Overview presentation on the challenges for telecom operators (telcos, carriers) in voice & messaging services. Examines general trends in evolution of Future of Voice, including fall-off of demand for basic services. Examines the impact & opportunities from a new technology WebRTC in accelerating this, and the ways that telcos can structure their thoughts & strategies. Disruptive Analysis is doing continual work & advising various companies in this area. [Note: this is not an intro to WebRTC technology itself & assumes existing knowledge]
WebRTC Asia Forum - What is it & why is it important? Dean Bubley, Disruptive...Dean Bubley
Introduction presentation by Dean Bubley of Disruptive Analysis at the WebRTC Asia Forums in Hong Kong & Singapore, in January 2014.
Covers the basics of "What is WebRTC & Why is it Important", including use-cases, market growth, key players and WebRTC's role in democratising voice, video and realtime data
ITU Telecom 2013 Workshop: New Telecom Opportunities in Voice and MessagingDean Bubley
Presentation slides from workshop run by Martin Geddes & Dean Bubley, at the ITU Telecom World 2013 conference in Bangkok, November 2013.
Covers the evolution of the "phone call" towards new forms of voice communication, the end of telecom services ubiquity, the rise of the OTT model, opportunities from Hypervoice, Telco-OTT services and the new technology of WebRTC. Also covers other areas of VoIP, IMS, SMS, RCS / joyn & the challenge for regulators and telco organisations
WebRTC Asia Forum - What's Next for WebRTC in Asia - Dean Bubley, Disruptive ...Dean Bubley
Concluding presentation by Dean Bubley at WebRTC Asia Forums in January 2014, in Hong Kong & Singapore. Examines future trends in use-cases, value chain, regulatory issues & problems for WebRTC, with some focus on Asia-Pacific
The Hague Tech Conference - Impact of Networks & Comms on Smart CitiesDean Bubley
Presentation given by Dean Bubley of Disruptive Analysis at the The Hague Technology conference in the Netherlands on October 15th 2014.
Covers developments in networking & communications technology impacting the evolution of Smart Cities. Covers the role of telecom operators, M2M / IoT, embedded voice & video capabilites, APIs, new wireless technologies and the implications for 5G mobile standards
Forecasting the WebRTC Market - Presentation from Paris WebRTC Conference Dec'14Dean Bubley
Presentation given by Dean Bubley of Disruptive Analysis at the 2014 Upperside WebRTC Conference in Paris, Dec 16-18.
Covers "WebRTC by the numbers" - top-level summary forecasts, considerations of device support, user-numbers, use-cases and addressable market analysis.
While WebRTC is growing rapidly, it is difficult for business planners & investors to "get a handle on". This slide-deck gives tips on approaches to quantifying the market, as well as top-level data extracted from Disruptive Analysis' latest market report
WebRTC & Telcos / Service Providers - Next Generation Services Providers Conf...Dean Bubley
Workshop presentation given at IIR - Next Generation Services Providers Conference in Munich in June 2014.
Examines WebRTC opportunities & trends for telcos and service providers, including relevance of IMS integration and key use-cases
WebRTC Market Status & Forecasts: Keynote from WebRTC Paris Conference, Decem...Dean Bubley
Keynote presentation by Dean Bubley, at the Upperside conference on WebRTC, December 11-12 in Roissy, Paris. Covers forecast device support, use-cases, strategic issues & benefits, browser vs. mobile support & value chain trends
WebRTC Market Status & Voice/Video OverviewDean Bubley
Presentation on WebRTC Market Status given by Dean Bubley at the 2015 AT&T Developer Summit. Covers the evolution of voice & video, changing dynamics of WebRTC market and industry structure, and key use-cases and opportunities for developers
WebRTC Asia Forum - What is it & why is it important? Dean Bubley, Disruptive...Dean Bubley
Introduction presentation by Dean Bubley of Disruptive Analysis at the WebRTC Asia Forums in Hong Kong & Singapore, in January 2014.
Covers the basics of "What is WebRTC & Why is it Important", including use-cases, market growth, key players and WebRTC's role in democratising voice, video and realtime data
ITU Telecom 2013 Workshop: New Telecom Opportunities in Voice and MessagingDean Bubley
Presentation slides from workshop run by Martin Geddes & Dean Bubley, at the ITU Telecom World 2013 conference in Bangkok, November 2013.
Covers the evolution of the "phone call" towards new forms of voice communication, the end of telecom services ubiquity, the rise of the OTT model, opportunities from Hypervoice, Telco-OTT services and the new technology of WebRTC. Also covers other areas of VoIP, IMS, SMS, RCS / joyn & the challenge for regulators and telco organisations
WebRTC Asia Forum - What's Next for WebRTC in Asia - Dean Bubley, Disruptive ...Dean Bubley
Concluding presentation by Dean Bubley at WebRTC Asia Forums in January 2014, in Hong Kong & Singapore. Examines future trends in use-cases, value chain, regulatory issues & problems for WebRTC, with some focus on Asia-Pacific
The Hague Tech Conference - Impact of Networks & Comms on Smart CitiesDean Bubley
Presentation given by Dean Bubley of Disruptive Analysis at the The Hague Technology conference in the Netherlands on October 15th 2014.
