This document outlines tactics for optimizing mobile app tracking presented in a webinar by Tatvic. The webinar covered implementing Google Analytics for mobile apps using the native SDK or Google Tag Manager, setting up campaign tracking with utm parameters, tracking app uninstalls, and integrating Google Analytics with Google Play Store analytics. Key points included benefits of tracking campaigns, uninstalls, and Play Store data, as well as considerations for proper implementation like setting up the data layer, user IDs, events, and dimensions.
Your lowly tracker link can do more than you think. With a range of special parameters and settings, you can set up sophisticated and intelligent redirection, fallbacks, conditional data syncing and a whole range of other mobile marketing mechanics. We'll show you the ropes.
Unlock App Marketing Success With Rewarded AdsAdjust
Rewarded ads have evolved greatly since the early days and have now grown to be more than just incentivised traffic. It’s proven to be a successful strategy to push an app’s visibility by achieving a high app store ranking and then benefitting from the genuine installs that result from the gained visibility effect.
You'll discover:
- Current state of Rewarded Ads in 2017: How it has grown from being more than just incentivised traffic
- Evolution of Rewarded Ads: From burst campaigns to ongoing incentivised campaigns
- Volume and scale of doing rewarded ads: How to take advantage of volume and popularity of doing incent on organic
- How to measure the impact of rewarded ads
Adjust Workshop - PUSHING AND PULLING YOUR DATA Adjust
Measurement platforms are and should be your central point of data collection. That’s why Adjust offers a range of services for syncing and downloading the data you collect. What are these options, and how can you use them? Our team will take you through all your options for data domination.
Firebase Analytics - Best Practices To Attract, Engage, Convert & Measure You...Tatvic Analytics
This webinar presentation gives you a meticulous understanding of the Firebase Analytics tool starting with a platform walkthrough, set-up and comparative analysis with other app analytics products. You’ll learn how to integrate and report Marketing data from other tools such as DV 360, Google Ads, Admob.
Webinar Recording: https://youtu.be/LdhdR5tGuQw
Presenters: Sarjak & Namrata
Reach out to us: hello@tatvic.com
Best Practice Audience Segmentation for App Retargeting: Early and Late Stag...Adjust
Audience segmentation is perhaps the most important aspect of any marketing strategy. But too often app marketers overlook the importance of a well-thought-out approach to segmentation. We’ll show you what an advanced segmentation strategy can look like, as well as some best practices for getting started with audience segmentation.
What you will learn:
- Why is an audience segmentation strategy necessary?
- What events to track to segment your app’s audience
- How to optimize your retargeting campaigns with audience segmentation
- Some practical segmentation examples
You can find the full video here: https://youtu.be/XYKGL9Btfm0
Leveling Up: Best Practices for Your Mobile Gaming App LaunchAdjust
With this presentation, mobile gaming app developers and marketing teams will apprehend the most important elements to focus on in order to achieve a successful gaming app launch. Leveraging Nexon’s experience, Adjust and ironSource will give actionable recommendations and examples on how to optimize the overall launch process.
Your lowly tracker link can do more than you think. With a range of special parameters and settings, you can set up sophisticated and intelligent redirection, fallbacks, conditional data syncing and a whole range of other mobile marketing mechanics. We'll show you the ropes.
Unlock App Marketing Success With Rewarded AdsAdjust
Rewarded ads have evolved greatly since the early days and have now grown to be more than just incentivised traffic. It’s proven to be a successful strategy to push an app’s visibility by achieving a high app store ranking and then benefitting from the genuine installs that result from the gained visibility effect.
You'll discover:
- Current state of Rewarded Ads in 2017: How it has grown from being more than just incentivised traffic
- Evolution of Rewarded Ads: From burst campaigns to ongoing incentivised campaigns
- Volume and scale of doing rewarded ads: How to take advantage of volume and popularity of doing incent on organic
- How to measure the impact of rewarded ads
Adjust Workshop - PUSHING AND PULLING YOUR DATA Adjust
Measurement platforms are and should be your central point of data collection. That’s why Adjust offers a range of services for syncing and downloading the data you collect. What are these options, and how can you use them? Our team will take you through all your options for data domination.
Firebase Analytics - Best Practices To Attract, Engage, Convert & Measure You...Tatvic Analytics
This webinar presentation gives you a meticulous understanding of the Firebase Analytics tool starting with a platform walkthrough, set-up and comparative analysis with other app analytics products. You’ll learn how to integrate and report Marketing data from other tools such as DV 360, Google Ads, Admob.
Webinar Recording: https://youtu.be/LdhdR5tGuQw
Presenters: Sarjak & Namrata
Reach out to us: hello@tatvic.com
Best Practice Audience Segmentation for App Retargeting: Early and Late Stag...Adjust
Audience segmentation is perhaps the most important aspect of any marketing strategy. But too often app marketers overlook the importance of a well-thought-out approach to segmentation. We’ll show you what an advanced segmentation strategy can look like, as well as some best practices for getting started with audience segmentation.
