Click to Update is our rolling year-in-review for the world in social. We’ve previously presented it at Internet Week Europe, Social Media Week London, and at the BGS Tech and Entrepreneurship Series at Google Campus. Most recently we returned to where it all started, at Shoreditch House.

1. CLICK TO UPDATE
APRIL 2014
THISHE.RE // @THISHERE
@SDHMembers

2. !
!
!
!
Q&A

3. ✔QUESTIONS
(ANY TIME)

4. thishe.re | @thishere
A FEW QUICK NOTES
BEFORE WE BEGIN
4
thishere.co.uk/
clicktoupdate

5. WHO IS THIS FOR?
thishe.re | @thishere XX
BRANDS PEOPLE
THIS TALK

6. thishe.re | @thishere
A YEAR IN REVIEW
6
Facebook News
Feed Algorithm
Ju Jy Au No
Instagram &
Twitter hype
up photo
Messaging
Vine comes to
Android,
Hashtags to
Facebook
Yahoo!
buys
Tumblr
#RoyalBaby
Se Oc
Twitter Image
Previews
$TWTR
De
iOS 7
Ma Ja
Facebook buys
WhatsApp
#Trending @RIP
Fe Ma Ap
One Billion
Mobile Users

7. thishe.re | @thishere
WHY ARE WE DOING THIS?
BUT FIRST…
7

9. CHANGE HAPPENS

11. KEEPING UP IS A
FULL-TIME JOB

12. KEEPING UP IS A
FULL-TIME JOB
OUR JOB.

15. A GLOBAL COMMUNITY OF FRIENDS
AND STRANGERS ANSWERING ONE
SIMPLE QUESTION:
WHAT ARE YOU DOING?

17. A QUICK SHOW
OF HANDS…

18. thishe.re | @thishere 18
TRENDS OF THE LAST TWELVE MONTHS

19. CROSS DRESSINGSSSS

20. CROSS DRESSINGSS SS

24. TEXT IS ON
THE WAIN

26. thishe.re | @thishere
On WhatsApp it’s 800m.
THE MISSION IMPOSSIBLE OF SHARING
SNAPCHAT
24
More than 400 million photos/
videos are shared on Snapchat
every day

27. thishe.re | @thishere
On WhatsApp it’s 800m.
THE MISSION IMPOSSIBLE OF SHARING
SNAPCHAT
24
More than 400 million photos/
videos are shared on Snapchat
every day

28. TOTAL EXPERIENCE MANAGEMENT

35. REAL-TIME
MARKETING
JUMPED THE SHARK

36. BLAME THE BISCUIT

37. 2013

38. #OWNTHEMOMENT?

40. #OWNTHEMOMENT?
IT’S PROBABLY TAKEN…

41. thishe.re | @thishere
WHAT YOU MAY HAVE MISSED
PREVIOUSLY ON SOCIAL MEDIA…
35

42. thishe.re | @thishere
A YEAR IN REVIEW
36
Facebook News
Feed Algorithm
Ju Jy Au No
Instagram &
Twitter hype
up photo
Messaging
Vine comes to
Android,
Hashtags to
Facebook
Yahoo!
buys
Tumblr
#RoyalBaby
Se Oc
Twitter Image
Previews
$TWTR
De
iOS 7
Ma Ja
Facebook buys
WhatsApp
#Trending @RIP
Fe Ma Ap
Nike Shutters the
Fuelband

43. thishe.re | @thishereMay 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014

45. thishe.re | @thishere
AND CEMENT THEIR DOMINANCE OF SOCIAL MEDIA
HASHTAGS COME TO FACEBOOK
May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014

46. thishe.re | @thishere
A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS
#ROYALBIRTH - 25.3K TWEETS PER MINUTE
January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013

47. May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
#ROYALBABY - 25.3K TWEETS PER MINUTE
A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS

48. FACEBOOK
CHANGED ITS
ALGORITHM
May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014

49. BIG WHOOP
May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014

54. thishe.re | @thishereMay 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
SOCIAL BECAME MORE HEAVILY EMBEDDED, AND FLATTER
IOS 7 SHIPPED
+

56. thishe.re | @thishere
TWITTER GOES VISUAL
May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014

57. thishe.re | @thishere
TWITTER GOES VISUAL
May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014

59. WHY DID TWITTER DO THIS?

63. WHY DID TWITTER DO THIS?$TWTR

64. May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014

65. thishe.re | @thishere
WITH A VALUATION 22 TIMES SALES
TWITTER FLOATS ON NYSE
May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014

69. thishe.re | @thishere
AND $4BN FROM GOOGLE. ALLEGEDLY
SNAPCHAT TURNS DOWN $3BN FROM FB
May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014

70. ARE YOU SURE EVAN?

71. thishe.re | @thishere
WITH A VALUATION 22 TIMES SALES
TWITTER FLOATS ON NYSE
January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014

74. May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014

77. thishe.re | @thishere
FOR 11.4 BILLION QUID
FACEBOOK BUYS WHATSAPP
69May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
$19,000,000,000

78. $2,000,000,000

79. May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
@RIP?
#GONETOOSOON?

89. thishe.re | @thishere
FACEBOOK PASSES 1 BILLION MOBILE USERS
80May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014

90. thishe.re | @thishere
FACEBOOK PASSES 1 BILLION MOBILE USERS
81
€May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
AND HAS APPLIED FOR
A LICENCE TO CREATE
E-MONEY…

91. thishe.re | @thishere
LOVELY
Any questions?
answers@thishe.re or @thishere
thishere.co.uk/clicktoupdate
…or find us afterwards.
82

92. @THISHERE