This presentation covers some fantastic tools that can help you manage your online presence more easily, through automation, dashboards, or tools that just make your life easier.

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Must-haves for managing
multitudes of media
Feb. 26, 2015
Megacomm 2015
By: Miriam Schwab

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9 Years in the WP biz
4 WordCamps organized
120 WP sites built
5 Continents with clients

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Website
Email
Facebook
TwitterInstagram
LinkedIn

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Goals
Lead generation
Sales
Engagement

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1ST: BRAND!!

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CENTRAL CONTROL

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Buffer

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22. Chrome

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EMAIL MARKETING

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30. MailChimp

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More features
• Automation
• Drip campaigns
• Send time optimization
• Pretty templates
• User-friendly editor
• RSS to email

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FACEBOOK

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TWITTER

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IMAGES

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And 36 more tools….
• http://sproutsocial.com/insights/free-
image-creation-tools/

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Image sizes

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IMAGE OPTIMIZATION

51. Based on the longitude and
latitude in the EXIF data, you
were not at school that day!

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Batch Purifier Lite - PC

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ImageOptim - Mac
http://imageoptim.com/

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What it does?
• Lossless compression
• Thoroughly removes:
– EXIF
– Photoshop image resources
– Comments
– Thumbnail which may contain parts of
image you cropped
– Other hidden data types

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TRACKING MENTIONS

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What to track?
• Company name
• Brands & products
• Names of people: executives,
management
• URLs
• Industry terms
• Competition

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ANALYTICS

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AUTOMATION

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See Conversion Rates

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Integrate with CRM
http://helpforwp.com/downl
oads/gravity-forms-to-zoho-
crm/
https://wordpress.org/
plugins/gravity-forms-
salesforce/

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THANKS!
illuminea
http://illuminea.com ▪ http://wpgarage.com
@miriamschwab ▪ http://facebook.com/miriamschwab
Slides available at http://illum.in/ourpresentations