What you will learn:
- Why is an audience segmentation strategy necessary?
- What events to track to segment your app’s audience
- How to optimize your retargeting campaigns with audience segmentation
- Some practical segmentation examples
You can find the full video here: https://youtu.be/XYKGL9Btfm0
Leveling Up: Best Practices for Your Mobile Gaming App LaunchAdjust
With this presentation, mobile gaming app developers and marketing teams will apprehend the most important elements to focus on in order to achieve a successful gaming app launch. Leveraging Nexon’s experience, Adjust and ironSource will give actionable recommendations and examples on how to optimize the overall launch process.
Considering running retargeting campaigns? From the targeting capabilities when building your retargeting segments, to the key components of creating successful creatives, Adjust and Remerge gives you a complete overview of the best practices for app retargeting.
Learn about:
1. How to encompass the full framework of app retargeting
2. What elements to consider when it comes to creatives
3. How to manage timeframe expectations
Most Valuable Retargeting Strategies for Mobile Gaming AppsAdjust
In this webinar, advertisers will get a better understanding of the most efficient retargeting strategies for mobile gaming apps. Leveraging Aarki’s extensive experience and relevant examples, and Adjust’s data granularity and accuracy, you’ll be able to take away actionable items to optimize your current retargeting efforts and increase the ROI of your app.
The Best Mobile Retargeting Strategies for the Future - EMEAAdjust
Marketers will learn to understand users at every level of the purchase funnel to help increase retention and engagement. It’s imperative for marketers to leverage both user acquisition and retention strategies, so they can continually move users from install to conversion/purchase and maximize their ROAS.
Rewarded Video Advertising: How to Engage the Mobile GamerAdjust
With this presentation, advertisers will understand the specific attributes of one of the most popular and effective ad models currently used in the mobile gaming industry. With relevant examples, we’ll try to help you understand how to leverage the full potential of your networks and measurement partners data, to achieve your acquisition and engagement goals.
Insider tips to get more out of Google App campaigns for engagementAdjust
As a mobile app marketer, acquiring users is only but the first step in making your app profitable. One of the biggest challenges many apps currently face is how to successfully retain their mobile users.
According to Adjust’s Global Benchmark tool, an average of only 11.4% of app users are retained 7 days after the install.
In this webinar, learn about Google's latest product offering for re-engagement, App campaigns for engagement, to help you retain more of the users that matter.
Rise of Hyper-Casual as challenge for the UA of mid-core games (without videos)Adjust
Felix Janzen, Director Performance Marketing at InnoGames, presenting at Mobile Spree Berlin 2019 - InnoGames is Germany’s leading developer and publisher of mobile and online games. The company based in Hamburg is best known for Forge of Empires, Elvenar and Tribal Wars. InnoGames’ first mobile title Warlords of Aternum is a fantasy turn-based strategy game. InnoGames’ complete portfolio encompasses seven live games and several mobile titles in production. Born as a hobby, InnoGames today has a team of 400 employees from more than 30 nations who share the passion of creating unique games that players across the globe enjoy for years.
In this session, Felix talked about Hyper-Casual: How a genre takes over the ad sales market and what challenges it implicates for the UA activities of a mid-core game.
State of the gaming app marketing in 2018. Things to consider for 2019GameCamp
Appsflyer benchmarks and insights taken from campaigns and data. Which trends can we see in gaming in relation to: retention, usage, monetisation? What should we focus on in 2019?
Mobile marketing from analysis to launching a projectHeads&Hands
Stages of launching your app with various technics and metrics to measure the impact of your application. Promotion plan, ads examples, analytical tools, etc.
Google recently upgraded all AdWords app install campaigns to Universal App campaigns (UAC), which presents opportunities and challenges for app marketers. In this webinar, we'll help you get more out of UAC by leveraging your own customer data and focusing on the goals that matter to your business.
[Adjust & Snapchat] How to capture meaningful attention in 3 secondsAdjust
Learn more about the Snapchat platform, audience, and products that make it unique and the benefits the integration between Adjust and Snapchat offers.
You will learn:
- What the different ad formats look like
- How to optimize them
- How to measure their performance
- How you create powerful audiences with Snapchat and Adjust
See here for the video: https://www.youtube.com/watch?v=5nF4kkxc8_g
How to come up with the right MVP but at the same time consider all relevant channels and trends? Find out how Mobile Growth Stack framework can be transformed into your app's MVP
Social projects and mobile apps to help themHeads&Hands
Presentation about digital social projects and examples of successful mobile applications and web projects in this sphere. Tips how to create such an app.
Optimising user acquisition through LTV predictionGameCamp
Have you ever burnt money on unprofitable UA? Was there an opportunity to scale that you missed? Identifying potentially long-term profitable campaigns as soon as possible using LTV prediction can double or triple profits of the mobile game. In this talk, we will look at how to effectively reallocate user acquisition investments early in campaigns’ lifetime using Machine Learning. We will shed light on some of the challenges game studios face when building a fully automatic LTV prediction pipeline for games with investment optimisation in mind.
