a customer relationship management (CRM) training program for the motor vehicle dealership industry in Zimbabwe. It outlines the challenges local brands face from imported used vehicles. The program aims to help dealers develop a CRM system to track customer behavior and target customers based on similarities. It then provides the vision, mission and values of the industry. It segments the market and discusses strategies for different customer tiers. Finally, it proposes several operational CRM solutions for dealerships around areas like electronic showrooms, contact handling, social media management, database marketing and customer service.
The document discusses customer relationship management (CRM). It provides an overview of CRM, including why customers leave companies and the transition from traditional to contemporary customer-centric approaches. It also discusses applying CRM concepts at Volkswagen and Virgin Mobile to improve customer experience. Finally, it covers measuring the effectiveness of CRM through frameworks like the balanced scorecard and analyzing customer value using metrics like recency, frequency, monetary value (RFM) analysis.
Overview of cross channel marketing optimization mh-rl v5Mike Handes
The document summarizes IBM's Cross-channel Marketing Optimisation solution. It discusses how customers interact across multiple channels now and expect a coordinated experience, but marketers often operate in silos. The solution aims to enable cross-channel marketing by managing budgets and processes, analyzing customer data, deciding on optimal messages, and delivering engaging communications across channels in real-time. It provides an overview of the capabilities needed for cross-channel marketing and how the solution integrates marketing automation, analytics, and messaging to deliver a consistent customer experience and increase marketing performance.
This document discusses engaging customers more profitably through improving the customer experience. It begins by introducing the speakers and Banner Managed Communication. It then discusses the strategic dilemma insurers face in wanting to get closer to customers but often not interacting directly with them. The reality of the customer experience today is examined, highlighting challenges. Seven key essentials of a good customer experience are outlined. Examples of best-in-class customer experiences are provided from other industries. Finally, the document shares real-life examples of communication innovation and simplification that insurers and brokers have implemented.
Why Pricing, data & customer segmentation are relevant for insurance (partly ...Jerry J. Stam
Why Pricing, data & customer segmentation are relevant for insurance (partly Dutch). Lessons shared from retailers and how insurers would benefit if they applied (some of) them
IBM Thought Leadership Thursday - Marketing Attribution roadshow presentationBlair Reeves
This is a copy of the presentation used at several Thought Leadership Thursday events describing the fundamentals of marketing attribution from digital, cross-channel and marketing planning perspectives.
Maturing markets, tight capital, increasing risk: these are just some of the pressures facing the insurance industry today. Faced with a host of challenges from empowered customers to technological innovation, insurers have to become essential to their customers and ecosystem partners. Past approaches will no longer suffice. It’s about delivering relevant experiences at the right time and place. Doing so requires an integrated approach, fueled by the power of cloud, mobile, social, big data and analytics to create value and profitable revenue. To meet these and other challenges, insurers will have to be more nimble, more innovative and better able to communicate with their customers, internally and within their industry. IBM Commerce can help insurers forge relationships with unbreakable bonds.
Driving change in banking bank marketing pov may2015 v 3.5 updated final Chris Yaldezian
This document discusses the disruption of traditional retail banking by non-traditional banking options. It notes billions lost in revenue, challenges to brand loyalty, and rapidly changing customer expectations and technologies. It states that established tech companies and fintech startups are entering financial services with new offerings that appeal to diverse groups like millennials. Peer-to-peer lending platforms are allowing customers to bypass retail banks for loans. The document advocates that banks improve understanding of individual customers, accelerate digital transformation, and deliver improved mobile banking experiences to meet changing customer needs.
Stop Your Mobile Marketing: It’s About the Context not the ChannelIBM Watson Commerce
The document discusses omni-channel marketing and the importance of understanding the complete customer context and journey. It advocates stopping thinking of mobile as a single channel and focusing on how to engage customers across all touchpoints. An omni-channel solution is presented that incorporates universal customer behavior data, single customer identity, multi-channel communications, behavioral insights, and marketing automation to enable continuous customer engagement. Use cases demonstrate how this could improve experiences like addressing cart abandonment or offering personalized promotions.
Consumer insights and engagement: Delivering a differentiated brand experienc...IBM Analytics
Digital, social and mobile technologies have primed consumers to expect convenient, personalized interactions and fast, easy access to information. IBM Consumer Insights and Engagement integrates consumer data, analytics and marketing systems of engagement. For more information and to see how companies are using predictive
analytics to engage customers and drive results, visit: http://ibm.co/consumeranalytics
The Number One Digital Challenge Facing B2B TodayImran Choudhary
IBM recently hosted an open round table in London to discuss the temperament and disruptors in UK B2B Commerce with a number of key industry influencers and subject matter experts.