Covers developments in networking & communications technology impacting the evolution of Smart Cities. Covers the role of telecom operators, M2M / IoT, embedded voice & video capabilites, APIs, new wireless technologies and the implications for 5G mobile standards
Forecasting the WebRTC Market - Presentation from Paris WebRTC Conference Dec'14Dean Bubley
Presentation given by Dean Bubley of Disruptive Analysis at the 2014 Upperside WebRTC Conference in Paris, Dec 16-18.
Covers "WebRTC by the numbers" - top-level summary forecasts, considerations of device support, user-numbers, use-cases and addressable market analysis.
While WebRTC is growing rapidly, it is difficult for business planners & investors to "get a handle on". This slide-deck gives tips on approaches to quantifying the market, as well as top-level data extracted from Disruptive Analysis' latest market report
WebRTC & Telcos / Service Providers - Next Generation Services Providers Conf...Dean Bubley
Workshop presentation given at IIR - Next Generation Services Providers Conference in Munich in June 2014.
Examines WebRTC opportunities & trends for telcos and service providers, including relevance of IMS integration and key use-cases
WebRTC Market Status & Forecasts: Keynote from WebRTC Paris Conference, Decem...Dean Bubley
Keynote presentation by Dean Bubley, at the Upperside conference on WebRTC, December 11-12 in Roissy, Paris. Covers forecast device support, use-cases, strategic issues & benefits, browser vs. mobile support & value chain trends
WebRTC Market Status & Voice/Video OverviewDean Bubley
Presentation on WebRTC Market Status given by Dean Bubley at the 2015 AT&T Developer Summit. Covers the evolution of voice & video, changing dynamics of WebRTC market and industry structure, and key use-cases and opportunities for developers
WebRTC Drivers & Opportunities for Telecom Service ProvidersDean Bubley
Telecom operators face numerous challenges in their core communications business. We are past the point of "peak telephony" while VoLTE deployment is slow and patchy. End-users are fragmenting their use of voice and video, as "best of breed" applications emerge, while other software and websites embed new forms of communications with WebRTC.
Telecom and cable operators have a large role to play here - they too can extend, build or resell WebRTC services, sometimes standalone, and sometimes linked to their existing network infrastructure and IMS platforms.
Yet WebRTC highlights the organisational challenges for operators - reconciling different business units & service domains, and changing their culture to embrace developers, design-led mentality & more acceptance of risk. But with 6bn+ WebRTC devices expected to be in the market by 2019, telcos have a huge addressable market.
Mobile UCaaS Unified Comms as a Service - Disruptive Analysis Oct 2013Dean Bubley
Presentation on the growing practical reality of operator-provided UCaaS propositions. Enterprises are finding it ever-harder to manage mobility & voice/video communications, given device diversity, BYOD and employee behavioural changes in using UC. Hosted options may allow greater flexibility - and also a better platform for future innovations such as app-embedded comms and WebRTC. Carriers can also blend in service value-adds such as roaming deals and WiFi access. Working with a 3rd-party UC vendor is likely to be a better bet than trying to implement UCaaS in an IMS.
Disruptive Analysis at Comptel Nexterday -10 telecom mythsDean Bubley
What are the Top 10 Myths in the telecoms industry? Presentation given by Dean Bubley at Comptel Nexterday North anti-seminar in Helsinki, Nov 2015.
Be careful with terms like pipes, OTT, seamless WiFi, agility, subscriptions and more....
TADS Telecom Summit OpenCloud Mark WindleAlan Quayle
Mark Windle, OpenCloud, telecom summit presentation at TADS, 21-22 Nov 2013 Bangkok, on TELCO CASE STUDIES: Breaking Free of Your Slow Strategic Vendors, using Open Independent Telecom App Development
Vendor hype has devalued the promise of unified communications and threatens to cause confusion with the move to cloud computing. In the absence of clear and unambiguous explanations of the benefits of embarking on such projects, end users could be forgiven for thinking that these are technologies without a purpose. However, a revolution is underway, bringing with it real benefits to enterprises and to workers.
Experiences from Incorporating Sign Language in Customer InteractionsAlan Quayle
Alberto Gonzalez, Senior Engineer, WebRTC.ventures / AgilityFeat, TADHack Global Participant; and
Arin Sime, Founder/CEO WebRTC.ventures, AgilityFeat, and UniWellness Care.
