The document discusses the challenges faced by brick-and-mortar retailers from the rise of e-commerce, such as discounts moving customers online and online retailers having more customer data. It proposes a mobile platform called SaleFee that would provide customers information about store inventory, sales, new arrivals, and reviews based on their location to help drive more foot traffic to physical stores. The business model for SaleFee is described as charging retailers commissions on purchases made after customers use the app to find product information.
We surveyed eCommerce Managers and CEOs from European countries and prepared the report based on their experiences and our knowledge.
What are the business trends that are going to revolutionize the eCommerce market?
What are the most important technologies to invest in next 5 years?
Why 2017 is the Year of the Bot?
Are marketplaces really worth to invest in?
E-commerce sales continue to grow, generating over $300 billion in the U.S. alone in 2015. But e-commerce still remains a small percent of overall retail sales at approximately 10%.
So what can multichannel and ecommerce retailers do to increase their online sales?
How would e-commerce look in 2018?
What skills Solution Providers would need to support retailer's technology needs?
Emerging trends in ecommerce marketing for 2017– Adam Bowser reviewChris Bowser
There are many shifts occurring in ecommerce for 2017 and beyond. Specifically, trends emerge in the realms of technology, content marketing and web designing that influence ecommerce.
The world can be your shopping cart in the post digital era. The digital world has transformed the way we shop. Our Retail team focuses on enhancing the shopping experience in clients’ retail locations by using innovative mobile, signage, and touchscreen technologies to create fully integrated stores. We call it retail with substance.
A merchant's guide to ecommerce terms that define revenue, profit and productivity. This is a great tool for new hires such as Assistant Buyers and Business Analysts.
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PSFK's Future of Retail 2020 Report - Summary PresentationPSFK
Researchers PSFK provides the most pioneering thought leadership when it comes to innovation in retail and along the customer experience journey. PSFK's Future of Retail 2020 report provides a strategic roadmap for brands and retailers to deliver hyper-personalized service that meets the unique needs of every shopper in a post-experiential era.
This deck provides an introduction to the themes in the report plus concepts for the future of customer experience.
Full report: http://www.psfk.com/reports
About PSFK: http://www.psfk.com/membership
Concepts: http://www.weareyourstudio.com
We surveyed eCommerce Managers and CEOs from European countries and prepared the report based on their experiences and our knowledge.
What are the business trends that are going to revolutionize the eCommerce market?
What are the most important technologies to invest in next 5 years?
Why 2017 is the Year of the Bot?
Are marketplaces really worth to invest in?
E-commerce sales continue to grow, generating over $300 billion in the U.S. alone in 2015. But e-commerce still remains a small percent of overall retail sales at approximately 10%.
So what can multichannel and ecommerce retailers do to increase their online sales?
How would e-commerce look in 2018?
What skills Solution Providers would need to support retailer's technology needs?
Emerging trends in ecommerce marketing for 2017– Adam Bowser reviewChris Bowser
There are many shifts occurring in ecommerce for 2017 and beyond. Specifically, trends emerge in the realms of technology, content marketing and web designing that influence ecommerce.
The world can be your shopping cart in the post digital era. The digital world has transformed the way we shop. Our Retail team focuses on enhancing the shopping experience in clients’ retail locations by using innovative mobile, signage, and touchscreen technologies to create fully integrated stores. We call it retail with substance.
A merchant's guide to ecommerce terms that define revenue, profit and productivity. This is a great tool for new hires such as Assistant Buyers and Business Analysts.
Mech/ Merchandise /Revenue/Gross Profit/Margin/Dollars/Data/Ecommerce/Omnichannel/Retail
PSFK's Future of Retail 2020 Report - Summary PresentationPSFK
Researchers PSFK provides the most pioneering thought leadership when it comes to innovation in retail and along the customer experience journey. PSFK's Future of Retail 2020 report provides a strategic roadmap for brands and retailers to deliver hyper-personalized service that meets the unique needs of every shopper in a post-experiential era.
This deck provides an introduction to the themes in the report plus concepts for the future of customer experience.