Luis Guzmán, Head of Web Marketing at Glovo, presenting at Mobile Spree Berlin 2019 - What's the role of the web in a user acquisition campaign for mobile-first products. How companies in different verticals take advantage of both platforms to acquire users. The dynamics of where the user is acquired and where it converted. How to measure cross-platform activities. Behavioral differences between platforms according to the stage of the user.
Considering running retargeting campaigns? From the targeting capabilities when building your retargeting segments, to the key components of creating successful creatives, Adjust and Remerge gives you a complete overview of the best practices for app retargeting.
Learn about:
1. How to encompass the full framework of app retargeting
2. What elements to consider when it comes to creatives
3. How to manage timeframe expectations
Most Valuable Retargeting Strategies for Mobile Gaming AppsAdjust
In this webinar, advertisers will get a better understanding of the most efficient retargeting strategies for mobile gaming apps. Leveraging Aarki’s extensive experience and relevant examples, and Adjust’s data granularity and accuracy, you’ll be able to take away actionable items to optimize your current retargeting efforts and increase the ROI of your app.
The Best Mobile Retargeting Strategies for the Future - EMEAAdjust
Marketers will learn to understand users at every level of the purchase funnel to help increase retention and engagement. It’s imperative for marketers to leverage both user acquisition and retention strategies, so they can continually move users from install to conversion/purchase and maximize their ROAS.
Rewarded Video Advertising: How to Engage the Mobile GamerAdjust
With this presentation, advertisers will understand the specific attributes of one of the most popular and effective ad models currently used in the mobile gaming industry. With relevant examples, we’ll try to help you understand how to leverage the full potential of your networks and measurement partners data, to achieve your acquisition and engagement goals.
Insider tips to get more out of Google App campaigns for engagementAdjust
As a mobile app marketer, acquiring users is only but the first step in making your app profitable. One of the biggest challenges many apps currently face is how to successfully retain their mobile users.
According to Adjust’s Global Benchmark tool, an average of only 11.4% of app users are retained 7 days after the install.
In this webinar, learn about Google's latest product offering for re-engagement, App campaigns for engagement, to help you retain more of the users that matter.
Rise of Hyper-Casual as challenge for the UA of mid-core games (without videos)Adjust
Felix Janzen, Director Performance Marketing at InnoGames, presenting at Mobile Spree Berlin 2019 - InnoGames is Germany’s leading developer and publisher of mobile and online games. The company based in Hamburg is best known for Forge of Empires, Elvenar and Tribal Wars. InnoGames’ first mobile title Warlords of Aternum is a fantasy turn-based strategy game. InnoGames’ complete portfolio encompasses seven live games and several mobile titles in production. Born as a hobby, InnoGames today has a team of 400 employees from more than 30 nations who share the passion of creating unique games that players across the globe enjoy for years.
In this session, Felix talked about Hyper-Casual: How a genre takes over the ad sales market and what challenges it implicates for the UA activities of a mid-core game.
State of the gaming app marketing in 2018. Things to consider for 2019GameCamp
Appsflyer benchmarks and insights taken from campaigns and data. Which trends can we see in gaming in relation to: retention, usage, monetisation? What should we focus on in 2019?
Mobile marketing from analysis to launching a projectHeads&Hands
Stages of launching your app with various technics and metrics to measure the impact of your application. Promotion plan, ads examples, analytical tools, etc.
Google recently upgraded all AdWords app install campaigns to Universal App campaigns (UAC), which presents opportunities and challenges for app marketers. In this webinar, we'll help you get more out of UAC by leveraging your own customer data and focusing on the goals that matter to your business.
[Adjust & Snapchat] How to capture meaningful attention in 3 secondsAdjust
Learn more about the Snapchat platform, audience, and products that make it unique and the benefits the integration between Adjust and Snapchat offers.
You will learn:
- What the different ad formats look like
- How to optimize them
- How to measure their performance
- How you create powerful audiences with Snapchat and Adjust
See here for the video: https://www.youtube.com/watch?v=5nF4kkxc8_g
How to come up with the right MVP but at the same time consider all relevant channels and trends? Find out how Mobile Growth Stack framework can be transformed into your app's MVP
Social projects and mobile apps to help themHeads&Hands
Presentation about digital social projects and examples of successful mobile applications and web projects in this sphere. Tips how to create such an app.
Optimising user acquisition through LTV predictionGameCamp
Have you ever burnt money on unprofitable UA? Was there an opportunity to scale that you missed? Identifying potentially long-term profitable campaigns as soon as possible using LTV prediction can double or triple profits of the mobile game. In this talk, we will look at how to effectively reallocate user acquisition investments early in campaigns’ lifetime using Machine Learning. We will shed light on some of the challenges game studios face when building a fully automatic LTV prediction pipeline for games with investment optimisation in mind.
