WebRTC for Service Providers and Telcos. What does it mean for them and what are their possible strategies.

1. WebRTC: Service-Provider Perspectives
Presenter Moderator
Dean Bubley
Disruptive Analysis
dean.bubley@disruptive-analysis.
com
@disruptivedean
September 29th 2014
Amir Zmora
amzmora@gmail.com
@AmirZmora

2. Upperside WebRTC Conference, Dec 16-18
2 10/1/14

3. New WebRTC Blog
3 10/1/14

4. New WebRTC Blog
blog.uppersideconferences.com
4 10/1/14

5. Image: Søren Rajczyk

6. WebRTC: Service-Provider Perspectives
Dean Bubley, Disruptive Analysis
Upperside Webinar, September 29th 2014
dean.bubley@disruptive-analysis.com @disruptivedean

7. About Disruptive Analysis
n London-based analyst house & strategic consulting firm
n Advisor to telcos, vendors, regulators & investors
n Contrarian with controversial opinions
n Covering WebRTC since almost Day 1: June 2011
n NEW EDITION WEBRTC REPORT published Sep 2014
n Published report on “Telco-OTT Strategies”, 2012
n Non-Neutral Mobile Broadband Report, June 2014
Twitter @disruptivedean Blog: disruptivewireless.blogspot.com
Copyright Disruptive September 2014 Analysis Ltd 2014

8. The big problem
Beyond Peak Telephony
Copyright Disruptive May 2014 Analysis Ltd 2014

9. Pretty good for the 19th century...
Old distant voice [Tele-phone]
>100 years ago
But apart from mobility, not
much has changed.
Still a one-size fits all solution

10. 3 trends: competition, embedding & substitution
Cheaper,
better,
“calls”
Non-call &
embedded
voice
Better ways
to perform
tasks
Video
optional
Copyright Disruptive September 2014 Analysis Ltd 2014
Skype Tuenti Viber
iMessage Amazon Snapchat
Uber Facebook Kayak
Realtime comms is becoming purpose- and context-specific

11. VoLTE adoption patchy – extensions needed
Source: Disruptive Analysis 2014 WebRTC Report
Copyright Disruptive September 2014 Analysis Ltd 2014

12. The vision: voice & video comms everywhere
…but Flash & other mechanisms
clunky/poor quality
Copyright Disruptive September 2014 Analysis Ltd 2014

13. Original vision of WebRTC (2012 view)
Javascript APIs W3C
(connect, use cam/mic,
send data)
IETF RTCWeb Protocols
(codecs, transport,
security etc)
Browser
Web
server
Copyright Disruptive September 2014 Analysis Ltd 2014
Javascript APIs W3C
(connect, use cam/mic,
send data)
IETF RTCWeb Protocols
(codecs, media transport,
security etc)
Browser
P2P
No pre-defined
signalling, IDs
etc
Voice
Video
Realtime Data
Open-source, no plug-ins Open-source, no plug-ins

14. 2014: Technology purists need not apply
3rd party APIs & cloud
platforms
IETF RTCWeb Protocols
(+maybe modifications)
Built-into apps / OS
Javascript WebRTC APIs
W3C
IETF RTCWeb Protocols
Browser
Plug-ins
“WebRTC” is more a philosophy
than a fixed standard
Copyright Disruptive September 2014 Analysis Ltd 2014
ORTC API (coming soon)
IETF RTCWeb Protocols
Browser + ???
??
Gateways
IMS
UC
Call
centre
etc

15. WebRTC on >6bn devices by 2019
Million WebRTC
devices, year-end
Source: Disruptive Analysis 2014 Edition WebRTC Report
Copyright Disruptive September 2014 Analysis Ltd 2014

16. WebRTC use-cases & platforms
Devices
& IoT
Enterprise
Telcos,
TV & other
SPs
Consumer Web/
Apps
Cloud Platforms, APIs & SDKs
Tool & Enablers
Copyright Disruptive September 2014 Analysis Ltd 2014

17. Lead WebRTC use-cases, Sep’14
Customer service & platforms
• Mayday, Amex etc video support
• Contact centres (internal / call-me)
• Developer SDKs/platforms
• Analytics & processing
Consumer web apps & enterprise UC
• Mobile consumer VoIP & social chat
• Remote 1-1 education/training/healthcare
• Free standalone video-calling
• Conferencing niches & web extensions
• Innovative UC & collaboration
• Google (Chromecast, Hangouts etc)
Live &
commercial
• Full-scale corporate conferencing & UC
• CDNs
• File/screen-sharing & anonymous search
Pilots / pre-commercial
Trials &
demos
• Telco VoLTE/IMS extension
• Entertainment & consumer electronics
• IPTV & personal broadcast
• M2M & IoT
• Public Safety
Copyright Disruptive Source: Disruptive Analysis WebRTC report update Sep 2014 Analysis Ltd 2014

