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Socializing WordPress

      July 31, 2012, Jerusalem
        By: Miriam Schwab
Follow us: facebook.com/illuminea

                          Follow me! @miriamschwab
Who am I?

• Friendly CEO of illuminea, one of Israel’s
  leading WordPress development agencies.
• Providing SEO and social media marketing
  services
• Speaker at dozens of conferences, including
  Affilicon, Megaconn, Sphinncon, and SMX
• Serves on Steering Board of Digital Eve Israel,
  one of Israel’s largest communities of
  professional women.

                                     Follow me! @miriamschwab
1. ADD GOOGLE AUTHORSHIP
TO SITE
                   Follow me! @miriamschwab
Follow me! @miriamschwab
Follow me! @miriamschwab
Follow me! @miriamschwab
Follow me! @miriamschwab
Follow me! @miriamschwab
WordPress: Users > Your Profile




                        Follow me! @miriamschwab
Code added to <head>




                Follow me! @miriamschwab
Add rel=author to homepage
• SEO > Titles & Meta > Home




                               Follow me! @miriamschwab
2. ADD FACEBOOK OPEN
GRAPH INFO TO SITE
                   Follow me! @miriamschwab
SEO > Social




               Follow me! @miriamschwab
Control OG on post/page




                  Follow me! @miriamschwab
Pick featured image for FB




                    Follow me! @miriamschwab
Add OG to homepage




              Follow me! @miriamschwab
Code added to <head>




                Follow me! @miriamschwab
Important! Debug!




               Follow me! @miriamschwab
3. GET FACEBOOK INSIGHTS
FOR SITE
                    Follow me! @miriamschwab
Add Facebook Admin/App




                Follow me! @miriamschwab
Follow me! @miriamschwab
4. ADD TWITTER CARDS TO SITE


                      Follow me! @miriamschwab
Twitter Cards
• Like facebook Open Graph info
• Gives control over how content is
  displayed with tweet




                              Follow me! @miriamschwab
Twitter Cards (cont)
• Three card types
  – Summary - title, description, thumbnail
    image, and Twitter account attribution
  – Photo - A Tweet sized photo card
  – Player - A Tweet sized video/audio/media
    player card




                                 Follow me! @miriamschwab
SEO > Social




               Follow me! @miriamschwab
Users > Your Profile




                  Follow me! @miriamschwab
Code added to <head>




                Follow me! @miriamschwab
5. ADD POSTS TO LINKEDIN
PROFILE
                     Follow me! @miriamschwab
Go to LinkedIn Applications




                    Follow me! @miriamschwab
Follow me! @miriamschwab
Follow me! @miriamschwab
Follow me! @miriamschwab
TypePad app is better!




                  Follow me! @miriamschwab
Follow me! @miriamschwab
6. ADD TWITTER FOLLOW
BUTTONS TO SITE
                        Follow me! @miriamschwab
7. ADD FACEBOOK ALBUM TO
SITE
                   Follow me! @miriamschwab
Facebook Photo Fetcher
1.   Install
2.   Connect to Facebook
3.   Add “magic tag” to post or page.
4.   Downloads album so doesn’t have to
     connect to fb every time page is
     viewed, allows album to be viewed
     even if plugin deactivated.


                              Follow me! @miriamschwab
illuminea
http://illuminea.com ▪ http://wpgarage.com
@miriamschwab ▪ http://facebook.com/miriamschwab
Slides available at http://illum.in/ourpresentations


THANKS!


                                            Follow me! @miriamschwab

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