Full report: http://www.psfk.com/reports
About PSFK: http://www.psfk.com/membership
Concepts: http://www.weareyourstudio.com
Scott Silverman, Principal, Scott Silverman Associates, Michael Haswell, Dir., Global Business Development, Retail & Shopping, Google, Inc., Amy Vener, Retail Vertical Strategy, Pinterest, John Xiao, Senior Director, Product Discovery and Evaluation, Nordstrom
As specialist advisers to the marketing communications and technologies industry, we are uniquely positioned to ensure that we are continually on top of key trends in this rapidly evolving landscape.
Retailers need to understand how to target customers in the right way and customers need retailers to understand them and offer them something at value all the time. OmniChannel retailing is the ultimate solution for retailer to connect with their customers and provide them with outstanding customized experience.
Join our Social Learning Network:
http://www.openthinking.ae
25 Digital Transformation Case Studies In RetailHappy Marketer
Digital is transforming the retail experience online & offline; here are 25 global case studies to highlight 10 trends that are creating techtonic shifts in a 24 Trillion Dollar industry!
The Global Challenge to Reinvent the Last Mile in Retail: Insights From Sains...National Retail Federation
Presentation from Retail’s BIG Show, January 15-17, 2017.
ANITA BALCHANDANI, Partner, OC&C Strategy Consultants
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Practicology Conference - Ecommerce in China presentationPracticology
Multichannel strategy consultancy Practicology discussed the opportunity for western retailers wanting to sell online in China at its 2016 client conference.
RSR ebook: Retail ecommerce in context: the next iterationLeigh Doyle
After years of steady ecommerce growth, there has been an unprecedented acceleration of the shift from physical stores to online shopping. Retailers are facing the limitations of their aging technology stack in allowing them to offer buy online pick up in store (BOPIS), social commerce, adding new payment methods, launching subscription programs and more. This study aims to understand how well retailers have been able to pivot to a digital-first world, the challenges they face, the opportunities nascent in the marketplace, and how their technology portfolios are able to support these shifts profitably.
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An complete guide to help small industries in framing there digital marketing strategy using tools like Google SEO, Adwords, Social Media Promotion and Email/SMS marketing along with case study.
Scott Silverman, Principal, Scott Silverman Associates, Michael Haswell, Dir., Global Business Development, Retail & Shopping, Google, Inc., Amy Vener, Retail Vertical Strategy, Pinterest, John Xiao, Senior Director, Product Discovery and Evaluation, Nordstrom
As specialist advisers to the marketing communications and technologies industry, we are uniquely positioned to ensure that we are continually on top of key trends in this rapidly evolving landscape.
Retailers need to understand how to target customers in the right way and customers need retailers to understand them and offer them something at value all the time. OmniChannel retailing is the ultimate solution for retailer to connect with their customers and provide them with outstanding customized experience.
Join our Social Learning Network:
http://www.openthinking.ae
25 Digital Transformation Case Studies In RetailHappy Marketer
Digital is transforming the retail experience online & offline; here are 25 global case studies to highlight 10 trends that are creating techtonic shifts in a 24 Trillion Dollar industry!
The Global Challenge to Reinvent the Last Mile in Retail: Insights From Sains...National Retail Federation
Presentation from Retail’s BIG Show, January 15-17, 2017.
ANITA BALCHANDANI, Partner, OC&C Strategy Consultants
BERTRAND BODSON, Chief Digital and Marketing Officer, Sainsbury's Argos
Practicology Conference - Ecommerce in China presentationPracticology
Multichannel strategy consultancy Practicology discussed the opportunity for western retailers wanting to sell online in China at its 2016 client conference.
RSR ebook: Retail ecommerce in context: the next iterationLeigh Doyle
After years of steady ecommerce growth, there has been an unprecedented acceleration of the shift from physical stores to online shopping. Retailers are facing the limitations of their aging technology stack in allowing them to offer buy online pick up in store (BOPIS), social commerce, adding new payment methods, launching subscription programs and more. This study aims to understand how well retailers have been able to pivot to a digital-first world, the challenges they face, the opportunities nascent in the marketplace, and how their technology portfolios are able to support these shifts profitably.