We explored the challenges faced, but equally the opportunities
and notable success stories.
Our discussion centred on what the #1 Digital Challenge Facing B2B is today, and what opportunities this may present to the new digital seller.
We also explored the importance of the user experience and the supporting infrastructure, as well as managing organisational and cultural change in the implementation of a new digital B2B strategy.
It comes as no surprise that the dialogue of the session very quickly expanded into the role of multi–Channel campaigns, technology, people, culture, and business change.
These facets where explored in great detail and we have summarised the highlights and key insights in this report.
Go digital or die. Are Middle East insurers ready?Olivier Bauchart
How quickly would they go in adopting the right digital/business transformation? How far would they go? What would the enablers be? What would the benefits be in doing so…but why would they embark on this journey in the first place? How would an aggregator manage to attract global brands to enrich their panels and increase their conversion rate?
As far as eCommerce, Online Insurance and Aggregators are concerned, let’s structure this outlook in 3 sections spanning Market Reality, Digital Transformation and Business Transformation.
Similar to IBM Technoloogy Day 2013 - Smarter Commerce (20)
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Philippe Aerni
Head FinPro, Swiss Re Corporate Solutions
Willy D. Stoessel
Head Cyber, Technology & Construction, Swiss Re Corporate Solutions
Überall dort, wo ein Internetanschluss vorhanden ist, gibt es auch ein Risiko. Unabhängig davon, ob sie gross oder klein, öffentlich oder privat ist – fast jede Organisation ist der Gefahr möglicher Schäden durch eine Cyberattacke ausgesetzt. Die meisten von uns werden denken: «Aber die Wahrscheinlichkeit ist doch recht gering.» Tatsächlich ist die Gefahr jedoch sehr real. Umfang und Raffinesse schädlicher Cyberaktivitäten haben erheblich zugenommen, und die Kosten einer Cyberattacke können eine Grössenordnung von Milliarden von US-Dollars erreichen. Wenn das Cyberrisiko nicht aktiv von allen Beteiligten (Unternehmen, Versicherungsträgern, Regierungen und Aufsichtsbehörden) angepackt wird, werden die finanziellen Auswirkungen auf Organisationen weiterhin signifikant sein.
Wir werden eine Einführung in die Versicherungslösungen geben, die derzeit zur Deckung von Risikoexponierungen, die mit dem Cyberspace zusammenhängen, angeboten werden. Wir werden die Herausforderungen skizzieren, mit denen die Versicherungswirtschaft heute angesichts der sich ständig wandelnden Cyberrisikoumgebung konfrontiert wird. Wir werden einige auch in den Medien aufgegriffene Fälle und die Auswirkungen präsentieren, die sie auf eine Versicherungspolice haben. Wir wollen einen Überblick über die derzeitige Zusammenarbeit zwischen IBM und Swiss Re Corporate Solutions geben und die Frage beantworten, wie wir die Zukunft der Cyberversicherung gestalten wollen.
ISDC_2015_Behrang Khorsandian_The business value of social dataIBM Switzerland
Twitter & IBM Partnerschaft
Behrang Khorsandian
European Leader, Social Analytics, IBM Deutschland GmbH
Daten aus sozialen Medien sind noch immer die am meisten unterschätzte Quelle für Einblicke in den Verbrauchermarkt. Herr Khorsandian's Präsentation gibt einen Überblick über die IBM exklusive Partnerschaft mit Twitter, ein soziales Netzwerk mit 250 Millionen aktiven Nutzern im Monat. Darüber hinaus präsentiert er Best Practice Beispiele von führenden Unternehmen um damit das enorme Potenzial sozialer Daten in verschiedenen Unternehmensbereichen, wie HR, Produktentwicklung, Supply Chain Optimierung, bis zum Vertrieb, Marketing und PR aufzuzeigen.
Digital Transformation - Creating new business models where digital meets physical
Glenn Brouwer
Director, Enterprise and Industry Sales – Europe, IBM Netherlands
Individuals and businesses alike are embracing the digital revolution. Social networks and digital devices are being used to engage government, businesses and civil society, as well as friends and family. People are using mobile, interactive tools to determine who to trust, where to go and what to buy.
