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Web Trends for Marketing
      Professionals
     June 25, 2012, Jerusalem
        By: Miriam Schwab
Follow us: facebook.com/illuminea

                          Follow me! @miriamschwab
Who am I?

• Friendly CEO of illuminea, one of Israel’s
  leading WordPress development agencies.
• Providing SEO and social media marketing
  services
• Speaker at dozens of conferences, including
  Affilicon, Megaconn, Sphinncon, and SMX
• Serves on Steering Board of Digital Eve
  Israel, one of Israel’s largest communities of
  professional women.

                                     Follow me! @miriamschwab
Women influence men online
• Women sent fb friends a notification
  that they had used an app
• Men 1.5 times more likely to act on the
  info than women
• Men 49% more influential in general




                               Follow me! @miriamschwab
Twitter rolls out expanded tweets




                        Follow me! @miriamschwab
See @replies on verified Twitter
            accts




                        Follow me! @miriamschwab
Twitter Cards
• Like facebook Open Graph info
• Gives control over how content is
  displayed with tweet




                              Follow me! @miriamschwab
Twitter Cards (cont)
• Three card types
  – Summary - title, description, thumbnail
    image, and Twitter account attribution
  – Photo - A Tweet sized photo card
  – Player - A Tweet sized video/audio/media
    player card
• Add HTML to HEAD:
<meta name="twitter:card“ content="summary">


                                 Follow me! @miriamschwab
Twitter Cards WP plugin




                  Follow me! @miriamschwab
YouTube threatens MP3
         download sites
• Lawyers representing Google recently
  sent a threatening letter to youtube-
  mp3.org and music-clips.net
• Google says they violate terms of
  service
• Google blocked their access to
  YouTube


                              Follow me! @miriamschwab
HOWTO: Prevent fb facial
         recognition
• Facebook will try to find pics of
  you, encourage friends to tag you.
• Can’t prevent fb from using facial
  recognition on your pics. Can do this:
1. Go to your privacy settings.
2. Go to Timeline and Tagging. Click Edit
   Settings.


                               Follow me! @miriamschwab
HOWTO: Prevent facial
        recognition (cont)
3. Go to the last option:




                            Follow me! @miriamschwab
HOWTO: Prevent facial
        recognition (cont)
4. Make sure No One is selected. (The
   other option is Friends.) Note how you
   have to opt-out, not opt-in




                               Follow me! @miriamschwab
Facebook makes your fb email
 default in timeline (for some)
• Facebook changed profile email
  settings without your knowledge
• Made you username@facebook.com
  email address your default email
• You can change it back…




                          Follow me! @miriamschwab
HOWTO: Change your fb default
          email
1. Go to your profile page. Click About in
   top corner:
HOWTO: Change your fb default
        email (cont)
2. Scroll down to contact info. Click Edit:




                                 Follow me! @miriamschwab
HOWTO: Change your fb default
        email (cont)
3. Add/remove emails, choose who can
   see the email address, whether it will
   appear on timeline or not:




                               Follow me! @miriamschwab
U.S. Ambassador Uses Facebook
To Send Message To Syrian Military




                         Follow me! @miriamschwab
FB adds ability to Export events




                        Follow me! @miriamschwab
Pinterest adds attribution for
             more sites
• Etsy, 500px, Kickstarter, Slideshare and
  SoundCloud.
• Attribution can’t be removed or
  changed
• Pinterest will go back to add attribution
  to past pins



                                Follow me! @miriamschwab
LinkedIn Targeted Status
       Updates rolls out to all
• Philips saw a 106% increase in
  engagement by followers after running
  Targeted Status Updates
• New followers insights page –
  demographics, growth, engagement
LinkedIn Targeted Status
  Updates rolls out to all (cont)
• Why do people follow companies?
  – 67% to gain industry insights
  – 61% for company news
  – 49% are attracted by the peer community




                                Follow me! @miriamschwab
WP launches 3.4! Features
• Easily embed tweets
• Photo captions can be custom links
• New theme customizer




                             Follow me! @miriamschwab
WP 3.4: LTR button in WYSIWYG
• Little known feature: in RTL
  installations, there is now a LTR button
  for adding LTR text easily. It toggles
  on/off:




                                 Follow me! @miriamschwab
WP 3.4: LTR button in WYSIWYG
              (cont)
• Here’s how the HTML looks:




Via Yoav Farhi


                               Follow me! @miriamschwab
SEO: Careful with long title tags!




