Presentation about digital social projects and examples of successful mobile applications and web projects in this sphere. Tips how to create such an app.
Mobile marketing from analysis to launching a projectHeads&Hands
This document outlines the stages of launching a mobile app marketing campaign from planning to launch. It discusses planning goals and key performance indicators, selecting analytics tools, optimizing the app store listing, and examples of promotion strategies like Facebook ads, influencer marketing and retargeting. The stages include idea, design, development, planning promotions and analytics, and working on the app store listing. Measurements and segments are planned based on tasks and goals like revenue, store visits and retention.
10:10am - Jen Witt - Match Group apps and the mobile web Digiday
Digiday Programmatic Summit Europe
Dublin, Ireland 2017/04/26
Match Group apps and the mobile web
Jen Witt, director of revenue operations, EMEA, match.com
[Adjust & Snapchat] How to capture meaningful attention in 3 secondsAdjust
Learn more about the Snapchat platform, audience, and products that make it unique and the benefits the integration between Adjust and Snapchat offers.
You will learn:
- What the different ad formats look like
- How to optimize them
- How to measure their performance
- How you create powerful audiences with Snapchat and Adjust
See here for the video: https://www.youtube.com/watch?v=5nF4kkxc8_g
Сергій Каніщев “Soft Launch як запорука успішного розвитку мобільної гри”Lviv Startup Club
This document discusses strategies for soft launching a mobile game or app. It recommends conducting a soft launch for 2-3 months to collect user data from a test market in order to make data-driven decisions before a full launch. Key metrics to measure include user acquisition costs, retention rates, user experience, monetization, and game economics. The soft launch should integrate both install attribution and in-app analytics to track user behavior. Additional tips provided include choosing test markets carefully, focusing on product over branding, and planning soft launches for 2-3 or ideally 6 months.
Best Practice Audience Segmentation for App Retargeting: Early and Late Stag...Adjust
Audience segmentation is perhaps the most important aspect of any marketing strategy. But too often app marketers overlook the importance of a well-thought-out approach to segmentation. We’ll show you what an advanced segmentation strategy can look like, as well as some best practices for getting started with audience segmentation.
What you will learn:
- Why is an audience segmentation strategy necessary?
- What events to track to segment your app’s audience
- How to optimize your retargeting campaigns with audience segmentation
- Some practical segmentation examples
You can find the full video here: https://youtu.be/XYKGL9Btfm0
#MBC2016 Кирилл Софронов, Remerge: Ретаргетинг в мобильных приложениях: опыт ...Clickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
This document outlines an agenda for an event on app retention and engagement in Toronto, Canada. The event includes presentations on using analytics to improve retention, case studies of Canadian apps that are successful at retention, and a discussion on how planning and data tools can help build and maintain apps. Speakers will discuss topics like user segmentation, personalized messaging, and how timing and context affect conversion rates. The event aims to provide insights into using analytics to understand user behavior and keep users engaged with mobile apps.
Most Valuable Retargeting Strategies for Mobile Gaming AppsAdjust
In this webinar, advertisers will get a better understanding of the most efficient retargeting strategies for mobile gaming apps. Leveraging Aarki’s extensive experience and relevant examples, and Adjust’s data granularity and accuracy, you’ll be able to take away actionable items to optimize your current retargeting efforts and increase the ROI of your app.
Mobile marketing from analysis to launching a projectHeads&Hands
This document outlines the stages of launching a mobile app marketing campaign from planning to launch. It discusses planning goals and key performance indicators, selecting analytics tools, optimizing the app store listing, and examples of promotion strategies like Facebook ads, influencer marketing and retargeting. The stages include idea, design, development, planning promotions and analytics, and working on the app store listing. Measurements and segments are planned based on tasks and goals like revenue, store visits and retention.
10:10am - Jen Witt - Match Group apps and the mobile web Digiday
Digiday Programmatic Summit Europe
Dublin, Ireland 2017/04/26
Match Group apps and the mobile web
Jen Witt, director of revenue operations, EMEA, match.com
[Adjust & Snapchat] How to capture meaningful attention in 3 secondsAdjust
Learn more about the Snapchat platform, audience, and products that make it unique and the benefits the integration between Adjust and Snapchat offers.
You will learn:
- What the different ad formats look like
- How to optimize them
- How to measure their performance
- How you create powerful audiences with Snapchat and Adjust
See here for the video: https://www.youtube.com/watch?v=5nF4kkxc8_g
Сергій Каніщев “Soft Launch як запорука успішного розвитку мобільної гри”Lviv Startup Club
This document discusses strategies for soft launching a mobile game or app. It recommends conducting a soft launch for 2-3 months to collect user data from a test market in order to make data-driven decisions before a full launch. Key metrics to measure include user acquisition costs, retention rates, user experience, monetization, and game economics. The soft launch should integrate both install attribution and in-app analytics to track user behavior. Additional tips provided include choosing test markets carefully, focusing on product over branding, and planning soft launches for 2-3 or ideally 6 months.
