How Mobile App A/B Testing with Firebase Analytics can help Product Managers Increase App Conversion Rates

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There are quite a few mobile app analytics & mobile app A/B testing tools in the market. With the help of these tools, you can run experiments to determine which app element is working the best for your users. Firebase is one such mobile app analytics tool that has analytics, app development & A/B testing console built into one comprehensive tool. In this webinar, we shall discuss A/B testing for mobile apps in Firebase Analytics. Apart from the technical know-how, we shall also cover the business value additions and the role of A/B testing in the Conversion Rate Optimization across different domains.

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Vatsal Padhiyar
Speaker
Aditi Buch
Moderator
Pankaj Bhatlawande
Speaker
With You Today

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OUTLINE
New in Firebase - Predictions
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Growing
advertisement
market on
smartphones
Constant innovation in
technology, user
experience
Need to record the
app related
activities
Rapidly increasing
use of mobile
phones
Expanding investment in
analytics technology
DRIVING FACTORS

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Current Challenges
Personalization Predictive Analytics

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KPIs
Publisher
Lead Gen
Ecommerce
Sales / Transactions
Avg. Order Value
Lead Conversion Rate
Cost per Lead
Bounce Rate
Avg. Session Duration
Screen views per Session

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Approach ResultsGoal
SUCCESS STORY - Spotify

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Firebase AB test in action
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Firebase Predictions
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Learning
Boost your
conversion using
predictions in
experiments
Export predictions
to Bigquery

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