The connected shopper. Fallacy fad or reality?Simon Etchells
Does the connected shopper really exist? Is ominchannel a trend or the future?
As the line between physical and digital begins to blur, what is the role, relevance and importance of the various channels in “omni channel”? With examples, case studies and insights I explore what the connected shopper paradigm means for now and the future.
An complete guide to help small industries in framing there digital marketing strategy using tools like Google SEO, Adwords, Social Media Promotion and Email/SMS marketing along with case study.
Each month, join us as we highlight and discuss hot topics ranging from the future of higher education to wearable technology, best productivity hacks and secrets to hiring top talent. Upload your SlideShares, and share your expertise with the world!
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Year 2014 has been very promising in terms of new eCommerce companies getting established, companies getting huge investments from investors like Tiger Global, Soft Bank etc. Billion has become new million, when it comes to investment in this sector and e-commerce became one of the most sought after investment choice.
We, at Hoppingo, have listed some of the trends that are hitting eCommerce in 2015.
Do let us know if you think differently!
According to a Google Temasek study, e-Commerce sales are slated to hit US$88 billion in the next 8 years. The entry of Amazon and Alibaba in the Southeast Asian e-marketplace is further proof of the e-Commerce potential in this region. While this provides plenty of opportunities for businesses to grow – there’s also more competition than ever. Launching a successful e-Commerce venture takes more than connecting a valuable product or service with the right audience. This white paper outlines key principles and strategies to help you ride this wave and come out on top.
Everything You Need to Know to Master Omni-Channel CommerceJirafe
What does omni-channel mean to your brand, and how can you create the perfect omni-channel campaign? It all starts with knowing your customers. The infographic highlights some key statistics about customer buying behavior, and how everyone on your ecommerce team can use data to drive better omni-channel engagement.
10 Digital Commerce Trends from the Fashion and Apparel, 2020 ReportAlaina Carter
COVID-19 made this season quite unfashionable as, just like other industries, the fashion industry also faced the consequences of this pandemic. Thanks to digital transformation, the fashion and apparel industry has a fair chance to bounce back. Read more to know what are the 10 Digital commerce trends from the fashion and clothing, 2020 report.
The e commerce imperative online versionVarun Luthra
The E Commerce Imperative Online Version covers the several significant aspects of E Commerce, a closer look on the category killer: Amazon and some of the important factors for the rise of e commerce in last 15 year.
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e-Commerce Facts and Stats 2015 and BeyondEuro IT Group
Euro IT Group teams have delivered dozens of ecommerce platforms. We cover the complete spectrum of ecommerce services from software architecture and development to additional plug ins development, modules extensions, user experience design, testing, maintenance and support, integration with other business systems (eg CRM, ERP, inventory), SEO, marketing, store migration or mobile responsive versions of your ecommerce platform.
Our e-commerce team consists of technical people, business analysts and marketing specialists with hands on experience in tailoring feature rich e-commerce solutions for companies that required modern design, a rich user experience, huge data volumes and integration with additional systems, all this done following the latest industry trends. Our focus is mostly on Magento development.
This report is an in-depth look at how the global retail industry is impacted by mobile phones and social media. The report includes a variety of case studies and examples of how brands are adapting to the changing times.
This article presents and discusses the different business models adopted by e-commerce firms. It addresses the
issue of the business model, concerning the revenue-generating model, marketing-related costs, logistical
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The presentation was created for an industry leader : Flipkart and how it can retain its position in the market with respect to its competitors using a few basic strategies .
2. This is what happens to a retail store when it
closes due to failure in generating enough
profits.
3.
4. We help Branded Retail stores improve their footfall
using our Mobile platform named “SaleFee”
5. Few Media Houses talking of this problem
E-commerce boom hurts brick-and-mortar
retailers.
Brick And Mortar Stores Matter More Than
Ever
Retailing:Â Confronting the Challenges That
Face Bricks-and-Mortar Stores
Click-and-mortar: Traditional retailers try to
warm up to digital to stay ahead
6.
