Google Analytics is one of the most valuable sources of information we can have to identify SEO opportunities, make decisions and optimize the sites we work for. However, we don’t generally use it to drive SEO benefit.
In this webinar, Alexander Holl (CEO of 121WATT & Leader of German Advisory Board, SMX Munich), will show you how to use Google Analytics to drive SEO Benefit.
You’ll learn:
* Why use Organic Search Sources Feature of Universal Analytics?
* How to Improve the data quality by detecting Spam Referrals & Bots
* How to use 404 Reports to Detect Lost Link Opportunities
* Reporting & Analyzing Google Panda
... plus, much more!
5 Advanced Data Studio Dashboards for Digital Marketers and Data AdvocatesTatvic Analytics
In this webinar, 2 of Tatvic’s GAIQ Certified Experts will take you through advanced Data Studio Dashboards and how you can utilize those to draw actionable insights while keeping your boardroom audience engaged. From the visual trends that you are able to extract, you and your team can not only determine your next steps but can also save hours of time by being able to look at the bigger picture instead of a thousand puzzle pieces.
This webinar will be resourceful for you if you are a digital marketer or a data advocate for:
eCommerce company with a website and/or mobile app,
Lead generation company
Digital Publishing company
Video Content platform
Firebase Analytics - Best Practices To Attract, Engage, Convert & Measure You...Tatvic Analytics
This webinar presentation gives you a meticulous understanding of the Firebase Analytics tool starting with a platform walkthrough, set-up and comparative analysis with other app analytics products. You’ll learn how to integrate and report Marketing data from other tools such as DV 360, Google Ads, Admob.
Webinar Recording: https://youtu.be/LdhdR5tGuQw
Presenters: Sarjak & Namrata
Reach out to us: hello@tatvic.com
3 Personalization Use Cases of Google Optimize 360Tatvic Analytics
Leverage Google Optimize 360 for your website or mobile site to drive meaningful and personalized experiences to your customers. The examples we will mention will apply for varied businesses such as ecommerce, lead generation websites and content websites.
This is EXTREMELY DATED. I performed this prior to 2010 and much of the data is no longer valid. Please contact me to receive a FREE Google Analytics Audit.
NOTE: Concentrates on data collection and value definition ... not feature sets. This PPT combines analysis provided from Google Analytics and WebTrends Analytics for the same data.
I delivered this presentation in Dublin Web Summit in November 2014.
The session aimed at helping startups to decide what and how to track. I covered why metrics matter and what every startup should measure at different stages of their lifecycle. The session also covered Analytics mistakes that startups must avoid and some Analytics best practices.
Details can be found here: http://websummit.net/
Advanced Google Analytics 4.0 by Aviso DigitalSumeet Mayor
Advanced Google Analytics facilitates Data Collection and processes it into readable reports. Custom Dimensions, Custom Metrics, and Event Tracking help collect data that's specific to your business. It demonstrates more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.
• Data Collection and Processing
o Google Analytics data collection
o Categorizing into users and sessions
o Applying configuration settings
o Storing data and generating reports
o Creating a measurement plan
• Setting Up Data Collection and Configuration
o Organize your Analytics account
o Set up advanced filters on views
o Create your own Custom Dimensions
o Create your own Custom Metrics
o Understand user behavior with Event Tracking
o More useful configurations
• Advanced Analysis Tools and Techniques
o Segment data for insight
o Analyze data by channel
o Analyze data by audience
o Analyze data with Custom Reports
• Advanced Marketing Tools
o Remarketing
o Better targeting with Dynamic Remarketing
5 Advanced Data Studio Dashboards for Digital Marketers and Data AdvocatesTatvic Analytics
In this webinar, 2 of Tatvic’s GAIQ Certified Experts will take you through advanced Data Studio Dashboards and how you can utilize those to draw actionable insights while keeping your boardroom audience engaged. From the visual trends that you are able to extract, you and your team can not only determine your next steps but can also save hours of time by being able to look at the bigger picture instead of a thousand puzzle pieces.
This webinar will be resourceful for you if you are a digital marketer or a data advocate for:
eCommerce company with a website and/or mobile app,
Lead generation company
Digital Publishing company
Video Content platform
Firebase Analytics - Best Practices To Attract, Engage, Convert & Measure You...Tatvic Analytics
This webinar presentation gives you a meticulous understanding of the Firebase Analytics tool starting with a platform walkthrough, set-up and comparative analysis with other app analytics products. You’ll learn how to integrate and report Marketing data from other tools such as DV 360, Google Ads, Admob.
Webinar Recording: https://youtu.be/LdhdR5tGuQw
Presenters: Sarjak & Namrata
Reach out to us: hello@tatvic.com
3 Personalization Use Cases of Google Optimize 360Tatvic Analytics
Leverage Google Optimize 360 for your website or mobile site to drive meaningful and personalized experiences to your customers. The examples we will mention will apply for varied businesses such as ecommerce, lead generation websites and content websites.
This is EXTREMELY DATED. I performed this prior to 2010 and much of the data is no longer valid. Please contact me to receive a FREE Google Analytics Audit.
NOTE: Concentrates on data collection and value definition ... not feature sets. This PPT combines analysis provided from Google Analytics and WebTrends Analytics for the same data.
I delivered this presentation in Dublin Web Summit in November 2014.