Luis Guzmán, Head of Web Marketing at Glovo, presenting at Mobile Spree Berlin 2019 - What's the role of the web in a user acquisition campaign for mobile-first products. How companies in different verticals take advantage of both platforms to acquire users. The dynamics of where the user is acquired and where it converted. How to measure cross-platform activities. Behavioral differences between platforms according to the stage of the user.
New fortunes and potential exponential growth in the Pool and Spa industry await those of us who embrace and take action in getting North America off its addiction to polluting power sources and wasteful consumption!
iFactory and Infomous teamed up to deliver this virtual workshop as part of the FutureM Conference in Boston.
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In a digital landscape that evolves every moment, it is crucial to communicate information clearly and effectively through visual design. We'll take a look at brand modules, infographics and interface innovations and showcase how (and how not!) to combine compelling content with smart and visually appealing design.
Presenters were Alen Yen, iFactory President/Creative Director; Jeremy Perkins, iFactory Art Director; and Paolo Gaudiano, Icosystem President and Chief Technology Officer.
www.ifactory.com
www.infomous.com
Cross Channel Tracking with Google Analytics (Tatvic)Tatvic Analytics
Know which marketing channel is your best performer and how to better diversify your marketing spend across various channels through cross channel tracking with the help of Google Analytics.
Join Ravi, the co-founder of Tatvic Analytics and make the most of what cross channel tracking can do for an integrated marketing approach.
R is already a Swiss army knife for data analysis largely due its 6000 libraries but until now it lacked an interface to the Google Analytics API. The release of RGoogleAnalytics library solves this problem.
What this means is that digital analysts can now fully use the analytical capabilities of R to fully explore their Google Analytics Data.
In this webinar, Andy Granowitz, Developer Advocate (Google Analytics) & Kushan Shah, Contributor & maintainer of RGoogleAnalytics Library will show you how to use R for Google Analytics data mining & generate some great insights.
You’ll learn:
* Why use R for data analysis?
* How to get started with R + Google Analytics?
* Example Use Case 1: Predicting product revenue with R
* Example Use Case 2: Calculating long term value of marketing campaigns?
* Example Use Case 3: Web Analytics Visualization through ggplot
...plus, much more!
Watch the full webinar - http://www.tatvic.com/webinar/r-google-analytics/
How to Use Google Analytics to Drive SEO Benefit?Tatvic Analytics
Google Analytics is one of the most valuable sources of information we can have to identify SEO opportunities, make decisions and optimize the sites we work for. However, we don’t generally use it to drive SEO benefit.
In this webinar, Alexander Holl (CEO of 121WATT & Leader of German Advisory Board, SMX Munich), will show you how to use Google Analytics to drive SEO Benefit.
You’ll learn:
* Why use Organic Search Sources Feature of Universal Analytics?
* How to Improve the data quality by detecting Spam Referrals & Bots
* How to use 404 Reports to Detect Lost Link Opportunities
* Reporting & Analyzing Google Panda
... plus, much more!
Meaningful Data - Best Internet Conference 2015 (Lithuania)Simo Ahava
Here are the slides from my talk titled "Meaningful Data", which I presented at the Best Internet Conference in Vilnius, Lithuania.
I share some of my favorite Google Analytics / Google Tag Manager tweaks, along with a healthy dose of criticism towards the default configuration of our favorite analytics platforms (a phenomenon I call Plug-and-play Analytics).
How to Perform Churn Analysis for your Mobile Application?Tatvic Analytics
For every marketer of mobile application, acquiring new customers certainly requires more effort in terms of time and money. On the other hand, firm can always focus on maintaining existing customer base and gain maximum out of them. If this is the case, then predictive analysis will be the correct approach for this situation.
The primary goal of this webinar is to predict segment of Mobile application users,
* Who will uninstall the app
* Remain inactive (which will be also termed as a churner) for quite long time and are expected to churn.
Churn analysis is the approach by which we will predict the likelihood of this event to occur.
Our webinar covers:
* How to extract data from Google Analytics using R
* How to build churn model in R
* Identifying the customer/subscriber segment that are classified based on past data pattern, who are likely to churn (Study customer behavior Patterns)
Watch Full Webinar - http://www.tatvic.com/webinar/churn-analysis-for-mobile-application/
How Online Retailers Can Benefit from Enhanced Ecommerce?Tatvic Analytics
Enhanced Ecommerce is the complete revamp of how Google Analytics measures the Ecommerce experience.
With the Launch of Enhanced Ecommerce, Online Retailers will have access to deep insights into shopping behavior of their users. It will allow them to learn where exactly their visitors abandoned the funnel and help them generate insights to increase conversions. It is the most sophisticated and comprehensive analytics tool from Google to understand shoppers and product level performance.
This webinar will cover:
* Best Practices for Implementing Enhanced Ecommerce
* Overview of Enhanced Ecommerce Reports
* Analysis on Price Yield
* How Coupons are impacting revenue & AOV of your online store
Watch full webinar - http://www.tatvic.com/webinar/enhanced-ecommerce/
Here is the complete guide about Google Analytics 4 Setup & Tracking A Magento PWA. Magento development services can help you make your e-commerce store stand out from the competition by combining PWA technology and a leading e-commerce platform like Magento. This tool provides valuable insight into your business and accurately tracks user activities on several parameters. Read more about the guide.