Best Practice Audience Segmentation for App Retargeting: Early and Late Stag...Adjust
Audience segmentation is perhaps the most important aspect of any marketing strategy. But too often app marketers overlook the importance of a well-thought-out approach to segmentation. We’ll show you what an advanced segmentation strategy can look like, as well as some best practices for getting started with audience segmentation.
What you will learn:
- Why is an audience segmentation strategy necessary?
- What events to track to segment your app’s audience
- How to optimize your retargeting campaigns with audience segmentation
- Some practical segmentation examples
You can find the full video here: https://youtu.be/XYKGL9Btfm0
#MBC2016 Кирилл Софронов, Remerge: Ретаргетинг в мобильных приложениях: опыт ...Clickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
This document outlines an agenda for an event on app retention and engagement in Toronto, Canada. The event includes presentations on using analytics to improve retention, case studies of Canadian apps that are successful at retention, and a discussion on how planning and data tools can help build and maintain apps. Speakers will discuss topics like user segmentation, personalized messaging, and how timing and context affect conversion rates. The event aims to provide insights into using analytics to understand user behavior and keep users engaged with mobile apps.
Most Valuable Retargeting Strategies for Mobile Gaming AppsAdjust
In this webinar, advertisers will get a better understanding of the most efficient retargeting strategies for mobile gaming apps. Leveraging Aarki’s extensive experience and relevant examples, and Adjust’s data granularity and accuracy, you’ll be able to take away actionable items to optimize your current retargeting efforts and increase the ROI of your app.
10:50AM Jonathan Nash - Safe, Premium Video: Still A Programmatic Myth?Digiday
Digiday Programmatic Summit Europe
Dublin, Ireland 2017/04/25
Safe, Premium Video:
Still A Programmatic Myth?
Jonathan Nash – Head Of Programmatic UK International
11 Mobile App Retention Strategies for 2016TechAhead
From developer or mobile app business perspective, key factor for developing apps is earning revenues either by selling apps, ad space or end user data to other companies. A closer look at growth of mobile app revenue from 2011 – 2015 and further forecast through 2017 gives a rosy picture.
The document discusses a mobile marketing event called Mobile Moments NYC that focuses on emerging mobile trends and strategies for 2016. The agenda includes sessions on mobile commerce, social media, artificial intelligence, and mobile-first branding. There will also be a panel on driving customer interactions across connected devices and a closing keynote. The document then shifts to discussing what makes mobile unique as a personal, contextual, and app-driven platform before showcasing examples of how mobile can be used to enhance customer experiences through real-time surveys, triggered conversations, personalized segmentation and campaigns.
Luis Guzmán, Head of Web Marketing at Glovo, presenting at Mobile Spree Berlin 2019 - What's the role of the web in a user acquisition campaign for mobile-first products. How companies in different verticals take advantage of both platforms to acquire users. The dynamics of where the user is acquired and where it converted. How to measure cross-platform activities. Behavioral differences between platforms according to the stage of the user.
#CMOUS Staying ahead on mobile - challenges, measurement and strategiesJennifer Wong
The document discusses mobile app marketing and attribution. It notes that the number of apps in the Google Play Store is over 1 million while the Apple App Store has around 1.6 million apps. Mobile ad spending reached $27 billion in 2015. The document discusses how app downloads and attribution work across different platforms and publishers. It explains why proper attribution is needed to optimize campaigns and prevent inaccurate metrics or duplicate attributions.
Segmentation Strategies for Mobile MarketersCleverTap
1. The document discusses segmentation strategies for mobile marketers, including how to create customer segments based on behaviors and attributes and develop effective engagement and re-engagement strategies.
2. It introduces CleverTap, an intelligent mobile marketing platform, and YouAppi, a platform for driving high quality users through acquisition and re-engagement.
3. Key recommendations include segmenting users based on in-app behaviors and attributes, analyzing segment performance, and engaging segments to improve metrics like retention, conversion, and lifetime value.
Using Cohort Analysis to Boost Mobile App RetentionCleverTap
What makes some mobile app users leave while others stay? To find the answers, dig deeper into your app’s metrics using a method called Cohort Analysis.
Mobile Analytics – Driving Consumer InsightsDigital Vidya
Care about how to leverage 'Mobile Analytics – Driving Consumer Insights'. You will find this deck presented by Theodore Hayes, Head of Analytics at iProspect Communicate 2 during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
#MBC2016 Bashir Modanov, NewBornTown: Globalized mobile ecosystemClickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
MobileWeek - Mobile App Advertising AnalyticsJennifer Wong
This document discusses how to measure mobile app advertising analytics and what metrics to measure. It outlines attribution methods, why proper attribution is needed to prevent duplicate attributions and inaccurate metrics, and what types of metrics and user behaviors companies should track such as engagements, funnels, cohorts, retention, lifetime value, and in-app events. It also provides tips for what to look for in advertising analytics technology.