The session aimed at helping startups to decide what and how to track. I covered why metrics matter and what every startup should measure at different stages of their lifecycle. The session also covered Analytics mistakes that startups must avoid and some Analytics best practices.
Details can be found here: http://websummit.net/
Advanced Google Analytics 4.0 by Aviso DigitalSumeet Mayor
Advanced Google Analytics facilitates Data Collection and processes it into readable reports. Custom Dimensions, Custom Metrics, and Event Tracking help collect data that's specific to your business. It demonstrates more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.
• Data Collection and Processing
o Google Analytics data collection
o Categorizing into users and sessions
o Applying configuration settings
o Storing data and generating reports
o Creating a measurement plan
• Setting Up Data Collection and Configuration
o Organize your Analytics account
o Set up advanced filters on views
o Create your own Custom Dimensions
o Create your own Custom Metrics
o Understand user behavior with Event Tracking
o More useful configurations
• Advanced Analysis Tools and Techniques
o Segment data for insight
o Analyze data by channel
o Analyze data by audience
o Analyze data with Custom Reports
• Advanced Marketing Tools
o Remarketing
o Better targeting with Dynamic Remarketing
There are only TWO substantial phases in a life of a digital service: either they are being built or they are being optimized. How to improve your UX with digital analytics?
I delivered this presentation to MSc Digital Marketing class of "The UCD Michael Smurfit Graduate Business School - University College Dublin" in February 2015.
The presentation covers some basics and fundamental information about Google Analytics.
Googles Mobile Update: What You Need To KnowKoozai
On the 21st April 2015 Google updated the way it looks at mobile sites. In this presentation you will see how marketers can take advantage of Googles recent mobile update to increase their share of search.
Web Analytics is a technique that you can employ to collect, measure, report, and analyze your website data.
One of the widely used Web Analytics is Google Analytics.
Google Analytics takes minutes to learn but years to master.
Objectives of today’s study to get started with Google Analytics:
> Creating a Google Analytics Account
> Placing Google Analytics on one’s Website
> Obtaining Clean Data on one’s Website
> Setting goals for one’s Website
> Analyzing Content Performance
> Tracking SEO Results in Google Analytics
> Tracking Social Media Activity on one’s Website
> Creating Custom Dashboard for the Business
> What else can you do with Google Analytics?
Google Analytics: Overview & Key Metrics for Retirement CommunitiesOur Kids Media
A step-by-step tour through Google Analytics, simplifying some of its complexity, and offering tips to make sure you are optimizing the numbers that matter to you.
Hosted by MCN Data & Insights SIG co-chair, Elena Villaespesa, this hangout is an introduction to Google Analytics. Brian Alpert, Web Analyst at the Smithsonian will join Elena and show you how to get a handle on this important analytical tool.
Topics covered:
Introduction to digital analytics
Navigating Google Analytics reports
Setting goals and targets
Google Analytics features
Segmentation
Custom reports
Event tracking
Views and filters
Dashboards
Resources & tools
Q&A
Video
https://www.youtube.com/watch?v=kQDCWS4bye4
Cloud Computing Deployments Should Begin With Service Definition - SOA architecture and How Cloud enhances ease of doing business in a scalable and reliable way.
Flash Series! Bing Shopping Campaigns: Reports You Need To Drive Optimal Perf...Hanapin Marketing
With Bing Shopping Campaigns mainstreamed to all advertisers, you should look at your reporting to help optimize for the best performance.
In this presentation, Bing’s Program Manager and Shopping Campaign expert, Richard Park, will discuss the reporting features in the UI and which reports you can pull to help better optimize your campaign(s).
The New 1+1=3: Using Search Marketing to Amplify TV BuysCatalyst
Check out the slides from Catalyst and Bing's latest webinar and uncover insights gained from new industry research that illustrates the potential for improved business results through integrated online and offline campaigns, with specific guidelines on how to use paid search to amplify TV campaigns.
The Pipeline Influence Imperative: The Latest Benchmarks On B2B Performance M...G3 Communications
Watch the full webinar on-demand: http://dg-r.co/DGRBenchmark
The performance expectations for B2B marketers continue to climb. Supporting aggressive revenue growth, often on a tighter budget, and clearly measuring and demonstrating influence on pipeline, are just a few of the new realities for marketers.
During this exclusive webinar, Demand Gen Report’s Editorial Director, Andrew Gaffney, and Act-On’s CEO, Andy MacMillan, will share key findings from the 2017 Demand Generation Benchmark Survey.
Some of the trends and insights that will be covered in this session will include:
How marketers are increasing the efficiency of their spend by focusing on attribution;
New approaches to optimizing campaigns across channels;
The latest tactics and offers performance marketers are prioritizing for 2017 and beyond; and
The metrics and KPIs marketers are now tracking against leads, accounts and revenue; and
The impact of the shift towards account-based marketing.
Getting Started with SEO & Google Analytics: 5 Steps to Improving Your WebsiteContinuum
What efforts are you making when it comes to search engine optimization (SEO)? Do you even know where to start? Online search has become the go-to for most Internet users, which is why your web pages need to be optimized to increase your chances of being discovered by potential clients.
In this SlideShare, we’ll go through five simple steps you can take to build a thriving, lead generating, SEO-optimized website! Are you ready to get started?
Which Facebook freebies are you missing? Find out what pieces of the Facebook puzzle major brands & retailers miss every day. Former Award Winning Retailer and Social Media Marketer, Christi Tasker will show you how to make sense of the pieces, where to use them, and how they work to maximize sales, build relationships, and stay connected with your customers & fans.
