This document summarizes key events in social media and technology in 2013. It discusses Twitter launching Vine, Facebook introducing Graph Search, Yahoo acquiring Tumblr, hashtags coming to Facebook, the introduction of iOS 7, Twitter going public on the stock market, and Snapchat turning down acquisition offers from Facebook and Google. The presentation analyzes trends toward constrained media like tweets limited to 140 characters, transient content like photos on Snapchat disappearing, and real-time marketing on social platforms.

1. CLICK TO UPDATE 2013
THISHE.RE // @THISHERE
BGS Tech & Entrepreneurship Series

2. BEFORE WE BEGIN
A FEW QUICK NOTES
thishere.co.uk/
clicktoupdate
thishe.re | @thishere
2

3. WHO IS THIS FOR?
BRANDS
PEOPLE
THIS TALK
thishe.re | @thishere
XX

6. A YEAR IN REVIEW
HOW 2013 SHAPED UP
Facebook
Graph Search
Stephen Wolfram
releases
Facebook
Analysis
!
#LFW
Ja
Fe
Ma
New
News
Feed
thishe.re | @thishere
Ap
Vine comes to
Android,
Hashtags to
Facebook
Ma
Yahoo!
buys
Tumblr
Ju
Facebook News
Feed Algorithm
Jy
#RoyalBaby
Au
Desktop
Social Media
Usage Peaks
Twitter Image
Previews
Se
iOS 7
Oc
No
De
$TWTR
6

7. BUT FIRST…
WHY ARE WE DOING THIS?
thishe.re | @thishere
7

12. CHANGE HAPPENS

14. KEEPING UP IS A
FULL-TIME JOB

15. KEEPING UP IS A
FULL-TIME JOB
OUR JOB.

16. RECENT TRENDS
thishe.re | @thishere
16

17. CON
STR
AINE
D
ME
DIA

18. CONSTRAINED MEDIA
THINKING INSIDE THE BOX
140
Characters
thishe.re | @thishere
1:1
Ratio
Six
Seconds
150
Friends
18

19. TRANSIENCE

20. SNAPCHAT
THE MISSION IMPOSSIBLE OF SHARING
More than 350 million photos a
day are shared on Snapchat
thishe.re | @thishere
(Almost) none will be in
existence the next day.
20

21. BATCH.
PROCESSING.
IS.
OUT.
thishe.re | @thishere
21

22. 6:30 p.m.

23. 6:30 p.m.

24. 30 SECOND TV SPOT
= £2.5 MILLION

25. 8:38 p.m.

26. 8:48 p.m.

27. HOWEVER, THE HYPE AROUND
REAL-TIME MARKETING HAS LEAD
TO THIS…

28. MEDIOCRE NEWS-JACKING
NOT SO GREAT…
thishe.re | @thishere
28

29. AND THIS…

31. AND THIS…

33. OH DEAR.

34. BUT…

35. NOKIA UK NAILED IT
WE’RE JUST AS SURPRISED AS YOU
NOKIA VS. OREO
• RETWEETS x3
• FAVOURITES x2
thishe.re | @thishere
35

36. CORRELATION IS NOT CAUSATION, BUT STILL…

37. THE THREE TRENDS
AGAIN
1. Constrained Media
2. Transience
3. Real-time Marketing
thishe.re | @thishere
37

38. PREVIOUSLY ON SOCIAL MEDIA…
WHAT YOU MAY HAVE MISSED
thishe.re | @thishere
38

39. 2012: THE CONTEXT

40. DESKTOP SOCIAL USAGE PEAKED
WITH MOBILE PLATFORMS INCREASINGLY TAKING THE PLACE OF PCS
Device Share of Website Traffic
Q1 2012
6%
Q1 2013
5%
10%
11%
Traditional
Tablet
Smartphone
79%
89%
Facebook June 2013 – MAU and DAU
180m
US
UK
135m
90m
45m
0m
thishe.re | @thishere
MAU Total
DAU Total
MAU Mobile
DAU Mobile

41. 2013
Facebook
Graph Search
Stephen Wolfram
releases
Facebook
Analysis
!
#LFW
Ja
Fe
Ma
New
News
Feed
thishe.re | @thishere
Ap
Vine comes to
Android,
Hashtags to
Facebook
Ma
Yahoo!
buys
Tumblr
Ju
Facebook News
Feed Algorithm
Jy
#RoyalBaby
Au
Desktop
Social Media
Usage Peaks
Twitter Image
Previews
Se
iOS 7
Oc
No
De
$TWTR
41

42. TWITTER LAUNCHES VINE
AND FINALLY MAKES VIDEO WORK ON MOBILE
thishe.re | 2013
January @thishereFebruary 2013
March 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
October 2013
November 2013
December 2013