Are your mobile marketing campaigns hitting their goals? Different marketing objectives often require different approaches, especially when it comes to understanding mobile acquisition and user retention. This webinar will examine four different campaign types you can implement to reach your marketing goals.
Mobile App- User Retention Strategy: Simple Steps to Retain App users!Gautam Verma
This document discusses how to improve user retention for mobile apps. It recommends following the CARS model: customize the app experience for each user by tracking their behavior; analyze app usage data to monitor performance and identify issues; reward users to improve engagement and encourage recommendations; and provide quality service by listening to feedback and resolving complaints. The key is using analytics to continuously monitor the app funnel and make improvements that keep existing customers satisfied and loyal to the app over the long run.
What motivates app downloads
How demographics can impact app discovery
What it takes to get a target consumer to download and use an app
What app store factors influence downloads
Does top 10 rankings matter
Delivering Value with Data Driven AdvertisingSwrve_Inc
This document discusses the challenges of data-driven mobile advertising and how attribution providers can help. It notes that while time spent on mobile is increasing, ad spending is catching up. Many mobile marketers see data collection and centralization as their biggest challenge. Attribution providers connect data from various channels to provide a holistic view of user acquisition sources. This integrated data approach can deliver measurable results like exceeding campaign goals, boosting retail sales, and optimizing ROI and engagement. It emphasizes that omni-channel data is key to driving mobile ROI, acquisition, engagement, and retention.
App User Acquisition Strategy Best Practice – Top ElevenDevGAMM Conference
Nordeus implemented a multi-pronged user acquisition strategy for their Top Eleven mobile game that focused on building brand awareness, acquiring installs at scale, and optimizing for ROI. They launched a campaign with soccer star Jose Mourinho to raise awareness in key markets. This led to a 40% brand uplift and 60,000 app downloads in 6 weeks. They also optimized advertising on Google platforms like Play Store search ads, achieving 835% higher installs and positive ROI. Their next step was exporting the game globally by creating over 200 campaigns across 17 languages on search, display, and video formats.
Google Analytic for Mobile ApplicationsRajith Rajan
This document provides an overview of mobile app analytics and insights. It discusses analyzing play store campaigns, optimizing user experience by understanding user flows and drop off points, identifying app crashes and exceptions, analyzing social interactions, and focusing on high value users and operating systems. Key metrics mentioned include downloads, sessions, active users, screens, exceptions, social actions, and loyalty. The goal is to understand user behavior to improve the app experience and focus efforts.
Food for Thought: Industry Benchmarks & Best Practices for Food Delivery AppsCleverTap
This document provides benchmarks and best practices for optimizing customer experiences for food delivery apps. It discusses key topics like user onboarding, engagement, retention, and reinstall. The main recommendations are to focus on the consumer micro-moments of social sharing, ordering, discovering, and searching. It also emphasizes delivering value immediately through onboarding and using personalized messaging to improve engagement and retention over the user lifecycle. A case study highlights how one company increased click-through rates and conversions using CleverTap's solutions.
CleverTap at The Marketing and Sales Show Dubai 2019, hosted by Terrapin. CleverTap
CleverTap was at The Sales & Marketing Show, Dubai on Nov 26th 2019.
Tons of industry leaders came forward to share their knowledge at the event and we can’t thank them enough for such a contribution.
Here are a few topics that really grabbed our attention:
Every Business Must Convert, Retain, and Grow
Any business journey can simply be divided into three steps:
Convert
Retain
Grow
If a business can efficiently guide their users through these stages, they will eventually turn into brand advocates.
For new businesses, everything starts with acquisition and growing awareness for your brand. Andrew Thomas, Managing Director, DigitalNexa discusses how to obtain successful CRM to retain customers and generate future leads.
Businesses are commonly confused when it comes to acquisition and retention.
Check out this SlideShare to know more.
Marketing Automation at Scale- Strategies from the BoardroomCleverTap
Join Saniya Kaluskar, Head Of Strategic Partnerships @CleverTap, Kritika Prashant, Director of Product Marketing @MSG91 and Himanshu Periwal, Vice President of Growth @Ixigo for a riveting webinar on marketing automation.
The Mobile Imperative, Digiday Brand Summit, April 2017Digiday
This document discusses the importance of location data for mobile advertising and marketing. It notes that consumer attention has shifted to mobile, with over 90% of time spent on apps. Location provides important context for delivering relevant mobile experiences and building audience segments. The document outlines how location data can be leveraged at scale to associate devices with home and work locations. It also emphasizes the need for creative advertising, measurement of engagement and performance, and considering the total mobile experience over individual ad units. Location intelligence is positioned as the foundation for success in mobile movement science.
Презентация о том, как важна каждая стадия разработки мобильного приложения, включая визуальный дизайн и проектирование. Плюсы использования дружелюбного интерфейса и примеры работы с ним из нашей практики.