Digital Marketing Agency >>> https://puttinout.com
Branding & Marketing Agency >>>> https://taskeragency.com
Travel Blog >>>> https://psthisrocks.com
Mentorship Program >>> https://DesignRockstars.com
Shop >>> https://ChristiTasker.com
Read News or Listen to Podcasts>>>
https://PatriotsPerspective.com
https://BananaRepublicNews
List Your Business >>>> https://GetesList.com
Video SEO - How To get Maximum Impact form Your Online Video Marketing EffortsMackey Productions
How to Gain Maximum SEO Benefit from Online video. Video is king, but there's more to video marketing that publishing your video to YouTube. There are several additional steps you should take to make sure your video can be found by your potential target audience. Slide deck from a live presentation I originally did on May 3, 2016.
There are only TWO substantial phases in a life of a digital service: either they are being built or they are being optimized. How to improve your UX with digital analytics?
I delivered this presentation to MSc Digital Marketing class of "The UCD Michael Smurfit Graduate Business School - University College Dublin" in February 2015.
The presentation covers some basics and fundamental information about Google Analytics.
Googles Mobile Update: What You Need To KnowKoozai
On the 21st April 2015 Google updated the way it looks at mobile sites. In this presentation you will see how marketers can take advantage of Googles recent mobile update to increase their share of search.
Web Analytics is a technique that you can employ to collect, measure, report, and analyze your website data.
One of the widely used Web Analytics is Google Analytics.
Google Analytics takes minutes to learn but years to master.
Objectives of today’s study to get started with Google Analytics:
> Creating a Google Analytics Account
> Placing Google Analytics on one’s Website
> Obtaining Clean Data on one’s Website
> Setting goals for one’s Website
> Analyzing Content Performance
> Tracking SEO Results in Google Analytics
> Tracking Social Media Activity on one’s Website
> Creating Custom Dashboard for the Business
> What else can you do with Google Analytics?
Google Analytics: Overview & Key Metrics for Retirement CommunitiesOur Kids Media
A step-by-step tour through Google Analytics, simplifying some of its complexity, and offering tips to make sure you are optimizing the numbers that matter to you.
Hosted by MCN Data & Insights SIG co-chair, Elena Villaespesa, this hangout is an introduction to Google Analytics. Brian Alpert, Web Analyst at the Smithsonian will join Elena and show you how to get a handle on this important analytical tool.
Topics covered:
Introduction to digital analytics
Navigating Google Analytics reports
Setting goals and targets
Google Analytics features
Segmentation
Custom reports
Event tracking
Views and filters
Dashboards
Resources & tools
Q&A
Video
https://www.youtube.com/watch?v=kQDCWS4bye4
Cloud Computing Deployments Should Begin With Service Definition - SOA architecture and How Cloud enhances ease of doing business in a scalable and reliable way.
Flash Series! Bing Shopping Campaigns: Reports You Need To Drive Optimal Perf...Hanapin Marketing
With Bing Shopping Campaigns mainstreamed to all advertisers, you should look at your reporting to help optimize for the best performance.
In this presentation, Bing’s Program Manager and Shopping Campaign expert, Richard Park, will discuss the reporting features in the UI and which reports you can pull to help better optimize your campaign(s).
The New 1+1=3: Using Search Marketing to Amplify TV BuysCatalyst
Check out the slides from Catalyst and Bing's latest webinar and uncover insights gained from new industry research that illustrates the potential for improved business results through integrated online and offline campaigns, with specific guidelines on how to use paid search to amplify TV campaigns.
The Pipeline Influence Imperative: The Latest Benchmarks On B2B Performance M...G3 Communications
Watch the full webinar on-demand: http://dg-r.co/DGRBenchmark
The performance expectations for B2B marketers continue to climb. Supporting aggressive revenue growth, often on a tighter budget, and clearly measuring and demonstrating influence on pipeline, are just a few of the new realities for marketers.
During this exclusive webinar, Demand Gen Report’s Editorial Director, Andrew Gaffney, and Act-On’s CEO, Andy MacMillan, will share key findings from the 2017 Demand Generation Benchmark Survey.
Some of the trends and insights that will be covered in this session will include:
How marketers are increasing the efficiency of their spend by focusing on attribution;
New approaches to optimizing campaigns across channels;
The latest tactics and offers performance marketers are prioritizing for 2017 and beyond; and
The metrics and KPIs marketers are now tracking against leads, accounts and revenue; and
The impact of the shift towards account-based marketing.
Getting Started with SEO & Google Analytics: 5 Steps to Improving Your WebsiteContinuum
What efforts are you making when it comes to search engine optimization (SEO)? Do you even know where to start? Online search has become the go-to for most Internet users, which is why your web pages need to be optimized to increase your chances of being discovered by potential clients.
In this SlideShare, we’ll go through five simple steps you can take to build a thriving, lead generating, SEO-optimized website! Are you ready to get started?
Which Facebook freebies are you missing? Find out what pieces of the Facebook puzzle major brands & retailers miss every day. Former Award Winning Retailer and Social Media Marketer, Christi Tasker will show you how to make sense of the pieces, where to use them, and how they work to maximize sales, build relationships, and stay connected with your customers & fans.