7. Indian Retail Market size
92%
2%6%
Indian Retail market Size in 2015
Unorganized
Ecommerce
Brick & Mortar
75%
16%
9%
Indian Retail Market size 2020
Unorganized
E-commerce
Brick & Mortar Model
Source : http://indianonlineseller.com/2014/12/indian-e-commerce-in-a-nutshell-important-trends-in-the-industry/
8. With a CAGR of 40-50%, E- Commerce Industry
will make Brick & Mortar Model retailer bleed.
9. Major Problems being faced by Major Brands
• Discount war has moved customers from offline to online shopping.
• Availability of customer information helps online retailers understand
customer needs and this gives them edge over offline retailers who
just have a customer’s purchase history.
• Unlimited stock, ease of use etc makes customer buying experience
better.
10.
11. Existing Problem is being solved by the
below ways
• SMS is send to all registered customers about Sale/offer & New
arrivals.
• Masses are also reached via Social media channels like Facebook,
twitter, Instagram etc.
• Creating a more robust loyalty program.
• Cloning E-commerce model.
• Using omni channel ( Both Brick & Mortar and Online to drive sales)
12.
13. Not Really !
• SMS blast just updates registered users. What about others?
• Social Media is too crowded.
• If loyalty program was an answer, then it would already would have
been a hit.
• Cloning the E-commerce model still isn’t a answer. Companies like
Flipkart, Snapdeal, Amazon combined have a market share of 94%
approx. in the E-tailing business.
• Moving Online doesn’t meant, they wont want revenue’s from Offline
retailers. They have already invested a lot of money in building the
infrastructure.
14.
15. Our Mobile Platform enables users find
information like :
Store
Inventory
Based on Brand
Preference
Store
Surprise
information
In house
sale
Based on User’s
Location
New
Arrival
Reviews
Get push notification
on new things
happening in the
store
Store
location
21. What does some Industry experts Says?
Is cloning the only option for offline retail to take
Unicorns of e-retail by the horn?
• Offline retailers should bring their inventory feed online via mobile to
be discovered by people who stays in proximity of their stores.
• http://yourstory.com/2015/05/offline-retail-future/
How can offline retail deal with ‘content to commerce’
problem?
• It is the search & discovery where offline retailers are losing consumers, and this
exodus can be reversed to some extent by bringing back local inventory data on our
mobile.
• http://yourstory.com/2015/05/offline-retail-content-commerce/
By – Mr.Nihar Ranjan : http://yourstory.com/author/nihar-ranjan/
23. Market Size
Total Retail Market Size of India in 2015 $ 600 Billion
Total Brick & Mortar Model Market size $ 32.4 Billion
Marketing Spending by Brands $ 800 Million
Total Target Budget(Social media + Mobile
marketing+ search marketing)
`$ 288.8 Million
Our Market Size ( 8% of the Total
Target Budget)
$23.104 Million
24. Business Model
We will work on Cost per Acquisition model
Total no of target users in top 7 cities
• Age Group – 18-34 years of age
• Population Type – Urban
• Smartphone Users – Yes
• Tax Payers - Yes
2.73 Million
Conversion Percentage 15%-20% 0.41-0.55 Million
Commission Charge per Purchase Rs. 100-200
Total Revenue per Year
Assumptions:
1) A customer buys only product using
our app.
2) Average Purchase size is Rs 2000/-
Rs.4-10 Crore
25. Competitors
Competitors
Catering to
Organized
market
Catering to
unorganize
d market
Social
fashion
discovery
Inventory
discovery
Transaction
Delivery
Store
location &
Review
Only
Sale/Offer
New
Arrival
Increase
Store
footfall
Also caters
to other
domains
like
food,spa
etc
SaleFee Y N N Y N N Y N Y Y N
Shopsity N N N Y Y N Y N Y N N
Findable Y N N Y Y Y Y N Y N N
Roposo Y Y Y N N N N N N N N
Zakoopi N Y Y N N N Y N N Y N
Wooplr Y N Y Y Y N N N Y N N
First
Handle
N Y N N N N Y Y N Y Y
Fashalot Y Y N N N N Y Y N Y N