To view the recorded version of the OpenCloud webinar held at Computaris' 2 decade anniversary virtual event, please register here: http://webexpo.computaris.com/webinars/opencloud

1. The Future of Real-Time
Communications
Laying Foundations for Success
© Copyright OpenCloud Ltd 2012

2. “The only constant is CHANGE”
Heraclitus of Ephesus, c.500 BC
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3. Convergence creates opportunity
LTE
Fixed Mobile
Wi-Fi 3G
Broadband Broadband
2.5G Rapid
Ubiquitous Data Evolution
OPPORTUNITY
a broader
CONVERGENCE context for
telecoms
Smart Devices Diverse
Possibilities
Smart Laptops Tablets
Phones 3G Modems
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4. OTT players have seized the initiative
2007 2012
RCS Conceived RCS Born
“Over-the-top providers could
capture as much as 16% of
mobile voice revenue in the
next five years”
Analysys Mason, Sep-2011
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5. Real-time communications is a core revenue driver
Typical Revenue
Split
Voice Messaging Data Where is the future?
Own VoIP
HD-Voice
?
30%
Voice over LTE
Video over LTE Real-time
Communications
65% RCS
5%
WebRTC
© Copyright OpenCloud Ltd 2012 5

6. Nobody knows the future!
Rich in
opportunity
A broader context
for telecoms ? Full of
uncertainty
Fast-moving
Ever-changing
What do network operators need to turn
uncertain opportunity into REVENU€ ?
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7. What do network operators need?
Speed – first to satisfy market opportunities Opportunities
Agility – quick to adapt to market changes
VoLTE
Capacity – to chase multiple opportunities
Freedom – to choose which opportunities to chase
Tradition is holding operators back
Video
WebRTC
© Copyright OpenCloud Ltd 2012 7

8. The Service Layer is key to Real-Time Comms
Service Controls how services work
Layer Determines how services generate chargeable events
API
Exposure
The Service Layer Charging OCS(s)
Call Control Messaging Policy Control
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9. Traditional implementation is “closed”
Separate closed “silo”s deployed for each use-case.
Basic
Voice Prepaid Enterprise VoLTE
Services IN Services RCS MMTel
Legacy The Way Forward?
Inflexible  Slow to adapt  Expensive  Uncompetitive
VENDOR is in control
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10. Open Service Layers put Operators in control
An open platform that spans legacy and next generation networks
Basic
Voice Prepaid Enterprise VoLTE
Services IN Services RCS MMTel
Open, Standards-based Service-Layer Platform
Legacy The Way Forward
Flexible  Quick to adapt  Reduced costs  Competitive
NETWORK OPERATOR has control
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11. Summary – The Future
Opportunity & Uncertainty
Real-Time
Network
Comms OTT Competitors
Operators Opportunities
To compete Speed
Operators Agility &
need: Freedom
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12. A flexible, open service layer provides the
foundation for the future
from traditions that
Break free hold progress back
Lose the chains – Take the Lead
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13. Thank You
Questions?
To view the recorded webinar, please register here:
http://webexpo.computaris.com/webinars/opencloud
© Copyright OpenCloud Ltd 2012 13

14. For further information:
OPENCLOUD LTD (HQ) WEBSITES
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United Kingdom info@opencloud.com
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TEL +64 (0)4 498 0069
FAX +64 (0)4 385 2794
www.opencloud.com
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