1) Digital publishers can integrate Google DoubleClick for Publishers (DFP) with Google Analytics 360 to target premium audiences in DFP at higher eCPM rates, measure the impact of content and ads on key metrics like revenue and CTR, and calculate the lifetime value of readers.
2) Custom audiences from GA 360 can be exported into DFP for targeting, allowing publishers to broker higher CPM deals with advertisers for those audiences.
3) Integrating the two platforms allows publishers to drill down on DFP metrics like impressions, clicks and revenue by dimensions in GA 360 like content category, author, and source to optimize content and campaigns.
10 Most Underused Features of Google Analytics 360 According to ExpertsTatvic Analytics
Are you sure you are making the best use of your Google Analytics and Google Analytics 360, whichever one you’re using? Do you ever look at a set of features and realize that you don’t exactly leverage them the way you should? Sometimes, when features are really advanced, you might not even be aware of they can help you in your everyday data analysis and the insights that they can help you uncover.
It is amazing what Google Analytics can help you achieve and how easy it can make your work if you know how to get the most out of it! In this webinar, we are going to help you do just that. Two of our GAIQ certified consultants are going to talk about 10 most underutilized Google Analytics & Google Analytics 360 features that will make you fall in love with the analytics tool all over again.
Webinar: Catching The Next Wave of Digital Media InnovationBench
- Evaluating emerging channels
- The evolution of programmatic and how to capitalise on its future
- What's shiny and what's new
(DOOH, Programmatic TV, Audio, Data Matching)
- Cutting-edge tech helping to tame the channel explosion
Key Takeways:
1. New updates on Firebase Analytics and Google Analytics
2. Determine which one is better for tracking user engagement with your App
3. Introduction to 1Analytics – Tatvic’s In-house App Analytics Tool for an efficient implementation
10 Most Underused Features of Google Analytics 360 According to ExpertsTatvic Analytics
Are you sure you are making the best use of your Google Analytics and Google Analytics 360, whichever one you’re using? Do you ever look at a set of features and realize that you don’t exactly leverage them the way you should? Sometimes, when features are really advanced, you might not even be aware of they can help you in your everyday data analysis and the insights that they can help you uncover.
It is amazing what Google Analytics can help you achieve and how easy it can make your work if you know how to get the most out of it! In this webinar, we are going to help you do just that. Two of our GAIQ certified consultants are going to talk about 10 most underutilized Google Analytics & Google Analytics 360 features that will make you fall in love with the analytics tool all over again.
Webinar: Catching The Next Wave of Digital Media InnovationBench
- Evaluating emerging channels
- The evolution of programmatic and how to capitalise on its future
- What's shiny and what's new
(DOOH, Programmatic TV, Audio, Data Matching)
- Cutting-edge tech helping to tame the channel explosion
Key Takeways:
1. New updates on Firebase Analytics and Google Analytics
2. Determine which one is better for tracking user engagement with your App
3. Introduction to 1Analytics – Tatvic’s In-house App Analytics Tool for an efficient implementation
Amazon OTT Advertising: How to Expand Reach and Target High-Intent AudiencesTinuiti
Amazon launched over-the-top (OTT) video advertising through Amazon Advertising earlier this year. These non-skippable, full-screen ads let advertisers reach millions of people across Fire TV’s growing inventory. Tune in to see how OTT offers audience insights to help advertisers understand and target their audience based on interest, behaviors, and demographics. Our expert speakers will cover how OTT can help brands engage with more relevant audiences by having ad spend go farther and lead to more conversions.
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...MediaPost
Be memorable in the streaming space and learn how to best leverage real-time events on Live OTT with highly engaged, leaned forward audiences no matter your budget. Hear from one of the largest vMVPDs the value of executing live events programmatically and bring your strategy to the next level.
5 Advanced Data Studio Dashboards for Digital Marketers and Data AdvocatesTatvic Analytics
In this webinar, 2 of Tatvic’s GAIQ Certified Experts will take you through advanced Data Studio Dashboards and how you can utilize those to draw actionable insights while keeping your boardroom audience engaged. From the visual trends that you are able to extract, you and your team can not only determine your next steps but can also save hours of time by being able to look at the bigger picture instead of a thousand puzzle pieces.
This webinar will be resourceful for you if you are a digital marketer or a data advocate for:
eCommerce company with a website and/or mobile app,
Lead generation company
Digital Publishing company
Video Content platform
Uplevel your Amazon DSP Strategy with New Placements & FeaturesTinuiti
In this webinar, our Amazon expert discusses how to take advantage of new Amazon DSP features - and ensure that they fit into a larger, full funnel marketing strategy
In this presentation, Hanapin Account Manager Emma Franks will walk you through why you might choose DoubleClick Bid Manager and all the new features that come with it.
