The document discusses the increasing use of mobile apps and web services to address various social problems, highlighting that user engagement with smartphones has grown significantly since 2013. It outlines the types of social issues that can be tackled through innovative apps, presents strategies for developing social projects, and describes a success story involving the 'Marathon of Health' project that engages users in responsible consumption activities. Key factors for successful digital projects include virality, constant development, and effective use of mobile functionalities.

1. SOCIAL
PROBLEMS
How mobile apps and web
services can help to solve
them

2. According to statistics from 2013 user
time with smartphone risen from 51%
to 62%, at the same time the usage of
desktop computers has fallen from 49
to 38%.
ComCore Media Matrix
Such dynamics remain true for 2017.
01

3. 90% of time users download mobile
apps and only 10% of time is left to
work with browser.
Most of the time people use messengers
(14%), games (6%) and online-maps (6%).
Every person uses 5 apps in average during
the day. To attract user attention social app
needs to battle against a whole bunch of
such apps from top-5.
02

4. Social problems that mobile apps
andweb-services can solve
Help with illnesses
Apps for disabled people
Apps for care
Responsible consumption apps
Apps to help those who want to help
Apps to notificate
Etc.
03

5. Every social project
needs strategy
Before starting a development ask yourself
these 4 questions:
What’s unique about your project?
What problems of real people you
plan to solve?
How this problem is solved now?
Why people will use your product?
04

6. MARATHON OF HEALTH
Responsible consumption
MONTHS OF HEALTH ONLINE AND OFFLINE
COLLECTIVE GOALS
PROMOCODES
EDUCATIONALTASKS
FORM THE FUTURE TOGETHER
MARATHON OF HEALTH is a social special and unusual real estate
project at once. Marathon is divided into three months of health.
Every week the participants get the ‘green’ tasks to complete for
points and different prizes.

7. 06

8. MARATHON OF HEALTH
RESULTS
Responsible consumption.
Project has successfully started on June 1st
2016 and had more than 10000 users in
the end of Summer.

9. MARATHON OF HEALTH
SUCCESS FACTORS:
Virality
Mobile functions
Constant development
Online + offline

10. VOLUNTEER The app for those who want to help.
App to coordinate the actions of volunteers across Russia.
To use the app you must be registered on the website.
Howyou can help:
When volunteer needs help:
Push notifications about casualties and problems in your region upon registration
Limitless possibilities to help
You can call another volunteer right from the app
Mechanism to join current search party or help operation
Sos signals through the app

11. 10

12. VOLUNTEER
SUCCESS FACTORS:
Virality
Constant development
Quality
Mobile functions
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13. Success factors for mobile apps
or other digital projects
Gamification or partnership with games
Virality
Constant development
Quality
Mobile functions: push-notifications, geolocation, camera
Strategy and promoting budget: no social category in App Store
Focus on user, not on product
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14. Thank you!