The diversity of customer interactions has never been greater. Customer experiences that once required dedicated devices, and hence remained niche, can now run on almost any phone or laptop. Some of you may remember the first hack to incorporate sign language in customer service interactions from TADHack Global in 2015. Four years later, adding sign language to customer interactions is becoming mainstream. We’ll share our experiences from incorporating sign language in customer experiences. Programmable telecoms is not only enabling many new and better customer experiences, its making customer interactions ever more inclusive.
WiFi Offload Strategy for Telcos-OperatorsGreen Packet
Given the increase in the number of permutations of device and content available out there, a move towards web-based cloud solutions will inevitably form the need for more mobility and efficiency in delivery. This paper will discuss the implications of the emergence of multifunction, multi-radio systems and multiplatform application and services that are driving forward seamless mobility in the pretext of “now” that allows users to transparently access network connections and ensure session persistence across varied connections for consistent experience together.
What is Asterisk? for TADSummit Asia 2020Alan Quayle
What is Asterisk? for TADSummit Asia 2020
Asterisk is an open-source framework for building multi-protocol, real-time communications applications and solutions.
A simpler definition:
Asterisk is an open-source software package that converts an ordinary computer into a communication server
https://www.asterisk.org
https://community.asterisk.org
https://wiki.asterisk.org
Astricon: is the annual trade show and conference for developers, integrators, resellers, and business users where they gather for all things about Asterisk
Slides from a recent webinar on making your front office all-digital. Check out the YouTube video for the audio at the end of the slides or direct at http://www.youtube.com/avokatech.
Evolution of the Telco Services Plane, Greg Sikora, TADSummit 2018Alan Quayle
Evolution of the Telco Services Plane
Greg Sikora, Business Development OVOO
Over the past decade the number of telecom service providers has exploded with IP-based telecom services, CPaaS / UCaaS / CCaaS providers, enterprises running their telecom services, xVNOs, etc.
All these new players have brought new skills and new approaches to the creation of telecom services, and belatedly telcos are now adopting new approaches for their Telco Services Plane.
Given our experiences across a range of service providers we’ll describe the evolution of the Telco Services Plane to support new capabilities both within and without the network. Let innovation flourish!
WebRTC Drivers & Opportunities for Telecom Service ProvidersDean Bubley
Telecom operators face numerous challenges in their core communications business. We are past the point of "peak telephony" while VoLTE deployment is slow and patchy. End-users are fragmenting their use of voice and video, as "best of breed" applications emerge, while other software and websites embed new forms of communications with WebRTC.
Telecom and cable operators have a large role to play here - they too can extend, build or resell WebRTC services, sometimes standalone, and sometimes linked to their existing network infrastructure and IMS platforms.
Yet WebRTC highlights the organisational challenges for operators - reconciling different business units & service domains, and changing their culture to embrace developers, design-led mentality & more acceptance of risk. But with 6bn+ WebRTC devices expected to be in the market by 2019, telcos have a huge addressable market.
Mobile UCaaS Unified Comms as a Service - Disruptive Analysis Oct 2013Dean Bubley
Presentation on the growing practical reality of operator-provided UCaaS propositions. Enterprises are finding it ever-harder to manage mobility & voice/video communications, given device diversity, BYOD and employee behavioural changes in using UC. Hosted options may allow greater flexibility - and also a better platform for future innovations such as app-embedded comms and WebRTC. Carriers can also blend in service value-adds such as roaming deals and WiFi access. Working with a 3rd-party UC vendor is likely to be a better bet than trying to implement UCaaS in an IMS.
Disruptive Analysis at Comptel Nexterday -10 telecom mythsDean Bubley
What are the Top 10 Myths in the telecoms industry? Presentation given by Dean Bubley at Comptel Nexterday North anti-seminar in Helsinki, Nov 2015.
Be careful with terms like pipes, OTT, seamless WiFi, agility, subscriptions and more....
TADS Telecom Summit OpenCloud Mark WindleAlan Quayle
Mark Windle, OpenCloud, telecom summit presentation at TADS, 21-22 Nov 2013 Bangkok, on TELCO CASE STUDIES: Breaking Free of Your Slow Strategic Vendors, using Open Independent Telecom App Development
Vendor hype has devalued the promise of unified communications and threatens to cause confusion with the move to cloud computing. In the absence of clear and unambiguous explanations of the benefits of embarking on such projects, end users could be forgiven for thinking that these are technologies without a purpose. However, a revolution is underway, bringing with it real benefits to enterprises and to workers.
Experiences from Incorporating Sign Language in Customer InteractionsAlan Quayle
Alberto Gonzalez, Senior Engineer, WebRTC.ventures / AgilityFeat, TADHack Global Participant; and
Arin Sime, Founder/CEO WebRTC.ventures, AgilityFeat, and UniWellness Care.