Google saw long title, so tried to find a “better” title. Lesson: make
sure <title> is short, even if blog title is long. Here’s how…


                                                       Follow me! @miriamschwab
HOWTO: Control post <title>
length with WordPress SEO plugin
• Blog post title:



• Appears on front-end:




                          Follow me! @miriamschwab
HOWTO: Control post <title> length
 with WordPress SEO plugin (cont)
• Post <title> - this is what Google cares
  about:




                                 Follow me! @miriamschwab
HOWTO: Control post <title> length
 with WordPress SEO plugin (cont)
• How the title looks on front-end:




                                Follow me! @miriamschwab
Snazzy new comment login with
    Jetpack plugin for WP




                     Follow me! @miriamschwab
Duplicate WP posts




               Follow me! @miriamschwab
Follow me! @miriamschwab
Follow me! @miriamschwab
Waze adds gas prices, discounts




                       Follow me! @miriamschwab
Users prefer mobile web to apps




                       Follow me! @miriamschwab
TOOLS


        Follow me! @miriamschwab
Web Screenshots




             Follow me! @miriamschwab
Fanzy – reward fb fans – free!
NEWS


       Follow me! @miriamschwab
Sex offenders have to update fb
             status
• Louisiana has enacted a new law requiring
  sex offenders and child predators to
  disclose their criminal status on their
  Facebook and other social networking
  profiles.
• Sex offenders must include the crime for
  which they were convicted, the jurisdiction
  of their conviction, a description of their
  physical characteristics and a residential
  address within their profile.

                                 Follow me! @miriamschwab
YouTube to make $3.6b this year
• YouTube’s traffic growing at 20% per
  quarter
• Steadily placing more ads inside
  videos.
• Google will keep $2.4 billion of the $3.6
  billion, per YouTube’s revenue-sharing
  agreement with partners.


                                Follow me! @miriamschwab
illuminea
http://illuminea.com ▪ http://wpgarage.com
@miriamschwab ▪ http://facebook.com/miriamschwab
Slides available at http://illum.in/ourpresentations


THANKS!


                                            Follow me! @miriamschwab

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June 2012 - Web Trends for Marketing Professionals