Digital Marketing Agency >>> https://puttinout.com
Branding & Marketing Agency >>>> https://taskeragency.com
Travel Blog >>>> https://psthisrocks.com
Mentorship Program >>> https://DesignRockstars.com
Shop >>> https://ChristiTasker.com
Read News or Listen to Podcasts>>>
https://PatriotsPerspective.com
https://BananaRepublicNews
List Your Business >>>> https://GetesList.com
Video SEO - How To get Maximum Impact form Your Online Video Marketing EffortsMackey Productions
How to Gain Maximum SEO Benefit from Online video. Video is king, but there's more to video marketing that publishing your video to YouTube. There are several additional steps you should take to make sure your video can be found by your potential target audience. Slide deck from a live presentation I originally did on May 3, 2016.
From SMX East 2013 - In House SEO & PPC: What You Can Learn from Each Other, Optimally - How To Use SEO and PPC to Benefit Each Other by Larry Kim #SMX #33D
Unleash your golden ticket to the web! Convert browsers into buyers with the fastest growing social media site on the web – Pinterest! Former Award Winning Retailer and Social Media Marketer, Christi Tasker shows what the addiction is all about and how it helps your website ranking. Even, creatively use it to gauge trends and become your buying radar.
Digital Marketing Agency >>> https://puttinout.com
Branding & Marketing Agency >>>> https://taskeragency.com
Travel Blog >>>> https://psthisrocks.com
Mentorship Program >>> https://DesignRockstars.com
Shop >>> https://ChristiTasker.com
Read News or Listen to Podcasts>>>
https://PatriotsPerspective.com
https://BananaRepublicNews
List Your Business >>>> https://GetesList.com
Bütün kentler kuruluşlarından itibaren tarihleri boyunca sürekli dönüşümden geçerler. Bu gelişmelerden uzak kalamayan ve tarihi boyunca sürekli değişim ve dönüşüm geçiren kentlerden en önemlilerinden biri de İstanbul. İstanbul\'da büyümenin ve dönüşümün en belirgin yaşandığı yer ise; çevresi doğal ve yapay su alanları ile çevrili, görsel olarak bir adayı andıran ve adeta kente eklenen yeni bir "Ada" olarak tanımlayabileceğimiz bir bölge. Bu bölge, Bahçeşehir, Ispartakule, Başakşehir, Avcılar, Esenyurt ve Beylikdüzü yerleşim alanlarını kapsıyor ve Sazlıdere Baraj Gölü, Küçükçekmece, Büyükçekmece Gölleri ile Marmara Denizi tarafından çevrelenerek adeta doğal bir yarımada oluşturuyor. İstanbul\'a değer katmak üzere hazırlanan yeni "Ada" projeleri ve spekülasyonlarına alternatif olarak, doğal yarımada niteliğinin hızla gerçek bir adaya dönüştürülebilecek bir potansiyel vaat ediyor. Bu bölgede yaratılabilecek değerler, çarpıcı bulgular ve rakamlarla bizi bekleyen yeni gelişmeler;
Cross Channel Tracking with Google Analytics (Tatvic)Tatvic Analytics
Know which marketing channel is your best performer and how to better diversify your marketing spend across various channels through cross channel tracking with the help of Google Analytics.
Join Ravi, the co-founder of Tatvic Analytics and make the most of what cross channel tracking can do for an integrated marketing approach.
Google Analytics 201 is an in-depth, hands-on training day that starts where Google Analytics 101 finished – dealing with goals in more detail, event tracking, views, basic filters, applying segments for improved analysis, using alerts, best practice campaign tracking, channel groupings and cohort analysis.
Search Marketer's Toolkit for Google Tag Manager and Google AnalyticsSimo Ahava
My slides from the Searchlove Boston conference in May 2016. The presentation covers actionable tips and tricks for working with Google Tag Manager and Google Analytics.
Webinar: 3 Tactics to Optimize Your Mobile App TrackingTatvic Analytics
Mobile App Industry is booming in India. In 2015 alone, India is expected to witness downloads of 9 Billion Apps & 250 million smartphones.
Added to that, recently Myntra and Flipkart - Leading eCommerce companies in India announced that they are going only Mobile App. (No Desktop Website or Mobile Website).
The trend is expected to continue to grow - clearly showing how important Mobile App Industry has become in India.
Through this webinar, we tried to explain how Online Companies in India can better track the interactions of their users with their mobile app. Additionally, we share with them 3 Tactics that will help them take their mobile app analytics tracking to the next level.
Watch the full webinar video here - http://www.tatvic.com/webinar/mobile-app-analytics/
R is already a Swiss army knife for data analysis largely due its 6000 libraries but until now it lacked an interface to the Google Analytics API. The release of RGoogleAnalytics library solves this problem.
What this means is that digital analysts can now fully use the analytical capabilities of R to fully explore their Google Analytics Data.
In this webinar, Andy Granowitz, Developer Advocate (Google Analytics) & Kushan Shah, Contributor & maintainer of RGoogleAnalytics Library will show you how to use R for Google Analytics data mining & generate some great insights.
You’ll learn:
* Why use R for data analysis?
* How to get started with R + Google Analytics?
* Example Use Case 1: Predicting product revenue with R
* Example Use Case 2: Calculating long term value of marketing campaigns?
* Example Use Case 3: Web Analytics Visualization through ggplot
...plus, much more!