10:50AM Jonathan Nash - Safe, Premium Video: Still A Programmatic Myth?Digiday
Digiday Programmatic Summit Europe
Dublin, Ireland 2017/04/25
Safe, Premium Video:
Still A Programmatic Myth?
Jonathan Nash – Head Of Programmatic UK International
11 Mobile App Retention Strategies for 2016TechAhead
From developer or mobile app business perspective, key factor for developing apps is earning revenues either by selling apps, ad space or end user data to other companies. A closer look at growth of mobile app revenue from 2011 – 2015 and further forecast through 2017 gives a rosy picture.
The document discusses a mobile marketing event called Mobile Moments NYC that focuses on emerging mobile trends and strategies for 2016. The agenda includes sessions on mobile commerce, social media, artificial intelligence, and mobile-first branding. There will also be a panel on driving customer interactions across connected devices and a closing keynote. The document then shifts to discussing what makes mobile unique as a personal, contextual, and app-driven platform before showcasing examples of how mobile can be used to enhance customer experiences through real-time surveys, triggered conversations, personalized segmentation and campaigns.
Luis Guzmán, Head of Web Marketing at Glovo, presenting at Mobile Spree Berlin 2019 - What's the role of the web in a user acquisition campaign for mobile-first products. How companies in different verticals take advantage of both platforms to acquire users. The dynamics of where the user is acquired and where it converted. How to measure cross-platform activities. Behavioral differences between platforms according to the stage of the user.
#CMOUS Staying ahead on mobile - challenges, measurement and strategiesJennifer Wong
The document discusses mobile app marketing and attribution. It notes that the number of apps in the Google Play Store is over 1 million while the Apple App Store has around 1.6 million apps. Mobile ad spending reached $27 billion in 2015. The document discusses how app downloads and attribution work across different platforms and publishers. It explains why proper attribution is needed to optimize campaigns and prevent inaccurate metrics or duplicate attributions.
Segmentation Strategies for Mobile MarketersCleverTap
1. The document discusses segmentation strategies for mobile marketers, including how to create customer segments based on behaviors and attributes and develop effective engagement and re-engagement strategies.
2. It introduces CleverTap, an intelligent mobile marketing platform, and YouAppi, a platform for driving high quality users through acquisition and re-engagement.
3. Key recommendations include segmenting users based on in-app behaviors and attributes, analyzing segment performance, and engaging segments to improve metrics like retention, conversion, and lifetime value.
Using Cohort Analysis to Boost Mobile App RetentionCleverTap
What makes some mobile app users leave while others stay? To find the answers, dig deeper into your app’s metrics using a method called Cohort Analysis.
Mobile Analytics – Driving Consumer InsightsDigital Vidya
Care about how to leverage 'Mobile Analytics – Driving Consumer Insights'. You will find this deck presented by Theodore Hayes, Head of Analytics at iProspect Communicate 2 during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
#MBC2016 Bashir Modanov, NewBornTown: Globalized mobile ecosystemClickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
MobileWeek - Mobile App Advertising AnalyticsJennifer Wong
This document discusses how to measure mobile app advertising analytics and what metrics to measure. It outlines attribution methods, why proper attribution is needed to prevent duplicate attributions and inaccurate metrics, and what types of metrics and user behaviors companies should track such as engagements, funnels, cohorts, retention, lifetime value, and in-app events. It also provides tips for what to look for in advertising analytics technology.
Are your mobile marketing campaigns hitting their goals? Different marketing objectives often require different approaches, especially when it comes to understanding mobile acquisition and user retention. This webinar will examine four different campaign types you can implement to reach your marketing goals.
Mobile App- User Retention Strategy: Simple Steps to Retain App users!Gautam Verma
This document discusses how to improve user retention for mobile apps. It recommends following the CARS model: customize the app experience for each user by tracking their behavior; analyze app usage data to monitor performance and identify issues; reward users to improve engagement and encourage recommendations; and provide quality service by listening to feedback and resolving complaints. The key is using analytics to continuously monitor the app funnel and make improvements that keep existing customers satisfied and loyal to the app over the long run.
What motivates app downloads
How demographics can impact app discovery
What it takes to get a target consumer to download and use an app
What app store factors influence downloads
Does top 10 rankings matter
Delivering Value with Data Driven AdvertisingSwrve_Inc
This document discusses the challenges of data-driven mobile advertising and how attribution providers can help. It notes that while time spent on mobile is increasing, ad spending is catching up. Many mobile marketers see data collection and centralization as their biggest challenge. Attribution providers connect data from various channels to provide a holistic view of user acquisition sources. This integrated data approach can deliver measurable results like exceeding campaign goals, boosting retail sales, and optimizing ROI and engagement. It emphasizes that omni-channel data is key to driving mobile ROI, acquisition, engagement, and retention.