Programmatic 2.0 - Optimization for Next Generation of Digital AdvertisingMediaPost
Programmatic is eating the world. With more ad formats, data signals, and competitors than ever, smart marketers need to have the right strategy to succeed in the next generation of digital advertising. Joe Luchs from Beeswax will discuss modern optimization and the tactics sophisticated marketers are using to win.
What You Need To Know For A Successful Start on DoubleClick Bid ManagerHanapin Marketing
Are you wanting to jump into the world of programmatic advertising? DoubleClick Bid Manager is an easy way to start programmatic if you are already advertising on Google and Bing. It offers more access to spend and reporting, however, unlike Google AdWords, you can’t just start a campaign right away. There are multiple steps along way, numerous settings, and targeting options you need to be aware of before you even start your campaign.
In this presentation, Hanapin expert Kelsey Hadaller, discusses what you need to know for a successful start and smooth transition on DoubleClick Bid Manager.
For over four years HP has been on its own journey to bring more of its media and data destiny in-house. Here we explore the major stages of that transition and how HP has identified three key areas where the in-house team surpasses previous models for media buying as well as areas where agencies have become even more integral than in the past. What have they learned? What has been gained? When does in-housing actually lead to smarter outsourcing?
ProgrammatiCon 2017 - Attribution at Google: Give credit where it's due with ...e-dialog GmbH
Marketers get a better understanding of performance when looking across all marketing touchpoints. However, putting multi-touch attribution in place can be a difficult and time-consuming challenge. Learn how Google is working to make smarter attribution available for all marketers.
Deconstructing the Programmatic EcosystemKatana Media
Programmatic advertising is primed to have another monumental year in the digital marketing space, with a projected 24% growth to $27.47 billion in 2017. n this installment of our monthly webinar series, Katana’s Executive Chairman, Andreas Roell, and Media Director, Laura Wusthoff, will be sharing exclusive trends and tips in our webinar, Deconstructing the Programmatic Ecosystem. Read on to learn how your marketing strategy can embrace the efficiencies of programmatic advertising to meet your company’s revenue goals.
“Viewability” is only the means to an end - what should be the deeper goal of gauging attention. Philip shows how Asics uses third party tools to cut through the walled gardens of incompatible KPIs and definitions to find an arbiter of truth. But how can media teams also use these metrics to break down subjectivity in talking to creative teams and develop more robust channel strategies? Viewability is just the beginning.
How can the 168-year-old insurance brand MassMutual turnaround a 300-year tradition of broker-based consumer connections? It creates an in-house DTC that marries classic mortality and underwriting data with cutting edge psychographics and cross-screen behavioral targeting. Matt Myers illustrates how Haven Life uses new and old data types to model, activate and measure its DTC outreach. Meet your new programmatic broker.
Programmatic Everywhere: What The Marketer Needs to Know to Succeed In a Cros...Rubicon Project
During this webinar you will learn:
-What programmatic is (hint: it’s more than just RTB)
-How programmatic offers a substantial potential to support audience engagement and long-time value
-What programmatic means in a multiple device world
-What’s required (from the perspective of data, technology and process) to unlock programmatic’s potential
-How the programmatic approach is likely to evolve in the future
The sheer amount of consumer data available has made manual campaign optimization strategies costly and inefficient. Predictive
marketing and programmatic campaigns are quickly becoming the industry standard, with programmatic ads estimated to make up 50% of all digital ad sales by 2018. But what is programmatic advertising, and what can it do for your business? Programmatic advertising uses artificial intelligence (AI) technologies with advanced algorithms that analyze consumer data and process it in real time.
Display media trading desk (DSP) - Karthikeyan Haldurai - GoogleJigserv Digital
Karthikeyan Haldurai from Google was at the ISB Digital Summit 2014 to conduct a session on 'Display media trading desk (DSP)' as part of the Digital Deep Dive workshop.
Amazon OTT Advertising: How to Expand Reach and Target High-Intent AudiencesTinuiti
Amazon launched over-the-top (OTT) video advertising through Amazon Advertising earlier this year. These non-skippable, full-screen ads let advertisers reach millions of people across Fire TV’s growing inventory. Tune in to see how OTT offers audience insights to help advertisers understand and target their audience based on interest, behaviors, and demographics. Our expert speakers will cover how OTT can help brands engage with more relevant audiences by having ad spend go farther and lead to more conversions.
