The document provides an overview of using Twitter for business purposes in five easy steps. It discusses establishing a presence on Twitter, engaging with influencers and others, sharing content, and tools for analytics and management. The presentation was given by Bob Cargill, a social media consultant, at a January 2012 event in Sudbury, MA.

1. Twitter for Business in Five
Easy Steps
Sudbury Social Tweetup
January 26, 2012
Bob Cargill
Copywriter
Creative Director
Social Media Consultant
Follow Bob on Twitter at @cargillcreative

3. Twellow http://www.twellow.com/
Twitter States http://www.twitterstates.com/
Twitter Grader http://tweet.grader.com/
Hashtags http://hashtags.org/
Lists http://listorious.com/
WeFollow http://wefollow.com/
Nearby Tweets http://nearbytweets.com/
Friend or Follow http://www.friendorfollow.com/
Monitter http://monitter.com/

4.  View Who Others Are Following on Twitter
 Check Out LinkedIn Profiles for Twitter Handles
 Use Twitter Search and Advanced Twitter Search
 Leverage Twitter “Who To Follow” – View Suggestions,
Browse Interests and Find Friends

6. 1. TweetDeck http://www.tweetdeck.com/
2. HootSuite http://hootsuite.com/
3. Seesmic https://seesmic.com/
4. CoTweet http://cotweet.com/ -- To be discontinued on
February 15, replaced by a next generation social media
management platform called SocialEngage.

8. 1. Retweet, Promote and Support Them to Get Their
Attention
2. Ask Questions of Them to Establish a Dialogue
3. Share Valuable, Relevant
Content with Them to Build Trust

10.  Publish and Share Original Content
 Curate and Share Good Third-Party Content
 Retweet Industry Influencers
 Engage and Converse with Others
 Publish Timely News and Information
 Keep it Real, Be Human and Have a Personality

13. Bitly https://bitly.com/
Ow.ly http://ow.ly/url/shorten-url
Google Analytics http://www.google.com/analytics/
Klout http://klout.com/home
Twitalyzer http://twitalyzer.com/

14. TweetStats http://tweetstats.com/
Twitter Grader http://tweet.grader.com/
Tweet Level http://tweetlevel.edelman.com/
Radian 6 http://www.radian6.com/
Scout Labs http://www.lithium.com/
HubSpot http://www.hubspot.com/
*Also, Tweet and Tweet Meme Buttons on Blogs

15. Bob Cargill
Copywriter, Creative Director
and Social Media Consultant
33 Oakwood Avenue
Sudbury, MA 01776
Blog http://www.anewmarketingcommentator.com
Twitter http://www.twitter.com/cargillcreative
Facebook http://www.facebook.com/cargillcreative
LinkedIn http://www.linkedin.com/in/bobcargill
YouTube http://www.youtube.com/bobcargill