App User Acquisition Strategy Best Practice – Top ElevenDevGAMM Conference
Nordeus implemented a multi-pronged user acquisition strategy for their Top Eleven mobile game that focused on building brand awareness, acquiring installs at scale, and optimizing for ROI. They launched a campaign with soccer star Jose Mourinho to raise awareness in key markets. This led to a 40% brand uplift and 60,000 app downloads in 6 weeks. They also optimized advertising on Google platforms like Play Store search ads, achieving 835% higher installs and positive ROI. Their next step was exporting the game globally by creating over 200 campaigns across 17 languages on search, display, and video formats.
Google Analytic for Mobile ApplicationsRajith Rajan
This document provides an overview of mobile app analytics and insights. It discusses analyzing play store campaigns, optimizing user experience by understanding user flows and drop off points, identifying app crashes and exceptions, analyzing social interactions, and focusing on high value users and operating systems. Key metrics mentioned include downloads, sessions, active users, screens, exceptions, social actions, and loyalty. The goal is to understand user behavior to improve the app experience and focus efforts.
Food for Thought: Industry Benchmarks & Best Practices for Food Delivery AppsCleverTap
This document provides benchmarks and best practices for optimizing customer experiences for food delivery apps. It discusses key topics like user onboarding, engagement, retention, and reinstall. The main recommendations are to focus on the consumer micro-moments of social sharing, ordering, discovering, and searching. It also emphasizes delivering value immediately through onboarding and using personalized messaging to improve engagement and retention over the user lifecycle. A case study highlights how one company increased click-through rates and conversions using CleverTap's solutions.
CleverTap at The Marketing and Sales Show Dubai 2019, hosted by Terrapin. CleverTap
CleverTap was at The Sales & Marketing Show, Dubai on Nov 26th 2019.
Tons of industry leaders came forward to share their knowledge at the event and we can’t thank them enough for such a contribution.
Here are a few topics that really grabbed our attention:
Every Business Must Convert, Retain, and Grow
Any business journey can simply be divided into three steps:
Convert
Retain
Grow
If a business can efficiently guide their users through these stages, they will eventually turn into brand advocates.
For new businesses, everything starts with acquisition and growing awareness for your brand. Andrew Thomas, Managing Director, DigitalNexa discusses how to obtain successful CRM to retain customers and generate future leads.
Businesses are commonly confused when it comes to acquisition and retention.
Check out this SlideShare to know more.
Marketing Automation at Scale- Strategies from the BoardroomCleverTap
Join Saniya Kaluskar, Head Of Strategic Partnerships @CleverTap, Kritika Prashant, Director of Product Marketing @MSG91 and Himanshu Periwal, Vice President of Growth @Ixigo for a riveting webinar on marketing automation.
The Mobile Imperative, Digiday Brand Summit, April 2017Digiday
This document discusses the importance of location data for mobile advertising and marketing. It notes that consumer attention has shifted to mobile, with over 90% of time spent on apps. Location provides important context for delivering relevant mobile experiences and building audience segments. The document outlines how location data can be leveraged at scale to associate devices with home and work locations. It also emphasizes the need for creative advertising, measurement of engagement and performance, and considering the total mobile experience over individual ad units. Location intelligence is positioned as the foundation for success in mobile movement science.
Презентация о том, как важна каждая стадия разработки мобильного приложения, включая визуальный дизайн и проектирование. Плюсы использования дружелюбного интерфейса и примеры работы с ним из нашей практики.
Digital Signage для кинотеатров от OptiVisionArtyom Kovalyov
Решения Digital Signage для комплексной визуальной коммуникации в кинотеатре. Цифровое меню, лобби, кассовая зона, зона отдыха и ожидания, кинозалы. Автоматизация бизнес процессов, яркий контент, рост вовлеченности и новых продаж, партнерские программы, динамичные трейлеры, рост конверсии дополнителных услуг, а тажке продаж еды и напитков, снижение порога недовольства от ожидания - все это и много других инноваций может дать современный Digital Signage бизнесу кинопроката.
Digital Signage - ключевые аспекты эффективностиArtyom Kovalyov
Digital Signage далеко не новая индустрия, однако до сих пор не существует абсолютных и точных критериев для измерения и оценки эффективности проектов в данной сфере. Множестов компаний из кластера Digital Signage закрываются только потому, что используют слишком простой подход к организации бизнеса и расчитывают лишь на инновационную составляющую данного инструмента, тогда как бизнес в стиле Digital Signage это много большее.
Подробная статья по докладу: https://habrahabr.ru/company/mobileup/blog/314838/
Team Lead MobileUp Константин Цховребов выступил в Новосибирске на IT-конференций DevFest.
Поделиться азами гибкой простой и функциональной навигации по экранам при использовании MVP в Android. Рассказал, как сделать код навигации чистым и lifecycle-безопасным, а любую, даже самую навороченную цепочку переходов по экранам – делом пары строк.