Why And How To Upgrade To Google Analytics To Universal AnalyticsEmarketeers
Back in October 2012, Google announced Universal Analytics as the next version of the Google Analytics tracking code, offering some major new features and functionality to all account holders.
Going forward Universal Analytics is the default tracking code for new web properties. Web properties that are using the old Google Analytics tracking code will need to migrate to Universal Analytics any time soon.
During this webinar, Emarketeers' analytics consultant, Remco Van Der Beek, demonstrates the benefits of Universal Analytics, providing a step-by-step guide on changes you will need to implement to upgrade from the old Google Analytics tracking code to the new Universal Analytics.
Matteo Zambon Measurecamp europe 2021 - conversion api con google tag manag...Matteo Zambon
In this technical presentation, we will see (with live demo) what is the Conversion API and how to configure it in 3 different ways using GTM web and GTM server-side
Google Tag Manager | Google Tag Manager Tutorial 2019 | Google Tag Manager Se...Simplilearn
This presentation about Google Tag Manager will help you learn what is Google Tag Manager, benefits of Google Tag Manager, how Google Tag Manager works, and finally a demo on how to get started with Google Tag Manager. Google Tag Manager is a free tool offered by Google that helps every marketer to deploy and track tags on your website. With Google Tag Manager all tags are managed in one place allowing an individual to install tags without manually editing their website code. In short, it is an effective and efficient way to manage our website tracking code with less effort.
Below topics are explained in this Google Tag Manager presentation:
1. What is Google Tag Manager?
2. Benefits of Google Tag Manager
3. How Google Tag Manager works
4. How to get started with Google Tag Manager
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from Digital Marketing Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
By Munaz Anjum: This presentation highlights the major benefits of UA and Google Tag Manager that takes you to an exciting journey of experiencing the new process of tagging and feature sets. Explore more with me!!
Note: On some special requests, I may share this animated presentation.
Google Analytics 201 is an in-depth, hands-on training day that starts where Google Analytics 101 finished – dealing with goals in more detail, event tracking, views, basic filters, applying segments for improved analysis, using alerts, best practice campaign tracking, channel groupings and cohort analysis.
Google Analytics plays an important role in making important business decisions. 'Introduction to Google Analytics' sheds light on basics of Analytics and it's setup.
Google Analytics plays an important role in making important business decisions. ‘Introduction to Google Analytics’ sheds light on basics of Analytics and it’s setup.
Google analytics 301 - architecture, processing, configuration, extending and...ivantage
Google analytics 301 is an in-depth, hands-on training day building on the knowledge acquired in analytics 101, 201 and 202. The course covers how Google Analytics works in detail including its architecture, hit processing and cookie technology as well as best practice deployment planning, configuration and set-up advice. The course also explains and demonstrates the many Google Analytics APIs for reading, writing and configuring data as well as advice, tips and examples for integrating Google Analytics into your organisation’s other systems, processes and technology. The day ends with a detailed audit process which helps asses your installation quality, health and completeness.
How to Maximize Revenues on Your Customer Loyalty Program using Predictive An...Tatvic Analytics
Are you sending out discount coupons to all your customers to encourage them to carry out future purchases? If yes, then your customer loyalty program is leaking revenue.
From an economic perspective, sending out discount coupons isn't the most preferred approach that the marketer must take. In this webinar, we show how to use Predictive Analytics to segment customers based on your Web Analytics and CRM Data. We can then use this unprecedented insight to target discount coupons to the most appropriate segment and thus optimize revenues.
We will cover
* How to import your Google Analytics data into R
* How to build a Predictive Model using this data
* How to implement this model in a live environment
Watch full webinar video - http://www.tatvic.com/webinar/maximize-revenue-on-customer-loyalty-program-with-predictive-analytics/
Similar to Webinar: 3 Tactics to Optimize Your Mobile App Tracking (20)
Only a fifth of online businesses is satisfied with the conversion on their websites and apps!* One fifth, which is why smart businesses have started thinking beyond just the A/B Testing and making Conversion Rate Optimization (CRO) an integral part of their digital strategy.
Join us on August 26th, 2021 for a unique roundtable discussion, where we dispel a few myths about A/B testing and Conversion Rate Optimization (CRO). You get to hear from industry leaders and conversion experts on how to drive more holistic and user-centric Conversion Rate Optimization for your digital business.
As an attendee, not only, you get a chance to experience our ‘Performing CRO Program’ first-hand, but get a select-only assessment of your digital assets at no cost!
Agenda:
- Thinking Beyond A/B Testing
- How CRO initiatives paved the path to Royal Enfield's success
- Fullerton's Customer-Centric CRO Best Practices!