The diversity of customer interactions has never been greater. Customer experiences that once required dedicated devices, and hence remained niche, can now run on almost any phone or laptop. Some of you may remember the first hack to incorporate sign language in customer service interactions from TADHack Global in 2015. Four years later, adding sign language to customer interactions is becoming mainstream. We’ll share our experiences from incorporating sign language in customer experiences. Programmable telecoms is not only enabling many new and better customer experiences, its making customer interactions ever more inclusive.
WiFi Offload Strategy for Telcos-OperatorsGreen Packet
Given the increase in the number of permutations of device and content available out there, a move towards web-based cloud solutions will inevitably form the need for more mobility and efficiency in delivery. This paper will discuss the implications of the emergence of multifunction, multi-radio systems and multiplatform application and services that are driving forward seamless mobility in the pretext of “now” that allows users to transparently access network connections and ensure session persistence across varied connections for consistent experience together.
What is Asterisk? for TADSummit Asia 2020Alan Quayle
What is Asterisk? for TADSummit Asia 2020
Asterisk is an open-source framework for building multi-protocol, real-time communications applications and solutions.
A simpler definition:
Asterisk is an open-source software package that converts an ordinary computer into a communication server
https://www.asterisk.org
https://community.asterisk.org
https://wiki.asterisk.org
Astricon: is the annual trade show and conference for developers, integrators, resellers, and business users where they gather for all things about Asterisk
Slides from a recent webinar on making your front office all-digital. Check out the YouTube video for the audio at the end of the slides or direct at http://www.youtube.com/avokatech.
Evolution of the Telco Services Plane, Greg Sikora, TADSummit 2018Alan Quayle
Evolution of the Telco Services Plane
Greg Sikora, Business Development OVOO
Over the past decade the number of telecom service providers has exploded with IP-based telecom services, CPaaS / UCaaS / CCaaS providers, enterprises running their telecom services, xVNOs, etc.
All these new players have brought new skills and new approaches to the creation of telecom services, and belatedly telcos are now adopting new approaches for their Telco Services Plane.
Given our experiences across a range of service providers we’ll describe the evolution of the Telco Services Plane to support new capabilities both within and without the network. Let innovation flourish!
Thinking about making a change in your real estate career. See what Realty Executives has to offer and set up a discovery day with our Regional Developer. Realy Executives is truly---where the experts are!
Telecom operators often frame their battle "against OTT players". This is flawed - telecom operators themselves can offer OTT services, for content or communications or cloud services. The presentation characterises the evolution of telco-OTT services, as well as some of the obstacles and required skillsets. It also examines tehe emergence of WebRTC as a key enabler
Watch the full webinar with audio and video here: http://moto.ly/killthelaptopwebinar
Business users need to stay connected to company systems while on the go, and developers need to create apps that empower their mobile workforce. How can you create apps that meet user needs and company requirements?
Jason Ruger, Senior Director of IT Strategy and Information Security for Motorola Mobility, explains the challenges and solutions for building enterprise mobile apps.
Webinar topics include:
-Mobile app security and misconceptions
-Designing an app that works across multiple platforms
-Testing across multiple Android™ versions
-Deploying enterprise apps and updates
-Learn how to free your clients from their laptops and make them even more productive with your Android apps.
P2P - Real Time Communications in the EnterpriseMead Eblan
"Mainstreaming Peer-to-Peer Connectivity:
Real-Time Communications in the Enterprise"
- Presented at Digital Government Institute Conference on IPv6
- September 2007
The NGN Carrier Ethernet System: Technologies, Architecture and Deployment Mo...Cisco Canada
This presentation discusses market trends and its impact on Network infrastructure, Cisco carrier Ethernet Transport Architecture, Cisco carrier Ethernet portfolio and TCO Leadership.
Mobile Telecoms Tech & Market Disruptions - April 2015 VersionDean Bubley
The next 5 years will bring huge changes to the mobile network industry. Network operators will see revenue and usage from voice telephony & SMS decline, while new communications apps will mostly be driven by context & design, not 3GPP standards.
4G networks will continue to be deployed, with 5G coming into view - but data traffic may not grow to the degree expected. WiFi is growing in important - but will only have limited integration with cellular. Net Neutrality concerns will continue to rumble - but most of the new "ideas" like paid priority or sponsored data will fail.
We will also see "multi-stakeholder" issues coming to the fore, where regulators will need to ensure the telecom industry encompasses the needs of users, venues, app developers, IoT companies, brands & Internet players. That said, attempts by Apple and Google to enter the cellular space with SIMs and MVNOs will remain niche
The presentation I presented at the local Belgium Innovate conference. It gives an overview of how the IBM Rational portfolio can be used to address the challenges of Mobile application lifecycle management
What are the technology challenges? What are the new possibilities, applications, services or features that will empower mobile workers even more?
Experts on these subjects will cover several interesting topics: Mobile data, Device Management, Mobile Security and Mobile Enterprise Apps.
