Click to Update – November 2013

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A lunchtime talk we gave for at Internet Week Europe at Google Campus on Thursday 14th November 2013

This Here give us a re-up on everything that's happened on the social web this year. From exciting new trends, clever campaigns and emerging apps, to the on-going evolution of Facebook, Twitter et al.

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Click to Update – November 2013

  1. 1. CLICK TO UPDATE 2013 THISHE.RE // @THISHERE
  2. 2. BEFORE WE BEGIN A FEW QUICK NOTES…
 Q&A thishe.re | @thishere 2
  3. 3. BEFORE WE BEGIN A FEW QUICK NOTES…
 thishe.re/ clicktoupdate thishe.re | @thishere 3
  4. 4. OR… IF YOU CAN’T GET YOUR HEAD AROUND .RE
 thishere.co.uk/ clicktoupdate thishe.re | @thishere 4
  5. 5. WHO ARE WE? THIS HERE
 JEMIMA| TOM Jemima Garthwaite | @_jemima
 Tom Szekeres | @tomszekeres 
 thishe.re | @thishere XX 5
  6. 6. WHO IS THIS FOR? BRANDS PEOPLE THIS TALK thishe.re | @thishere XX
  7. 7. A YEAR IN REVIEW HOW 2013 SHAPED UP
 Facebook Graph Search Desktop Social Media Usage Peaks De Stephen Wolfram releases Facebook Analysis ! #LFW Ja Fe Ma New News Feed thishe.re | @thishere Ap Vine comes to Android, Hashtags to Facebook Ma Yahoo! buys Tumblr Ju Facebook News Feed Algorithm Jy #RoyalBaby Au Twitter Image Previews Se Oc Nov 2013 $TWTR 7
  8. 8. BUT FIRST… WHY ARE WE DOING THIS?
 thishe.re | @thishere 8
  9. 9. CHANGE HAPPENS
  10. 10. KEEPING UP IS A FULL-TIME JOB
  11. 11. FOUR TRENDS THAT RAMPED UP IN 2013 thishe.re | @thishere 16
  12. 12. CON STR AINE D ME DIA
  13. 13. CONSTRAINED MEDIA THINKING INSIDE THE BOX
 140
 Characters thishe.re | @thishere 1:1 Ratio Six Seconds 150 Friends 18
  14. 14. TRANSIENCE
  15. 15. SNAPCHAT THE MISSION IMPOSSIBLE OF SHARING
 More than 350 million photos a day are shared on Snapchat thishe.re | @thishere (Almost) none will be in existence the next day. 20
  16. 16. BATCH. PROCESSING. IS. OUT. thishe.re | @thishere 21
  17. 17. WARNING
  18. 18. 6:30 p.m.
  19. 19. 6:30 p.m.
  20. 20. 8:38 p.m.
  21. 21. 8:48 p.m.
  22. 22. HOWEVER, THE HYPE AROUND REAL-TIME MARKETING HAS LEAD TO THIS…
  23. 23. MEDIOCRE NEWS-JACKING NOT SO GREAT… thishe.re | @thishere 28
  24. 24. AND THIS…
  25. 25. AND THIS…
  26. 26. I MEAN, WTF…
  27. 27. BUT…
  28. 28. NOKIA NAILED IT WE’RE JUST AS SURPRISED AS YOU NOKIA VS. OREO • RETWEETS x3 • FAVOURITES x2 thishe.re | @thishere 35
  29. 29. CORRELATION IS NOT CAUSATION, BUT STILL…
  30. 30. THE FOUR TRENDS AGAIN
 1. Constrained Media 2. Transience 3. Real-time Marketing thishe.re | @thishere 37
  31. 31. PREVIOUSLY ON SOCIAL MEDIA… WHAT YOU MAY HAVE MISSED IN 2012/13 
 thishe.re | @thishere 38
  32. 32. A YEAR IN REVIEW WHAT YOU CAN EXPECT
 Facebook Graph Search Desktop Social Media Usage Peaks De Stephen Wolfram releases Facebook Analysis ! #LFW Ja Fe Ma New News Feed thishe.re | @thishere Ap Vine comes to Android, Hashtags to Facebook Ma Yahoo! buys Tumblr Ju Facebook News Feed Algorithm Jy #RoyalBaby Au Twitter Image Previews Se Oc Nov 2013 $TWTR 39
  33. 33. DESKTOP SOCIAL USAGE PEAKED WITH MOBILE PLATFORMS INCREASINGLY TAKING THE PLACE OF PCS
 Device Share of Website Traffic Q1 2012 6% Q1 2013 5% 10% 11% Traditional Tablet Smartphone 79% 89% Facebook June 2013 – MAU and DAU 180m US UK 135m 90m 45m 0m thishe.re | @thishereJanuary 2013 December 2012 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 MAU Total August 2013 DAU Total September 2013 MAU Mobile October 2013 DAU Mobile November 2013
