Presentation given during the Texas Hill Country Trail workshop held in Fredericksburg, TX on October 30, 2014.

1. Strike a Pose: Become an
InstaPro on
October 30, 2014

2. Get these slides here:
http://sarahtpage.com/HillCountryTrail/

3. Step 1:
Open Instagram /
Take a photo

4. Step 2:
Add
#HCInstagram tag

5. Step 3:
Upload to Instagram

6. Step 4:
Stay tuned

7. is no
dummy.

8. • More than 60
million photos are
uploaded every day
• Over 20 billion
photos shared
• 200 million monthly
active users
• 1.6 billion likes daily
• 1000 comments per
second
Photo: WindKoh on Flickr
Source: Instagram Press; Social Fresh
Here’s Why:

9. Apply Instagram Filters

10. From this … … to this!

11. Is Instagram
Right for You?
Source: Pew Research Center (2013 update)
• 17% of Internet users are
on Instagram
• 20% of women use
Instagram vs 15% of men
• Age
• Ages 18-29 = 37%
• Ages 30-49 = 18%
• Ages 50-64 = 6%
• Ages 65+ = 1%
• Race/Ethnicity
• White = 12%
• Black = 34%
• Hispanic = 23%
• Geography
• Urban = 22%
• Suburban = 18%
• Rural = 6%

12. Instagram Content - Photos

13. Instagram Content - Videos

14. Tips for Better
Instagram Photography

15. Shoot in the Golden Hour

16. Get Closer

17. Change Your Perspective

18. Use Text Overlays

19. Use the Rule of Thirds

20. Use Leading Lines

21. Try Interesting Angles

22. Instagram for Destinations:
Best Practices

23. 1. Show Us the Fun!

24. 2. Show Us What We Can DO

27. 3. Take Us Behind the Scenes

28. Take Us Behind the Scenes

29. 4. Introduce Your Staff

31. 5. Use Instagram Video

34. 6. Highlight Local Partners

35. 7. Promote Special Events

37. 8. Teach Us Something

38. 9. Show Us You’re Dog Friendly

39. 10. Follow Popular Memes (#TBT)

40. 11. Add User-generated Content

42. Try Photo Repost

44. Showcase User-Generated Content

45. Watch This

46. 12. Create Photo Opps – Encourage Sharing

48. 13. Use Hashtags

49. 14. Host a Contest

51. 15. Make It Fun!

53. Setting Up Your Account

54. 1. Download the
Set Up Your Account
Instagram app from
the iTunes App Store
or the Droid Google
Play Store

55. 2. Click “Register” to
Set Up Your Account
create a new account

56. 3. Create a user name
and password
Set Up Your Account

57. 4. Find Facebook
friends
Set Up Your Account

58. 5. Edit your profile and
add a bio
Set Up Your Account

59. 6. Connect to social
Set Up Your Account

60. 6. Connect to social
(cont’d)
Set Up Your Account

61. 7. Follow users
Set Up Your Account

62. 8. Capture or upload a
photo
Using Instagram

63. 9. Scale and crop
Using Instagram
Pinch, enlarge,
and drag

64. 10. Add filters
Using Instagram
Filters

65. Using Instagram
11. Add borders
Border
Border

66. Using Instagram
12. Add special
effects
Special
effects

67. 13. Complete photo
information and
share
Using Instagram
Add a caption
& hashtag
Tag a user
Add a location
Share on social networks

68. Can I Help?
Call
Me!

69. Follow Me
Facebook.com/SarahTPageConsulting
Linkedin.com/in/sarahpage
@pagetx
Sarah Page, Principal
Sarah T. Page Consulting, LLC
http://sarahtpage.com
sarah@sarahtpage.com
512.914.8873
Instagram.com/stpconsulting
Pinterest.com/sarahtpage