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...MediaPost
Be memorable in the streaming space and learn how to best leverage real-time events on Live OTT with highly engaged, leaned forward audiences no matter your budget. Hear from one of the largest vMVPDs the value of executing live events programmatically and bring your strategy to the next level.
5 Advanced Data Studio Dashboards for Digital Marketers and Data AdvocatesTatvic Analytics
In this webinar, 2 of Tatvic’s GAIQ Certified Experts will take you through advanced Data Studio Dashboards and how you can utilize those to draw actionable insights while keeping your boardroom audience engaged. From the visual trends that you are able to extract, you and your team can not only determine your next steps but can also save hours of time by being able to look at the bigger picture instead of a thousand puzzle pieces.
This webinar will be resourceful for you if you are a digital marketer or a data advocate for:
eCommerce company with a website and/or mobile app,
Lead generation company
Digital Publishing company
Video Content platform
Uplevel your Amazon DSP Strategy with New Placements & FeaturesTinuiti
In this webinar, our Amazon expert discusses how to take advantage of new Amazon DSP features - and ensure that they fit into a larger, full funnel marketing strategy
In this presentation, Hanapin Account Manager Emma Franks will walk you through why you might choose DoubleClick Bid Manager and all the new features that come with it.
Programmatic 2.0 - Optimization for Next Generation of Digital AdvertisingMediaPost
Programmatic is eating the world. With more ad formats, data signals, and competitors than ever, smart marketers need to have the right strategy to succeed in the next generation of digital advertising. Joe Luchs from Beeswax will discuss modern optimization and the tactics sophisticated marketers are using to win.
What You Need To Know For A Successful Start on DoubleClick Bid ManagerHanapin Marketing
Are you wanting to jump into the world of programmatic advertising? DoubleClick Bid Manager is an easy way to start programmatic if you are already advertising on Google and Bing. It offers more access to spend and reporting, however, unlike Google AdWords, you can’t just start a campaign right away. There are multiple steps along way, numerous settings, and targeting options you need to be aware of before you even start your campaign.
In this presentation, Hanapin expert Kelsey Hadaller, discusses what you need to know for a successful start and smooth transition on DoubleClick Bid Manager.
For over four years HP has been on its own journey to bring more of its media and data destiny in-house. Here we explore the major stages of that transition and how HP has identified three key areas where the in-house team surpasses previous models for media buying as well as areas where agencies have become even more integral than in the past. What have they learned? What has been gained? When does in-housing actually lead to smarter outsourcing?
ProgrammatiCon 2017 - Attribution at Google: Give credit where it's due with ...e-dialog GmbH
Marketers get a better understanding of performance when looking across all marketing touchpoints. However, putting multi-touch attribution in place can be a difficult and time-consuming challenge. Learn how Google is working to make smarter attribution available for all marketers.
Deconstructing the Programmatic EcosystemKatana Media
Programmatic advertising is primed to have another monumental year in the digital marketing space, with a projected 24% growth to $27.47 billion in 2017. n this installment of our monthly webinar series, Katana’s Executive Chairman, Andreas Roell, and Media Director, Laura Wusthoff, will be sharing exclusive trends and tips in our webinar, Deconstructing the Programmatic Ecosystem. Read on to learn how your marketing strategy can embrace the efficiencies of programmatic advertising to meet your company’s revenue goals.
“Viewability” is only the means to an end - what should be the deeper goal of gauging attention. Philip shows how Asics uses third party tools to cut through the walled gardens of incompatible KPIs and definitions to find an arbiter of truth. But how can media teams also use these metrics to break down subjectivity in talking to creative teams and develop more robust channel strategies? Viewability is just the beginning.
How can the 168-year-old insurance brand MassMutual turnaround a 300-year tradition of broker-based consumer connections? It creates an in-house DTC that marries classic mortality and underwriting data with cutting edge psychographics and cross-screen behavioral targeting. Matt Myers illustrates how Haven Life uses new and old data types to model, activate and measure its DTC outreach. Meet your new programmatic broker.
Programmatic Everywhere: What The Marketer Needs to Know to Succeed In a Cros...Rubicon Project
During this webinar you will learn:
-What programmatic is (hint: it’s more than just RTB)
-How programmatic offers a substantial potential to support audience engagement and long-time value
-What programmatic means in a multiple device world
-What’s required (from the perspective of data, technology and process) to unlock programmatic’s potential
-How the programmatic approach is likely to evolve in the future
The sheer amount of consumer data available has made manual campaign optimization strategies costly and inefficient. Predictive
marketing and programmatic campaigns are quickly becoming the industry standard, with programmatic ads estimated to make up 50% of all digital ad sales by 2018. But what is programmatic advertising, and what can it do for your business? Programmatic advertising uses artificial intelligence (AI) technologies with advanced algorithms that analyze consumer data and process it in real time.