- A Quick Glance into Tatvic’s Performing CRO Program
- CRO Maturity Framework
- Q&A
Third Party Cookies cConundrum - A Fireside Chat Tatvic Analytics
A major change is coming for advertisers, publishers and the entire digital advertising ecosystem with the demise of third-party cookies. There is a way for brands to not only survive but thrive, in this new environment.
If you have any additional questions or want to get your assessment done, email us at hello@tatvic.com and we'll be happy to help.
How Mobile App A/B Testing with Firebase Analytics can help Product Managers ...Tatvic Analytics
There are quite a few mobile app analytics & mobile app A/B testing tools in the market. With the help of these tools, you can run experiments to determine which app element is working the best for your users. Firebase is one such mobile app analytics tool that has analytics, app development & A/B testing console built into one comprehensive tool.
In this webinar, we shall discuss A/B testing for mobile apps in Firebase Analytics. Apart from the technical know-how, we shall also cover the business value additions and the role of A/B testing in the Conversion Rate Optimization across different domains.
10 Most Underused Features of Google Analytics 360 According to ExpertsTatvic Analytics
Are you sure you are making the best use of your Google Analytics and Google Analytics 360, whichever one you’re using? Do you ever look at a set of features and realize that you don’t exactly leverage them the way you should? Sometimes, when features are really advanced, you might not even be aware of they can help you in your everyday data analysis and the insights that they can help you uncover.
It is amazing what Google Analytics can help you achieve and how easy it can make your work if you know how to get the most out of it! In this webinar, we are going to help you do just that. Two of our GAIQ certified consultants are going to talk about 10 most underutilized Google Analytics & Google Analytics 360 features that will make you fall in love with the analytics tool all over again.
5 Advanced Data Studio Dashboards for Digital Marketers and Data AdvocatesTatvic Analytics
In this webinar, 2 of Tatvic’s GAIQ Certified Experts will take you through advanced Data Studio Dashboards and how you can utilize those to draw actionable insights while keeping your boardroom audience engaged. From the visual trends that you are able to extract, you and your team can not only determine your next steps but can also save hours of time by being able to look at the bigger picture instead of a thousand puzzle pieces.
This webinar will be resourceful for you if you are a digital marketer or a data advocate for:
eCommerce company with a website and/or mobile app,
Lead generation company
Digital Publishing company
Video Content platform
[Webinar] 3 Reasons Why Digital Publishers Should Integrate DFP with Google A...Tatvic Analytics
Key Takeaways:
- Export GA 360 custom audiences to DFP based on behavior, affinity and content
- Monetize these targeted audiences at a premium eCPM in direct sales deals and ad exchanges
- Measure engagement and DFP revenue opportunity of audience acquired from paid advertising channels
- Report & optimize content/ author pages which drives more DFP revenue and high CTR
How eCommerce Businesses Can Make Best Use of Google Analytics dataTatvic Analytics
If you are an eCommerce store and have the basic Enhanced Ecommerce GA implemented, you shall get insights into what business decisions you can take from your GA reports without bringing in more of predictive analysis and data science.
Basic understanding of Enhanced Ecommerce Reports
1) The Shopping Behavior and Checkout Funnel
2) Product Performance Reports
3) Product List Performance Reports
4) Internal Promotion Reports
Using CLV model on your GA data to know your best customers
Minimizing the conversion path for your customers using feature attribution and hence driving in more conversions.
[Webinar] Interacting with BigQuery and Working with Advanced QueriesTatvic Analytics
In this webinar, we will cover advanced concepts and some complex queries. We will give a demo of how to fetch data from BigQuery into tools like Excel, R and python so we can continue further analysis. Along With Hands-on exercise, we will demonstrate how to automate queries using Apps Script and Command Line tool.
[Webinar] Getting Started with BigQuery: Basics, Its Appilcations & Use CasesTatvic Analytics
This webinar aims to provide the BigQuery product walkthrough right from the basics. Our core focus will be on the use cases and applications that help to gain additional customer insights from the data integrated within BigQuery.
BigQuery is equipped with the ability to crunch TBs of data in seconds while ensuring scalability and speed. It also enables us to perform advanced statistical analysis by providing unsampled raw hit level analytics data.
5 Most Common User Experience Mistakes and How to Avoid ThemTatvic Analytics
Design is continuously evolving. A lot of trends have come and gone. Following latest trends will not hurt the UX, but in the process of creating something trendy and appealing, the usability of the process cannot be sacrificed. User experience should be utmost important while designing a product and a balance must be maintained between the nicer looking and the better working design.
UX Testing has become a very critical step for creating beautiful user experiences. There are higher demands nowadays for having a more perfected UX, as UX directly impacts business statistics in a positive way.
In this webinar, we will present to you the 5 most common fumbles that UX Designers make while designing interfaces.
Optimize Your Website and Mobile App Features with Markov Model and Increase ...Tatvic Analytics
Learn how to build a Feature Attribution Model using behavioral and transactional data of visitor and decode the Transition Matrix which attributes every feature to end goal conversion
[Webinar Deck] Google Data Studio for Mastering the Art of Data VisualizationsTatvic Analytics
In this webinar, we will take you through the basics of Google Data Studio and enable you to unlock the true value of data when converted into insights. With Google Data Studio, you can turn your data into informative dashboards and monthly reports that are easy to read, easy to share and fully customizable.