  • 1. Web Trends for Marketing Professionals June 25, 2012, Jerusalem By: Miriam Schwab Follow us: facebook.com/illuminea Follow me! @miriamschwab
  • 2. Who am I? • Friendly CEO of illuminea, one of Israel’s leading WordPress development agencies. • Providing SEO and social media marketing services • Speaker at dozens of conferences, including Affilicon, Megaconn, Sphinncon, and SMX • Serves on Steering Board of Digital Eve Israel, one of Israel’s largest communities of professional women. Follow me! @miriamschwab
  • 3. Women influence men online • Women sent fb friends a notification that they had used an app • Men 1.5 times more likely to act on the info than women • Men 49% more influential in general Follow me! @miriamschwab
  • 4. Twitter rolls out expanded tweets Follow me! @miriamschwab
  • 5. See @replies on verified Twitter accts Follow me! @miriamschwab
  • 6. Twitter Cards • Like facebook Open Graph info • Gives control over how content is displayed with tweet Follow me! @miriamschwab
  • 7. Twitter Cards (cont) • Three card types – Summary - title, description, thumbnail image, and Twitter account attribution – Photo - A Tweet sized photo card – Player - A Tweet sized video/audio/media player card • Add HTML to HEAD: <meta name="twitter:card“ content="summary"> Follow me! @miriamschwab
  • 8. Twitter Cards WP plugin Follow me! @miriamschwab
  • 9. YouTube threatens MP3 download sites • Lawyers representing Google recently sent a threatening letter to youtube- mp3.org and music-clips.net • Google says they violate terms of service • Google blocked their access to YouTube Follow me! @miriamschwab
  • 10. HOWTO: Prevent fb facial recognition • Facebook will try to find pics of you, encourage friends to tag you. • Can’t prevent fb from using facial recognition on your pics. Can do this: 1. Go to your privacy settings. 2. Go to Timeline and Tagging. Click Edit Settings. Follow me! @miriamschwab
  • 11. HOWTO: Prevent facial recognition (cont) 3. Go to the last option: Follow me! @miriamschwab
  • 12. HOWTO: Prevent facial recognition (cont) 4. Make sure No One is selected. (The other option is Friends.) Note how you have to opt-out, not opt-in Follow me! @miriamschwab
  • 13. Facebook makes your fb email default in timeline (for some) • Facebook changed profile email settings without your knowledge • Made you username@facebook.com email address your default email • You can change it back… Follow me! @miriamschwab
  • 14. HOWTO: Change your fb default email 1. Go to your profile page. Click About in top corner:
  • 15. HOWTO: Change your fb default email (cont) 2. Scroll down to contact info. Click Edit: Follow me! @miriamschwab
  • 16. HOWTO: Change your fb default email (cont) 3. Add/remove emails, choose who can see the email address, whether it will appear on timeline or not: Follow me! @miriamschwab
  • 17. U.S. Ambassador Uses Facebook To Send Message To Syrian Military Follow me! @miriamschwab
  • 18. FB adds ability to Export events Follow me! @miriamschwab
  • 19. Pinterest adds attribution for more sites • Etsy, 500px, Kickstarter, Slideshare and SoundCloud. • Attribution can’t be removed or changed • Pinterest will go back to add attribution to past pins Follow me! @miriamschwab
  • 20. LinkedIn Targeted Status Updates rolls out to all • Philips saw a 106% increase in engagement by followers after running Targeted Status Updates • New followers insights page – demographics, growth, engagement
  • 21. LinkedIn Targeted Status Updates rolls out to all (cont) • Why do people follow companies? – 67% to gain industry insights – 61% for company news – 49% are attracted by the peer community Follow me! @miriamschwab
  • 22. WP launches 3.4! Features • Easily embed tweets • Photo captions can be custom links • New theme customizer Follow me! @miriamschwab
  • 23. WP 3.4: LTR button in WYSIWYG • Little known feature: in RTL installations, there is now a LTR button for adding LTR text easily. It toggles on/off: Follow me! @miriamschwab
  • 24. WP 3.4: LTR button in WYSIWYG (cont) • Here’s how the HTML looks: Via Yoav Farhi Follow me! @miriamschwab
  • 25. SEO: Careful with long title tags! Google saw long title, so tried to find a “better” title. Lesson: make sure <title> is short, even if blog title is long. Here’s how… Follow me! @miriamschwab
  • 26. HOWTO: Control post <title> length with WordPress SEO plugin • Blog post title: • Appears on front-end: Follow me! @miriamschwab
  • 27. HOWTO: Control post <title> length with WordPress SEO plugin (cont) • Post <title> - this is what Google cares about: Follow me! @miriamschwab
  • 28. HOWTO: Control post <title> length with WordPress SEO plugin (cont) • How the title looks on front-end: Follow me! @miriamschwab
  • 29. Snazzy new comment login with Jetpack plugin for WP Follow me! @miriamschwab
  • 30. Duplicate WP posts Follow me! @miriamschwab
  • 33. Waze adds gas prices, discounts Follow me! @miriamschwab
  • 34. Users prefer mobile web to apps Follow me! @miriamschwab
  • 35. TOOLS Follow me! @miriamschwab
  • 36. Web Screenshots Follow me! @miriamschwab
  • 37. Fanzy – reward fb fans – free!
  • 38. NEWS Follow me! @miriamschwab
  • 39. Sex offenders have to update fb status • Louisiana has enacted a new law requiring sex offenders and child predators to disclose their criminal status on their Facebook and other social networking profiles. • Sex offenders must include the crime for which they were convicted, the jurisdiction of their conviction, a description of their physical characteristics and a residential address within their profile. Follow me! @miriamschwab
  • 40. YouTube to make $3.6b this year • YouTube’s traffic growing at 20% per quarter • Steadily placing more ads inside videos. • Google will keep $2.4 billion of the $3.6 billion, per YouTube’s revenue-sharing agreement with partners. Follow me! @miriamschwab
  • 41. illuminea http://illuminea.com ▪ http://wpgarage.com @miriamschwab ▪ http://facebook.com/miriamschwab Slides available at http://illum.in/ourpresentations THANKS! Follow me! @miriamschwab