Belgacom MAC by Jan Paesen - Director Mobility at Belgacom
TADSummit, Enterprise & IIoT (Industrial Internet of Things) Mobile networks:...Alan Quayle
Enterprise & IIoT (Industrial Internet of Things) Mobile networks: The Networks They Are a Changin'
Dean Bubley, Disruptive Analysis
Can businesses program, or even own, their own cellular infrastructure?
Many aspects are making it much easier, with shared and unlicensed spectrum for private LTE, small cells, virtualised networks, programmable eSIMs and more numbering/identity options.
Some industries have their own unique wireless needs, either across the wide area (eg utilities) or on major sites (oil & gas, airports etc) that are not easily-addressed by traditional telcos.
Can they build and/or operate their own networks? Is this the ultimate “developer” play?
Android has revolutionized the mobile and device landscape and like many FOSS projects, Android is complex. Effective management and control requires training, tools, processes and standards. The SPDX standard will reduce friction in the mobile supply chain, increase efficiency and promote compliance.
Next Generation Service Platforms Review 2014Alan Quayle
Review of the Next Generation Service Platforms event brings together 3 events: Telecom APIs, Web Real-Time Communications & Legacy Networks Evolution.
Weblog http://alanquayle.com/2014/07/ngsp-review-art-possible-mantra-self-defeat/
Future of Voice - Welcome to the workshopMartin Geddes
The Future of Voice
Welcome presentation that Dean Bubley and Martin Geddes gave at the Future of Voice workshop. It raises some important questions including "Does traditional telephony have a future?" "What's new in voice, video and messaging?" and "What's being adopted?"
I presented at a recent sales conference for a large security / IT solution provider on the evolution of the telco industry and the role security and protection plays in that evolution.
In summary: customer data, trust, security and protection are critical for operators to get right in this emerging environment.
Operators need an integrated security and protection layer, not point solutions for each service as is the case today. Protection from malware across all network services e.g. IP, SMS, MMS, WAP push, widgets, apps, etc. Protection in the network, in devices and in services.
SDP vendors need integrated security solution across network, services and end-points, which means a partnership with security / IT providers is key. Its a rapidly growing problem as its a highly profitable and more importantly safe criminal business compared to drugs smuggling or prostitution; hence a specialist security/protection partner is essential.
Similar to Future of Voice & WebRTC - Implications & Opportunities for telcos (service providers) (20)
Private 5G Networks and Vendor DiversificationDean Bubley
Presentation given by Dean Bubley @disruptivedean to TechUK / Spectrum Policy Forum online meeting about 5G Vendor Diversification, and the links to Private Cellular Networks. Indicates that the vendor landscape for indoor & private cellular is much wider than the macro RAN
Dean Bubley presentation at Ofcom Mapping The Future 2019 Spectrum ConferenceDean Bubley
Presentation given by Dean Bubley of Disruptive Analysis at UK telecom regulator Ofcom's 2019 "Mapping the Future" Spectrum conference in London.
15-minute introduction as part of a forward-looking panel session on possible future 10yr+ visions. Disruptive Analysis presented alongside speakers/panellists from Google & FCC
Slides cover future wireless use-cases, potential for future spectum rules & 6G design goals to be energy/CO2-centred, raises questions about harmonisation, and notes that planned use-cases and deployments often overstate near-term potential.
Dean Bubley presentation on In-Buillding Wireless Network Convergence & 5GDean Bubley
Keynote presentation by Dean Bubley of Disruptive Analysis at the June 2019 In-Building Wireless Congress in Las Vegas.
Covers the challenges of new wireless use-cases, enterprise/private cellular networks, 5G, WiFi, IoT connectivity, Neutral Host network and new spectrum bands
WiFi Opportunities & Challenges: Positioning vs. 5GDean Bubley
Presentation given by Dean Bubley of Disruptive Analysis, at the March 2019 Wi-Fi Now conference in Shanghai, China (colocated with the Wi-Fi Alliance summit)
The presentation considers the future role of WiFi in the home, enterprise and public spaces. It compares its trajectory and advantages / disadvantages with 5G cellular technology. It covers topics including WiFi6, Industrial IoT and mesh networks.