Watch the full webinar - http://www.tatvic.com/webinar/r-google-analytics/
How to Perform Churn Analysis for your Mobile Application?Tatvic Analytics
For every marketer of mobile application, acquiring new customers certainly requires more effort in terms of time and money. On the other hand, firm can always focus on maintaining existing customer base and gain maximum out of them. If this is the case, then predictive analysis will be the correct approach for this situation.
The primary goal of this webinar is to predict segment of Mobile application users,
* Who will uninstall the app
* Remain inactive (which will be also termed as a churner) for quite long time and are expected to churn.
Churn analysis is the approach by which we will predict the likelihood of this event to occur.
Our webinar covers:
* How to extract data from Google Analytics using R
* How to build churn model in R
* Identifying the customer/subscriber segment that are classified based on past data pattern, who are likely to churn (Study customer behavior Patterns)
Watch Full Webinar - http://www.tatvic.com/webinar/churn-analysis-for-mobile-application/
Simo Ahava presentation at Digital Marketing Conference – iLive 2015, Riga, Latvia
iLive conference is the place to be for actionable sessions on SEO, Google analytics, social media, community building and brand development in the online environment.
Follow us on Facebook & Twitter & Instagram:
Facebook: http://www.facebook.com/iLivelv
Twitter: http://www.twitter.com/iLivelv
Instagram: http://www.instagram.com/iliveconference
Essential Search Marketing Tweaks For Google Analytics And Google Tag ManagerSimo Ahava
Slides from my SMX Munich 2018 talk.
How to measure engagement with the web analytics tools at our disposal?
How to turn reports more meaningful for our particular organizational idiosyncracies and goals?
How to become more critical about the data that is spoon-fed to us by the default installations of our favorite tools?
View the recording here: https://www.catalystdigital.com/techseoboost/#on-demand-recordings
Brian Ta, Product Manager, Coinbase
Learn how to set up an A/B testing framework, and more importantly, how you should approach, design, and run SEO experiments.
Google analytics 301 - architecture, processing, configuration, extending and...ivantage
Google analytics 301 is an in-depth, hands-on training day building on the knowledge acquired in analytics 101, 201 and 202. The course covers how Google Analytics works in detail including its architecture, hit processing and cookie technology as well as best practice deployment planning, configuration and set-up advice. The course also explains and demonstrates the many Google Analytics APIs for reading, writing and configuring data as well as advice, tips and examples for integrating Google Analytics into your organisation’s other systems, processes and technology. The day ends with a detailed audit process which helps asses your installation quality, health and completeness.
Vorian Agency - Google Analytics SeminarMatt Lynch
Matt Lynch, General Manager at Perth based digital marketing company Vorian Agency, a Google Partner and Bing Ads Professional, presents this training seminar on Google Analytics. Part of the popular 2-hour free business training series run by Matt at Vorian, these seminars offer an opportunity for businesses to find out the latest best-practices, along with helpful tips and advice. The Google Analytics seminar walks through the terminology, technology, and puts it into perspective with other similar programs in the market place.
How To Measure Social ROI With Google AnalyticsAlan Morte
Let's face it, ROI is a term that most marketers sell on, but fail to report on data that proves it. The deck is about how to measure social ROI with Google Analytics.
How Online Retailers Can Benefit from Enhanced Ecommerce?Tatvic Analytics
Enhanced Ecommerce is the complete revamp of how Google Analytics measures the Ecommerce experience.
With the Launch of Enhanced Ecommerce, Online Retailers will have access to deep insights into shopping behavior of their users. It will allow them to learn where exactly their visitors abandoned the funnel and help them generate insights to increase conversions. It is the most sophisticated and comprehensive analytics tool from Google to understand shoppers and product level performance.
This webinar will cover:
* Best Practices for Implementing Enhanced Ecommerce
* Overview of Enhanced Ecommerce Reports
* Analysis on Price Yield
* How Coupons are impacting revenue & AOV of your online store
Watch full webinar - http://www.tatvic.com/webinar/enhanced-ecommerce/
Google Analytics with an Intro to Google Tag Manager for Austin WordPress MeetupRich Plakas
Google Analytics with an Intro to Google Tag Manager for Austin WordPress Meetup.
This was an intermediate session where we took a deeper look into Google Analytics. We also introduced Google Tag Manager as a better way to run tracking code on a website.
Only a fifth of online businesses is satisfied with the conversion on their websites and apps!* One fifth, which is why smart businesses have started thinking beyond just the A/B Testing and making Conversion Rate Optimization (CRO) an integral part of their digital strategy.
Join us on August 26th, 2021 for a unique roundtable discussion, where we dispel a few myths about A/B testing and Conversion Rate Optimization (CRO). You get to hear from industry leaders and conversion experts on how to drive more holistic and user-centric Conversion Rate Optimization for your digital business.
As an attendee, not only, you get a chance to experience our ‘Performing CRO Program’ first-hand, but get a select-only assessment of your digital assets at no cost!
Agenda:
- Thinking Beyond A/B Testing
- How CRO initiatives paved the path to Royal Enfield's success
- Fullerton's Customer-Centric CRO Best Practices!
- A Quick Glance into Tatvic’s Performing CRO Program
- CRO Maturity Framework
- Q&A
Third Party Cookies cConundrum - A Fireside Chat Tatvic Analytics
A major change is coming for advertisers, publishers and the entire digital advertising ecosystem with the demise of third-party cookies. There is a way for brands to not only survive but thrive, in this new environment.
