If your nonprofit or charity interested in utilizing social media to raise its profile in the community and connect with potential volunteers and donors? Is your organization wondering how you can communicate the benefits of social media to your nonprofit’s board and leadership? Or are you just wondering how to get started the right way? In this presentation you will learn: • To prepare your organization to get started with social networking • To capitalize on your existing projects and expertise to create engaging content • Quick tips for the Big Five Social Networks: Facebook, Twitter, YouTube, Instagram, and Pinterest

1. SOCIAL MEDIA 101
FOR NONPROFITS
Presented by: Susan Chavez

2. TODAY’S AGENDA
๏ What to do before you start
๏ Capitalizing on your programming & expertise to
create content
๏ Quick tips for the Big Five social networks
Presented by: Susan Chavez

3. BEFORE YOU GET STARTED...
๏ Bylaws & External Communications Policies
๏ Time, Capacity & Skills
๏ Website
๏ Decide which channel(s) are right for you
Presented by: Susan Chavez

4. HOW ARE
NONPROFITS DOING
ON SOCIAL MEDIA?
Presented by: Susan Chavez

5. ๏ 67% of nonprofits have no social media strategy or
policies

6. ๏ Staffing

7. ๏ Goals

8. Presented by: Susan Chavez
NONPROFITS
ON SOCIAL
MEDIA

9. WHY USE FACEBOOK?
๏ 1.32 billion users
๏ 134 million users in the US
๏ Daily average time spent: 21 minutes
Presented by: Susan Chavez

10. WHY USE TWITTER?
๏ 271 million users
๏ 500 million Tweets are sent per day
๏ 78% of users are on mobile
๏ 23% of users are in the US
Presented by: Susan Chavez

11. WHY USE YOUTUBE?
๏ 1 billion users
๏ Reaches more US adults ages 18-34 than any cable
Presented by: Susan Chavez
network
๏ 6 billion hours of video watched each month
๏ 20% of traffic comes from the US

12. WHY USE PINTEREST?
๏ 70 million users
๏ 60% of users are from the US
๏ 80% of users are women
๏ average time spent per visit: 14.2 minutes
Presented by: Susan Chavez

13. WHY USE INSTAGRAM?
๏ 150 million users
๏ 41% of users are between 16-24
๏ 49% of users are women; 51% of users are men
Presented by: Susan Chavez

14. CREATING CONTENT
๏ Yours
๏ Issue-oriented (i.e. experts, current events)
๏ Supporters (praise)
๏ Collaborators
๏ Anniversaries
๏ Awareness days/weeks/months
๏ Local & of interest to supporters
Presented by: Susan Chavez

15. CREATING CONTENT
๏ Plan it!
๏ Create a content calendar - add:
๏ Your major events
๏ Awareness days/weeks/months
๏ Anniversaries
๏ Fun stuff (i.e. holidays)
๏ Adapt content for channels
Presented by: Susan Chavez

16. QUICK TIPS: FACEBOOK
๏ Schedule posts for times when your audience is
most likely to be online
Presented by: Susan Chavez

17. QUICK TIPS: FACEBOOK
๏ Schedule posts for times when your audience is
most likely to be online
Presented by: Susan Chavez

18. QUICK TIPS: FACEBOOK
๏ Schedule posts for times when your audience is
most likely to be online
Presented by: Susan Chavez

19. QUICK TIPS: FACEBOOK
๏ Post visual content
Presented by: Susan Chavez

20. QUICK TIPS: FACEBOOK
๏ Content that elicits action
Presented by: Susan Chavez

21. QUICK TIPS: TWITTER
๏ Use a social media dashboard to schedule posts
Presented by: Susan Chavez

22. QUICK TIPS: TWITTER
๏ Use a social media dashboard to listen
Presented by: Susan Chavez

23. QUICK TIPS: TWITTER
๏ Identify & use strategic hashtags
Presented by: Susan Chavez

24. QUICK TIPS: YOUTUBE
Presented by: Susan Chavez
๏ Register!

25. QUICK TIPS: YOUTUBE
๏ Share on your other social networks
Presented by: Susan Chavez

26. QUICK TIPS: PINTEREST
๏ Convert personal account to business account
Presented by: Susan Chavez

27. QUICK TIPS: PINTEREST
๏ Make it social - invite others to pin
Presented by: Susan Chavez

28. QUICK TIPS: INSTAGRAM
๏ Identify & use strategic hashtags
Presented by: Susan Chavez

29. QUICK TIPS: INSTAGRAM
๏ Post when your followers post
Presented by: Susan Chavez

30. THANK YOU!
Facebook.com/SusanChavezPage
Twitter.com/Susan_Chavez
Pinterest.com/Susan_Chavez
Presented by: Susan Chavez