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Lessons Learned Launching Pinstagram - iOS Monthly Meetup SF
Pek Pongpaet and Brandon Leonardo built the photo browsing app Pinstagram over a weekend combining Instagram and Pinterest functionality. Within 10 hours of launching, Pinstagram maxed out the free MixPanel analytics plan and the iPad app reached the top 20 in Photography & Video apps within 12 hours and top 10 within 24 hours. Some lessons learned included that most people cannot envision new products, being a "remora" by building on top of popular existing platforms or brands, timing launches effectively, and promoting through press and distribution. Measurement of usage patterns also provided insights.
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Lessons Learned Launching Pinstagram - iOS Monthly Meetup SF
- 1. Lessons learned in launching Pinstagramin 2 days Pek Pongpaet
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- 11. over 200 million imagesserved
- 13. Maxed out MixPanelfree plan in 10 hours
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- 16. Top 20 Photography& Video App in 12 Hours
- 17. Top 20 Photography& Video App in 12 Hours Top 10 Photography & Video App in 24 Hours
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- 19. Most people cannot envisionyour product
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- 33. Make it easyfor the Press
- 34. Have a presskit Press Release: What do you get when you combine the most popular photo sharing app Instagram, recently acquired by Facebook for a $1 Billion with one of the fastest growing photo sharing social network, Pinterest? If you were SIlicon Valley entrepreneurs Pek Pongpaet and Brandon Leonardo, you'd get together for the weekend and build Pinstagram, a new way to browse your Instagram photos on the web using the popular Pinterest style waterfall layout. Users of Pinstagram can sign on with their Instagram ID and immediately enjoy their Instagram feed on the desktop along with other feeds like the popular feed, their likes and more. Pinstagram also prominently features a useful search on the top, something that is buried deep within the Instagram mobile app. Pinstagram allows you to easily promote your Instagram content on Pinterest with the Pin button that lets you pin your photos on Pinterest.
- 35. Have a goodstory
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- 39. 2 friends 2 brands 2days+
- 40. 2 friends 2 brands 2days 1 great story +
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- 47. Want the iPadversion? Give us your email
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- 49. List Stats •over 4000emails
- 50. List Stats •over 4000emails •open rate of 58%
- 51. List Stats •over 4000emails •open rate of 58% •industry avg of 16%
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- 54. Friction scrolling > liking> commenting 100x 10x 1x
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- 58. 70% use portraitmode
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- 60. Tell people whatto do
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- 68. Like me! Follow me! Likemy photo follow @low_selfesteem plz!
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- 71. Info @pekpongpaet on twitter Pictacularwebsite iPad App Android App contact: pek@impekable.com