The document discusses the use of Google Optimize 360 for enhancing personalization in marketing, highlighting various use cases such as displaying content since the last visit, real-time offers, and weather-based personalization. It includes statistics about consumer expectations for personalized experiences and provides insights for publishers and e-commerce applications. Additionally, it promotes upcoming webinars and offers a free UX audit.

1. 08-06-2017 Tatvic Confidential1
3 Personalization Use Cases
Using Optimize 360

2. Who’s who?
Viraj Shah
Customer Success Manager, Tatvic
2
SpeakerModerator
Aditi Buch
Ambassador of Buzz, Tatvic

3. How to interact today?
3
Type question here…
Type your comments and
questions here
@Tatvic
08-06-2017 Tatvic Confidential

4. 08-06-2017 Tatvic Confidential
Interesting Statistics For You
5/30/2017
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Increase in Revenue:
Personalization on their
websites or apps
Source: Evergage, research conducted by Researchscape
89% marketers in the US

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63%
Users
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Interesting Statistics For You
Source: “Rising Expectations in Consumer Experiences” by Google/Greenberg, U.S.
Expect Personalized
Experiences from Brands

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AGENDA
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Optimize 360 & Key Features
Use Cases for Publishers:
a. Since Users’ Last Visit
b. Resume reading
Use Case for eCommerce: Real-time Offers
Use Case: Weather Based Personalization

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Test Adapt Personalize
About Google Optimize 360
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Types of Experiment
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Google Analytics Integration
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Editor’s View
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Rules Based Targeting
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Reporting
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Reporting
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AdWords Integration
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AGENDA
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Optimize 360 & Key Features
Use Cases for Publishers:
a. Since Users’ Last Visit
b. Resume reading
Use Case for eCommerce: Real-time Offers
Use Case: Weather Based Personalization

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Since Users’ Last Visit
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Show Your
Users the
Content
Based on
their Last Visit
Freshly brewed content published
on your website since the user’s
last visit
Give option to continue reading
articles from where users left it
incomplete

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Show Them Fresh Content
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Start Reading From Where You Left
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AGENDA
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Optimize 360 & Key Features
Use Cases for Publishers:
a. Since Users’ Last Visit
b. Resume reading
Use Case for eCommerce: Real-time Offers
Use Case: Weather Based Personalization

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Real Time Offers
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User has added a product to
the cart but hasn’t yet checked
out
Show them free shipping offer
on their landing page and
persuade them to complete
their purchase

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Show Them Real Offer
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AGENDA
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Optimize 360 & Key Features
Use Cases for Publishers:
a. Since Users’ Last Visit
b. Resume reading
Use Case for eCommerce: Real-time Offers
Use Case: Weather Based Personalization

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Weather Based Personalization
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User is on your food ordering
website &
It’s afternoon on a very hot
day
Personalize their website to
show new exciting coolers and
mocktails on the home page
Weather Based Suit to Taste

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Original Page
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Weather Based Personalization
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Weather Based Personalization
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27. How to interact today?
27
Type question here…
Type your comments and
questions here
@Tatvic
08-06-2017 Tatvic Confidential

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A Token of Gratitude
Thank You for Staying With Us
Avail Your Free Demo UX Audit Today!
Coupon Code:
WEBN_PERSONALIZATION_OPT360_FREE_UX_AUDIT
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What’s Next?
Upcoming Webinar:
Predict Your App Uninstalls and Prevent your
Churning Users using Machine Learning
When: June 20, 2017 | Time: 8.30 PM IST
Register Now: https://goo.gl/ZdJgnQ
Speaker: Bismayy Mohapatra, Product Manager
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Thank You
30
Facebook/tatvic.Inc
@Tatvic
For any of your unanswered queries or for more information,
please feel free to reach us marketing@tatvic.com
+91- 79-40304952