Display media trading desk (DSP) - Karthikeyan Haldurai - GoogleJigserv Digital
Karthikeyan Haldurai from Google was at the ISB Digital Summit 2014 to conduct a session on 'Display media trading desk (DSP)' as part of the Digital Deep Dive workshop.
Choosing the Right Trading Desk for Your Display Programmatic BuyingAcquisio
This is the first year in the history of advertising where display has surpassed spending on search in the US, and for agencies leaving display out of their marketing mix, there’s no better time than now to find the right trading desk to help you run and manage your clients display advertising.
With so many display buying services and vendors out there, it can be overwhelming to find exactly what fits your needs. Whether your agency is just getting started in display or if you’re looking for a new more transparent display management solution, here are the questions you should ask in order to understand exactly what you’ll be getting from an agency trading desk.
Campaign reporting as an essential tool for measuring marketing ROIGetting started with campaign reporting
Beyond the basics:
Improving usability with lookup tables
Trending
Adding cost information for real ROI
Addressing campaign attribution issues
Your ultimate guide to Google Analytics Remarketing.
Find out how Google Analytics is working and what are GA Audiences. Understand which signals to use, how to create Audience lists and and leverage GA capabilities for advanced uses cases such as cross-device Remarketing, CRM-based Audience Lists, Email-based Retargeting, etc ...
Take advantage of Google and Bing’s latest 2013 and 2014 innovations for your...PerformanceIN
Europe’s top two search engines have been going toe to toe with feature updates to their commercial search opportunities at such break-neck speed that it is hard to keep up.
Pierre will be covering the most impressive innovations that Google and Bing have released to date including cross-device tracking, targeting return on ad spend, location targeting options, review extensions, image extensions and rich ads in search.
There will also be time for what he thinks will be the big news in 2014.
First things first - some unique aspect of ad extensions, that even though they are fairly easy to set up and manage, their quality and relevance can make or break a text ad. The good, the bad and the ugly - some examples for ad extensions, best practices from my account manager days. Also a brief view into the future. There cant be a talk without mentioning AI these days. Understand your data - focus on ad extension reporting for detailed insights, and what to draw from that. It takes longer than 10 minutes? Automate it! I will show you an AdWords script that automatically creates product-specific sitelinks for any given AdWords text ad campaign.
In this session you will learn:
- Actionable best practice tips for ad extensions – why a love for detail matters, what has worked and what hasn’t in various industries
- Reporting tips – how to get detailed insights into your ad extensions and what to draw from them
- A script for automatically adding product-specific sitelinks to text ad campaigns
Nuevas herramientas de Google para Marketing Oscar García
Google Q3 presenta nuevas herramientas de marketing digital para aumentar el posicionamiento SEO de las empresas. Estas diapositivas muestran todos las nuevas posibilidades de posicionamiento web que Google pone al alcance de todos.
Solicita una asesoría con un experto en Google Adwords y sube posiciones haciendo clic en http://experto-adwords.com/. Optimiza tu tienda online aquí http://www.activatuprestashop.com/, aumenta tus ventas optimizando tu cuenta en http://www.activatushopping.com/ o mejora tu SEO local en expertosmybusiness.com.
This document shows examples of Principle’s capabilities and deployments using CRM data and integrations with marketing technology tools.
This document is for marketers responsible for either managing customer facing communication, paid media budget, own media campaigns, and/or analytics.
The slides are arranged in the following sections:
1) CRM Data Integrations & examples of deployment
2) Use Case: Growing customer LTV with integrated CRM and Web Analytics data
3) Example Dashboards & Data Visualization
4) User level multi-touch attribution analysis
Only a fifth of online businesses is satisfied with the conversion on their websites and apps!* One fifth, which is why smart businesses have started thinking beyond just the A/B Testing and making Conversion Rate Optimization (CRO) an integral part of their digital strategy.
Join us on August 26th, 2021 for a unique roundtable discussion, where we dispel a few myths about A/B testing and Conversion Rate Optimization (CRO). You get to hear from industry leaders and conversion experts on how to drive more holistic and user-centric Conversion Rate Optimization for your digital business.
