Your lowly tracker link can do more than you think. With a range of special parameters and settings, you can set up sophisticated and intelligent redirection, fallbacks, conditional data syncing and a whole range of other mobile marketing mechanics. We'll show you the ropes.

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Trackers
…building blocks of campaign tracking
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Agenda
Now
‣ What are trackers
‣ What is their purpose
‣ How to set up trackers
‣ Creating useful segments
‣ Adding parameters to trackers
‣ How does this translate into the
dashboard
Looking Forward
‣ Tracking Concept
‣ Dashboard
‣ Raw Data

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Where are trackers found?
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Why do I need trackers?
Trackers are the foundation of campaign tracking and nothing can be done without them.
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AD
NETWORK

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Where are trackers found?
https://app.adjust.com/abc123
Click Tracker
7 days
https://view.adjust.com/impression/abc123
Impression Tracker
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https://view.adjust.com/impression/
f0ob4r?idfa=< INSERT IDFA >

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Cross / Multi Platform Tracker
https://app.adjust.com/abc123 (iOS)
https://app.adjust.com/def456(Android)
https://app.adjust.com/abc123_def456
A user clicks
AD
NETWORK
Trackers
+
=

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Trackers for all my partners?
Special Social Network Partner TV Partners
UA

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Organising your sources
Each Adjust tracker can segment users up to four levels deep:
NETWORK
CAMPAIGN
ADGROUP
CREATIVE
https://app.adjust.com/abc123

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1st 2nd 3rd 4th

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Adding Campaign Structure
Parameters
https://app.adjust.com/abc123?
campaign=MobileSchool&adgroup=Course01&creative=Berlin
This would create a segment displayed in your dashboard as “AdjustTest >
MobileSchool > Course01> Berlin.”
https://app.adjust.com/abc123?
= MobileSchool
= Course01
= Berlin
Hardcoded
campaign
adgroup
creative
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Network Macros
https://app.adjust.com/abc123?campaign={{networkcampaign_name}}
&adgroup={{networkadgroup_name}}&creative={{networkcreative_name}}
https://app.adjust.com/abc123?
= {campaign_name}
= {adgroup_name}
= {creative_name}
Dynamic Segments
campaign
adgroup
creative
Each Adjust tracker can segment users up to four levels deep:
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…what else can I add to trackers?
Adjust tracker +
Fallback
send users on wrong platform to another
location
Redirect to send all users to a particular URL
Deeplink send users straight into your app retargeting
Click Label inject additional data

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Fallback
https://app.adjust.com/abc123? + fallback=www.mylandingpage.com
“Why?“
https://app.adjust.com/abc123?fallback=http%3A%2F%2Fmylandingpage.com
targeting off platform
users ex. newsletter
AD
NETWORK

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Redirect
AD
NETWORK
https://app.adjust.com/abc123? + redirect=www.mylandingpage.com
https://app.adjust.com/abc123?redirect=http%3A%2F%2Fmylandingpage.com
“Why?“
‣ custom URL is not an option
‣ third party store
‣ user requires to complete an action
‣ redirect_ios
‣ redirect_android
‣ redirect_windows
‣ redirect_macos
‣ redirect_windows-phone

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Custom Redirect
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Deeplinks
‣ Easier on-boarding
‣ Boosting engagement &
re-engagement
‣ Improve user retention
Send your users
directly to where you
want them to be
DEEP LINK
Brings user to exact spot in
your app if the app is
installed
DEFERRED DEEP LINK
Bring user to exact spot in your
app after app is re-installed /
installed for the 1st time

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Why do you need Deeplinks?
Retargeting
Push
Notification Deferred
Deeplink users to
product pages they
visited or to the cart,
when they haven’t
completed the
purchase yet
Deeplink users to
content highlighted
in use messages
Deeplink users on
the first app open
Index your app to
make it available
on Google Search
App Indexing

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Types of adjust deeplinks
1. Adjust tracker + deeplink parameter:
https://app.adjust.com/f0ob4r?deep_link=myapp://
2. Direct deeplink:
myapp://prod_view?adjust_tracker=f0ob4r
3. Universal Links:
https://abcd.adj.st/?adjust_t=abc123
URL
scheme
Retargeting campaigns IOS 9 and 10
users
Retargeting campaigns
‣ Push notifications
‣ Google Retargeting
Acquisition and retargeting campaigns
Path Adjust
Parameters

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Click Label
Where is the data found?
https://app.adjust.com/abc123?
campaign=MobileSchool&adgroup=Cours
e01&creative=Berlin&label=12345
{campaignid} macro
Adserver/
Adnetwork
62862
12345
Hardcoded
Value
Callbacks
received
Adserver/
Ad-Network
62862
12345
Hardcoded
Value
Callbacks
received
https://app.adjust.com/abc123?
campaign=MobileSchool&adgroup=Cours
e01&creative=Berlin&label={userID}

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Referral Setup
Workflow
In order to know who invited the
voucher (label) should include a
user ID or some kind of code that
identifies the user that send the
invites. The referral information can
be received in the app via delegates
and via client callback.
APP APP
APP STORE

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How are these trackers created?
‣ Tracker Wizard - create a new tracker (select
network) and campaign
‣ structure is automatically created for you
‣ add additional parameters
‣ will use necessary placeholders
‣ copy paste
‣ no room for error

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What does the data look like in my dashboard?

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Andreas Naumann
FRAUD SPECIALIST
andreas@adjust.com
ADJUST HQ
Saarbrücker Str. 38
10405 Berlin
Germany
Moscow