At the same time, businesses are undertaking their own digital transformations, rethinking what customers value most and creating operating models that take advantage of what's newly possible for competitive differentiation. The challenge for business is how fast and how far to go on their path to digital transformation.
Glenn will share his experience through working with clients how companies are defining new strategies for integrating digital and physical elements to successfully transform their business models and set new directions for entire industries.
Reinventing Customer Experience
Jessica Douglas
Partner, IBM Interactive Experience, Financial Services, Europe
Is your business model fit for the digital future? In most industries, mobile, digital, and social trends are creating competitive pressures from new entrants and challenges to traditional business models. These trends are also creating substantial opportunities for those businesses bold and agile enough to seize them. This session will include case stories where, working with IBM, business and IT leaders have made bold moves. It will consider how these leaders have created new capabilities to shape and deliver simple, relevant and human digital experience for competitive advantage with their customers.
Jessica's focus on Digital Front Office is about creating coherent experiences which work for customers however they engage (mobile, store, call centre, web, kiosk, pop-up). Jessica's work is about creating relevant and timely experience based on rich customer insight. She is motivated by successful implementation and the people and skills aspects of making business change real
ISDC_2015_Samuel Gähwiller_The most innovative Social TV in EuropeIBM Switzerland
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Geschäftsführer Joiz Global
Erfolgsfaktoren und Vision, wie wir Digitalisierung von der ersten Minute an addressierten.
The document summarizes the transformation of a traditional media company, PubliGroupe, into a leading digital advertising technology provider. PubliGroupe has changed its business model from focusing on print media to now offering digital marketing and advertising services across channels as media consumption has shifted increasingly online. PubliGroupe was recently acquired by Swisscom, Switzerland's largest telecommunications company, and is looking to further develop its digital offerings and data-driven advertising capabilities to keep up with the rapidly changing media landscape.
Thomas Landolt, Chairman of IBM Switzerland, spoke at the IS Directors Conference in September 2014 about the new era of computing. This new era is defined by three shifts: systems of record integrating with systems of insight and systems of engagement, enabled by cloud computing and powered by pervasive security and intelligence. The role of the CIO is also rapidly evolving to help businesses and societies make the most of these technological changes.
The document discusses the evolution of analytics from descriptive and predictive to cognitive intelligence. It describes how companies can integrate systems of record, engagement, and insight to generate real-time actionable insights. The talk argues that mobile technologies and advanced analytics enable companies to become more responsive "individual enterprises".
The document is a presentation about IBM Cloud given by Jonathan Wisler at the IS Directors Conference in September 2014. The presentation discusses IBM's global cloud platform and infrastructure, including its 40 data centers worldwide, unified management interface and APIs, and global expansion plans. It also covers IBM's investments in cloud technologies like Bluemix, cloud marketplaces, managed services, and the SoftLayer infrastructure that supports IBM Cloud.
Presentation_ISDC 2014_Haig Alexander Peter_IBMIBM Switzerland
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Ibm bis 2014_spot_me_p_metrailler_transformativeeventswithacloudsauceIBM Switzerland
Pierre Metrailler, COO of SpotMe, discusses how the meetings and events industry can be improved using new technologies. He notes that the $565 billion industry is traditionally focused on networking but that attention spans are short. SpotMe aims to fix this by developing a mobile-first, cloud-based platform that allows for more interactive and engaging events across multiple locations simultaneously. Their technology increases learning and helps build relationships and trust between participants.
Ibm bis 2014 o.bethmann le cloud juste un nuageIBM Switzerland
The document discusses IBM's cloud computing portfolio and services. It provides an overview of Softlayer, which IBM acquired, including that Softlayer has over 21,000 customers, 100,000 servers across 13 data centers. It also discusses how IBM is positioned as a visionary leader in cloud services and provides examples of IBM's cloud solutions for gaming, big data, mobility and social. The document encourages attendees to take advantage of IBM's starter package for enterprises to identify cloud workloads and get infrastructure and training support.
Ibm bis 2014 m. rolfe cfo insights from ibm global c suite studyIBM Switzerland
Performance Accelerators outperform other CFOs by perfecting financial efficiency, capitalizing on business insight, and creating profitable growth. They have mastered core finance duties and use analytics to develop deep insights from integrated internal and external data. This enables them to excel at scenario planning, risk management, and identifying growth opportunities. Performance Accelerators represent 7% of CFOs and are pushing the boundaries of the CFO role through their focus on analytics, profitable growth initiatives, and willingness to enter new areas beyond core finance.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
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B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
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