Dean Bubley presentation on enterprise & neutral host models for mobileDean Bubley
Presentation given by Dean Bubley of Disruptive Analysis at the TechUK Neutral Hosts conference in London on 14th Jan 2019. Covers enterprise & IoT wireless needs, and scope for 3rd parties to obtain spectrum, run networks and act as "reverse MVNOs" for 4G & 5G
Disruptive Analysis Enterprise Networks for UK Spectrum Policy ForumDean Bubley
Presentation given on future enterprise uses of wireless networks, and the need for spectrum access & licensing innovation by regulators. Covers 5G, WiFi & related topcs
Disruptive Analysis + Dean Bubley Intro May 2018Dean Bubley
Looking for an outspoken keynote speaker or panel moderator on mobile, telecoms, blockchain, 5G, WiFi, voice/viideo, IoT and related futurism topics? This deck gives some background to my coverage, experience & typical style of work
Presentation given by Dean Bubley at Pacific Telecoms Council conference on Spectrum Futures, in Bangkok Sep 2017. Covers future technology trends, wireless requirements, telecom services, spectrum-sharing & AI
Keynote presentation on telcofuturism - the specific analysis of future trends applied to the telecom sector, such as blockchain, maachine-learning, drones & contextual/cognitive computing
Wi-Fi Stakeholder Diversity: The Problem with SeamsDean Bubley
Presentation at the WiFi Innovation Summit, Nov 25th 2015 Amsterdam. Covers carrier WiFi, monetisation strategies, and whether "seamless" WiFi is useless
Sponsored data and zero rate charging - Non-neutral mobile broadband modelsDean Bubley
Analysis & forecasts for two key types of application-based charging / non-neutral mobile Internet business models.
Zero-rating of mobile data is used to exempt certain applications or content from users' data plan quotas, and is used in both developing and mature markets. In essence, nobody pays for the data - although the mobile operator may work a revenue-share deal for paid content, or may look to upsell the users with more paid data access.
Sponsored data is similar, but involves the content/app provider paying for data traffic on behalf of the user. It has been popularised by AT&T's announcement in January 2014, although it has gained only limited traction so far.
This presentation, based on Disruptive Analysis' June 2014 on Non-Neutral Mobile Broadband models, examines the sub-segments and likely success factors for each type of offer.
WebRTC Tutorial by Dean Bubley of Disruptive Analysis & Tim Panton of Westhaw...Dean Bubley
Tutorial on WebRTC technologies, standards, use-cases and business models. First given at the ICIN conference in Venice, October 2013.
By Dean Bubley, analyst at Disruptive Analysis, and Tim Panton, WebRTC developer at Westhawk Ltd
For IP Communications, Ubiquity is DeadDean Bubley
Presentation on the fragmentation of voice, voice and messaging services in telecoms. Discusses the inevitable move from telephone calls to new forms of voice interaction, the importance of WebRTC and the irrelevance of new bureaucratic-driven telecom standards like RCS/joyn
Introduction to Telco-OTT - Disruptive Analysis Ltd and Martin Geddes consult...Dean Bubley
Summary slides from the inaugural Telco-OTT workshop from Disruptive Analysis Ltd and Martin Geddes Consulting Ltd.
Telco-OTT is the description of telecom operators’ own Internet-based (over the top) services. While the telecoms industry likes to claim that companies such as Skype, Google, Facebook and Netflix exploit their “pipes”, the truth is that the operators themselves do exactly the same thing.
Although telecom-branded Internet services have only had minor success to date, various market trends are making them both more common – and critical to the future success of the telecoms industry. The old-fashioned “integrated” concept of linking “services” to ownership and sale of network capabilities is becoming untenable, and telecom companies need to learn how to transition to an alternative model.
Initially, most operators will just extend their current “on-net” services over the Internet – a sort-of partial Telco-OTT approach. However they are also creating their own completely unlinked web-based services in areas as diverse as VoIP, content, cloud services and connectivity.
This presentation is a sample of what is discussed in the live Future of Voice / Telco-OTT workshops, and Disruptive Analysis’ strategy report on Telco-OTT Strategies.
Introduction to Telco-OTT - Disruptive Analysis Ltd and Martin Geddes consult...
Future of Voice & WebRTC - Implications & Opportunities for telcos (service providers)
1. WebRTC – Implications & Opportunities for Telcos
Dean Bubley, Disruptive Analysis
adapted from presentation at WebRTC Expo SF, Nov 2012
information@disruptive-analysis.com @disruptivedean
Contact information@disruptive-analysis.com for information on workshops & consulting
projects about WebRTC & Future of Voice. Watch for upcoming reports & subscribe to the
Disruptive Wireless blog http://disruptivewireless.blogspot.co.uk/p/subscribe-via-email.html
2. Introduction
This is adapted from a Nov 29th 2012 presentation by Dean
Bubley at the WebRTC Expo & Conference in San Francisco
It assumes a working knowledge of what WebRTC technology is,
and how it works.
If you are looking for a WebRTC introduction, check out:
www.webrtcworld.com/ http://bit.ly/xUfKud http://amzn.to/TS7Adp
This presentation focuses on issues for telecom operators
To understand WebRTC implications, it is necessary to first have
a good idea of what is happening to voice comms anyway
More WebRTC detail & analysis is available from Disruptive
Analysis’ consulting services, research reports, workshops & blog
December 2012 Copyright Disruptive Analysis Ltd 2012
3. About Disruptive Analysis
London-based analyst house & strategic consulting firm
Cross-silo, contrarian, visionary, independent
Advisor to MNOs, vendors, regulators & investors
Focus on 3G, 4G, operator strategies, VoIP, OTT, disruption
Published report on “Telco-OTT Strategies”, Feb 2012
Workshops on Future of Voice & #TelcoOTT
With Martin Geddes Consulting (credited for various slides here)
Next events in London & US in H1’13 (futureofvoice.com)
Twitter @disruptivedean .
