The document discusses mobile app A/B testing using Firebase, featuring speakers and an outline of topics such as Firebase predictions and business use cases. It highlights industry trends, challenges, key performance indicators, and a success story from Spotify. The content aims to guide attendees through the latest enhancements in Firebase and its application in improving app performance.

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Mobile App A/B Testing with Firebase

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Vatsal Padhiyar
Speaker
Aditi Buch
Moderator
Pankaj Bhatlawande
Speaker
With You Today

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OUTLINE
New in Firebase - Predictions
Firebase AB test in action
4
3
Firebase - Overview and Trends
Business use cases
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1

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Firebase - Overview and Trends

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Trend

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Growing
advertisement
market on
smartphones
Constant innovation in
technology, user
experience
Need to record the
app related
activities
Rapidly increasing
use of mobile
phones
Expanding investment in
analytics technology
DRIVING FACTORS

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Current Challenges
Personalization Predictive Analytics

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OUTLINE
New in Firebase - Predictions
Firebase AB test in action
4
3
Firebase - Overview and Trends
Business use cases
2
1

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Business use cases

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KPIs
Publisher
Lead Gen
Ecommerce
Sales / Transactions
Avg. Order Value
Lead Conversion Rate
Cost per Lead
Bounce Rate
Avg. Session Duration
Screen views per Session

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Approach ResultsGoal
SUCCESS STORY - Spotify

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OUTLINE
Firebase - Predictions
Firebase AB test in action
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3
Firebase - Overview and Trends
Business use cases
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1

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Firebase - Predictions

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Firebase Predictions
Google’s Machine
Learning
Boost your
conversion using
predictions in
experiments
Export predictions
to Bigquery

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OUTLINE
New in Firebase - Predictions
Firebase AB test in action
4
3
Firebase - Overview and Trends
Business use cases
2
1

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Firebase AB test in action

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+917284854854 hello@tatvic.com
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