Как продвигать свою компанию, услуги и продукты с помощью мобильных приложений и внутренних социальных сетей.
Презентация был создана для выступления на конференции FRC2016 в Санкт-Петербурге 30 сентября 2016.
Automating the Gaps of Unit Testing Mobile AppsGeoffrey Goetz
This document provides an overview of various techniques for automating the testing of mobile apps, including unit testing and instrumentation. It discusses using Xcode's Instruments tool to monitor reference counting, battery usage, network activity, and crash reporting. Specific instrumentation techniques covered include the Automation instrument, Calabash, Appium, and UIAutomation. The document also provides tips for testing build/version numbers, deploying to devices, and integrating with DevOps tools like Xcode Server.
На чем может заработать аптека в условиях конкуренцииPavel Lisovskiy
Часто приходится сталкиваться с утверждением, что аптечному ри- тейлу, как и любой другой динамично развивающейся сфере биз- неса, присуща высокая конкуренция*, требующая от руководите- лей аптечных сетей постоянного поиска и развития конкурентных преимуществ. Так ли это? Действительно ли существует такая жест- кая конкуренция среди аптек за кошелек клиента? Можно ли из- мерить уровень конкуренции? Какие действия предпринимать аптекам в условиях ситуационной конкуренции
The changing face of mobile apps in the future of mobileBrian Katz
The document discusses the changing landscape of mobile apps and strategies for developing them. It notes that most companies have developed fewer than 7 internal apps, and are now using existing development teams to build modern apps. It also discusses strategies like mobile app development platforms, backend as a service, and refactoring legacy apps to be more mobile-friendly. The key messages are that companies should focus on users' needs, build APIs to access enterprise data, and take a mobile-first approach to reimagining processes from the users' perspective.
Mobile web development techniques (and Opera's developer tools)Andreas Bovens
This document discusses mobile web development techniques and Opera's developer tools. It outlines three approaches to catering websites for mobile users: doing nothing, creating a separate mobile site, or creating one site that works for all devices. Key techniques discussed include using the viewport meta tag to control zoom levels, media queries to apply different CSS styles based on screen width, and keeping mobile design in mind from the start to simplify layouts. The document promotes the goal of a "one site holy grail" that works seamlessly across devices and concludes by introducing Opera's developer tools for testing mobile webpages.
6 Rules to Designing Amazing Mobile Apps (@media 2011)Brian Fling
THE PATH TO CREATING MEMORABLE MOBILE EXPERIENCES
Building a mobile app isn’t easy. Regardless of chosen platform or technology creating a memorable mobile experience has some pretty intense challenges throughout. However if you can get it right it can have some incredible rewards and propel your brand in more ways than one. After spending ten years building mobile apps for some of the biggest companies in the world, author and mobile designer Brian Fling shares his six rules for building amazing apps that will either you get you started or improve upon your next release.
Three Mobile User Acquisition Megatrends for 2017Eric Seufert
I gave this presentation at Pocket Gamer Connects in London on January 16, 2017. This presentation contains three predictions of user acquisition megatrends in mobile advertising for 2017.
6 Rules for Building Amazing Apps for Mobile & Tablet DevicesBrian Fling
I start this talk by exploring how humans gathered and shared knowledge in ancient times only for it to be lost during the dark ages. Not unlike the information overload of today, making knowledge a commodity for the first time in human history.
I follow these concepts with the closely interconnected "6 Rules for Building Amazing Apps for Mobile & Tablet Devices" including how to look at your data, how context influences the users interactions, how to influence users behavior and how to use design to create touchable, almost real life product experiences. Concluded with resetting peoples expectations of how to build mobile apps, making sure they account for a lot more time than other projects.
Mobile app usage is rising dramatically while desktop usage declines. Nearly 90% of mobile internet time is spent in apps rather than browsers. Most users have 10+ apps installed and spend over half their mobile time on social and communication apps like Facebook, WhatsApp, and Instagram. Younger generations especially millennials and Gen Z are heavy mobile app users, opening apps over 50 times per day, and they are key audiences for mobile marketing. Video apps see the most consumer spending of any non-gaming app category.
This document summarizes a benchmark report on mobile fundraising. It finds that mobile app usage outpaced desktop usage in 2020, with over 40% of participants adopting fundraising apps. App users raised on average 3.5x more than non-app users. The report also outlines new features like activity tracking and augmented reality that saw increased engagement and fundraising. It concludes by outlining upcoming enhancements to fundraising apps, including improved activity tracking, online communities, and donor cultivation tools.
The first political mobile app was launched by Barack Obama to run for president. The app allowed users to keep in touch with other friends from different locations and had a newsfeed section, a donation interface, and other features to let them know about ongoing events. As the app gained popularity, political parties all over the world started looking for a political mobile app. And that's how the best android apps development companies in India got another domain to thrive.