As an attendee, not only, you get a chance to experience our ‘Performing CRO Program’ first-hand, but get a select-only assessment of your digital assets at no cost!
Agenda:
- Thinking Beyond A/B Testing
- How CRO initiatives paved the path to Royal Enfield's success
- Fullerton's Customer-Centric CRO Best Practices!
- A Quick Glance into Tatvic’s Performing CRO Program
- CRO Maturity Framework
- Q&A
Third Party Cookies cConundrum - A Fireside Chat Tatvic Analytics
A major change is coming for advertisers, publishers and the entire digital advertising ecosystem with the demise of third-party cookies. There is a way for brands to not only survive but thrive, in this new environment.
If you have any additional questions or want to get your assessment done, email us at hello@tatvic.com and we'll be happy to help.
Firebase Analytics - Best Practices To Attract, Engage, Convert & Measure You...Tatvic Analytics
This webinar presentation gives you a meticulous understanding of the Firebase Analytics tool starting with a platform walkthrough, set-up and comparative analysis with other app analytics products. You’ll learn how to integrate and report Marketing data from other tools such as DV 360, Google Ads, Admob.
Webinar Recording: https://youtu.be/LdhdR5tGuQw
Presenters: Sarjak & Namrata
Reach out to us: hello@tatvic.com
How Mobile App A/B Testing with Firebase Analytics can help Product Managers ...Tatvic Analytics
There are quite a few mobile app analytics & mobile app A/B testing tools in the market. With the help of these tools, you can run experiments to determine which app element is working the best for your users. Firebase is one such mobile app analytics tool that has analytics, app development & A/B testing console built into one comprehensive tool.
In this webinar, we shall discuss A/B testing for mobile apps in Firebase Analytics. Apart from the technical know-how, we shall also cover the business value additions and the role of A/B testing in the Conversion Rate Optimization across different domains.
How eCommerce Businesses Can Make Best Use of Google Analytics dataTatvic Analytics
If you are an eCommerce store and have the basic Enhanced Ecommerce GA implemented, you shall get insights into what business decisions you can take from your GA reports without bringing in more of predictive analysis and data science.
Basic understanding of Enhanced Ecommerce Reports
1) The Shopping Behavior and Checkout Funnel
2) Product Performance Reports
3) Product List Performance Reports
4) Internal Promotion Reports
Using CLV model on your GA data to know your best customers
Minimizing the conversion path for your customers using feature attribution and hence driving in more conversions.
[Webinar] Interacting with BigQuery and Working with Advanced QueriesTatvic Analytics
In this webinar, we will cover advanced concepts and some complex queries. We will give a demo of how to fetch data from BigQuery into tools like Excel, R and python so we can continue further analysis. Along With Hands-on exercise, we will demonstrate how to automate queries using Apps Script and Command Line tool.
[Webinar] Getting Started with BigQuery: Basics, Its Appilcations & Use CasesTatvic Analytics
This webinar aims to provide the BigQuery product walkthrough right from the basics. Our core focus will be on the use cases and applications that help to gain additional customer insights from the data integrated within BigQuery.
BigQuery is equipped with the ability to crunch TBs of data in seconds while ensuring scalability and speed. It also enables us to perform advanced statistical analysis by providing unsampled raw hit level analytics data.
5 Most Common User Experience Mistakes and How to Avoid ThemTatvic Analytics
Design is continuously evolving. A lot of trends have come and gone. Following latest trends will not hurt the UX, but in the process of creating something trendy and appealing, the usability of the process cannot be sacrificed. User experience should be utmost important while designing a product and a balance must be maintained between the nicer looking and the better working design.
UX Testing has become a very critical step for creating beautiful user experiences. There are higher demands nowadays for having a more perfected UX, as UX directly impacts business statistics in a positive way.
In this webinar, we will present to you the 5 most common fumbles that UX Designers make while designing interfaces.
Optimize Your Website and Mobile App Features with Markov Model and Increase ...Tatvic Analytics
Learn how to build a Feature Attribution Model using behavioral and transactional data of visitor and decode the Transition Matrix which attributes every feature to end goal conversion
[Webinar Deck] Google Data Studio for Mastering the Art of Data VisualizationsTatvic Analytics
In this webinar, we will take you through the basics of Google Data Studio and enable you to unlock the true value of data when converted into insights. With Google Data Studio, you can turn your data into informative dashboards and monthly reports that are easy to read, easy to share and fully customizable.
Successful data visualization designs are built by smart teams with varied skill sets using advanced visualization tools. This is not an easy combination to find, but we’ll help you get started.