Blog: disruptivewireless.blogspot.com
To understand the impact of WebRTC on telcos, it is first important to understand their
current marketplace & trends. WebRTC is then a catalyst & accelerant
December 2012 Copyright Disruptive Analysis Ltd 2012
4. It’s all looking pretty grim anyway
Voice & SMS saturation & cannibalisation
Regulation & competitive impacts
Weak content & VAS propositions
Economic pressures
Ecosystem competition
Connecting the last unconnected
Smartphones & data growth
Better segmentation, pricing & promotion
Innovative services & enablers
Embracing & exploiting fragmentation
December 2012 Copyright Disruptive Analysis Ltd 2012
5. Basic services’ demand & pricing is falling
December 2012 Copyright Disruptive Analysis Ltd 2012
6. “It’s all those nasty OTTs’ fault!!”
STOP looking for a scapegoat
& take responsibility
December 2012 Copyright Disruptive Analysis Ltd 2012
7. Voice ≠ Telephony
• Now: 2G & 3G • Future: Smartphones & LTE
Voice
Voice
Telephony
Telephony
Voicemail Gaming, CEBP,
Conferencing surveillance, social
PTT Video voice, TV voice etc
Video, context, sense
December 2012 Copyright Disruptive Analysis Ltd 2012
8. Service
e.g. Telephony
Product
e.g. Skype,
IP-PBX
Feature
e.g. Zynga IM
We have seen a years-long trend for billable
“services” to drift down to ownable products,
Function
and eventually appear as mere features of
functions of other apps or even device OSs
December 2012 Copyright Disruptive Analysis Ltd 2012
9. A telephony demand cliff?
It’s not just so-called OTT competitors, it’s apps removing the need for phone calls.
When was the last time you phoned a travel agent? Taxi apps are better than phoning
December 2012 Copyright Disruptive Analysis Ltd 2012
10. Telephony: Catastrophe imminent?
Supply Price & revenue Demand
Core question: Can data services offset the decline of voice & messaging?
Uncomfortable answer: probably not, based on recent evidence
Disruption and innovation are both inevitable
& essential, irrespective of WebRTC
December 2012 Copyright Disruptive Analysis Ltd 2012
11. Voice & messaging go in-context
Telephony and messaging is increasingly done “in-context” or
“in-app”. But in many cases, telco APIs don’t offer the right
“raw ingredients” or business model.
December 2012 Copyright Disruptive Analysis Ltd 2012
12. Peak telephony & SMS is here
Mobile core services revenue,
indicative W Europe Total c40% fall
BASELINE, ie excluding WebRTC from peak
Telephony c80%
fall from peak
SMS & today’s
mobile data services
Mobile telephony
Source: Disruptive Analysis, Telco 2.0 Analysis
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Even without WebRTC, serious revenue falls are expected in basic telco services.
Given that telephony is >100 years old, it is now looking an old & creaky product
December 2012 Copyright Disruptive Analysis Ltd 2012
13. Personalisation is done by people
User-selected
Mobile calls portfolio:
SMS perfect fit for
MMS specific use
Email cases
99% of personal + Lowest common
comms for all Mobile calls
SMS denominator just
use cases
(RCS?) when needed
“Ubiquitous” & standardised interoperable telco services will increasingly be used only
as lowest-common denominators, when no better app/service is available for a given
instance of communication. Everyone will curate their own service portfolio.
December 2012 Copyright Disruptive Analysis Ltd 2012
14. Fragmentation is valuable
Convergence & Fragmentation &
standards innovation
It will fragment “because it
can”. Consumer need for
ubiquity is over-rated
… new standardised services are neither necessary, nor sufficient.
They are irrelevant at best, and actively damaging at worst.