Successful data visualization designs are built by smart teams with varied skill sets using advanced visualization tools. This is not an easy combination to find, but we’ll help you get started.
Key Takeways:
1. New updates on Firebase Analytics and Google Analytics
2. Determine which one is better for tracking user engagement with your App
3. Introduction to 1Analytics – Tatvic’s In-house App Analytics Tool for an efficient implementation
[Webinar] Predict Your App Uninstalls and Prevent your Churning Users using M...Tatvic Analytics
Predict who is going to Uninstall your app within the next 7 days and prevent them from Churning
Learn how to approach this uninstall problem using Machine Learning Prediction Models.
In this 45 minute interactive session with Bismayy Mohapatra, you’ll learn how to:
1. Predict with accuracy which app user is going to uninstall your app within the next ‘n’ days
2. Segment your high probable churning app users and retain them
Get to know your high probable churning app users and ensure you don’t lose them by pushing them personalized notifications and marketing offers.
3 Personalization Use Cases of Google Optimize 360Tatvic Analytics
Leverage Google Optimize 360 for your website or mobile site to drive meaningful and personalized experiences to your customers. The examples we will mention will apply for varied businesses such as ecommerce, lead generation websites and content websites.
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
Webinar: 3 Tactics to Optimize Your Mobile App Tracking
1. #tatvicwebinar
A GACP and GTMCP company
4/28/2015 1 #tatvicwebinar4/28/2015 1 #tatvicwebinar
3 Tactics to Optimize Your Mobile App
Tracking
April 28th, 2015 FREE Webinar by
2. #tatvicwebinar
A GACP and GTMCP company
4/28/2015 2 #tatvicwebinar4/28/2015 2 #tatvicwebinar
Our Speaker
Vishal Chawla
Technical Account Manager
at Tatvic
@vishalkchawla
Boni Satani (Host)
Inbound Marketer at Tatvic
@bonirulzz
3. #tatvicwebinar
A GACP and GTMCP company
4/28/2015 3 #tatvicwebinar
Outline
Getting started with Mobile App Tracking using GA
Campaign Tracking
Mobile App Uninstallation Tracking
Things to Check while Implementing Mobile App Tracking
Integrate Google Analytics & Play Store Analytics
4. #tatvicwebinar
A GACP and GTMCP company
4/28/2015 4 #tatvicwebinar
Outline
Getting started with Mobile App Tracking using GA
Campaign Tracking
Mobile App Uninstallation Tracking
Things to Check while Implementing Mobile App Tracking
Integrate Google Analytics & Play Store Analytics
5. #tatvicwebinar
A GACP and GTMCP company
4/28/2015 5 #tatvicwebinar
Introduction
• India’s Mobile App Industry on the rise
– 9 Billion Apps To Be Downloaded In 2015 (src: deloitte)
– 250mn smartphones by the end of 2015 (src: next big what)
– M-commerce to be a $19 billion industry by 2019 (src: forrester)
– Observed 30% Increase in the No. of iOS & Android App downloads
src- http://techcrunch.com/2014/10/28/next-wave-app-growth-markets/
6. #tatvicwebinar
A GACP and GTMCP company
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Introduction
• Indian E-Commerce Giants Going only Mobile
– Myntra
– Flipkart
SRC: times of india
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A GACP and GTMCP company
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Why do Mobile App Tracking
• Analyze the performance of various app downloads campaigns
• Track ecommerce data
• Goal conversions
• Get counters for crucial events through event tracking
• User journey across devices
• Crash and exception reporting
• Track uninstalls
8. #tatvicwebinar
A GACP and GTMCP company
4/28/2015 8 #tatvicwebinar
Google Analytics & Mobile App Tracking
Two Ways to Implement Google Analytics on Your Mobile App
Implementation within
App
Implementation via
Google Tag Manager
(GTM)
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A GACP and GTMCP company
4/28/2015 9 #tatvicwebinar
GA Implementation From Within the App
• Step 1: Install native GA library
• Step 2: Initialize tracker
• Step 3: Fire GA calls.