If you have any additional questions or want to get your assessment done, email us at hello@tatvic.com and we'll be happy to help.
How Mobile App A/B Testing with Firebase Analytics can help Product Managers ...Tatvic Analytics
There are quite a few mobile app analytics & mobile app A/B testing tools in the market. With the help of these tools, you can run experiments to determine which app element is working the best for your users. Firebase is one such mobile app analytics tool that has analytics, app development & A/B testing console built into one comprehensive tool.
In this webinar, we shall discuss A/B testing for mobile apps in Firebase Analytics. Apart from the technical know-how, we shall also cover the business value additions and the role of A/B testing in the Conversion Rate Optimization across different domains.
10 Most Underused Features of Google Analytics 360 According to ExpertsTatvic Analytics
Are you sure you are making the best use of your Google Analytics and Google Analytics 360, whichever one you’re using? Do you ever look at a set of features and realize that you don’t exactly leverage them the way you should? Sometimes, when features are really advanced, you might not even be aware of they can help you in your everyday data analysis and the insights that they can help you uncover.
It is amazing what Google Analytics can help you achieve and how easy it can make your work if you know how to get the most out of it! In this webinar, we are going to help you do just that. Two of our GAIQ certified consultants are going to talk about 10 most underutilized Google Analytics & Google Analytics 360 features that will make you fall in love with the analytics tool all over again.
[Webinar] 3 Reasons Why Digital Publishers Should Integrate DFP with Google A...Tatvic Analytics
Key Takeaways:
- Export GA 360 custom audiences to DFP based on behavior, affinity and content
- Monetize these targeted audiences at a premium eCPM in direct sales deals and ad exchanges
- Measure engagement and DFP revenue opportunity of audience acquired from paid advertising channels
- Report & optimize content/ author pages which drives more DFP revenue and high CTR
How eCommerce Businesses Can Make Best Use of Google Analytics dataTatvic Analytics
If you are an eCommerce store and have the basic Enhanced Ecommerce GA implemented, you shall get insights into what business decisions you can take from your GA reports without bringing in more of predictive analysis and data science.
Basic understanding of Enhanced Ecommerce Reports
1) The Shopping Behavior and Checkout Funnel
2) Product Performance Reports
3) Product List Performance Reports
4) Internal Promotion Reports
Using CLV model on your GA data to know your best customers
Minimizing the conversion path for your customers using feature attribution and hence driving in more conversions.
[Webinar] Interacting with BigQuery and Working with Advanced QueriesTatvic Analytics
In this webinar, we will cover advanced concepts and some complex queries. We will give a demo of how to fetch data from BigQuery into tools like Excel, R and python so we can continue further analysis. Along With Hands-on exercise, we will demonstrate how to automate queries using Apps Script and Command Line tool.
[Webinar] Getting Started with BigQuery: Basics, Its Appilcations & Use CasesTatvic Analytics
This webinar aims to provide the BigQuery product walkthrough right from the basics. Our core focus will be on the use cases and applications that help to gain additional customer insights from the data integrated within BigQuery.
BigQuery is equipped with the ability to crunch TBs of data in seconds while ensuring scalability and speed. It also enables us to perform advanced statistical analysis by providing unsampled raw hit level analytics data.
5 Most Common User Experience Mistakes and How to Avoid ThemTatvic Analytics
Design is continuously evolving. A lot of trends have come and gone. Following latest trends will not hurt the UX, but in the process of creating something trendy and appealing, the usability of the process cannot be sacrificed. User experience should be utmost important while designing a product and a balance must be maintained between the nicer looking and the better working design.
UX Testing has become a very critical step for creating beautiful user experiences. There are higher demands nowadays for having a more perfected UX, as UX directly impacts business statistics in a positive way.
In this webinar, we will present to you the 5 most common fumbles that UX Designers make while designing interfaces.
Optimize Your Website and Mobile App Features with Markov Model and Increase ...Tatvic Analytics
Learn how to build a Feature Attribution Model using behavioral and transactional data of visitor and decode the Transition Matrix which attributes every feature to end goal conversion
[Webinar Deck] Google Data Studio for Mastering the Art of Data VisualizationsTatvic Analytics
In this webinar, we will take you through the basics of Google Data Studio and enable you to unlock the true value of data when converted into insights. With Google Data Studio, you can turn your data into informative dashboards and monthly reports that are easy to read, easy to share and fully customizable.
Successful data visualization designs are built by smart teams with varied skill sets using advanced visualization tools. This is not an easy combination to find, but we’ll help you get started.
Key Takeways:
1. New updates on Firebase Analytics and Google Analytics
2. Determine which one is better for tracking user engagement with your App
3. Introduction to 1Analytics – Tatvic’s In-house App Analytics Tool for an efficient implementation
[Webinar] Predict Your App Uninstalls and Prevent your Churning Users using M...Tatvic Analytics
Predict who is going to Uninstall your app within the next 7 days and prevent them from Churning
Learn how to approach this uninstall problem using Machine Learning Prediction Models.
In this 45 minute interactive session with Bismayy Mohapatra, you’ll learn how to:
1. Predict with accuracy which app user is going to uninstall your app within the next ‘n’ days
2. Segment your high probable churning app users and retain them
Get to know your high probable churning app users and ensure you don’t lose them by pushing them personalized notifications and marketing offers.