  34. 34. TWITTER LAUNCHES VINE AND FINALLY MAKES VIDEO WORK ON MOBILE
 thishe.re | @thishereJanuary 2013 December 2012 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013
  35. 35. FACEBOOK LAUNCHES GRAPH SEARCH AND BECOMES THE THIRD BIGGEST SEARCH ENGINE
 thishe.re | @thishereJanuary 2013 December 2012 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013
  36. 36. ACTUALFACEBOOKGRAPHSEARCHES.TUMBLR.COM
  37. 37. Nv De Ja Feb Fe 2013 Ap Ju Jy Au
  38. 38. Nv De Ja Feb Fe 2013 Ap Ju Jy Au
  39. 39. Nv De Ja Feb Fe 2013 Ap Ju Jy Au
  40. 40. Nv De Ja Feb Fe 2013 Ap Ju Jy Au
  41. 41. December 2012 January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013
  42. 42. NOTHING HAPPENED IN APRIL
  43. 43. WELL, ONE OF US WENT TO JAPAN…
  44. 44. YOUTUBE CHANNELS, MORE LIKE TV CHANNELS GOOGLE MAKE FURTHER CHANGES TO GROW ‘SUBSCRIPTION’ BEHAVIOUR
 thishe.re | @thishereJanuary 2013 December 2012 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013
  45. 45. YOUTUBE CHANNELS, MORE LIKE TV CHANNELS GOOGLE MAKE FURTHER CHANGES TO GROW ‘SUBSCRIPTION’ BEHAVIOUR
 thishe.re | @thishereJanuary 2013 December 2012 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013
  46. 46. thishe.re | @thishere
  47. 47. AND SO, YOUTUBE ADVERTISING ADVANCES CONTENT CONGRUOUS TO A CHANNEL, RATHER THAN ADS OVER A VIDEO
 thishe.re | @thishere
  48. 48. YAHOO BOUGHT TUMBLR FOR A COOL $1,100,000,000
 thishe.re | @thishereJanuary 2013 December 2012 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013
  49. 49. #HASHTAGS COME TO FACEBOOK CEMENTING THEIR DOMINANCE ON SOCIAL MEDIA
 thishe.re | @thishereJanuary 2013 December 2012 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013
  50. 50. #ROYALBIRTH - 25.3K TWEETS PER MINUTE A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS
 thishe.re | @thishereJanuary 2013 December 2012 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013
  51. 51. #ROYALBIRTH - 25.3K TWEETS PER MINUTE A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS
 thishe.re | @thishere
  52. 52. FACEBOOK CHANGED ITS ALGORITHM YOU MAY NOT HAVE NOTICED, BUT NEWS FEED IS A BIT LESS SPAMMY
 thishe.re | @thishereJanuary 2013 December 2012 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013
  53. 53. IOS 7 APPLE FALLS BACK IN LOVE WITH TWITTER, ADDS FLICKR AND VIMEO
 + thishe.re | @thishereJanuary 2013 December 2012 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013
  54. 54. THE BIGGEST CHANGE OF ALL POST-PC
 thishe.re | @thishere 61
  55. 55. THE BIGGEST CHANGE OF ALL POST-PC
 thishe.re | @thishere 62
  56. 56. THE BIGGEST CHANGE OF ALL POST-PC
 thishe.re | @thishere 63
  57. 57. THE BIGGEST CHANGE OF ALL POST-PC
 thishe.re | @thishere 64
  58. 58. TWITTER GOES VISUAL thishe.re | @thishereJanuary 2013 December 2012 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013
  59. 59. WHY DID TWITTER DO THIS?
  60. 60. $TWTR WHY DID TWITTER DO THIS?
  61. 61. TWITTER FLOATS ON NYSE WITH A VALUATION 22 TIMES SALES thishe.re | @thishereJanuary 2013 December 2012 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013
  62. 62. LOVELY Any questions? answers@thishe.re or @thishere thishere.co.uk/clicktoupdate …or find us afterwards. thishe.re | @thishere 73

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