18. Main WebRTC strategies for SPs?
Extend on-net
services
& IMS / SS7
Faster/
cheaper
Telco-OTT
apps
Sell
packaged
WebRTC
services to
subscriber
Strengthen
enterprise &
verticals
Enhance
developer
platform
Copyright Disruptive September 2014 Analysis Ltd 2014
Also:
Content / IPTV
invest / incubate /
acquire
Improve own CRM &
systems
M2M, devices etc

19. Poll Question
n What will be the winning WebRTC service provider strategy?
¨ Integrate with IMS
¨ Consumer Telco OTT Apps
¨ Enterprise services
¨ Developer platform
Copyright Disruptive September 2014 Analysis Ltd 2014

20. 500m potential telco WebRTC users by 2019
Million WebRTC
users, year-end
Source: Disruptive Analysis 2014 WebRTC Report
Note: Complex definitions & assumptions. Categories overlap. Inquire for details
Copyright Disruptive September 2014 Analysis Ltd 2014

21. Telcos: WebRTC deployments / interest
Telefonica NTT
Telenor Interoute
One Bridge
FinNet
TV-based
videoconferencing
w/ptnr TellyBean
& many others
Copyright Disruptive September 2014 Analysis Ltd 2014
Sprint
MessagePlus RCS
uses WebRTC
inside iOS app
Several other launched & planned services, plus
prototypes, standards participation, demo etc.
See Disruptive Analysis WebRTC report for details

22. Completely new concepts are possible (1)
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23. Completely new concepts are possible (3)
Copyright Disruptive September 2014 Analysis Ltd 2014

24. WebRTC-enabled “things” already here
Copyright Disruptive September 2014 Analysis Ltd 2014

25. Not just voice & video: realtime data, CDN & IoT
Pilot customer
Incubated by
Copyright Disruptive September 2014 Analysis Ltd 2014

26. De-lamination of communications
UI / UX
Cloud / Processing / APIs
Application Logic
Identity / Security / Interoperability
Connectivity
Copyright Disruptive September 2014 Analysis Ltd 2014
Browse / app / hybrid
A/ B testing
3rd-party buttons/APIs
Own external APIs
Cloud storage
Analytics aaS
Cloud platform & APIs
Open-source libraries
Comms-enabled OS
Firewall traversal APIs
Bandwidth estimation
WebRTC IaaS
Decomposed
functions or
auxiliary
services
Transcoding aaS
Public network gateway
Identity APIs
Developers have a huge range of choices of how to create apps/experiences

27. Cloud/SP/platform players especially important
Copyright Disruptive September 2014 Analysis Ltd 2014
… and
many
others

28. Policy & innovation…… …..vs. politics
In-house
apps &
content
Distance
Tensions
Copyright Disruptive September 2014 Analysis Ltd 2014
Strategy
Telco
execs &
central
labs
Marketing
/ Product
Core IT
network
Radio
network
Devices
Legal
Tensions
Tensions

29. New stakeholders in communications
Vendors & Telco / SP End-user
standards
Services creation Services consumption
Copyright Disruptive September 2014 Analysis Ltd 2014

30. New stakeholders in communications
Telco / SP
Experiences developer
In-house
develop-ment
Element creation
Copyright Disruptive Sep 2014 Analysis Ltd 2014
Experiences curator
End-user
Vendors &
standards
Services creation
Experiences
consumption
Experiences designer
Cloud
API
player
IT vendor
Platform creation
Open-source

31. The WebRTC-Telco approach to innovation
“We had 3 interns in for the summer, so we got them to
do something with WebRTC as a project”
“All the grown-ups were away, so we just launched it”
@daginge: “Please don't make me learn telecom,
signed, The Web People. #WebRTCexpo”
Copyright Disruptive September 2014 Analysis Ltd 2014

32. Poll Question
n Who at the service providers should own the WebRTC
strategy?
¨ CTO
¨ Labs/Innovation
¨ Core network
¨ Digital services
Copyright Disruptive September 2014 Analysis Ltd 2014

33. Conclusion
n WebRTC is maybe most exciting thing in comms for 10 years
n “Democratisation” of voice & video into web & apps
n Not just about “calls” but new ways to interact
n Already here & being used
n Not just about browsers – mobile growing fast
n A “movement” as well as a standard
n Important role for platform / API providers
n Many options for telecom providers to become involved…
n … but requires a web/developer/designer mindset
Copyright Disruptive September 2014 Analysis Ltd 2014

34. www.disruptive-analysis.com
disruptivewireless.blogspot.com
@disruptivedean
information@disruptive-analysis.com
Skype:disruptiveanalysis
WebRTC: appear.in/disruptiveanalysis
Copyright Disruptive September 2014 Analysis Ltd 2014

35. Thank You
Presenter Moderator
Dean Bubley
Disruptive Analysis
dean.bubley@disruptive-analysis.
com
@disruptivedean
Amir Zmora
amzmora@gmail.com
@AmirZmora