[Webinar] Predict Your App Uninstalls and Prevent your Churning Users using M...Tatvic Analytics
Predict who is going to Uninstall your app within the next 7 days and prevent them from Churning
Learn how to approach this uninstall problem using Machine Learning Prediction Models.
In this 45 minute interactive session with Bismayy Mohapatra, you’ll learn how to:
1. Predict with accuracy which app user is going to uninstall your app within the next ‘n’ days
2. Segment your high probable churning app users and retain them
Get to know your high probable churning app users and ensure you don’t lose them by pushing them personalized notifications and marketing offers.
3 Personalization Use Cases of Google Optimize 360Tatvic Analytics
Leverage Google Optimize 360 for your website or mobile site to drive meaningful and personalized experiences to your customers. The examples we will mention will apply for varied businesses such as ecommerce, lead generation websites and content websites.
Cross Channel Tracking with Google Analytics (Tatvic)Tatvic Analytics
Know which marketing channel is your best performer and how to better diversify your marketing spend across various channels through cross channel tracking with the help of Google Analytics.
Join Ravi, the co-founder of Tatvic Analytics and make the most of what cross channel tracking can do for an integrated marketing approach.
How Predictive Analytics Can Help Strengthen Your Re-marketing StrategyTatvic Analytics
Know the benefits and mechanism of Predictive Analytics. Also learn how this framework can help your business to strengthen your Re-marketing Strategies to ensure the best chances of converting your visitors to customers.
Net Promoter Score® (NPS) is the yardstick of your organization’s performance from the point of view of your customers. It represents your brand’s standing in the eyes of the customers.
But, do you know that by using NPS® with Google Analytics you could derive constructive insights and build a better brand image?
We will cover this in our webinar “Convert your Detractors to Brand Advocates – Use Net Promoter Score® effectively with Google Analytics”
You’ll learn how to:
Link your NPS® with user attributes in Google Analytics
Improve your brand image in the eyes of customers by applying insights derived from using NPS® with Google Analytics
Convert detractors into brand promoters and win over passives
... plus, much more!
Sarjak Patel, Certified Google Analytics Consultant at Tatvic, in this free webinar explains how to elevate your brand name and create positive brand consciousness by using Net Promoter Score® with Google Analytics.
Nothing like a word-of-mouth publicity! Positive or negative – up to you!
Know where customers fail to convert - Measure your wins using Custom FunnelsTatvic Analytics
If you want to understand your customers’ actual behaviors and remarket to the right audience, Custom Funnels – a Google Analytics 360 feature – are the solution. But are they really useful?
Through this webinar, you’ll find out:
- Why and Where users are failing to convert?
- Can historical data be analyzed using funnels?
- How to analyze custom funnels to discover several remarketing audience segments?
... plus, much more!
Jyot Patel, who leads a team of Google Analytics Consultants at Tatvic, explains in this free webinar, how to understand where potential customers drop-off using visual representations of customers’ journey.
Only 20% of the marketers understand their customers, make sure you’re in that segment!
Watch the webinar here - http://www.tatvic.com/webinar/google-analytics-custom-funnels/
Google Analytics Premium for Better Data-Driven Decisions With Swapnil SinhaTatvic Analytics
Google Analytics Premium is basically everything you love about Google Analytics along with More Power, Better Support and Faster Insights. You get access to 200 custom dimensions & metrics, unsampled reports, bigquery export, multi channel attribution modelling, access to data in 4 hours or less & much more.
Join Swapnil Sinha (Head of Conversion, Google India) to learn how enterprises can use Google Analytics Premium to make better data-driven decisions.
You'll Learn:
* What is GA Premium
* Difference between Standard & Premium Version
* Who Should Use Google Analytics Premium?
* Key Features & Applications of Google Analytics Premium
Webinar: 3 Tactics to Optimize Your Mobile App TrackingTatvic Analytics
Mobile App Industry is booming in India. In 2015 alone, India is expected to witness downloads of 9 Billion Apps & 250 million smartphones.
Added to that, recently Myntra and Flipkart - Leading eCommerce companies in India announced that they are going only Mobile App. (No Desktop Website or Mobile Website).
The trend is expected to continue to grow - clearly showing how important Mobile App Industry has become in India.
Through this webinar, we tried to explain how Online Companies in India can better track the interactions of their users with their mobile app. Additionally, we share with them 3 Tactics that will help them take their mobile app analytics tracking to the next level.