How Predictive Analytics Can Help Strengthen Your Re-marketing StrategyTatvic Analytics
Know the benefits and mechanism of Predictive Analytics. Also learn how this framework can help your business to strengthen your Re-marketing Strategies to ensure the best chances of converting your visitors to customers.
Net Promoter Score® (NPS) is the yardstick of your organization’s performance from the point of view of your customers. It represents your brand’s standing in the eyes of the customers.
But, do you know that by using NPS® with Google Analytics you could derive constructive insights and build a better brand image?
We will cover this in our webinar “Convert your Detractors to Brand Advocates – Use Net Promoter Score® effectively with Google Analytics”
You’ll learn how to:
Link your NPS® with user attributes in Google Analytics
Improve your brand image in the eyes of customers by applying insights derived from using NPS® with Google Analytics
Convert detractors into brand promoters and win over passives
... plus, much more!
Sarjak Patel, Certified Google Analytics Consultant at Tatvic, in this free webinar explains how to elevate your brand name and create positive brand consciousness by using Net Promoter Score® with Google Analytics.
Nothing like a word-of-mouth publicity! Positive or negative – up to you!
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
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How to Use Google Analytics to Drive SEO
Benefit?
March 31st, 2015 FREE Webinar by
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A GACP and GTMCP company
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Our Speakers
Alexander Holl
Founder & CEO at 121WATT
@121WATTT
Ravi Pathak (Host)
Founder & CEO at Tatvic
@ravipathak
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About Alexander Holl & 121WATT
• Online since 1994
• Founder of the 121WATT (2008)
• Before 2008: director @Yahoo! and AltaVista
• professor at the Steinbeis University of Applied
Sciences
• member of the SEO expert committee of the
BVDW
• Chairman of the advisory board of the SMX
Munich
• Trainer for the german google partner academy
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SEO
SEO Questions
• User signals are getting more and more important? How can we
best measure user signals?
• How much organic traffic do we have?
• What about Content Marketing and getting (valuable) links?
• Are we missing interesting link oppurtinities
• How good is our content?
• ...
From Search Engine Optimization to Search
Experience Optimization
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Outline
Universal Analytics & Organic Search Sources
Detecting Spam Referrals & Bots
404 Reports for Detecting Lost Link Opportunities
Questions & Answers
Reporting & Analyzing Panda
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Outline
Universal Analytics & Organic Search Sources
Detecting Spam Referrals & Bots
404 Reports for Detecting Lost Link Opportunities
Questions & Answers
Reporting & Analyzing Panda
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Configuration: Assigning Data Correctly at Property Level
• Regexp: searchIsucheIduckduckgoIecosiaIgoogle
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Addorganic: the problem
• Google Analytics identifies search
engines such as google, bing etc.
„automatically“ as a search engine
using the tag organic
• Examples: yahoo / organic or
google / organic
• Please find all default search
engines here:
https://developers.google.com/ana
lytics/devguides/collection/gajs/ga
TrackingTraffic?hl=en#searchEngin
e
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Addorganic: the solution
• In the Web Interface In Universal Analytics you can assign search engines which
were attributed to referral to become medium organic
• This setting can be changed as follows: Admin ->Property -> Tracking Info ->
Organic Search Sources
• Find more information here:
https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingTraf
fic?hl=en#searchEngine
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Data after configuration
• Data cannot be changed in retrospective,
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Outline
Universal Analytics & Organic Search Sources
Detecting Spam Referrals & Bots
404 Reports for Detecting Lost Link Opportunities
Questions & Answers
Reporting & Analyzing Panda
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Detecting Spam Referrals
• Please use for testing first
you report on a acqusition ->
source / medium and filter
by using using a regular
expression
• (econom|darodar|ilovevitaly
|buttons-for-
website|semalt|makemoney
online|priceg|blackhatworth
).(com?|de|net)
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Detecting Spam Referrals
• Secondly create a filter on
view level to exclude referral
spam ->
• Please first test filter in a test
view before transfering to
your master view
• Filter works? If yes then
transfer to your master view
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Outline
Universal Analytics & Organic Search Sources
Detecting Spam Referrals & Bots
404 Reports for Detecting Lost Link Opportunities
Questions & Answers
Reporting & Analyzing Panda
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Excluding Bot Traffic
• Since the 30th of July, there is a box you can tick in the data view in order to exclude „Bot Traffic“ ->
risk -> there can be a drop in traffic
• The foundation is the IAB Bot Spidering List that is maintained since 2006
• Here a link to a Google+ post: https://plus.google.com/+GoogleAnalytics/posts/2tJ79CkfnZk?
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Is there any more Bot Traffic?
• Here you can download a Google Analytics segment to check your own „potential Bot Traffic“
• http://www.jeffalytics.com/internet-service-providers-google-analytics-advanced-segment/ and
here:
https://www.google.com/analytics/web/importing#importing//%3F_.objectId%3DZxnJCS1rRuiJ1Zu-
SMmHQg%26_.selectedProfile%3D
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Exclude Bot Traffic Filter
• Find more here:
http://www.lunametrics.com/blog/201
3/09/05/filter-bots-google-analytics/
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Is there still any Bot traffic left??