– Screen views
– Events
– Product impressions
– Transactions
– Refunds
– Checkout steps
– Internal Promotions
10. #tatvicwebinar
A GACP and GTMCP company
4/28/2015 10 #tatvicwebinar
GA Implementation via GTM
• Step 1: Add Google Tag Manager SDK to your Project
• Step 2: Add default container file to your Project
• Step 3: Initialize GTM instance
• Step 4: Get configuration values from the Container
• Step 5: Pushing Events and Values to the dataLayer
• Step 6: Previewing, Debugging, and Publishing
11. #tatvicwebinar
A GACP and GTMCP company
4/28/2015 11 #tatvicwebinar
Benefits of tracking via GTM
• Easily managed
• Debugging feature
• Handle multiple accounts with permissions
• Mobile ready
• Include other tags
Adwords Conversion
DoubleClick
GA
UA
Remarketing
• Flexible tag firing
12. #tatvicwebinar
A GACP and GTMCP company
4/28/2015 12 #tatvicwebinar
Outline
Getting started with Mobile App Tracking using GA
Campaign Tracking
Mobile App Uninstallation Tracking
Things to Check while Implementing Mobile App Tracking
Integrate Google Analytics & Play Store Analytics
13. #tatvicwebinar
A GACP and GTMCP company
4/28/2015 13 #tatvicwebinar
Why Do Campaign Tracking
• Analyze performance of Ad campaigns
• Analyze performance of Custom
campaigns
• Measure campaign success across
device platforms
14. #tatvicwebinar
A GACP and GTMCP company
4/28/2015 14 #tatvicwebinar
How to do Custom Campaign Tracking
• Step 1: Add utm parameters for app downloads campaigns using URL builder
– e.g. -
https://play.google.com/store/apps/details?id=com.example.application&referrer=utm_so
urce%3Dnewsletter%26utm_medium%3Demail%26utm_term%3Dshoes%26utm_content
%3Dbranded%26utm_campaign%3Dsummer%2520sale
• Step 2: Implement campaign parameters listeners in the app
• Step 3: Analyze data in Mobile App Sources report
16. #tatvicwebinar
A GACP and GTMCP company
4/28/2015 16 #tatvicwebinar
Outline
Getting started with Mobile App Tracking using GA
Campaign Tracking
Mobile App Uninstallation Tracking
Things to Check while Implementing Mobile App Tracking
ntegrate Google Analytics & Play Store Analytics
17. #tatvicwebinar
A GACP and GTMCP company
4/28/2015 17 #tatvicwebinar
Benefits of Uninstall Tracking
● Identify average user lifespan
● Optimize Marketing campaigns expenditure
● Gauge performance of different app versions
● App compatibility across different devices
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A GACP and GTMCP company
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Tatvic Uninstall Tracking library for Android
● Generate a unique ID for every device
● Send app name, app version and visitor ID on
● First app launch
● Every app launch
● Fixed time interval
● Collect logs on server
● Parse logs
● Analyze logs to identify uninstalls
19. #tatvicwebinar
A GACP and GTMCP company
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Dashboard of Mobile App Uninstallation Tracking
20. #tatvicwebinar
A GACP and GTMCP company
4/28/2015 20 #tatvicwebinar
Outline
Getting started with Mobile App Tracking using GA
Campaign Tracking
Mobile App Uninstallation Tracking
Things to Check while Implementing Mobile App Tracking
Integrate Google Analytics & Play Store Analytics
21. #tatvicwebinar
A GACP and GTMCP company
4/28/2015 21 #tatvicwebinar
Why to Integrate Google Analytics & Play Store Analytics
• Google Play traffic Sources
• Views on Google Play
• Installs
• New users
22. #tatvicwebinar
A GACP and GTMCP company
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How to Integrate Google Analytics & Play Store Analytics
● Step 1: Sign In to Google Analytics account
● Step 2: Select a Property from an Account
● Step 3: Click Property Settings
23. #tatvicwebinar
A GACP and GTMCP company
4/28/2015 23 #tatvicwebinar
How to Integrate Google Analytics & Play Store Analytics
● Step 4: Under Get Google Play Developer Console data, click the toggle
button to On
● Step 5: Select the app that is to be linked
● Step 6: Click Save
Note: Same email address should have edit level access in GA as well as user
account in Google Play.
24. #tatvicwebinar
A GACP and GTMCP company
4/28/2015 24 #tatvicwebinar
Outline
Getting started with Mobile App Tracking using GA
Campaign Tracking
Mobile App Uninstallation Tracking
Things to Track while Implementing Mobile App Tracking
Integrate Google Analytics & Play Store Analytics
25. #tatvicwebinar
A GACP and GTMCP company
4/28/2015 25 #tatvicwebinar
Things to Check while Implementing Mobile App Tracking
Install GTM SDK
Campaign Tracking
Setup Datalayer for Ecommerce
Track custom events
Implement User ID
Implement custom dimensions and metrics
GTM configurations
Uninstall tracking
26. #tatvicwebinar
A GACP and GTMCP company
4/28/2015 26 #tatvicwebinar
Q&A Round
Watch Full Webinar Video - http://goo.gl/xzaQy5
27. #tatvicwebinar
A GACP and GTMCP company
4/28/2015 27 #tatvicwebinar
Vishal Chawla
Twitter: @vishalkchawla
Boni Satani
Twitter: @bonirulzz
Thank You!
Editor's Notes
According to App Annie, India observed 30% increase in the number of app downloads 3rd quarter of 2014. India is in the top 3 countries to have highest number of app downloads in iOS and Android.
- Even Ecommerce Giants like Myntra and Flipkart going only mobile. It clearly shows how important has the mobile app industry has become.