Watch the full webinar video here - http://www.tatvic.com/webinar/mobile-app-analytics/
How to Use Google Analytics to Drive SEO Benefit?Tatvic Analytics
Google Analytics is one of the most valuable sources of information we can have to identify SEO opportunities, make decisions and optimize the sites we work for. However, we don’t generally use it to drive SEO benefit.
In this webinar, Alexander Holl (CEO of 121WATT & Leader of German Advisory Board, SMX Munich), will show you how to use Google Analytics to drive SEO Benefit.
You’ll learn:
* Why use Organic Search Sources Feature of Universal Analytics?
* How to Improve the data quality by detecting Spam Referrals & Bots
* How to use 404 Reports to Detect Lost Link Opportunities
* Reporting & Analyzing Google Panda
... plus, much more!
Explore our comprehensive data analysis project presentation on predicting product ad campaign performance. Learn how data-driven insights can optimize your marketing strategies and enhance campaign effectiveness. Perfect for professionals and students looking to understand the power of data analysis in advertising. for more details visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
StarCompliance is a leading firm specializing in the recovery of stolen cryptocurrency. Our comprehensive services are designed to assist individuals and organizations in navigating the complex process of fraud reporting, investigation, and fund recovery. We combine cutting-edge technology with expert legal support to provide a robust solution for victims of crypto theft.
Our Services Include:
Reporting to Tracking Authorities:
We immediately notify all relevant centralized exchanges (CEX), decentralized exchanges (DEX), and wallet providers about the stolen cryptocurrency. This ensures that the stolen assets are flagged as scam transactions, making it impossible for the thief to use them.
Assistance with Filing Police Reports:
We guide you through the process of filing a valid police report. Our support team provides detailed instructions on which police department to contact and helps you complete the necessary paperwork within the critical 72-hour window.
Launching the Refund Process:
Our team of experienced lawyers can initiate lawsuits on your behalf and represent you in various jurisdictions around the world. They work diligently to recover your stolen funds and ensure that justice is served.
At StarCompliance, we understand the urgency and stress involved in dealing with cryptocurrency theft. Our dedicated team works quickly and efficiently to provide you with the support and expertise needed to recover your assets. Trust us to be your partner in navigating the complexities of the crypto world and safeguarding your investments.
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
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As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
4. Agenda
Theories of Integration
Export GA 360 audiences into DFP for targeting
Monetize custom audiences at a premium eCPM
Measure DFP metrics with GA 360 data and optimize content
Calculate Revenue per Page & LifeTime Value of Reader
6. Reporting/ Analysis
Integration
Remarketing
Integration
Product Integrations - GA 360 & DFP
How ads impact user behavior?
Drill down DFP impressions/CTR/revenue
and other metrics by source of traffic/ page
content/ author, etc
How user behavior influences revenue?
Target premium readers at higher eCPMs
during direct sales deals
8. Key Benefits
Media Sales/ DFP
Ops Team
Web Analysts/
GA Analysts
● Broker higher eCPM/ CPD deals with
advertisers and on DoubleClick AdExchange
● Show personalized and relevant ads to targeted
readers imported from GA 360
WHO HOW IMPACT
● Report which article verticals/ authors are
generating better revenue/ CTR and which
content to promote on paid channels
● Measure lifetime value of readers and revenue
per article and acquisition campaign
DFP Revenue
Optimization
Opportunities
9. Theory of Integration
Asynchronous firing of Analytics 360 tag and DFP GPT tag to different servers
Communication between two systems using shared IDs ->
1 DFP Impression of an ad unit should match with 1 GA Monetized Pageview of
the same ad unit
Integration data available for only display ads; No video and app ads support*
*Our developer team has worked out a solution in beta stage to report DFP revenue for app ad units.