43. FACEBOOK LAUNCHES GRAPH SEARCH
AND BECOMES THE THIRD BIGGEST SEARCH ENGINE
thishe.re | 2013
January @thishereFebruary 2013
March 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
October 2013
November 2013
December 2013

44. ACTUALFACEBOOKGRAPHSEARCHES.TUMBLR.COM

45. Nv
De
Ja
Feb
Fe
2013
Ap
Ju
Jy
Au

46. Nv
De
Ja
Feb
Fe
2013
Ap
Ju
Jy
Au

47. Nv
De
Ja
Feb
Fe
2013
Ap
Ju
Jy
Au

48. Nv
De
Ja
Feb
Fe
2013
Ap
Ju
Jy
Au

49. January 2013
February 2013
March 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
October 2013
November 2013
December 2013

50. NOTHING HAPPENED IN APRIL

51. WELL, ONE OF US
WENT TO JAPAN…

52. YOUTUBE CHANNELS, MORE LIKE TV CHANNELS
GOOGLE MAKE FURTHER CHANGES TO GROW ‘SUBSCRIPTION’ BEHAVIOUR
thishe.re | 2013
January @thishereFebruary 2013
March 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
October 2013
November 2013
December 2013

53. YOUTUBE CHANNELS, MORE LIKE TV CHANNELS
GOOGLE MAKE FURTHER CHANGES TO GROW ‘SUBSCRIPTION’ BEHAVIOUR
thishe.re | 2013
January @thishereFebruary 2013
March 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
October 2013
November 2013
December 2013

55. AND SO, YOUTUBE ADVERTISING ADVANCES
CONTENT CONGRUOUS TO A CHANNEL, RATHER THAN ADS OVER A VIDEO
thishe.re | @thishere

56. YAHOO BOUGHT TUMBLR
FOR A COOL $1,100,000,000
thishe.re | 2013
January @thishereFebruary 2013
March 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
October 2013
November 2013
December 2013

57. #HASHTAGS COME TO FACEBOOK
CEMENTING THEIR DOMINANCE ON SOCIAL MEDIA
thishe.re | 2013
January @thishereFebruary 2013
March 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
October 2013
November 2013
December 2013

58. #ROYALBIRTH - 25.3K TWEETS PER MINUTE
A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS
thishe.re | 2013
January @thishereFebruary 2013
March 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
October 2013
November 2013
December 2013

59. #ROYALBIRTH - 25.3K TWEETS PER MINUTE
A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS
thishe.re | @thishere

60. FACEBOOK CHANGED ITS ALGORITHM
YOU MAY NOT HAVE NOTICED, BUT NEWS FEED IS A BIT LESS SPAMMY
thishe.re | 2013
January @thishereFebruary 2013
March 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
October 2013
November 2013
December 2013

61. IOS 7
APPLE FALLS BACK IN LOVE WITH TWITTER, ADDS FLICKR AND VIMEO
+
thishe.re | 2013
January @thishereFebruary 2013
March 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
October 2013
November 2013
December 2013

62. THE BIGGEST CHANGE OF ALL
POST-PC
thishe.re | @thishere
62

63. TWITTER GOES VISUAL
thishe.re | 2013
January @thishereFebruary 2013
March 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
October 2013
November 2013
December 2013

66. WHY DID TWITTER DO THIS?

68. $TWTR
WHY DID TWITTER DO THIS?

69. TWITTER FLOATS ON NYSE
WITH A VALUATION 22 TIMES SALES
thishe.re | 2013
January @thishereFebruary 2013
March 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
October 2013
November 2013
December 2013

70. SNAPCHAT TURNS DOWN $3BN FROM FACEBOOK
AND $4BN FROM GOOGLE. ALLEGEDLY
thishe.re | 2013
January @thishereFebruary 2013
March 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
October 2013
November 2013
December 2013

71. ARE YOU SURE?

72. TWITTER FLOATS ON NYSE
WITH A VALUATION 22 TIMES SALES
thishe.re | 2013
January @thishereFebruary 2013
March 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
October 2013
November 2013
December 2013

74. RESPONDING TO SNAPCHAT
INSTAGRAM AND TWITTER STRIKE BACK
Facing down the challenge of visual messaging apps
such as Snapchat, WhatsApp, and Messages, last week
both Twitter and Instagram released major updates
allowing people to send private photo messages.
thishe.re | 2013
January @thishereFebruary 2013
March 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
October 2013
November 2013
74
December 2013

75. SO WHAT NOW?

77. IS THERE ROOM FOR SNAPCHAT,
PINTEREST, ET AL, OR IS THIS IT?

78. LOVELY
Any questions?
answers@thishe.re or @thishere
thishere.co.uk/clicktoupdate
…or find us afterwards.
thishe.re | @thishere
78

79. @THISHERE