December 2012 Copyright Disruptive Analysis Ltd 2012
15. Device diversity = OTT inevitable
Probability of all of a user’s Internet / messaging devices being
on a single telco’s network
100%
90% Free 3rd party WiFi
80%
Shared data plans only a
70%
partial response
60%
50%
40%
30%
20%
10% # connected devices owned
0%
1 2 3 4 5 6
Users will want same apps & service ID on every device – but will inevitably have
multiple telcos. This means that OTT-style services will be mandatory
December 2012 Copyright Disruptive Analysis Ltd 2012
16. Telcos already exploiting Internet
Owned & operated by mobile operators
Usable by anyone, not just subscribers
Via apps & public Internet
Telco-OTT Services
December 2012 Copyright Disruptive Analysis Ltd 2012
17. Harsh truth: Telco-OTT mandatory
• Telephony & SMS prices have peaked
• Telephony & SMS demand has peaked
• APIs, HD, Video, Bundles only delay the inevitable
• Need for new voice-based services beyond “calls”
• Too fast-evolving for new “federated” services
• Too uncertain / innovation-driven for standards
OTT-style services offer the only hope for continued
telco services growth & increased relevance
December 2012 Copyright Disruptive Analysis Ltd 2012
18. Telco-OTT: more than just VoIP/RTC
Comms
Connec- Over 100 identified
Telco-OTT products in the
tivity
market.
Content
Cloud
December 2012 Copyright Disruptive Analysis Ltd 2012
19. Biz models may not be obvious
…. Carriers need to move away
from the obsession with
“subscriptions” with
WebRTC/OTT
December 2012 Copyright Disruptive Analysis Ltd 2012
20. WebRTC: game-changer & threat
The future?
In the crossfire
Microsoft CU-RTC-WEB ????
December 2012 Copyright Disruptive Analysis Ltd 2012
21. WebRTC is a magnifier & catalyst
Now
With WebRTC
December 2012 Copyright Disruptive Analysis Ltd 2012
22. My enemy’s enemy is my friend…. ???
“WebRTC will hurt OTTs more than Telcos!”
… & create new, better, more disruptive OTT players.
Great.
Actually, my enemy’s enemy is probably even nastier & uglier than the
current bunch. Anything that damages Skype is bad news for telcos too
December 2012 Copyright Disruptive Analysis Ltd 2012
23. Telco involvement with WebRTC
AT&T most visible
Participant in standards, eg proposing push for notifications
Developer-centric approach
Telefonica likely a major player
TokBox acquisition
Firefox OS advocacy
TUMe & other TefDig products
DT & FT at recent events
FT on W3C WG
Vodafone, Telecom Italia, SKT, Smart, China Unicom also on WG
Increasing anecdotal evidence from client interest
December 2012 Copyright Disruptive Analysis Ltd 2012
24. Multiple constituencies involved
Enterprise VoIP
Ground-up
/ UC /
interest in
conferencing
WebRTC (in
moving to
labs etc)
WebRTC
VoLTE & Telco- Apps, developer
OTT teams & HTML5
curious/worried initiatives adding
by WebRTC Telco WebRTC
WebRTC
interest
+ Policy / broadband teams: Can we detect / block / bill for it?
Regulatory: What does this mean, how do we do 911 etc?
December 2012 Copyright Disruptive Analysis Ltd 2012
25. Overlapping universes
Softphones etc
“Gateway into IMS” Telco
services
Pure
WebRTC OTT
apps
Network & platform APIs
Browser-based Telco-OTT
December 2012 Copyright Disruptive Analysis Ltd 2012
26. “Easy options” for Telcos+WebRTC
Charging platform
Legal requirements
Notifications
Numbers / directories
WiFi access (in theory…)
Network QoS (in theory…)
But does any of this really move the needle?
December 2012 Copyright Disruptive Analysis Ltd 2012
27. Some myths to avoid for WebRTC
A quick diversion to some pet topics of mine:
Quality & QoS WiFi
Impending quali-pocalypse “Seamless connection”
Users appear to care less HetNets
than expected
Mobile carriers are very
Some high-Q use cases (eg
sales call) important or in control
Internet vs. non-Internet The user & operator are the
Quality driven by much only stakeholders
more than network
Eg Coverage (esp for LTE)
December 2012 Copyright Disruptive Analysis Ltd 2012
28. Main WebRTC strategies for SPs
Perpetuate legacy models
“Put lipstick on a pig” – eg RCS
Extend on-
net services
Enhance Turbocharge
Improves developer Telco-OTT
platform apps
relevance… but Lower
revenue? costs/complexity &
improve reach &
Sell “virality”
packaged
Sell genuine “new WebRTC
services to
stuff” to existing subscriber Also: invest / incubate
audience
December 2012 Copyright Disruptive Analysis Ltd 2012
29. Conclusions: WebRTC & SPs
No definitive answers yet
Makes the threats worse & the opportunities better
Battle new OTTs or old ones: result is the same
Extending “reach” for poor services doesn’t help
SPs need to exploit WebRTC to create or resell
Avoid the “federation trap”
Manage diverse internal stakeholders & teams
WebRTC will be pervasive across telco “domains”
Be nimble
Contact information@disruptive-analysis.com for information on workshops & consulting
projects about WebRTC & Future of Voice. Watch for upcoming reports & subscribe to the
Disruptive Wireless blog http://disruptivewireless.blogspot.co.uk/p/subscribe-via-email.html
December 2012 Copyright Disruptive Analysis Ltd 2012