• Step 1: creating a user defined report
• Step 2: open report -> additional filters > new sessions greater than 99% and goal value = 0 with
secondary dimension such as city or landingpage -> create link -> send once per week or once a day
• Please see: http://121w.at/6wui
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Outline
Universal Analytics & Organic Search Sources
Detecting Spam Referrals & Bots
404 Reports for Detecting Lost Link Opportunities
Questions & Answers
Reporting & Analyzing Panda
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404 Reports for detecting lost link opportunities
The issue
• broken links (404) are common for (big) websites
• 404 means that the server could not find the requested ressource
• In terms of SEO 404 could be a hint that somebody was placing a link on to your
website but the link is not working
• Solution: 301 the link or ask the source for correcting the link
• How can analytics help?
Imagesoruce: http://www.magentocommerce.com/magento-
connect/404-replacement-with-301-redirect-to-homepage.html
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404: Requirements
• Minimum: you have a 404 error page
• Better: you have a well-designed 404 error page must exist
• Even better: You have a clear pattern in your page title, i.e. page
not found, 404 etc.
• Optimal: you have a well-designed 404 error page , set up with a
Google Analytics tracking code and a unique website title (e.g. 404,
page not found, etc.)
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User-defined Report: Possible Solution
https://www.google.com/analytics/web/template?uid=Otr3CXphT3mVH9Pl0M4RoQ
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As an extra: Creating a 404 Intelligence Event
• aim: being alerted about potentially increasing error sources
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Outline
Universal Analytics & Organic Search Sources
Detecting Spam Referrals & Bots
404 Reports for Detecting Lost Link Opportunities
Questions & Answers
Reporting & Analyzing Panda
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Search is very important
% Search
88,13%
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But the bounce rate is very high!
Bounce
83,97%
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People are just leaving!
Time on Site
00:00:39
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How Big Was the Lost of Visibility?
http://121w.at/7ssx
By approximately by how much decreased the visibility of the domain wer-weiss-
was.de between August 2011 and today? Wer weiss was is a german Q&A Portal
like yahoo answers
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Visibility Development wer-weiss-was.de
• http://suite.searchmetrics.com/en/research?url=wer-weiss-
was.de#filter={"filter_home_chart":{"fxch":"organicpaidvisibility"}}
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Outline
Universal Analytics & Organic Search Sources
Detecting Spam Referrals & Bots
404 Reports for Detecting Lost Link Opportunities
Questions & Answers
Reporting & Analyzing Panda
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So my website is the next panda victim?
75,32 %? 74,32 %?
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>93% bounce rate. What is going wrong?
• Stop Facebook Ads right away?
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What is the bounce rate?
• Bounce rate is the percentage of single-page sessions ->
https://support.google.com/analytics/answer/1009409?hl=en
• For a more detailed and exact definition please have a look over
here
• But impacting factors on bounce rate are i.e. traffic source, page
concept, relevancy, are you a brand ...
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Send event after 75s
• But what if you knew, how many of your
visits are really engaging with you website,
and how many are really bouncing?
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Implementation Option 1: Tracking Code
• Step 1: Google Analytics tracking code -> setTimeout (this example showcases the
new Universal Analytics tracking code)
• Step 2: definition of the event as a goal
• Step 3: analyse „low performer“ pages report with segment „organic traffic“
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Implementation Option 1: Tracking Code
• Step 1: Google Analytics tracking code -> setTimeout (this example showcases the
new Universal Analytics tracking code)
• Step 2: definition of the event as a goal
• Step 3: analyse „low performer“ pages report with segment „organic traffic“
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Option 2: True Reader via Google Tag Manager
step 1: timer listener Step 2: timer listener -> event
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Option 2: True Reader via Google Tag Manager
Step 3: set up event in Analytics with a goal
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Summary
• Data is becoming more & more interesting for SEO Analysis
• User signals are more and important for Google‘s Algo
• Google Analytics helps to analyse user engagement
• Detecting lost link oppurtunities
• For properly analysing data, data quality must be good so best
clean up your data
• Exclude referral spam
• Exclude bot spam
• Attribute organic traffic correctly
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Resources
• Default Search Engine List - http://goo.gl/1tRLaf
• Excluding Bot Traffic - http://goo.gl/LMvW3g
• Common Internet Service Providers in Google Analytics and an Advanced Segment to
Filter Them Out - http://goo.gl/RU5o23
• Download Advance Segment Report to Filter major ISP - http://goo.gl/XuC2KW
• Excluding Bot Traffic Filter - http://goo.gl/GpruSS
• Download 404 Custom Report - http://goo.gl/FTpZor
• Search Analytics Tool Used - http://goo.gl/qJFmQK
• Watch Full SEO & GA Webinar Video
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Upcoming Webinar
Everything You Need to Know about Mobile App
Analytics
When: 28th April, 2015 – 3 PM IST
You’ll learn:
• How to do Campaign Tracking
• How to do Mobile App Uninstallation Tracking
• How to integrate Google Analytics & Play Store Analytics?
• Checklist: Things to Track while Implementing Mobile App Tracking
Register/ Watch Here
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Upcoming Webinar
How to Measure the Effectiveness of Print Media
Advertising
When: 26th May, 2015 – 3 PM IST
You’ll learn:
• Impact of Print Media Advertising on Your Website Traffic
• Which Print Media Platform gets most traffic
• How Long a user engages with your website once the advertisement is published
Register/ Watch Here
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Alexander Holl
Twitter: @121WATTT
Ravi Pathak
Twitter: @ravipathak
Thank You!