10. Quick Discrepancy Checks
Separate Javascript code for GA and DFP tags
iFrames and Passback tags fire multiple DFP impressions
Ad Blockers in a browser stops ads from displaying
CPD revenue in DFP is not a part of GA reported revenue
AMP pages and Infinite Scrolling on MWeb contribute to discrepancy
11. Agenda
Theories of Integration
Export GA 360 audiences into DFP for targeting
Monetize custom audiences at a premium eCPM
Measure DFP metrics with GA 360 data and optimize content
Calculate Revenue per Page & LifeTime Value of Reader
12. Build Reader Personas in GA 360
High LTV Readers
Entertainment &
LifeStyle Readers
Premium Mobile
Readers
Health Conscious
Readers
Engaged Regular
Readers
Business News
Readers
13. Create custom audiences in GA 360
* Age, Gender, Affinity, In Market Segment, Other Category cannot be used to export audiences into DFP from GA 360 (third party cookie data)
14. Target GA 360 Audiences in DFP
● Find “Audiences”
under Inventory
● High LTV Users
audience segment
exported from GA
● Can be set as a
targeting preset for
orders/ line items
15. Agenda
Theories of Integration
Export GA 360 audiences into DFP for targeting
Monetize custom audiences at a premium eCPM
Measure DFP metrics with GA 360 data and optimize content
Calculate Revenue per Page & LifeTime Value of Reader
16. Monetize Audiences at higher eCPM
● Find “Add Targeting”
for Line Items under
Delivery
● Direct Sales Team can
broker deals at higher
eCPM rates with
Sports Brands
● CTR of Sports readers
will be higher than all
readers segment
17. Take Advantage of Audience Export
Increase Ad Revenue at
higher eCPM/ CPD
deals
Deliver personalized
ads to readers based
on reading pattern
Increase stickiness of
readers on website/app
Help advertisers get
higher CTR/ Sales from
the premium audience
18. Agenda
Theories of Integration
Export GA 360 audiences into DFP for targeting
Monetize custom audiences at a premium eCPM
Measure DFP metrics with GA 360 data and optimize content
Calculate Revenue per Page & LifeTime Value of Reader
20. Key DFP Metrics in GA to consider
Publisher
Monetized
PageViews
Publisher
Impressions
Publisher
Revenue &
Publisher eCPM
Publisher CTR &
Publisher Clicks
Publisher
Coverage
A
B D
C
E
21. Key GA 360 Dimensions to drill down on
DFP Ad Unit Path
Line Item Name
Page path
Article Category
Article Author
Article Length/
Position
Source/ Medium
Campaign
Device Category/
Geo
22. Need to Have Reports for a Publisher
Article Author -
eCPM
(CTR) (Revenue)
Article Category -
CTR
(Monetized PVs)
(Revenue)
Campaign -
Revenue
(Impressions)
(CTR)
Article Length -
Impressions
(CTR) (Coverage)
AUTHOR
REPORT
VERTICAL
REPORT
CONTENT
REPORT
CAMPAIGN
REPORT
Reward authors
contributing to
higher eCPM &
CTR
Promote content
categories driving
higher ad revenue
& monetized PVs
Allocate campaign
spends on paid
channels with
higher ROIs
Optimize ad
placement based
on article length
performance
23. Agenda
Theories of Integration
Export GA 360 audiences into DFP for targeting
Monetize custom audiences at a premium eCPM
Measure DFP metrics with GA 360 data and optimize content
Calculate Revenue per Page & LifeTime Value of Reader
24. Calculate Page wise DFP Revenue
Data
Source
- Connect DFP to
BigQuery (using
DFP API or
BigQuery Data
Transfer)
- Access GA data
in BIgQuery tables
Data
Points
- Total Revenue
(CPM+CPC+CPD)
from DFP
- Page Path from
GA
- Ad Unit ID from
DFP & GA
Process
- Map Ad Units to
each Page Path
- Find GA
Pageviews for
each Page Path &
Ad Unit
combination
- Allocate Revenue
to Page Path
bearing multiple Ad
Units based on
weighted average
of Pageviews
Allocation
- View
Data
Studio
Report
Reporting
25. Calculate Lifetime Revenue of Reader
Sum up Page
revenue for
the reader in
the lifetime
Aggregate all
pages for a
single reader
Use Page
Wise Revenue
Report in
BigQuery
Create Page Wise revenue
tables daily in BigQuery
Storage
Implement Client ID in GA
as custom dimension and
report with page path
Calculate total revenue for the
reader based on all pages in
their lifetime
BigQuery BigQuery Data Studio
26. Calculate ROI of acquisition campaigns
Option B:
Pass campaign’s UTM
Parameters as Key-Value Pairs
in DFP code:
googletag.pubads().setTargeting(
'UTM', ['value'])
where value to be filled by
campaign ID
Option A:
Extract Ad Unit and Campaign
wise Pageviews metrics from
Google Analytics 360/ BigQuery
account and Ad Unit wise
Revenue from DFP API
Take dimension filter as UTM and
generate reports on DFP revenue metric
Join tables in BigQuery on Ad Unit as
primary key
Run daily reports on Data Studio to
calculate ROI of campaigns after inserting
ad cost values
28. Upcoming Webinar: 5 Hypothesis to A/B test for Improving User Journeys on your
Mobile Interface
When: June 28, 2018 | Time: 5:00 PM IST
Speaker: Riddhi Mehta, UX & CRO Expert
Upcoming Webinar