You will learn:
– what is omnichannel marketing
– how to segment your app users and how to use that segmentation for communication in other channels
– how to acquire leads from the app
– what can you learn from geolocation data
– how to address multi-screening
– how to keep in touch with anonymous website visitors
This app is targeted to help anyone who has an issue which is troubling him/her and all he needs is someone to hear and someone to suggest. The levels we are targeting can be anything from a failure in exam to break ups ,relationship issues or to an extent, suicidal issues as well.
Janadhar India Mobile APP for Political and Election campaignsJanadhar India
Unique first of its kind mobile app for politicians aspiring to fight elections or wants to reach out the young generation that spends more time on smart phones.
The document discusses strategies for promoting mobile health apps, including:
1. Proximity marketing allows discreet delivery of health messages to mobile phones without personal information.
2. The M2Men app was launched at Pride Toronto 2010 with various promotional strategies. Integrating social media, bloggers, and a communications strategy is important for any app launch.
3. Advertising an app within a related app saw weekly M2Men app downloads increase dramatically, showing it can be an effective promotional strategy.
LokNeta app is a great campaign and PR management tool for politicians. Political leaders are constantly busy in public space and there is a need to showcase the good work. Media might not give proper coverage all the time. A dedicated app is a good tool to keep followers updated with the work, views and future plans. This app becomes even more important when there is an election around the corner.
Notifications about public meetings can be sent on this app. Detail descriptions about past meetings can be posted. Broadcasts can be made and a communication channel to voters can be established through this app.
Android App Development A Complete Guide 2024.pdfJPLoft Solutions
Android application development is the creation of applications specifically designed for devices running an Android operating system. Developers employ programming languages such as Java or Kotlin and software tools like Android Studio to design the code and test the applications.
The document is an app insight report from InMobi analyzing app promotion trends in Q3 2013. Some key findings include:
- The US, India, Japan, China, and Indonesia were the top 5 countries for app downloads, accounting for over 60% of downloads.
- Games were the most downloaded category at 64% of downloads. Communication, telecom, and entertainment apps followed.
- Interstitial ads achieved the highest conversion rates, particularly on Android, while banners still performed well for non-gaming apps.
- The US, China, UK, and India had the highest and lowest costs per download, respectively, with costs varying by app category and region.
Global data from In Mobi covering the top trends in mobile app promotion campaigns. In Mobi have analyzed thousands of app promotion campaigns that ran on their mobile network.
http://www.inmobi.com/insights/whitepapers/
With increasingly more people owning smart phones year over year, the growth of mobile web usage is explosive globally and especially in the United States. Projections show a huge increase in consumers' use of mobile health websites and applications, thus the opportunity to engage mobile consumers is NOW. In this webinar we will discuss how to target and engage health consumers through mobile landing pages, applications and advertising.
1) The document provides guidance on developing social network applications, including defining what a social network app is, the types of social apps, features to include in an MVP, and trends to enhance apps.
2) It describes the key steps to developing a social media app as choosing the type, understanding the reasons to create one, building an MVP, and attracting users.
3) Various social app types are covered such as news, blogging, messaging, lifestyle, entertainment, and business-focused apps. The document also offers two examples of social apps developed by the company.
Making your mobile app more popular through social isn’t as easy as adding a Facebook share or like button. When designing around a social dynamic, you must understand the user - what, when, and how they want to share.
Presentation on App vs Web. Details:
- Pros and Cons of Apps
- Pros and Cons of Web
- Key questions to consider when choosing one or the other
- Examples of multi-platform brands
- Short case studies on Facebook, Fandango, Yahoo!
- Comparison of key data on key mobile platforms.
The document discusses trends in the mobile app market and strategies for marketers. It notes that mobile ad revenue is shifting away from games and towards non-games as app downloads and revenues continue growing globally. While interest in discovering new apps may be waning across various channels, Facebook and Google own the most used apps. The document advocates becoming a "unicorn dinosaur" by taking a mobile-first approach to understand users' mobile moments and mastering the mobile marketing funnel to focus on customer lifetime value beyond just app installs. It provides tips for marketers to capture mobile, know organic/paid multipliers, address fraud, and focus on engagement and retention.
Similar to Social projects and mobile apps to help them (20)
This document discusses considerations for developing a mobile app based on an existing website. It addresses goals, budget, audience, platform choices between iOS and Android, key features, site maps, leveraging native mobile functionality, longer development times for mobile, and the need for servers and integration. The overall recommendation is to focus on usability, simplify screens and scenarios, leverage native mobile features, and properly define goals and key functionality.
Why some apps become day-flies and how to avoid itHeads&Hands
Guidelines, bugs, analytics, advertising - all you need to know for your app to live long and prosperous. Our presentation from Digital StandUP in Moscow June 2017
How to manage projects and make all sides happy: between client, contractor and project manager. Useful tips for passionate project managers and their daily routine
The document discusses best practices for developing successful mobile applications based on a growth hacking approach. It provides examples of applications like ZakaZaka, Sportlife, and iGooods that utilized short iterative development cycles and constant testing and improvement based on user feedback. The document emphasizes starting with the core idea, being ready to constantly improve the product as the first release is just the beginning, and having many small updates rather than few large releases. It also discusses techniques like simplifying registration steps and only requesting necessary user information.
Is it possible to create a profitable startup while operating a mobile development studio at the same time and how to achieve this goal. The presentation for master class given by our co-founder Alexander Semenov on April 27 2017.
Our presentation for April Specia Conference about new ways for companies to reach their audience online in the era of digital detox. Tools, analysis, big data, various cases and much more.
This document discusses 8 common myths about designing mobile interfaces. Each myth is presented and then refuted with evidence and recommendations. The myths addressed are that 1) interface designers must be creative gurus, 2) guidelines are absolute rules, 3) users are always in a hurry, 4) designers are the same as users and clients, 5) simplicity means usability, 6) design is possible without content, 7) apps, sites and brands are the same, and 8) beauty alone is sufficient without consideration of context or goals. The document advocates considering users' actual needs and goals, following guidelines as recommendations not rules, and balancing aesthetics, usability and functionality in interface design.
How to implement strategic planning and work with your target audience right from the beginning of the project. Project design and prototyping stages with our own examples from web and mobile development.
Everything you need to know about using bots in retail and online commerce. Conversational commerce and what bot can do together with human to enrich your business.
Маркетинг на этапе проектирования мобильного приложенияHeads&Hands
Сценарии использования мобильного приложения, навигационные схемы и карты, дизайн приемы и гайдлайны - все, что важно учитывать с точки зрения маркетинга на этапе проектирования мобильного приложения.
Мобильный маркетинг: от аналитики до запускаHeads&Hands
Как правильно подходить к мобильной аналитике, какие инструменты использовать и что измерять. Презентация с нашего внутреннего мероприятия от Никиты Щипанова.
Коротко о полезных в разработке для iOS 10 вещах: SiriKit, iMessage, widgets, Apple Pay и другие нюансы, которые позволят вам сделать приложение еще более привлекательным для пользователя.
How to promote your business, services or products with inner social networks and mobile apps. Based on our own case studies and successful projects.
This presentation in Russian supported the talks during FRC 2016 conference in Saint-Petersburg Russia and was later translated to be seen by wider audience.
The document provides information about working with the AppStore, including details on developer vs company accounts, the process for creating a company account, preparing an app for publication by choosing keywords and other attributes, the app review process, and contact information for the author. Developer accounts are free but limit the name, while company accounts cost $99-299 per year but allow custom company names and more devices. Creating a company account takes up to 5 days and requires a DUNS number. The app review process takes 2-3 weeks on average to determine if an app will be approved for the AppStore.
2. According to statistics from 2013 user
time with smartphone risen from 51%
to 62%, at the same time the usage of
desktop computers has fallen from 49
to 38%.
ComCore Media Matrix
Such dynamics remain true for 2017.
01
3. 90% of time users download mobile
apps and only 10% of time is left to
work with browser.
Most of the time people use messengers
(14%), games (6%) and online-maps (6%).
Every person uses 5 apps in average during
the day. To attract user attention social app
needs to battle against a whole bunch of
such apps from top-5.
02
4. Social problems that mobile apps
andweb-services can solve
Help with illnesses
Apps for disabled people
Apps for care
Responsible consumption apps
Apps to help those who want to help
Apps to notificate
Etc.
03
5. Every social project
needs strategy
Before starting a development ask yourself
these 4 questions:
What’s unique about your project?
What problems of real people you
plan to solve?
How this problem is solved now?
Why people will use your product?
04
6. MARATHON OF HEALTH
Responsible consumption
MONTHS OF HEALTH ONLINE AND OFFLINE
COLLECTIVE GOALS
PROMOCODES
EDUCATIONALTASKS
FORM THE FUTURE TOGETHER
MARATHON OF HEALTH is a social special and unusual real estate
project at once. Marathon is divided into three months of health.
Every week the participants get the ‘green’ tasks to complete for
points and different prizes.
8. MARATHON OF HEALTH
RESULTS
Responsible consumption.
Project has successfully started on June 1st
2016 and had more than 10000 users in
the end of Summer.
10. VOLUNTEER The app for those who want to help.
App to coordinate the actions of volunteers across Russia.
To use the app you must be registered on the website.
Howyou can help:
When volunteer needs help:
Push notifications about casualties and problems in your region upon registration
Limitless possibilities to help
You can call another volunteer right from the app
Mechanism to join current search party or help operation
Sos signals through the app
13. Success factors for mobile apps
or other digital projects
Gamification or partnership with games
Virality
Constant development
Quality
Mobile functions: push-notifications, geolocation, camera
Strategy and promoting budget: no social category in App Store
Focus on user, not on product
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